---
title: "Skincare brands in the United Kingdom: Which are searched most?"
description: "Compare the skincare brands people in the UK buy. Share of Search among The Ordinary, La Roche-Posay, Medik8, Clinique, Aesop, CeraVe, Elemis, Liz Earle, Byoma, Clarins, Kiehl's, Paula's Choice, Glow Recipe, Drunk Elephant and No7, the skincare brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-skincare-brands"
publisher: "Brandwave"
---

# Skincare brands in the United Kingdom: Which are searched most?

Compare the skincare brands people in the UK buy. Share of Search among The Ordinary, La Roche-Posay, Medik8, Clinique, Aesop, CeraVe, Elemis, Liz Earle, Byoma, Clarins, Kiehl's, Paula's Choice, Glow Recipe, Drunk Elephant and No7, the skincare brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Skincare brands
- **Market**: United Kingdom
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: The Ordinary, 13.2%

## Which brand is most popular in search among skincare brands in the United Kingdom?

- In September 2026, The Ordinary was the most searched among skincare brands in the United Kingdom, with an estimated 90.5K branded searches, 13.2% of all searches for the 15 we track.
- La Roche-Posay is in 2nd place, 2.4 percentage points behind at 10.8%.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among skincare brands in the United Kingdom increased from 10.7% to 13.2%.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among skincare brands in the United Kingdom increased from 8.7% to 10.8%.
- Across the 12 months ending September 2026, Medik8’s share of searches among skincare brands in the United Kingdom increased from 8.7% to 10.8%.
- Across the 12 months ending September 2026, Aesop’s share of searches among skincare brands in the United Kingdom decreased from 8.7% to 7.2%.
- Across the 12 months ending September 2026, CeraVe’s share of searches among skincare brands in the United Kingdom decreased from 8.7% to 7.2%.
- Across the 12 months ending September 2026, Elemis’ share of searches among skincare brands in the United Kingdom decreased from 8.7% to 7.2%.
- Across the 12 months ending September 2026, Liz Earle’s share of searches among skincare brands in the United Kingdom increased from 5.8% to 7.2%.
- Across the 12 months ending September 2026, Glow Recipe’s share of searches among skincare brands in the United Kingdom decreased from 4.8% to 2.6%.
- Across the 12 months ending September 2026, Drunk Elephant’s share of searches among skincare brands in the United Kingdom decreased from 2.6% to 1.8%.
- Across the 12 months ending September 2026, No7’s share of searches among skincare brands in the United Kingdom decreased from 2.6% to 1.8%.
- Across the 12 months ending September 2026, The Ordinary’s share of searches among skincare brands in the United Kingdom peaked at 15% in April 2026 and was lowest at 10.4% in June 2026.
- Across the 12 months ending September 2026, La Roche-Posay’s share of searches among skincare brands in the United Kingdom peaked at 15.9% in May 2026 and was lowest at 7.6% in December 2025.
- Across the 12 months ending September 2026, Medik8’s share of searches among skincare brands in the United Kingdom peaked at 13.1% in July 2026 and was lowest at 7.6% in December 2025.
- Across the 12 months ending September 2026, Clinique’s share of searches among skincare brands in the United Kingdom peaked at 9.6% in November 2025 and was lowest at 7.9% in February 2026.
- Across the 12 months ending September 2026, Aesop’s share of searches among skincare brands in the United Kingdom peaked at 11.3% in December 2025 and was lowest at 6.7% in April 2026.
- Across the 12 months ending September 2026, CeraVe’s share of searches among skincare brands in the United Kingdom peaked at 10.4% in June 2026 and was lowest at 6.2% in December 2025.
- Across the 12 months ending September 2026, Elemis’ share of searches among skincare brands in the United Kingdom peaked at 9.6% in November 2025 and was lowest at 5.5% in April 2026.
- Across the 12 months ending September 2026, Liz Earle’s share of searches among skincare brands in the United Kingdom peaked at 7.2% in September 2026 and was lowest at 5.3% in February 2026.
- Across the 12 months ending September 2026, Byoma’s share of searches among skincare brands in the United Kingdom peaked at 6.4% in February 2026 and was lowest at 4.5% in April 2026.
- Across the 12 months ending September 2026, Clarins’ share of searches among skincare brands in the United Kingdom peaked at 7.6% in December 2025 and was lowest at 5.5% in April 2026.
- Across the 12 months ending September 2026, Paula's Choice’s share of searches among skincare brands in the United Kingdom peaked at 4.8% in September 2026 and was lowest at 3.4% in December 2025.
- Across the 12 months ending September 2026, Glow Recipe’s share of searches among skincare brands in the United Kingdom peaked at 4.8% in October 2025 and was lowest at 1.7% in May 2026.
- Across the 12 months ending September 2026, Drunk Elephant’s share of searches among skincare brands in the United Kingdom peaked at 2.6% in October 2025 and was lowest at 1.4% in June 2026.
- Across the 12 months ending September 2026, No7’s share of searches among skincare brands in the United Kingdom peaked at 2.8% in December 2025 and was lowest at 1.7% in June 2026.
- Across the 12 months ending September 2026, La Roche-Posay rose from 6th to 2nd among skincare brands in the United Kingdom.
- Across the 12 months ending September 2026, Medik8 rose from 7th to 3rd among skincare brands in the United Kingdom.
- Across the 12 months ending September 2026, Aesop fell from 2nd to 5th among skincare brands in the United Kingdom.
- Across the 12 months ending September 2026, CeraVe fell from 3rd to 6th among skincare brands in the United Kingdom.
- Across the 12 months ending September 2026, Elemis fell from 5th to 7th among skincare brands in the United Kingdom.
- Across the 12 months ending September 2026, Liz Earle rose from 10th to 8th among skincare brands in the United Kingdom.
- Across the 12 months ending September 2026, Byoma fell from 8th to 9th among skincare brands in the United Kingdom.
- Across the 12 months ending September 2026, Clarins fell from 9th to 10th among skincare brands in the United Kingdom.
- Across the 12 months ending September 2026, Kiehl's rose from 12th to 11th among skincare brands in the United Kingdom.
- Across the 12 months ending September 2026, Paula's Choice rose from 13th to 12th among skincare brands in the United Kingdom.
- Across the 12 months ending September 2026, Glow Recipe fell from 11th to 13th among skincare brands in the United Kingdom.
- Across the 12 months ending September 2026, Clinique held steady: its share of searches among skincare brands in the United Kingdom moved less than 0.5 percentage points.

