---
title: "Security camera brands in the United Kingdom: Which are searched most?"
description: "Compare the home security camera and video doorbell brands people in the UK buy. Share of Search among TP-Link Tapo, Ring, Eufy, Reolink, Arlo, Blink, Hikvision, Google Nest and Swann, the security camera brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-security-camera-brands"
publisher: "Brandwave"
---

# Security camera brands in the United Kingdom: Which are searched most?

Compare the home security camera and video doorbell brands people in the UK buy. Share of Search among TP-Link Tapo, Ring, Eufy, Reolink, Arlo, Blink, Hikvision, Google Nest and Swann, the security camera brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Security camera brands
- **Market**: United Kingdom
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: TP-Link Tapo, 24.5%

## Which brand is most popular in search among security camera brands in the United Kingdom?

- In September 2026, TP-Link Tapo was the most searched among security camera brands in the United Kingdom, with an estimated 40.5K branded searches, 24.5% of all searches for the nine we track.
- Ring is in 2nd place, 4.5 percentage points behind at 20%.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among security camera brands in the United Kingdom increased from 17.4% to 24.5%.
- Across the 12 months ending September 2026, Ring’s share of searches among security camera brands in the United Kingdom decreased from 26.1% to 20%.
- Across the 12 months ending September 2026, Eufy’s share of searches among security camera brands in the United Kingdom increased from 11.7% to 13.4%.
- Across the 12 months ending September 2026, Reolink’s share of searches among security camera brands in the United Kingdom increased from 11.7% to 13.4%.
- Across the 12 months ending September 2026, Arlo’s share of searches among security camera brands in the United Kingdom decreased from 9.5% to 9%.
- Across the 12 months ending September 2026, Blink’s share of searches among security camera brands in the United Kingdom decreased from 11.7% to 9%.
- Across the 12 months ending September 2026, Hikvision’s share of searches among security camera brands in the United Kingdom decreased from 9.5% to 9%.
- Across the 12 months ending September 2026, Google Nest’s share of searches among security camera brands in the United Kingdom decreased from 1.5% to 0.97%.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among security camera brands in the United Kingdom peaked at 25.1% in August 2026 and was lowest at 17.4% in November 2025.
- Across the 12 months ending September 2026, Ring’s share of searches among security camera brands in the United Kingdom peaked at 26.1% in October 2025 and was lowest at 19.7% in January 2026.
- Across the 12 months ending September 2026, Eufy’s share of searches among security camera brands in the United Kingdom peaked at 14.4% in April 2026 and was lowest at 11.7% in October 2025.
- Across the 12 months ending September 2026, Reolink’s share of searches among security camera brands in the United Kingdom peaked at 14.2% in November 2025 and was lowest at 10.7% in December 2025.
- Across the 12 months ending September 2026, Arlo’s share of searches among security camera brands in the United Kingdom peaked at 10.7% in January 2026 and was lowest at 9% in September 2026.
- Across the 12 months ending September 2026, Hikvision’s share of searches among security camera brands in the United Kingdom peaked at 11.8% in February 2026 and was lowest at 8.8% in December 2025.
- Across the 12 months ending September 2026, TP-Link Tapo rose from 2nd to 1st among security camera brands in the United Kingdom.
- Across the 12 months ending September 2026, Ring fell from 1st to 2nd among security camera brands in the United Kingdom.
- Across the 12 months ending September 2026, Eufy rose from 4th to 3rd among security camera brands in the United Kingdom.
- Across the 12 months ending September 2026, Reolink rose from 5th to 4th among security camera brands in the United Kingdom.
- Across the 12 months ending September 2026, Arlo rose from 6th to 5th among security camera brands in the United Kingdom.
- Across the 12 months ending September 2026, Blink fell from 3rd to 6th among security camera brands in the United Kingdom.
- Across the 12 months ending September 2026, Swann held steady: its share of searches among security camera brands in the United Kingdom moved less than 0.5 percentage points.

