---
title: "Self-tan brands in the United Kingdom: Which are most popular?"
description: "Compare the fake tan and gradual tan brands people in the UK buy. Share of Search among St.Tropez, Bellamianta, Bondi Sands, Loving Tan, Tan-Luxe, Tanologist and Isle of Paradise, the self-tan brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-self-tan-brands"
publisher: "Brandwave"
---

# Self-tan brands in the United Kingdom: Which are most popular?

Compare the fake tan and gradual tan brands people in the UK buy. Share of Search among St.Tropez, Bellamianta, Bondi Sands, Loving Tan, Tan-Luxe, Tanologist and Isle of Paradise, the self-tan brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Self-tan brands
- **Market**: United Kingdom
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: St.Tropez, 32.1%

## Which brand is most popular in search among self-tan brands in the United Kingdom?

- In September 2026, St.Tropez was the most searched among self-tan brands in the United Kingdom, with an estimated 18.1K branded searches, 32.1% of all searches for the seven we track.
- Bellamianta is in 2nd place, 10.7 percentage points behind at 21.5%.
- Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in the United Kingdom increased from 28.3% to 32.1%.
- Across the 12 months ending September 2026, Bellamianta’s share of searches among self-tan brands in the United Kingdom increased from 15.5% to 21.5%.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among self-tan brands in the United Kingdom decreased from 23.1% to 17.6%.
- Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in the United Kingdom increased from 12.6% to 14.4%.
- Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in the United Kingdom decreased from 10.3% to 7.8%.
- Across the 12 months ending September 2026, Tanologist’s share of searches among self-tan brands in the United Kingdom decreased from 5.5% to 4.3%.
- Across the 12 months ending September 2026, Isle of Paradise’s share of searches among self-tan brands in the United Kingdom decreased from 4.6% to 2.3%.
- Across the 12 months ending September 2026, St.Tropez’s share of searches among self-tan brands in the United Kingdom peaked at 41.1% in August 2026 and was lowest at 20.5% in November 2025.
- Across the 12 months ending September 2026, Bellamianta’s share of searches among self-tan brands in the United Kingdom peaked at 25.1% in November 2025 and was lowest at 8.4% in May 2026.
- Across the 12 months ending September 2026, Bondi Sands’ share of searches among self-tan brands in the United Kingdom peaked at 28.2% in May 2026 and was lowest at 17.6% in January 2026.
- Across the 12 months ending September 2026, Loving Tan’s share of searches among self-tan brands in the United Kingdom peaked at 16.6% in February 2026 and was lowest at 11.5% in July 2026.
- Across the 12 months ending September 2026, Tan-Luxe’s share of searches among self-tan brands in the United Kingdom peaked at 11.3% in April 2026 and was lowest at 7.6% in July 2026.
- Across the 12 months ending September 2026, Tanologist’s share of searches among self-tan brands in the United Kingdom peaked at 6.2% in April 2026 and was lowest at 4.2% in July 2026.
- Across the 12 months ending September 2026, Isle of Paradise’s share of searches among self-tan brands in the United Kingdom peaked at 4.9% in February 2026 and was lowest at 2.3% in September 2026.
- Across the 12 months ending September 2026, Bellamianta rose from 3rd to 2nd among self-tan brands in the United Kingdom.
- Across the 12 months ending September 2026, Bondi Sands fell from 2nd to 3rd among self-tan brands in the United Kingdom.

## Top self-tan brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, St.Tropez and Bondi Sands were mentioned most often, in three of the five answers. St.Tropez was recommended most often, coming first in two out of four answers that gave a list. Bondi Sands was second, and Tan-Luxe and Isle of Paradise tied for third. Bellamianta, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| St.Tropez | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| Bondi Sands | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Tan-Luxe | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Isle of Paradise | 3rd | 1 of 3 | 0 of 2 | 1 of 5 |
| Bellamianta | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Loving Tan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tanologist | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about self-tan brands