## Top skincare brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, The Ordinary, La Roche-Posay and CeraVe were mentioned most often, in four of the five answers. CeraVe was recommended most often, coming first in three out of four answers that gave a list. La Roche-Posay was second, and The Ordinary was third. Clinique, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| CeraVe | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| La Roche-Posay | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| The Ordinary | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Byoma | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Paula's Choice | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Medik8 | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Elemis | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| No7 | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Clinique | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aesop | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Liz Earle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Clarins | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Glow Recipe | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Drunk Elephant | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about skincare brands

- Asked ChatGPT "Which skincare brand should I use in the UK?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary
- Asked ChatGPT "What are the best skincare brands?": 1. CeraVe, 2. La Roche-Posay, 3. The Ordinary, 4. Paula's Choice, 5. Byoma, 6. Medik8, 7. No7
- Asked ChatGPT "What is a good skincare routine for dry skin?": 1. CeraVe, 2. La Roche-Posay
- Searched Google, AI Overview "skincare": 1. The Ordinary
- Searched Google, AI Overview "skin care products": 1. The Ordinary, 2. CeraVe, 3. Byoma, 4. La Roche-Posay, 5. Elemis, 6. Paula's Choice, 7. Medik8

Not named in any answer: Clinique, Aesop, Liz Earle, Clarins, Kiehl's, Glow Recipe and Drunk Elephant.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## Compare search popularity between leading brands