## Top security camera brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, TP-Link Tapo appeared every time. Eufy was recommended most often, coming first in two out of three answers that gave a list. TP-Link Tapo was second, and Reolink was third. Ring, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Eufy | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| TP-Link Tapo | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Reolink | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Ring | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Arlo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Blink | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Hikvision | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Google Nest | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Swann | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about security camera brands

- Asked ChatGPT "What's the best home security camera in the UK?": 1. Eufy, 2. TP-Link Tapo, 3. Reolink
- Asked ChatGPT "Which security camera works without a subscription?": 1. TP-Link Tapo, 2. Eufy, 3. Reolink
- Asked ChatGPT "What's the best outdoor camera for a house in the UK?": 1. Eufy, 2. TP-Link Tapo, 3. Reolink
- Searched Google, AI Overview "security cameras": 1. TP-Link Tapo

Not named in any answer: Ring, Arlo, Blink, Hikvision, Google Nest and Swann.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [TP-Link Tapo vs Ring: compare search popularity](/demand/uk/compare/ring-security-vs-tp-link-tapo): 24.5% against 20% Share of Search.
- [TP-Link Tapo vs Eufy: compare search popularity](/demand/uk/compare/eufy-vs-tp-link-tapo): 24.5% against 13.4% Share of Search.
- [TP-Link Tapo vs Reolink: compare search popularity](/demand/uk/compare/reolink-vs-tp-link-tapo): 24.5% against 13.4% Share of Search.
- [TP-Link Tapo vs Arlo: compare search popularity](/demand/uk/compare/arlo-vs-tp-link-tapo): 24.5% against 9% Share of Search.
- [Ring vs Eufy: compare search popularity](/demand/uk/compare/eufy-vs-ring-security): 20% against 13.4% Share of Search.
- [Ring vs Reolink: compare search popularity](/demand/uk/compare/reolink-vs-ring-security): 20% against 13.4% Share of Search.
- [Ring vs Arlo: compare search popularity](/demand/uk/compare/arlo-vs-ring-security): 20% against 9% Share of Search.
- [Eufy vs Reolink: compare search popularity](/demand/uk/compare/eufy-vs-reolink): 13.4% Share of Search each.
- [Eufy vs Arlo: compare search popularity](/demand/uk/compare/arlo-vs-eufy): 13.4% against 9% Share of Search.
- [Reolink vs Arlo: compare search popularity](/demand/uk/compare/arlo-vs-reolink): 13.4% against 9% Share of Search.

