---
title: "Shampoo brands in the United Kingdom: Which are searched most?"
description: "Compare the shampoo and haircare brands people in the UK buy. Share of Search among Kérastase, K18, Olaplex, Moroccanoil, Redken, OGX, Philip Kingsley, Aussie, TRESemmé, Dove, Head & Shoulders, Herbal Essences, L'Oréal Paris Elvive, Pantene and Bumble and bumble, the shampoo brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-shampoo-brands"
publisher: "Brandwave"
---

# Shampoo brands in the United Kingdom: Which are searched most?

Compare the shampoo and haircare brands people in the UK buy. Share of Search among Kérastase, K18, Olaplex, Moroccanoil, Redken, OGX, Philip Kingsley, Aussie, TRESemmé, Dove, Head & Shoulders, Herbal Essences, L'Oréal Paris Elvive, Pantene and Bumble and bumble, the shampoo brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Shampoo brands
- **Market**: United Kingdom
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Kérastase, 24.8%

## Which brand is most popular in search among shampoo brands in the United Kingdom?

- In September 2026, Kérastase was the most searched among shampoo brands in the United Kingdom, with an estimated 74K branded searches, 24.8% of all searches for the 15 we track.
- K18 is in 2nd place, 8.2 percentage points behind at 16.6%.
- Across the 12 months ending September 2026, Kérastase’s share of searches among shampoo brands in the United Kingdom increased from 22.2% to 24.8%.
- Across the 12 months ending September 2026, K18’s share of searches among shampoo brands in the United Kingdom decreased from 18.2% to 16.6%.
- Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo brands in the United Kingdom decreased from 18.2% to 16.6%.
- Across the 12 months ending September 2026, Moroccanoil’s share of searches among shampoo brands in the United Kingdom decreased from 9.9% to 9.1%.
- Across the 12 months ending September 2026, Redken’s share of searches among shampoo brands in the United Kingdom decreased from 6.7% to 6.1%.
- Across the 12 months ending September 2026, TRESemmé’s share of searches among shampoo brands in the United Kingdom increased from 2.4% to 3.3%.
- Across the 12 months ending September 2026, Dove’s share of searches among shampoo brands in the United Kingdom increased from 1.3% to 2.7%.
- Across the 12 months ending September 2026, Kérastase’s share of searches among shampoo brands in the United Kingdom peaked at 25.7% in January 2026 and was lowest at 21.1% in May 2026.
- Across the 12 months ending September 2026, K18’s share of searches among shampoo brands in the United Kingdom peaked at 18.2% in October 2025 and was lowest at 14.1% in May 2026.
- Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo brands in the United Kingdom peaked at 20.6% in November 2025 and was lowest at 13.8% in August 2026.
- Across the 12 months ending September 2026, Moroccanoil’s share of searches among shampoo brands in the United Kingdom peaked at 14.1% in May 2026 and was lowest at 9.1% in September 2026.
- Across the 12 months ending September 2026, Redken’s share of searches among shampoo brands in the United Kingdom peaked at 6.7% in October 2025 and was lowest at 5.2% in May 2026.
- Across the 12 months ending September 2026, OGX’s share of searches among shampoo brands in the United Kingdom peaked at 8.1% in July 2026 and was lowest at 2.7% in November 2025.
- Across the 12 months ending September 2026, Philip Kingsley’s share of searches among shampoo brands in the United Kingdom peaked at 4.9% in December 2025 and was lowest at 3.8% in March 2026.
- Across the 12 months ending September 2026, Aussie’s share of searches among shampoo brands in the United Kingdom peaked at 3.6% in July 2026 and was lowest at 2.2% in November 2025.
- Across the 12 months ending September 2026, TRESemmé’s share of searches among shampoo brands in the United Kingdom peaked at 3.6% in July 2026 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Dove’s share of searches among shampoo brands in the United Kingdom peaked at 3% in July 2026 and was lowest at 1.3% in October 2025.
- Across the 12 months ending September 2026, Head & Shoulders’ share of searches among shampoo brands in the United Kingdom peaked at 3.5% in April 2026 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, OGX rose from 7th to 6th among shampoo brands in the United Kingdom.
- Across the 12 months ending September 2026, Philip Kingsley fell from 6th to 7th among shampoo brands in the United Kingdom.
- Across the 12 months ending September 2026, TRESemmé rose from 10th to 9th among shampoo brands in the United Kingdom.
- Across the 12 months ending September 2026, Dove rose from 14th to 10th among shampoo brands in the United Kingdom.
- Across the 12 months ending September 2026, Head & Shoulders fell from 9th to 11th among shampoo brands in the United Kingdom.
- Across the 12 months ending September 2026, L'Oréal Paris Elvive fell from 11th to 13th among shampoo brands in the United Kingdom.
- Across the 12 months ending September 2026, Pantene fell from 13th to 14th among shampoo brands in the United Kingdom.
- Across the 12 months ending September 2026, Aussie, Herbal Essences and Bumble and bumble held steady: their share of searches among shampoo brands in the United Kingdom each moved less than 0.5 percentage points.