- [The Ordinary vs La Roche-Posay: compare search popularity](/demand/uk/compare/la-roche-posay-vs-the-ordinary-skincare): 13.2% against 10.8% Share of Search.
- [The Ordinary vs Medik8: compare search popularity](/demand/uk/compare/medik8-vs-the-ordinary-skincare): 13.2% against 10.8% Share of Search.
- [The Ordinary vs Clinique: compare search popularity](/demand/uk/compare/clinique-vs-the-ordinary-skincare): 13.2% against 8.8% Share of Search.
- [The Ordinary vs Aesop: compare search popularity](/demand/uk/compare/aesop-vs-the-ordinary-skincare): 13.2% against 7.2% Share of Search.
- [La Roche-Posay vs Medik8: compare search popularity](/demand/uk/compare/la-roche-posay-vs-medik8): 10.8% Share of Search each.
- [La Roche-Posay vs Clinique: compare search popularity](/demand/uk/compare/clinique-vs-la-roche-posay): 10.8% against 8.8% Share of Search.
- [La Roche-Posay vs Aesop: compare search popularity](/demand/uk/compare/aesop-vs-la-roche-posay): 10.8% against 7.2% Share of Search.
- [Medik8 vs Clinique: compare search popularity](/demand/uk/compare/clinique-vs-medik8): 10.8% against 8.8% Share of Search.
- [Medik8 vs Aesop: compare search popularity](/demand/uk/compare/aesop-vs-medik8): 10.8% against 7.2% Share of Search.
- [Clinique vs Aesop: compare search popularity](/demand/uk/compare/aesop-vs-clinique): 8.8% against 7.2% Share of Search.

