---
title: "Smart thermostat brands in the United Kingdom: Which are searched most?"
description: "Compare the smart heating controls people in the UK fit to their homes. Share of Search among Hive, Google Nest, tado and Honeywell Home, the smart thermostat brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-smart-thermostat-brands"
publisher: "Brandwave"
---

# Smart thermostat brands in the United Kingdom: Which are searched most?

Compare the smart heating controls people in the UK fit to their homes. Share of Search among Hive, Google Nest, tado and Honeywell Home, the smart thermostat brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Smart thermostat brands
- **Market**: United Kingdom
- **Brands compared**: 4
- **Month measured**: Sep 2026
- **Highest Share of Search**: Hive, 69.4%

## Which brand is most popular in search among smart thermostat brands in the United Kingdom?

- In September 2026, Hive was the most searched among smart thermostat brands in the United Kingdom, with an estimated 47.1K branded searches, 69.4% of all searches for the four we track.
- Google Nest is in 2nd place, 54.8 percentage points behind at 14.6%.
- Across the 12 months ending September 2026, Hive’s share of searches among smart thermostat brands in the United Kingdom increased from 61% to 69.4%.
- Across the 12 months ending September 2026, Google Nest’s share of searches among smart thermostat brands in the United Kingdom decreased from 24.1% to 14.6%.
- Across the 12 months ending September 2026, tado’s share of searches among smart thermostat brands in the United Kingdom increased from 13.2% to 14.6%.
- Across the 12 months ending September 2026, tado’s share of searches among smart thermostat brands in the United Kingdom peaked at 14.6% in September 2026 and was lowest at 12% in July 2026.
- Across the 12 months ending September 2026, Honeywell Home held steady: its share of searches among smart thermostat brands in the United Kingdom moved less than 0.5 percentage points.

## Top smart thermostat brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Hive and tado appeared every time. tado was recommended most often, coming first in all four answers that gave a list. Hive was second, and Honeywell Home was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| tado | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Hive | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Honeywell Home | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Google Nest | 4th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about smart thermostat brands

- Asked ChatGPT "What's the best smart thermostat in the UK?": 1. tado, 2. Hive, 3. Google Nest
- Asked ChatGPT "Which smart heating control is best for a combi boiler?": 1. tado, 2. Hive
- Asked ChatGPT "What are the best smart thermostats to buy in the UK?": 1. tado, 2. Hive, 3. Honeywell Home, 4. Google Nest
- Searched Google, AI Overview "smart thermostat": 1. Hive, 2. tado, 3. Honeywell Home
- Searched Google, AI Overview "best smart thermostat": 1. tado, 2. Hive, 3. Honeywell Home

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Hive vs Google Nest: compare search popularity](/demand/uk/compare/google-nest-vs-hive): 69.4% against 14.6% Share of Search.
- [Hive vs tado: compare search popularity](/demand/uk/compare/hive-vs-tado): 69.4% against 14.6% Share of Search.
- [Google Nest vs tado: compare search popularity](/demand/uk/compare/google-nest-vs-tado): 14.6% Share of Search each.