- Asked ChatGPT "What's the best fake tan in the UK?": 1. Bondi Sands, 2. St.Tropez
- Asked ChatGPT "Which self tan looks the most natural?": 1. St.Tropez, 2. Tan-Luxe
- Asked ChatGPT "What's the best gradual tan for pale skin?": 1. Isle of Paradise, 2. Tan-Luxe
- Searched Google, AI Overview "self tan": 1. Bondi Sands
- Searched Google, AI Overview "best self tan": 1. St.Tropez, 2. Bondi Sands

Not named in any answer: Bellamianta, Loving Tan and Tanologist.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [St.Tropez vs Bellamianta: compare search popularity](/demand/uk/compare/bellamianta-vs-st-tropez): 32.1% against 21.5% Share of Search.
- [St.Tropez vs Bondi Sands: compare search popularity](/demand/uk/compare/bondi-sands-vs-st-tropez): 32.1% against 17.6% Share of Search.
- [St.Tropez vs Loving Tan: compare search popularity](/demand/uk/compare/loving-tan-vs-st-tropez): 32.1% against 14.4% Share of Search.
- [St.Tropez vs Tan-Luxe: compare search popularity](/demand/uk/compare/st-tropez-vs-tan-luxe): 32.1% against 7.8% Share of Search.
- [Bellamianta vs Bondi Sands: compare search popularity](/demand/uk/compare/bellamianta-vs-bondi-sands): 21.5% against 17.6% Share of Search.
- [Bellamianta vs Loving Tan: compare search popularity](/demand/uk/compare/bellamianta-vs-loving-tan): 21.5% against 14.4% Share of Search.
- [Bellamianta vs Tan-Luxe: compare search popularity](/demand/uk/compare/bellamianta-vs-tan-luxe): 21.5% against 7.8% Share of Search.
- [Bondi Sands vs Loving Tan: compare search popularity](/demand/uk/compare/bondi-sands-vs-loving-tan): 17.6% against 14.4% Share of Search.
- [Bondi Sands vs Tan-Luxe: compare search popularity](/demand/uk/compare/bondi-sands-vs-tan-luxe): 17.6% against 7.8% Share of Search.
- [Loving Tan vs Tan-Luxe: compare search popularity](/demand/uk/compare/loving-tan-vs-tan-luxe): 14.4% against 7.8% Share of Search.

## How did search popularity change for United Kingdom self-tan brands in September 2026?

- In September 2026, Bellamianta overtook Bondi Sands and Loving Tan to rank 2nd among self-tan brands in the United Kingdom, with 21.5% of the searches.
- In September 2026, St.Tropez lost share of searches among self-tan brands in the United Kingdom, from 41.1% to 32.1%.
- In September 2026, Bondi Sands lost share of searches among self-tan brands in the United Kingdom, from 18.4% to 17.6%.
- In September 2026, Loving Tan lost share of searches among self-tan brands in the United Kingdom, from 15% to 14.4%.
- In September 2026, Isle of Paradise lost share of searches among self-tan brands in the United Kingdom, from 2.9% to 2.3%.
- Estimated monthly branded searches for Tan-Luxe in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for Tanologist in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