## Top shampoo brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, L'Oréal Paris Elvive was mentioned most often, in four of the five answers. L'Oréal Paris Elvive was recommended most often, coming first in all three answers that gave a list. Kérastase was second, and Redken was third. K18, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| L'Oréal Paris Elvive | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Kérastase | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Redken | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Olaplex | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Moroccanoil | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Dove | 6th | 0 of 3 | 1 of 2 | 1 of 5 |
| Herbal Essences | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Head & Shoulders | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| K18 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| OGX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Philip Kingsley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Aussie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| TRESemmé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Pantene | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bumble and bumble | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about shampoo brands

- Asked ChatGPT "Which shampoo should I use in the UK?": 1. Head & Shoulders, 2. L'Oréal Paris Elvive
- Asked ChatGPT "What are the best shampoo brands?": 1. L'Oréal Paris Elvive, 2. Olaplex, 3. Redken, 4. Kérastase, 5. Head & Shoulders
- Asked ChatGPT "What is the best shampoo for hair loss?": named none of the brands we track
- Searched Google, AI Overview "shampoo": 1. L'Oréal Paris Elvive, 2. Dove, 3. Herbal Essences
- Searched Google, AI Overview "best shampoo": 1. L'Oréal Paris Elvive, 2. Moroccanoil, 3. Kérastase, 4. Redken

Not named in any answer: K18, OGX, Philip Kingsley, Aussie, TRESemmé, Pantene and Bumble and bumble.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## Compare search popularity between leading brands

- [Kérastase vs K18: compare search popularity](/demand/uk/compare/k18-hair-vs-kerastase): 24.8% against 16.6% Share of Search.
- [Kérastase vs Olaplex: compare search popularity](/demand/uk/compare/kerastase-vs-olaplex): 24.8% against 16.6% Share of Search.
- [Kérastase vs Moroccanoil: compare search popularity](/demand/uk/compare/kerastase-vs-moroccanoil): 24.8% against 9.1% Share of Search.
- [Kérastase vs Redken: compare search popularity](/demand/uk/compare/kerastase-vs-redken): 24.8% against 6.1% Share of Search.
- [K18 vs Olaplex: compare search popularity](/demand/uk/compare/k18-hair-vs-olaplex): 16.6% Share of Search each.
- [K18 vs Moroccanoil: compare search popularity](/demand/uk/compare/k18-hair-vs-moroccanoil): 16.6% against 9.1% Share of Search.
- [K18 vs Redken: compare search popularity](/demand/uk/compare/k18-hair-vs-redken): 16.6% against 6.1% Share of Search.
- [Olaplex vs Moroccanoil: compare search popularity](/demand/uk/compare/moroccanoil-vs-olaplex): 16.6% against 9.1% Share of Search.
- [Olaplex vs Redken: compare search popularity](/demand/uk/compare/olaplex-vs-redken): 16.6% against 6.1% Share of Search.
- [Moroccanoil vs Redken: compare search popularity](/demand/uk/compare/moroccanoil-vs-redken): 9.1% against 6.1% Share of Search.