## How did search popularity change for United Kingdom smart thermostat brands in September 2026?

- In September 2026, Hive gained share of searches among smart thermostat brands in the United Kingdom, from 67.2% to 69.4%.
- In September 2026, tado gained share of searches among smart thermostat brands in the United Kingdom, from 14.1% to 14.6%.
- In September 2026, Google Nest lost share of searches among smart thermostat brands in the United Kingdom, from 17.2% to 14.6%.
- Estimated monthly branded searches for Honeywell Home in the United Kingdom fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Hive | 69.4% | 47.1K | +82.6% | Centrica |
| 2 | Google Nest | 14.6% | 9.9K | +50.0% | Google |
| 3 | tado | 14.6% | 9.9K | +83.3% | tado |
| 4 | Honeywell Home | 1.5% | 1K | +69.5% | Honeywell Home |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Hive | 103K | 61% | 1 |
| Oct 2025 | Google Nest | 40.5K | 24.1% | 2 |
| Oct 2025 | tado | 22.2K | 13.2% | 3 |
| Oct 2025 | Honeywell Home | 2.9K | 1.7% | 4 |
| Nov 2025 | Hive | 125K | 63.9% | 1 |
| Nov 2025 | Google Nest | 40.5K | 20.7% | 2 |
| Nov 2025 | tado | 27.1K | 13.9% | 3 |
| Nov 2025 | Honeywell Home | 2.9K | 1.5% | 4 |
| Dec 2025 | Hive | 83.9K | 66.5% | 1 |
| Dec 2025 | Google Nest | 22.2K | 17.6% | 2 |
| Dec 2025 | tado | 18.1K | 14.4% | 3 |
| Dec 2025 | Honeywell Home | 1.9K | 1.5% | 4 |
| Jan 2026 | Hive | 103K | 68.3% | 1 |
| Jan 2026 | Google Nest | 27.1K | 18% | 2 |
| Jan 2026 | tado | 18.1K | 12.1% | 3 |
| Jan 2026 | Honeywell Home | 2.4K | 1.6% | 4 |
| Feb 2026 | Hive | 56.1K | 63.8% | 1 |
| Feb 2026 | Google Nest | 18.1K | 20.6% | 2 |
| Feb 2026 | tado | 12.1K | 13.8% | 3 |
| Feb 2026 | Honeywell Home | 1.6K | 1.8% | 4 |
| Mar 2026 | Hive | 45.9K | 63.8% | 1 |
| Mar 2026 | Google Nest | 14.8K | 20.6% | 2 |
| Mar 2026 | tado | 9.9K | 13.8% | 3 |
| Mar 2026 | Honeywell Home | 1.3K | 1.8% | 4 |
| Apr 2026 | Hive | 37.5K | 66.5% | 1 |
| Apr 2026 | Google Nest | 9.9K | 17.6% | 2 |
| Apr 2026 | tado | 8.1K | 14.4% | 3 |
| Apr 2026 | Honeywell Home | 880 | 1.6% | 4 |
| May 2026 | Hive | 30.7K | 66.6% | 1 |
| May 2026 | Google Nest | 8.1K | 17.6% | 2 |
| May 2026 | tado | 6.6K | 14.3% | 3 |
| May 2026 | Honeywell Home | 720 | 1.6% | 4 |
| Jun 2026 | Hive | 24.6K | 66.1% | 1 |
| Jun 2026 | Google Nest | 6.6K | 17.7% | 2 |
| Jun 2026 | tado | 5.4K | 14.5% | 3 |
| Jun 2026 | Honeywell Home | 590 | 1.6% | 4 |
| Jul 2026 | Hive | 20.5K | 68.1% | 1 |
| Jul 2026 | Google Nest | 5.4K | 17.9% | 2 |
| Jul 2026 | tado | 3.6K | 12% | 3 |
| Jul 2026 | Honeywell Home | 590 | 2% | 4 |
| Aug 2026 | Hive | 25.8K | 67.2% | 1 |
| Aug 2026 | Google Nest | 6.6K | 17.2% | 2 |
| Aug 2026 | tado | 5.4K | 14.1% | 3 |
| Aug 2026 | Honeywell Home | 590 | 1.5% | 4 |
| Sep 2026 | Hive | 47.1K | 69.4% | 1 |
| Sep 2026 | Google Nest | 9.9K | 14.6% | 2 |
| Sep 2026 | tado | 9.9K | 14.6% | 3 |
| Sep 2026 | Honeywell Home | 1K | 1.5% | 4 |

## What is being compared

- **Google Nest**: Measured on the search term “nest thermostat”.
- **Hive**: Measured on the search terms “hive heating” and “hive thermostat”, summed into one figure.
- **Honeywell Home**: Measured on the search term “honeywell evohome”.
- **tado**: Measured on the search term “tado”.

- [Google Nest](/demand/uk/brands/google-nest)
- [Hive](/demand/uk/brands/hive)
- [Honeywell Home](/demand/uk/brands/honeywell-home)
- [tado](/demand/uk/brands/tado)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among smart thermostat brands in the United Kingdom?

In September 2026, Hive was the most searched among smart thermostat brands in the United Kingdom, with an estimated 47.1K branded searches, 69.4% of all searches for the four we track.

## Cite this page

Brandwave. "Smart thermostat brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-smart-thermostat-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-smart-thermostat-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.