## Which self-tan brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | St.Tropez | 32.1% | 18.1K | -33.2% | St.Tropez |
| 2 | Bellamianta | 21.5% | 12.1K | +83.3% | Bellamianta |
| 3 | Bondi Sands | 17.6% | 9.9K | -18.2% | Bondi Sands |
| 4 | Loving Tan | 14.4% | 8.1K | -18.2% | Loving Tan |
| 5 | Tan-Luxe | 7.8% | 4.4K | -18.5% | Tan-Luxe |
| 6 | Tanologist | 4.3% | 2.4K | -17.2% | Tanologist |
| 7 | Isle of Paradise | 2.3% | 1.3K | -31.6% | Isle of Paradise |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | St.Tropez | 14.8K | 28.3% | 1 |
| Oct 2025 | Bondi Sands | 12.1K | 23.1% | 2 |
| Oct 2025 | Bellamianta | 8.1K | 15.5% | 3 |
| Oct 2025 | Loving Tan | 6.6K | 12.6% | 4 |
| Oct 2025 | Tan-Luxe | 5.4K | 10.3% | 5 |
| Oct 2025 | Tanologist | 2.9K | 5.5% | 6 |
| Oct 2025 | Isle of Paradise | 2.4K | 4.6% | 7 |
| Nov 2025 | Bellamianta | 14.8K | 25.1% | 1 |
| Nov 2025 | Bondi Sands | 12.1K | 20.5% | 2 |
| Nov 2025 | St.Tropez | 12.1K | 20.5% | 3 |
| Nov 2025 | Loving Tan | 8.1K | 13.7% | 4 |
| Nov 2025 | Tan-Luxe | 6.6K | 11.2% | 5 |
| Nov 2025 | Tanologist | 2.9K | 4.9% | 6 |
| Nov 2025 | Isle of Paradise | 2.4K | 4.1% | 7 |
| Dec 2025 | Bondi Sands | 14.8K | 25.4% | 1 |
| Dec 2025 | St.Tropez | 14.8K | 25.4% | 2 |
| Dec 2025 | Bellamianta | 9.9K | 17% | 3 |
| Dec 2025 | Loving Tan | 8.1K | 13.9% | 4 |
| Dec 2025 | Tan-Luxe | 5.4K | 9.3% | 5 |
| Dec 2025 | Tanologist | 2.9K | 5% | 6 |
| Dec 2025 | Isle of Paradise | 2.4K | 4.1% | 7 |
| Jan 2026 | St.Tropez | 22.2K | 39.4% | 1 |
| Jan 2026 | Bondi Sands | 9.9K | 17.6% | 2 |
| Jan 2026 | Loving Tan | 8.1K | 14.4% | 3 |
| Jan 2026 | Bellamianta | 5.4K | 9.6% | 4 |
| Jan 2026 | Tan-Luxe | 5.4K | 9.6% | 5 |
| Jan 2026 | Tanologist | 2.9K | 5.2% | 6 |
| Jan 2026 | Isle of Paradise | 2.4K | 4.3% | 7 |
| Feb 2026 | St.Tropez | 14.8K | 30.3% | 1 |
| Feb 2026 | Bondi Sands | 9.9K | 20.2% | 2 |
| Feb 2026 | Loving Tan | 8.1K | 16.6% | 3 |
| Feb 2026 | Bellamianta | 5.4K | 11% | 4 |
| Feb 2026 | Tan-Luxe | 5.4K | 11% | 5 |
| Feb 2026 | Tanologist | 2.9K | 5.9% | 6 |
| Feb 2026 | Isle of Paradise | 2.4K | 4.9% | 7 |
| Mar 2026 | St.Tropez | 22.2K | 30.7% | 1 |
| Mar 2026 | Bondi Sands | 14.8K | 20.5% | 2 |
| Mar 2026 | Bellamianta | 9.9K | 13.7% | 3 |
| Mar 2026 | Loving Tan | 9.9K | 13.7% | 4 |
| Mar 2026 | Tan-Luxe | 8.1K | 11.2% | 5 |
| Mar 2026 | Tanologist | 4.4K | 6.1% | 6 |
| Mar 2026 | Isle of Paradise | 2.9K | 4% | 7 |
| Apr 2026 | St.Tropez | 27.1K | 30.9% | 1 |
| Apr 2026 | Bondi Sands | 22.2K | 25.3% | 2 |
| Apr 2026 | Loving Tan | 12.1K | 13.8% | 3 |
| Apr 2026 | Tan-Luxe | 9.9K | 11.3% | 4 |
| Apr 2026 | Bellamianta | 8.1K | 9.2% | 5 |
| Apr 2026 | Tanologist | 5.4K | 6.2% | 6 |
| Apr 2026 | Isle of Paradise | 2.9K | 3.3% | 7 |
| May 2026 | Bondi Sands | 27.1K | 28.2% | 1 |
| May 2026 | St.Tropez | 27.1K | 28.2% | 2 |
| May 2026 | Loving Tan | 14.8K | 15.4% | 3 |
| May 2026 | Tan-Luxe | 9.9K | 10.3% | 4 |
| May 2026 | Bellamianta | 8.1K | 8.4% | 5 |
| May 2026 | Tanologist | 5.4K | 5.6% | 6 |
| May 2026 | Isle of Paradise | 3.6K | 3.8% | 7 |
| Jun 2026 | St.Tropez | 33.1K | 39.1% | 1 |
| Jun 2026 | Bondi Sands | 18.1K | 21.4% | 2 |
| Jun 2026 | Loving Tan | 9.9K | 11.7% | 3 |
| Jun 2026 | Bellamianta | 8.1K | 9.6% | 4 |
| Jun 2026 | Tan-Luxe | 8.1K | 9.6% | 5 |
| Jun 2026 | Tanologist | 4.4K | 5.2% | 6 |
| Jun 2026 | Isle of Paradise | 2.9K | 3.4% | 7 |
| Jul 2026 | St.Tropez | 33.1K | 38.4% | 1 |
| Jul 2026 | Bondi Sands | 18.1K | 21% | 2 |
| Jul 2026 | Bellamianta | 12.1K | 14% | 3 |
| Jul 2026 | Loving Tan | 9.9K | 11.5% | 4 |
| Jul 2026 | Tan-Luxe | 6.6K | 7.6% | 5 |
| Jul 2026 | Tanologist | 3.6K | 4.2% | 6 |
| Jul 2026 | Isle of Paradise | 2.9K | 3.4% | 7 |
| Aug 2026 | St.Tropez | 27.1K | 41.1% | 1 |
| Aug 2026 | Bondi Sands | 12.1K | 18.4% | 2 |
| Aug 2026 | Loving Tan | 9.9K | 15% | 3 |
| Aug 2026 | Bellamianta | 6.6K | 10% | 4 |
| Aug 2026 | Tan-Luxe | 5.4K | 8.2% | 5 |
| Aug 2026 | Tanologist | 2.9K | 4.4% | 6 |
| Aug 2026 | Isle of Paradise | 1.9K | 2.9% | 7 |
| Sep 2026 | St.Tropez | 18.1K | 32.1% | 1 |
| Sep 2026 | Bellamianta | 12.1K | 21.5% | 2 |
| Sep 2026 | Bondi Sands | 9.9K | 17.6% | 3 |
| Sep 2026 | Loving Tan | 8.1K | 14.4% | 4 |
| Sep 2026 | Tan-Luxe | 4.4K | 7.8% | 5 |
| Sep 2026 | Tanologist | 2.4K | 4.3% | 6 |
| Sep 2026 | Isle of Paradise | 1.3K | 2.3% | 7 |