## How did search popularity change for United Kingdom shampoo brands in September 2026?

- In September 2026, TRESemmé overtook Dove and Head & Shoulders to rank 9th among shampoo brands in the United Kingdom, with 3.3% of the searches.
- In September 2026, Olaplex gained share of searches among shampoo brands in the United Kingdom, from 13.8% to 16.6%.
- In September 2026, OGX lost share of searches among shampoo brands in the United Kingdom, from 5% to 4%.
- In September 2026, Bumble and bumble lost share of searches among shampoo brands in the United Kingdom, from 1.8% to 0.97%.
- Moroccanoil’s share of searches among shampoo brands in the United Kingdom has lost ground for 3 months in a row, from 11.7% to 9.1% in September 2026.
- In September 2026, Pantene rose from 15th to 14th among shampoo brands in the United Kingdom.
- Estimated monthly branded searches for Dove in the United Kingdom rose 84.1% over 12 measured months, from 4.4K to 8.1K in September 2026.
- Estimated monthly branded searches for L'Oréal Paris Elvive in the United Kingdom fell 18.8% over 12 measured months, from 8K to 6.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Kérastase | 24.8% | 74K | 0.0% | Kérastase |
| 2 | K18 | 16.6% | 49.5K | 0.0% | K18 |
| 3 | Olaplex | 16.6% | 49.5K | +22.2% | Olaplex |
| 4 | Moroccanoil | 9.1% | 27.1K | 0.0% | Moroccanoil |
| 5 | Redken | 6.1% | 18.1K | 0.0% | Redken |
| 6 | OGX | 4% | 12.1K | -18.2% | OGX |
| 7 | Philip Kingsley | 4% | 12.1K | 0.0% | Philip Kingsley |
| 8 | Aussie | 3.3% | 9.9K | 0.0% | Aussie |
| 9 | TRESemmé | 3.3% | 9.9K | +22.2% | Unilever |
| 10 | Dove | 2.7% | 8.1K | 0.0% | Unilever |
| 11 | Head & Shoulders | 2.7% | 8.1K | 0.0% | Procter & Gamble |
| 12 | Herbal Essences | 2.2% | 6.6K | 0.0% | Herbal Essences |
| 13 | L'Oréal Paris Elvive | 2.2% | 6.5K | 0.0% | L'Oréal Paris Elvive |
| 14 | Pantene | 1.5% | 4.4K | -18.5% | Procter & Gamble |
| 15 | Bumble and bumble | 0.97% | 2.9K | -46.3% | Bumble and bumble |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Kérastase | 74K | 22.2% | 1 |
| Oct 2025 | K18 | 60.5K | 18.2% | 2 |
| Oct 2025 | Olaplex | 60.5K | 18.2% | 3 |
| Oct 2025 | Moroccanoil | 33.1K | 9.9% | 4 |
| Oct 2025 | Redken | 22.2K | 6.7% | 5 |
| Oct 2025 | Philip Kingsley | 14.8K | 4.4% | 6 |
| Oct 2025 | OGX | 12.1K | 3.6% | 7 |
| Oct 2025 | Aussie | 9.9K | 3% | 8 |
| Oct 2025 | Head & Shoulders | 9.9K | 3% | 9 |
| Oct 2025 | TRESemmé | 8.1K | 2.4% | 10 |
| Oct 2025 | L'Oréal Paris Elvive | 8K | 2.4% | 11 |