## How did search popularity change for United Kingdom skincare brands in September 2026?

- In September 2026, Elemis overtook Liz Earle and 2 others to rank 7th among skincare brands in the United Kingdom, with 7.2% of the searches.
- In September 2026, Glow Recipe gained share of searches among skincare brands in the United Kingdom, from 2.1% to 2.6%.
- In September 2026, La Roche-Posay lost share of searches among skincare brands in the United Kingdom, from 12.9% to 10.8%.
- In September 2026, Aesop lost share of searches among skincare brands in the United Kingdom, from 8.6% to 7.2%.
- The Ordinary’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 10.4% to 13.2% in September 2026.
- Liz Earle’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 5.7% to 7.2% in September 2026.
- Byoma’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 4.6% to 5.9% in September 2026.
- Paula's Choice’s share of searches among skincare brands in the United Kingdom has gained ground for 3 months in a row, from 3.8% to 4.8% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | The Ordinary | 13.2% | 90.5K | 0.0% | The Ordinary |
| 2 | La Roche-Posay | 10.8% | 74K | -18.2% | La Roche-Posay |
| 3 | Medik8 | 10.8% | 74K | 0.0% | Medik8 |
| 4 | Clinique | 8.8% | 60.5K | 0.0% | Clinique |
| 5 | Aesop | 7.2% | 49.5K | -18.2% | Aesop |
| 6 | CeraVe | 7.2% | 49.5K | 0.0% | CeraVe |
| 7 | Elemis | 7.2% | 49.5K | +22.2% | Elemis |
| 8 | Liz Earle | 7.2% | 49.5K | 0.0% | Liz Earle |
| 9 | Byoma | 5.9% | 40.5K | 0.0% | Byoma |
| 10 | Clarins | 5.9% | 40.5K | 0.0% | Clarins |
| 11 | Kiehl's | 4.8% | 33.1K | 0.0% | Kiehl's |
| 12 | Paula's Choice | 4.8% | 33.1K | 0.0% | Paula's Choice |
| 13 | Glow Recipe | 2.6% | 18.1K | +22.3% | Glow Recipe |
| 14 | Drunk Elephant | 1.8% | 12.1K | +22.2% | Drunk Elephant |
| 15 | No7 | 1.8% | 12.1K | -18.2% | No7 |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | The Ordinary | 90.5K | 10.7% | 1 |
| Oct 2025 | Aesop | 74K | 8.7% | 2 |
| Oct 2025 | CeraVe | 74K | 8.7% | 3 |
| Oct 2025 | Clinique | 74K | 8.7% | 4 |
| Oct 2025 | Elemis | 74K | 8.7% | 5 |
| Oct 2025 | La Roche-Posay | 74K | 8.7% | 6 |
| Oct 2025 | Medik8 | 74K | 8.7% | 7 |
| Oct 2025 | Byoma | 49.5K | 5.8% | 8 |
| Oct 2025 | Clarins | 49.5K | 5.8% | 9 |
| Oct 2025 | Liz Earle | 49.5K | 5.8% | 10 |
| Oct 2025 | Glow Recipe | 40.5K | 4.8% | 11 |
| Oct 2025 | Kiehl's | 40.5K | 4.8% | 12 |
| Oct 2025 | Paula's Choice | 40.5K | 4.8% | 13 |
| Oct 2025 | Drunk Elephant | 22.2K | 2.6% | 14 |
| Oct 2025 | No7 | 22.2K | 2.6% | 15 |
| Nov 2025 | The Ordinary | 165K | 11.8% | 1 |
| Nov 2025 | Aesop | 135K | 9.6% | 2 |
| Nov 2025 | Clinique | 135K | 9.6% | 3 |
| Nov 2025 | Elemis | 135K | 9.6% | 4 |
| Nov 2025 | Medik8 | 135K | 9.6% | 5 |
| Nov 2025 | La Roche-Posay | 110K | 7.9% | 6 |
| Nov 2025 | CeraVe | 90.5K | 6.5% | 7 |
| Nov 2025 | Clarins | 90.5K | 6.5% | 8 |
| Nov 2025 | Byoma | 74K | 5.3% | 9 |
| Nov 2025 | Kiehl's | 74K | 5.3% | 10 |
| Nov 2025 | Liz Earle | 74K | 5.3% | 11 |
| Nov 2025 | Glow Recipe | 60.5K | 4.3% | 12 |
| Nov 2025 | Paula's Choice | 60.5K | 4.3% | 13 |
| Nov 2025 | Drunk Elephant | 33.1K | 2.4% | 14 |
| Nov 2025 | No7 | 27.1K | 1.9% | 15 |
| Dec 2025 | Aesop | 135K | 11.3% | 1 |