## How did search popularity change for United Kingdom security camera brands in September 2026?

- In September 2026, Reolink gained share of searches among security camera brands in the United Kingdom, from 11.2% to 13.4%.
- In September 2026, TP-Link Tapo lost share of searches among security camera brands in the United Kingdom, from 25.1% to 24.5%.
- In September 2026, Ring lost share of searches among security camera brands in the United Kingdom, from 20.5% to 20%.
- Blink’s share of searches among security camera brands in the United Kingdom has lost ground for 3 months in a row, from 11.2% to 9% in September 2026.
- Estimated monthly branded searches for Google Nest in the United Kingdom fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
- Estimated monthly branded searches for Swann in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
- Estimated monthly branded searches for Arlo in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
- Estimated monthly branded searches for Hikvision in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TP-Link Tapo | 24.5% | 40.5K | 0.0% | TP-Link Tapo |
| 2 | Ring | 20% | 33.1K | 0.0% | Amazon |
| 3 | Eufy | 13.4% | 22.2K | 0.0% | Anker |
| 4 | Reolink | 13.4% | 22.2K | +22.7% | Reolink |
| 5 | Arlo | 9% | 14.8K | 0.0% | Arlo |
| 6 | Blink | 9% | 14.8K | 0.0% | Amazon |
| 7 | Hikvision | 9% | 14.8K | 0.0% | Hikvision |
| 8 | Google Nest | 0.97% | 1.6K | 0.0% | Google |
| 9 | Swann | 0.79% | 1.3K | 0.0% | Swann |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ring | 49.5K | 26.1% | 1 |
| Oct 2025 | TP-Link Tapo | 33.1K | 17.4% | 2 |
| Oct 2025 | Blink | 22.2K | 11.7% | 3 |
| Oct 2025 | Eufy | 22.2K | 11.7% | 4 |
| Oct 2025 | Reolink | 22.2K | 11.7% | 5 |
| Oct 2025 | Arlo | 18.1K | 9.5% | 6 |
| Oct 2025 | Hikvision | 18.1K | 9.5% | 7 |
| Oct 2025 | Google Nest | 2.9K | 1.5% | 8 |
| Oct 2025 | Swann | 1.6K | 0.84% | 9 |
| Nov 2025 | Ring | 40.5K | 21.2% | 1 |
| Nov 2025 | TP-Link Tapo | 33.1K | 17.4% | 2 |
| Nov 2025 | Eufy | 27.1K | 14.2% | 3 |
| Nov 2025 | Reolink | 27.1K | 14.2% | 4 |
| Nov 2025 | Blink | 22.2K | 11.6% | 5 |
| Nov 2025 | Arlo | 18.1K | 9.5% | 6 |
| Nov 2025 | Hikvision | 18.1K | 9.5% | 7 |
| Nov 2025 | Google Nest | 2.9K | 1.5% | 8 |
| Nov 2025 | Swann | 1.6K | 0.84% | 9 |
| Dec 2025 | Ring | 40.5K | 24% | 1 |
| Dec 2025 | TP-Link Tapo | 33.1K | 19.6% | 2 |
| Dec 2025 | Eufy | 22.2K | 13.1% | 3 |
| Dec 2025 | Arlo | 18.1K | 10.7% | 4 |
| Dec 2025 | Blink | 18.1K | 10.7% | 5 |
| Dec 2025 | Reolink | 18.1K | 10.7% | 6 |
| Dec 2025 | Hikvision | 14.8K | 8.8% | 7 |
| Dec 2025 | Google Nest | 2.4K | 1.4% | 8 |
| Dec 2025 | Swann | 1.6K | 0.95% | 9 |
| Jan 2026 | Ring | 33.1K | 19.7% | 1 |
| Jan 2026 | TP-Link Tapo | 33.1K | 19.7% | 2 |
| Jan 2026 | Eufy | 22.2K | 13.2% | 3 |
| Jan 2026 | Reolink | 22.2K | 13.2% | 4 |
| Jan 2026 | Arlo | 18.1K | 10.7% | 5 |
| Jan 2026 | Blink | 18.1K | 10.7% | 6 |
| Jan 2026 | Hikvision | 18.1K | 10.7% | 7 |
| Jan 2026 | Google Nest | 1.9K | 1.1% | 8 |
| Jan 2026 | Swann | 1.6K | 0.95% | 9 |
| Feb 2026 | Ring | 33.1K | 21.5% | 1 |
| Feb 2026 | TP-Link Tapo | 33.1K | 21.5% | 2 |
| Feb 2026 | Eufy | 18.1K | 11.8% | 3 |
| Feb 2026 | Hikvision | 18.1K | 11.8% | 4 |
| Feb 2026 | Reolink | 18.1K | 11.8% | 5 |
| Feb 2026 | Arlo | 14.8K | 9.6% | 6 |
| Feb 2026 | Blink | 14.8K | 9.6% | 7 |
| Feb 2026 | Google Nest | 1.9K | 1.2% | 8 |
| Feb 2026 | Swann | 1.6K | 1% | 9 |
| Mar 2026 | Ring | 33.1K | 19.7% | 1 |
| Mar 2026 | TP-Link Tapo | 33.1K | 19.7% | 2 |
| Mar 2026 | Eufy | 22.2K | 13.2% | 3 |
| Mar 2026 | Reolink | 22.2K | 13.2% | 4 |
| Mar 2026 | Arlo | 18.1K | 10.7% | 5 |
| Mar 2026 | Blink | 18.1K | 10.7% | 6 |
| Mar 2026 | Hikvision | 18.1K | 10.7% | 7 |
| Mar 2026 | Google Nest | 1.9K | 1.1% | 8 |
| Mar 2026 | Swann | 1.6K | 0.95% | 9 |
| Apr 2026 | Ring | 33.1K | 21.5% | 1 |
| Apr 2026 | TP-Link Tapo | 33.1K | 21.5% | 2 |
| Apr 2026 | Eufy | 22.2K | 14.4% | 3 |
| Apr 2026 | Reolink | 18.1K | 11.8% | 4 |
| Apr 2026 | Arlo | 14.8K | 9.6% | 5 |
| Apr 2026 | Blink | 14.8K | 9.6% | 6 |
| Apr 2026 | Hikvision | 14.8K | 9.6% | 7 |
| Apr 2026 | Google Nest | 1.6K | 1% | 8 |
| Apr 2026 | Swann | 1.3K | 0.85% | 9 |
| May 2026 | Ring | 33.1K | 21.5% | 1 |
| May 2026 | TP-Link Tapo | 33.1K | 21.5% | 2 |
| May 2026 | Eufy | 22.2K | 14.4% | 3 |
| May 2026 | Reolink | 18.1K | 11.7% | 4 |
| May 2026 | Arlo | 14.8K | 9.6% | 5 |
| May 2026 | Blink | 14.8K | 9.6% | 6 |
| May 2026 | Hikvision | 14.8K | 9.6% | 7 |
| May 2026 | Google Nest | 1.6K | 1% | 8 |
| May 2026 | Swann | 1.6K | 1% | 9 |
| Jun 2026 | Ring | 33.1K | 20.5% | 1 |
| Jun 2026 | TP-Link Tapo | 33.1K | 20.5% | 2 |
| Jun 2026 | Eufy | 22.2K | 13.8% | 3 |
| Jun 2026 | Reolink | 22.2K | 13.8% | 4 |
| Jun 2026 | Blink | 18.1K | 11.2% | 5 |
| Jun 2026 | Arlo | 14.8K | 9.2% | 6 |
| Jun 2026 | Hikvision | 14.8K | 9.2% | 7 |
| Jun 2026 | Google Nest | 1.6K | 0.99% | 8 |
| Jun 2026 | Swann | 1.3K | 0.81% | 9 |
| Jul 2026 | Ring | 33.1K | 21.5% | 1 |
| Jul 2026 | TP-Link Tapo | 33.1K | 21.5% | 2 |
| Jul 2026 | Eufy | 22.2K | 14.4% | 3 |
| Jul 2026 | Reolink | 18.1K | 11.8% | 4 |
| Jul 2026 | Arlo | 14.8K | 9.6% | 5 |
| Jul 2026 | Blink | 14.8K | 9.6% | 6 |
| Jul 2026 | Hikvision | 14.8K | 9.6% | 7 |
| Jul 2026 | Google Nest | 1.6K | 1% | 8 |
| Jul 2026 | Swann | 1.3K | 0.85% | 9 |
| Aug 2026 | TP-Link Tapo | 40.5K | 25.1% | 1 |
| Aug 2026 | Ring | 33.1K | 20.5% | 2 |
| Aug 2026 | Eufy | 22.2K | 13.8% | 3 |
| Aug 2026 | Reolink | 18.1K | 11.2% | 4 |
| Aug 2026 | Arlo | 14.8K | 9.2% | 5 |
| Aug 2026 | Blink | 14.8K | 9.2% | 6 |
| Aug 2026 | Hikvision | 14.8K | 9.2% | 7 |
| Aug 2026 | Google Nest | 1.6K | 0.99% | 8 |
| Aug 2026 | Swann | 1.3K | 0.81% | 9 |
| Sep 2026 | TP-Link Tapo | 40.5K | 24.5% | 1 |
| Sep 2026 | Ring | 33.1K | 20% | 2 |
| Sep 2026 | Eufy | 22.2K | 13.4% | 3 |
| Sep 2026 | Reolink | 22.2K | 13.4% | 4 |
| Sep 2026 | Arlo | 14.8K | 9% | 5 |
| Sep 2026 | Blink | 14.8K | 9% | 6 |
| Sep 2026 | Hikvision | 14.8K | 9% | 7 |
| Sep 2026 | Google Nest | 1.6K | 0.97% | 8 |
| Sep 2026 | Swann | 1.3K | 0.79% | 9 |