| Oct 2025 | Herbal Essences | 6.6K | 2% | 12 |
| Oct 2025 | Pantene | 5.4K | 1.6% | 13 |
| Oct 2025 | Dove | 4.4K | 1.3% | 14 |
| Oct 2025 | Bumble and bumble | 3.6K | 1.1% | 15 |
| Nov 2025 | Kérastase | 110K | 25% | 1 |
| Nov 2025 | Olaplex | 90.5K | 20.6% | 2 |
| Nov 2025 | K18 | 74K | 16.8% | 3 |
| Nov 2025 | Moroccanoil | 49.5K | 11.2% | 4 |
| Nov 2025 | Redken | 27.1K | 6.2% | 5 |
| Nov 2025 | Philip Kingsley | 18.1K | 4.1% | 6 |
| Nov 2025 | OGX | 12.1K | 2.7% | 7 |
| Nov 2025 | Aussie | 9.9K | 2.2% | 8 |
| Nov 2025 | Head & Shoulders | 9.9K | 2.2% | 9 |
| Nov 2025 | TRESemmé | 8.1K | 1.8% | 10 |
| Nov 2025 | L'Oréal Paris Elvive | 8K | 1.8% | 11 |
| Nov 2025 | Dove | 6.6K | 1.5% | 12 |
| Nov 2025 | Herbal Essences | 6.6K | 1.5% | 13 |
| Nov 2025 | Pantene | 5.4K | 1.2% | 14 |
| Nov 2025 | Bumble and bumble | 4.4K | 1% | 15 |
| Dec 2025 | Kérastase | 90.5K | 24.4% | 1 |
| Dec 2025 | Olaplex | 74K | 19.9% | 2 |
| Dec 2025 | K18 | 60.5K | 16.3% | 3 |
| Dec 2025 | Moroccanoil | 40.5K | 10.9% | 4 |
| Dec 2025 | Redken | 22.2K | 6% | 5 |
| Dec 2025 | Philip Kingsley | 18.1K | 4.9% | 6 |
| Dec 2025 | OGX | 12.1K | 3.3% | 7 |
| Dec 2025 | Aussie | 9.9K | 2.7% | 8 |
| Dec 2025 | Head & Shoulders | 8.1K | 2.2% | 9 |
| Dec 2025 | L'Oréal Paris Elvive | 8K | 2.2% | 10 |
| Dec 2025 | TRESemmé | 6.6K | 1.8% | 11 |
| Dec 2025 | Dove | 5.4K | 1.5% | 12 |
| Dec 2025 | Herbal Essences | 5.4K | 1.5% | 13 |
| Dec 2025 | Pantene | 5.4K | 1.5% | 14 |
| Dec 2025 | Bumble and bumble | 4.4K | 1.2% | 15 |
| Jan 2026 | Kérastase | 90.5K | 25.7% | 1 |
| Jan 2026 | K18 | 60.5K | 17.2% | 2 |
| Jan 2026 | Olaplex | 60.5K | 17.2% | 3 |
| Jan 2026 | Moroccanoil | 33.1K | 9.4% | 4 |
| Jan 2026 | Redken | 22.2K | 6.3% | 5 |
| Jan 2026 | Philip Kingsley | 14.8K | 4.2% | 6 |
| Jan 2026 | OGX | 12.1K | 3.4% | 7 |
| Jan 2026 | Aussie | 9.9K | 2.8% | 8 |
| Jan 2026 | Head & Shoulders | 9.9K | 2.8% | 9 |
| Jan 2026 | TRESemmé | 8.1K | 2.3% | 10 |
| Jan 2026 | L'Oréal Paris Elvive | 8K | 2.3% | 11 |
| Jan 2026 | Herbal Essences | 6.6K | 1.9% | 12 |
| Jan 2026 | Pantene | 6.6K | 1.9% | 13 |
| Jan 2026 | Dove | 5.4K | 1.5% | 14 |
| Jan 2026 | Bumble and bumble | 4.4K | 1.2% | 15 |
| Feb 2026 | Kérastase | 74K | 25.2% | 1 |
| Feb 2026 | K18 | 49.5K | 16.8% | 2 |
| Feb 2026 | Olaplex | 49.5K | 16.8% | 3 |
| Feb 2026 | Moroccanoil | 27.1K | 9.2% | 4 |
| Feb 2026 | Redken | 18.1K | 6.2% | 5 |
| Feb 2026 | OGX | 12.1K | 4.1% | 6 |
| Feb 2026 | Philip Kingsley | 12.1K | 4.1% | 7 |
| Feb 2026 | Aussie | 8.1K | 2.8% | 8 |