| Dec 2025 | The Ordinary | 135K | 11.3% | 2 |
| Dec 2025 | Clinique | 110K | 9.2% | 3 |
| Dec 2025 | Elemis | 110K | 9.2% | 4 |
| Dec 2025 | Clarins | 90.5K | 7.6% | 5 |
| Dec 2025 | La Roche-Posay | 90.5K | 7.6% | 6 |
| Dec 2025 | Medik8 | 90.5K | 7.6% | 7 |
| Dec 2025 | Byoma | 74K | 6.2% | 8 |
| Dec 2025 | CeraVe | 74K | 6.2% | 9 |
| Dec 2025 | Liz Earle | 74K | 6.2% | 10 |
| Dec 2025 | Kiehl's | 60.5K | 5.1% | 11 |
| Dec 2025 | Glow Recipe | 49.5K | 4.1% | 12 |
| Dec 2025 | Paula's Choice | 40.5K | 3.4% | 13 |
| Dec 2025 | No7 | 33.1K | 2.8% | 14 |
| Dec 2025 | Drunk Elephant | 27.1K | 2.3% | 15 |
| Jan 2026 | The Ordinary | 110K | 12.3% | 1 |
| Jan 2026 | La Roche-Posay | 90.5K | 10.1% | 2 |
| Jan 2026 | Medik8 | 90.5K | 10.1% | 3 |
| Jan 2026 | Aesop | 74K | 8.3% | 4 |
| Jan 2026 | CeraVe | 74K | 8.3% | 5 |
| Jan 2026 | Clinique | 74K | 8.3% | 6 |
| Jan 2026 | Elemis | 74K | 8.3% | 7 |
| Jan 2026 | Clarins | 60.5K | 6.8% | 8 |
| Jan 2026 | Byoma | 49.5K | 5.5% | 9 |
| Jan 2026 | Liz Earle | 49.5K | 5.5% | 10 |
| Jan 2026 | Kiehl's | 40.5K | 4.5% | 11 |
| Jan 2026 | Paula's Choice | 40.5K | 4.5% | 12 |
| Jan 2026 | Glow Recipe | 27.1K | 3% | 13 |
| Jan 2026 | No7 | 22.2K | 2.5% | 14 |
| Jan 2026 | Drunk Elephant | 18.1K | 2% | 15 |
| Feb 2026 | La Roche-Posay | 90.5K | 11.7% | 1 |
| Feb 2026 | Medik8 | 90.5K | 11.7% | 2 |
| Feb 2026 | The Ordinary | 90.5K | 11.7% | 3 |
| Feb 2026 | Aesop | 60.5K | 7.9% | 4 |
| Feb 2026 | CeraVe | 60.5K | 7.9% | 5 |
| Feb 2026 | Clinique | 60.5K | 7.9% | 6 |
| Feb 2026 | Byoma | 49.5K | 6.4% | 7 |
| Feb 2026 | Clarins | 49.5K | 6.4% | 8 |
| Feb 2026 | Elemis | 49.5K | 6.4% | 9 |
| Feb 2026 | Kiehl's | 40.5K | 5.3% | 10 |
| Feb 2026 | Liz Earle | 40.5K | 5.3% | 11 |
| Feb 2026 | Paula's Choice | 33.1K | 4.3% | 12 |
| Feb 2026 | Glow Recipe | 22.2K | 2.9% | 13 |
| Feb 2026 | Drunk Elephant | 18.1K | 2.3% | 14 |
| Feb 2026 | No7 | 14.8K | 1.9% | 15 |
| Mar 2026 | La Roche-Posay | 110K | 13% | 1 |
| Mar 2026 | Medik8 | 90.5K | 10.7% | 2 |
| Mar 2026 | The Ordinary | 90.5K | 10.7% | 3 |
| Mar 2026 | CeraVe | 74K | 8.8% | 4 |
| Mar 2026 | Clinique | 74K | 8.8% | 5 |
| Mar 2026 | Aesop | 60.5K | 7.2% | 6 |
| Mar 2026 | Elemis | 60.5K | 7.2% | 7 |
| Mar 2026 | Byoma | 49.5K | 5.9% | 8 |
| Mar 2026 | Clarins | 49.5K | 5.9% | 9 |
| Mar 2026 | Liz Earle | 49.5K | 5.9% | 10 |
| Mar 2026 | Kiehl's | 40.5K | 4.8% | 11 |
| Mar 2026 | Paula's Choice | 40.5K | 4.8% | 12 |
| Mar 2026 | Glow Recipe | 22.2K | 2.6% | 13 |
| Mar 2026 | No7 | 18.1K | 2.1% | 14 |
| Mar 2026 | Drunk Elephant | 14.8K | 1.8% | 15 |
| Apr 2026 | La Roche-Posay | 135K | 15% | 1 |
| Apr 2026 | The Ordinary | 135K | 15% | 2 |
| Apr 2026 | Medik8 | 90.5K | 10% | 3 |
| Apr 2026 | CeraVe | 74K | 8.2% | 4 |
| Apr 2026 | Clinique | 74K | 8.2% | 5 |
| Apr 2026 | Aesop | 60.5K | 6.7% | 6 |
| Apr 2026 | Liz Earle | 60.5K | 6.7% | 7 |
| Apr 2026 | Clarins | 49.5K | 5.5% | 8 |
| Apr 2026 | Elemis | 49.5K | 5.5% | 9 |
| Apr 2026 | Byoma | 40.5K | 4.5% | 10 |
| Apr 2026 | Kiehl's | 40.5K | 4.5% | 11 |
| Apr 2026 | Paula's Choice | 40.5K | 4.5% | 12 |
| Apr 2026 | Glow Recipe | 18.1K | 2% | 13 |
| Apr 2026 | No7 | 18.1K | 2% | 14 |
| Apr 2026 | Drunk Elephant | 14.8K | 1.6% | 15 |
| May 2026 | La Roche-Posay | 135K | 15.9% | 1 |