## How are branded searches counted for self-tan brands?

- **Bellamianta**: Measured on the search term “bellamianta”.
- **Bondi Sands**: Measured on the search term “bondi sands”.
- **Isle of Paradise**: Measured on the search term “isle of paradise”.
- **Loving Tan**: Measured on the search term “loving tan”.
- **St.Tropez**: Measured on the search term “st tropez”.
- **Tan-Luxe**: Measured on the search term “tan luxe”.
- **Tanologist**: Measured on the search term “tanologist”.

- [Bellamianta](/demand/uk/brands/bellamianta)
- [Bondi Sands](/demand/uk/brands/bondi-sands)
- [Isle of Paradise](/demand/uk/brands/isle-of-paradise)
- [Loving Tan](/demand/uk/brands/loving-tan)
- [St.Tropez](/demand/uk/brands/st-tropez)
- [Tan-Luxe](/demand/uk/brands/tan-luxe)
- [Tanologist](/demand/uk/brands/tanologist)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among self-tan brands in the United Kingdom?

In September 2026, St.Tropez was the most searched among self-tan brands in the United Kingdom, with an estimated 18.1K branded searches, 32.1% of all searches for the seven we track.

## Cite this page

Brandwave. "Self-tan brands in the United Kingdom: Which are most popular?". https://gobrandwave.com/demand/uk/categories/uk-self-tan-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-self-tan-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.