| Feb 2026 | Head & Shoulders | 8.1K | 2.8% | 9 |
| Feb 2026 | Dove | 6.6K | 2.2% | 10 |
| Feb 2026 | Herbal Essences | 6.6K | 2.2% | 11 |
| Feb 2026 | TRESemmé | 6.6K | 2.2% | 12 |
| Feb 2026 | L'Oréal Paris Elvive | 6.5K | 2.2% | 13 |
| Feb 2026 | Pantene | 5.4K | 1.8% | 14 |
| Feb 2026 | Bumble and bumble | 3.6K | 1.2% | 15 |
| Mar 2026 | Kérastase | 74K | 23.5% | 1 |
| Mar 2026 | Olaplex | 60.5K | 19.2% | 2 |
| Mar 2026 | K18 | 49.5K | 15.7% | 3 |
| Mar 2026 | Moroccanoil | 33.1K | 10.5% | 4 |
| Mar 2026 | Redken | 18.1K | 5.7% | 5 |
| Mar 2026 | OGX | 12.1K | 3.8% | 6 |
| Mar 2026 | Philip Kingsley | 12.1K | 3.8% | 7 |
| Mar 2026 | Aussie | 9.9K | 3.1% | 8 |
| Mar 2026 | Head & Shoulders | 9.9K | 3.1% | 9 |
| Mar 2026 | Dove | 6.6K | 2.1% | 10 |
| Mar 2026 | Herbal Essences | 6.6K | 2.1% | 11 |
| Mar 2026 | TRESemmé | 6.6K | 2.1% | 12 |
| Mar 2026 | L'Oréal Paris Elvive | 6.5K | 2.1% | 13 |
| Mar 2026 | Pantene | 5.4K | 1.7% | 14 |
| Mar 2026 | Bumble and bumble | 4.4K | 1.4% | 15 |
| Apr 2026 | Kérastase | 60.5K | 21.4% | 1 |
| Apr 2026 | K18 | 49.5K | 17.5% | 2 |
| Apr 2026 | Olaplex | 49.5K | 17.5% | 3 |
| Apr 2026 | Moroccanoil | 27.1K | 9.6% | 4 |
| Apr 2026 | Redken | 18.1K | 6.4% | 5 |
| Apr 2026 | OGX | 12.1K | 4.3% | 6 |
| Apr 2026 | Philip Kingsley | 12.1K | 4.3% | 7 |
| Apr 2026 | Aussie | 9.9K | 3.5% | 8 |
| Apr 2026 | Head & Shoulders | 9.9K | 3.5% | 9 |
| Apr 2026 | Dove | 6.6K | 2.3% | 10 |
| Apr 2026 | Herbal Essences | 6.6K | 2.3% | 11 |
| Apr 2026 | TRESemmé | 6.6K | 2.3% | 12 |
| Apr 2026 | L'Oréal Paris Elvive | 5.8K | 2% | 13 |
| Apr 2026 | Pantene | 5.4K | 1.9% | 14 |
| Apr 2026 | Bumble and bumble | 3.6K | 1.3% | 15 |
| May 2026 | Kérastase | 60.5K | 21.1% | 1 |
| May 2026 | Olaplex | 49.5K | 17.3% | 2 |
| May 2026 | K18 | 40.5K | 14.1% | 3 |
| May 2026 | Moroccanoil | 40.5K | 14.1% | 4 |
| May 2026 | Redken | 14.8K | 5.2% | 5 |
| May 2026 | OGX | 12.1K | 4.2% | 6 |
| May 2026 | Philip Kingsley | 12.1K | 4.2% | 7 |
| May 2026 | Aussie | 9.9K | 3.5% | 8 |
| May 2026 | Head & Shoulders | 9.9K | 3.5% | 9 |
| May 2026 | Dove | 8.1K | 2.8% | 10 |
| May 2026 | TRESemmé | 8.1K | 2.8% | 11 |
| May 2026 | Herbal Essences | 6.6K | 2.3% | 12 |
| May 2026 | L'Oréal Paris Elvive | 5.8K | 2% | 13 |
| May 2026 | Pantene | 4.4K | 1.5% | 14 |
| May 2026 | Bumble and bumble | 3.6K | 1.3% | 15 |
| Jun 2026 | Kérastase | 60.5K | 21.5% | 1 |
| Jun 2026 | Olaplex | 49.5K | 17.6% | 2 |
| Jun 2026 | K18 | 40.5K | 14.4% | 3 |
| Jun 2026 | Moroccanoil | 33.1K | 11.7% | 4 |