| May 2026 | Medik8 | 90.5K | 10.7% | 2 |
| May 2026 | The Ordinary | 90.5K | 10.7% | 3 |
| May 2026 | CeraVe | 74K | 8.7% | 4 |
| May 2026 | Clinique | 74K | 8.7% | 5 |
| May 2026 | Aesop | 60.5K | 7.1% | 6 |
| May 2026 | Liz Earle | 60.5K | 7.1% | 7 |
| May 2026 | Clarins | 49.5K | 5.8% | 8 |
| May 2026 | Elemis | 49.5K | 5.8% | 9 |
| May 2026 | Byoma | 40.5K | 4.8% | 10 |
| May 2026 | Kiehl's | 40.5K | 4.8% | 11 |
| May 2026 | Paula's Choice | 40.5K | 4.8% | 12 |
| May 2026 | Glow Recipe | 14.8K | 1.7% | 13 |
| May 2026 | No7 | 14.8K | 1.7% | 14 |
| May 2026 | Drunk Elephant | 12.1K | 1.4% | 15 |
| Jun 2026 | La Roche-Posay | 110K | 15.4% | 1 |
| Jun 2026 | CeraVe | 74K | 10.4% | 2 |
| Jun 2026 | Medik8 | 74K | 10.4% | 3 |
| Jun 2026 | The Ordinary | 74K | 10.4% | 4 |
| Jun 2026 | Aesop | 60.5K | 8.5% | 5 |
| Jun 2026 | Clinique | 60.5K | 8.5% | 6 |
| Jun 2026 | Elemis | 49.5K | 6.9% | 7 |
| Jun 2026 | Clarins | 40.5K | 5.7% | 8 |
| Jun 2026 | Liz Earle | 40.5K | 5.7% | 9 |
| Jun 2026 | Byoma | 33.1K | 4.6% | 10 |
| Jun 2026 | Kiehl's | 33.1K | 4.6% | 11 |
| Jun 2026 | Paula's Choice | 27.1K | 3.8% | 12 |
| Jun 2026 | Glow Recipe | 14.8K | 2.1% | 13 |
| Jun 2026 | No7 | 12.1K | 1.7% | 14 |
| Jun 2026 | Drunk Elephant | 9.9K | 1.4% | 15 |
| Jul 2026 | La Roche-Posay | 90.5K | 13.1% | 1 |
| Jul 2026 | Medik8 | 90.5K | 13.1% | 2 |
| Jul 2026 | Aesop | 74K | 10.7% | 3 |
| Jul 2026 | The Ordinary | 74K | 10.7% | 4 |
| Jul 2026 | Clinique | 60.5K | 8.8% | 5 |
| Jul 2026 | CeraVe | 49.5K | 7.2% | 6 |
| Jul 2026 | Clarins | 40.5K | 5.9% | 7 |
| Jul 2026 | Elemis | 40.5K | 5.9% | 8 |
| Jul 2026 | Liz Earle | 40.5K | 5.9% | 9 |
| Jul 2026 | Byoma | 33.1K | 4.8% | 10 |
| Jul 2026 | Kiehl's | 33.1K | 4.8% | 11 |
| Jul 2026 | Paula's Choice | 27.1K | 3.9% | 12 |
| Jul 2026 | No7 | 14.8K | 2.1% | 13 |
| Jul 2026 | Glow Recipe | 12.1K | 1.8% | 14 |
| Jul 2026 | Drunk Elephant | 9.9K | 1.4% | 15 |
| Aug 2026 | La Roche-Posay | 90.5K | 12.9% | 1 |
| Aug 2026 | The Ordinary | 90.5K | 12.9% | 2 |
| Aug 2026 | Medik8 | 74K | 10.5% | 3 |
| Aug 2026 | Aesop | 60.5K | 8.6% | 4 |
| Aug 2026 | Clinique | 60.5K | 8.6% | 5 |
| Aug 2026 | CeraVe | 49.5K | 7% | 6 |
| Aug 2026 | Liz Earle | 49.5K | 7% | 7 |
| Aug 2026 | Byoma | 40.5K | 5.8% | 8 |
| Aug 2026 | Clarins | 40.5K | 5.8% | 9 |
| Aug 2026 | Elemis | 40.5K | 5.8% | 10 |
| Aug 2026 | Kiehl's | 33.1K | 4.7% | 11 |
| Aug 2026 | Paula's Choice | 33.1K | 4.7% | 12 |
| Aug 2026 | Glow Recipe | 14.8K | 2.1% | 13 |
| Aug 2026 | No7 | 14.8K | 2.1% | 14 |
| Aug 2026 | Drunk Elephant | 9.9K | 1.4% | 15 |
| Sep 2026 | The Ordinary | 90.5K | 13.2% | 1 |
| Sep 2026 | La Roche-Posay | 74K | 10.8% | 2 |
| Sep 2026 | Medik8 | 74K | 10.8% | 3 |
| Sep 2026 | Clinique | 60.5K | 8.8% | 4 |
| Sep 2026 | Aesop | 49.5K | 7.2% | 5 |
| Sep 2026 | CeraVe | 49.5K | 7.2% | 6 |
| Sep 2026 | Elemis | 49.5K | 7.2% | 7 |
| Sep 2026 | Liz Earle | 49.5K | 7.2% | 8 |
| Sep 2026 | Byoma | 40.5K | 5.9% | 9 |
| Sep 2026 | Clarins | 40.5K | 5.9% | 10 |
| Sep 2026 | Kiehl's | 33.1K | 4.8% | 11 |
| Sep 2026 | Paula's Choice | 33.1K | 4.8% | 12 |
| Sep 2026 | Glow Recipe | 18.1K | 2.6% | 13 |
| Sep 2026 | Drunk Elephant | 12.1K | 1.8% | 14 |
| Sep 2026 | No7 | 12.1K | 1.8% | 15 |