## What is being compared

- **Arlo**: Measured on the search term “arlo”.
- **Blink**: Measured on the search term “blink camera”.
- **Eufy**: Measured on the search term “eufy camera”.
- **Google Nest**: Measured on the search term “google nest cam”.
- **Hikvision**: Measured on the search term “hikvision”.
- **Reolink**: Measured on the search term “reolink”.
- **Ring**: Measured on the search term “ring camera”.
- **Swann**: Measured on the search term “swann cameras”.
- **TP-Link Tapo**: Measured on the search term “tapo camera”.

- [Arlo](/demand/uk/brands/arlo)
- [Blink](/demand/uk/brands/blink-home)
- [Eufy](/demand/uk/brands/eufy)
- [Google Nest](/demand/uk/brands/google-nest)
- [Hikvision](/demand/uk/brands/hikvision)
- [Reolink](/demand/uk/brands/reolink)
- [Ring](/demand/uk/brands/ring-security)
- [Swann](/demand/uk/brands/swann)
- [TP-Link Tapo](/demand/uk/brands/tp-link-tapo)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among security camera brands in the United Kingdom?

In September 2026, TP-Link Tapo was the most searched among security camera brands in the United Kingdom, with an estimated 40.5K branded searches, 24.5% of all searches for the nine we track.

## Cite this page

Brandwave. "Security camera brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-security-camera-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-security-camera-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.