| Jun 2026 | Redken | 18.1K | 6.4% | 5 |
| Jun 2026 | OGX | 12.1K | 4.3% | 6 |
| Jun 2026 | Philip Kingsley | 12.1K | 4.3% | 7 |
| Jun 2026 | Aussie | 9.9K | 3.5% | 8 |
| Jun 2026 | TRESemmé | 9.9K | 3.5% | 9 |
| Jun 2026 | Dove | 8.1K | 2.9% | 10 |
| Jun 2026 | Head & Shoulders | 8.1K | 2.9% | 11 |
| Jun 2026 | Herbal Essences | 6.6K | 2.3% | 12 |
| Jun 2026 | L'Oréal Paris Elvive | 5.3K | 1.9% | 13 |
| Jun 2026 | Pantene | 4.4K | 1.6% | 14 |
| Jun 2026 | Bumble and bumble | 3.6K | 1.3% | 15 |
| Jul 2026 | Kérastase | 60.5K | 22.2% | 1 |
| Jul 2026 | K18 | 40.5K | 14.8% | 2 |
| Jul 2026 | Olaplex | 40.5K | 14.8% | 3 |
| Jul 2026 | Moroccanoil | 27.1K | 9.9% | 4 |
| Jul 2026 | OGX | 22.2K | 8.1% | 5 |
| Jul 2026 | Redken | 14.8K | 5.4% | 6 |
| Jul 2026 | Philip Kingsley | 12.1K | 4.4% | 7 |
| Jul 2026 | Aussie | 9.9K | 3.6% | 8 |
| Jul 2026 | TRESemmé | 9.9K | 3.6% | 9 |
| Jul 2026 | Dove | 8.1K | 3% | 10 |
| Jul 2026 | Head & Shoulders | 8.1K | 3% | 11 |
| Jul 2026 | Herbal Essences | 6.6K | 2.4% | 12 |
| Jul 2026 | L'Oréal Paris Elvive | 5.3K | 1.9% | 13 |
| Jul 2026 | Pantene | 4.4K | 1.6% | 14 |
| Jul 2026 | Bumble and bumble | 2.9K | 1.1% | 15 |
| Aug 2026 | Kérastase | 74K | 25.2% | 1 |
| Aug 2026 | K18 | 49.5K | 16.8% | 2 |
| Aug 2026 | Olaplex | 40.5K | 13.8% | 3 |
| Aug 2026 | Moroccanoil | 27.1K | 9.2% | 4 |
| Aug 2026 | Redken | 18.1K | 6.2% | 5 |
| Aug 2026 | OGX | 14.8K | 5% | 6 |
| Aug 2026 | Philip Kingsley | 12.1K | 4.1% | 7 |
| Aug 2026 | Aussie | 9.9K | 3.4% | 8 |
| Aug 2026 | Dove | 8.1K | 2.8% | 9 |
| Aug 2026 | Head & Shoulders | 8.1K | 2.8% | 10 |
| Aug 2026 | TRESemmé | 8.1K | 2.8% | 11 |
| Aug 2026 | Herbal Essences | 6.6K | 2.2% | 12 |
| Aug 2026 | L'Oréal Paris Elvive | 6.5K | 2.2% | 13 |
| Aug 2026 | Bumble and bumble | 5.4K | 1.8% | 14 |
| Aug 2026 | Pantene | 5.4K | 1.8% | 15 |
| Sep 2026 | Kérastase | 74K | 24.8% | 1 |
| Sep 2026 | K18 | 49.5K | 16.6% | 2 |
| Sep 2026 | Olaplex | 49.5K | 16.6% | 3 |
| Sep 2026 | Moroccanoil | 27.1K | 9.1% | 4 |
| Sep 2026 | Redken | 18.1K | 6.1% | 5 |
| Sep 2026 | OGX | 12.1K | 4% | 6 |
| Sep 2026 | Philip Kingsley | 12.1K | 4% | 7 |
| Sep 2026 | Aussie | 9.9K | 3.3% | 8 |
| Sep 2026 | TRESemmé | 9.9K | 3.3% | 9 |
| Sep 2026 | Dove | 8.1K | 2.7% | 10 |
| Sep 2026 | Head & Shoulders | 8.1K | 2.7% | 11 |
| Sep 2026 | Herbal Essences | 6.6K | 2.2% | 12 |
| Sep 2026 | L'Oréal Paris Elvive | 6.5K | 2.2% | 13 |
| Sep 2026 | Pantene | 4.4K | 1.5% | 14 |
| Sep 2026 | Bumble and bumble | 2.9K | 0.97% | 15 |