## What is being compared

- **Aesop**: Measured on the search term “aesop”.
- **Byoma**: Measured on the search term “byoma”.
- **CeraVe**: Measured on the search term “cerave”.
- **Clarins**: Measured on the search term “clarins”.
- **Clinique**: Measured on the search term “clinique”.
- **Drunk Elephant**: Measured on the search term “drunk elephant”.
- **Elemis**: Measured on the search term “elemis”.
- **Glow Recipe**: Measured on the search term “glow recipe”.
- **Kiehl's**: Measured on the search term “kiehls”.
- **La Roche-Posay**: Measured on the search term “la roche posay”.
- **Liz Earle**: Measured on the search term “liz earle”.
- **Medik8**: Measured on the search term “medik8”.
- **No7**: Measured on the search term “no7”.
- **Paula's Choice**: Measured on the search term “paulas choice”.
- **The Ordinary**: Measured on the search term “the ordinary”.

- [Aesop](/demand/uk/brands/aesop)
- [Byoma](/demand/uk/brands/byoma)
- [CeraVe](/demand/uk/brands/cerave)
- [Clarins](/demand/uk/brands/clarins)
- [Clinique](/demand/uk/brands/clinique)
- [Drunk Elephant](/demand/uk/brands/drunk-elephant)
- [Elemis](/demand/uk/brands/elemis)
- [Glow Recipe](/demand/uk/brands/glow-recipe)
- [Kiehl's](/demand/uk/brands/kiehl-s)
- [La Roche-Posay](/demand/uk/brands/la-roche-posay)
- [Liz Earle](/demand/uk/brands/liz-earle)
- [Medik8](/demand/uk/brands/medik8)
- [No7](/demand/uk/brands/no7-beauty)
- [Paula's Choice](/demand/uk/brands/paula-s-choice)
- [The Ordinary](/demand/uk/brands/the-ordinary-skincare)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among skincare brands in the United Kingdom?

In September 2026, The Ordinary was the most searched among skincare brands in the United Kingdom, with an estimated 90.5K branded searches, 13.2% of all searches for the 15 we track.

## Cite this page

Brandwave. "Skincare brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-skincare-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-skincare-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.