## What is being compared

- **Aussie**: Measured on the search term “aussie shampoo”.
- **Bumble and bumble**: Measured on the search term “bumble and bumble”.
- **Dove**: Measured on the search term “dove shampoo”.
- **Head & Shoulders**: Measured on the search term “head and shoulders”.
- **Herbal Essences**: Measured on the search term “herbal essences”.
- **K18**: Measured on the search term “k18”.
- **Kérastase**: Measured on the search term “kerastase”.
- **L'Oréal Paris Elvive**: Measured on the search terms “elvive” and “loreal elvive”, summed into one figure.
- **Moroccanoil**: Measured on the search term “moroccanoil”.
- **OGX**: Measured on the search term “ogx shampoo”.
- **Olaplex**: Measured on the search term “olaplex”.
- **Pantene**: Measured on the search term “pantene”.
- **Philip Kingsley**: Measured on the search term “philip kingsley”.
- **Redken**: Measured on the search term “redken”.
- **TRESemmé**: Measured on the search term “tresemme”.

- [Aussie](/demand/uk/brands/aussie-hair)
- [Bumble and bumble](/demand/uk/brands/bumble-and-bumble)
- [Dove](/demand/uk/brands/dove)
- [Head & Shoulders](/demand/uk/brands/head-and-shoulders)
- [Herbal Essences](/demand/uk/brands/herbal-essences)
- [K18](/demand/uk/brands/k18-hair)
- [Kérastase](/demand/uk/brands/kerastase)
- [L'Oréal Paris Elvive](/demand/uk/brands/loreal-paris-elvive)
- [Moroccanoil](/demand/uk/brands/moroccanoil)
- [OGX](/demand/uk/brands/ogx)
- [Olaplex](/demand/uk/brands/olaplex)
- [Pantene](/demand/uk/brands/pantene)
- [Philip Kingsley](/demand/uk/brands/philip-kingsley)
- [Redken](/demand/uk/brands/redken)
- [TRESemmé](/demand/uk/brands/tresemme)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among shampoo brands in the United Kingdom?

In September 2026, Kérastase was the most searched among shampoo brands in the United Kingdom, with an estimated 74K branded searches, 24.8% of all searches for the 15 we track.

## Cite this page

Brandwave. "Shampoo brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-shampoo-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-shampoo-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.