---
title: "Salon booking software in the United Kingdom: Which are searched most?"
description: "Compare the booking and business software hair and beauty salons in the UK run on. Share of Search among Booksy, Phorest, Fresha, Square Appointments, Timely and Treatwell, the salon booking software Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-salon-booking-software"
publisher: "Brandwave"
---

# Salon booking software in the United Kingdom: Which are searched most?

Compare the booking and business software hair and beauty salons in the UK run on. Share of Search among Booksy, Phorest, Fresha, Square Appointments, Timely and Treatwell, the salon booking software Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Salon booking software
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Booksy, 82.7%

## Which brand is most popular in search among salon booking software in the United Kingdom?

- In September 2026, Booksy was the most searched among salon booking software in the United Kingdom, with an estimated 49.5K branded searches, 82.7% of all searches for the six we track.
- Phorest is in 2nd place, 76.7 percentage points behind at 6%.
- Across the 12 months ending September 2026, Booksy’s share of searches among salon booking software in the United Kingdom increased from 79.6% to 82.7%.
- Across the 12 months ending September 2026, Phorest’s share of searches among salon booking software in the United Kingdom increased from 4.7% to 6%.
- Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in the United Kingdom decreased from 7.1% to 4%.
- Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in the United Kingdom decreased from 4.7% to 4%.
- Across the 12 months ending September 2026, Timely’s share of searches among salon booking software in the United Kingdom decreased from 3.9% to 3.2%.
- Across the 12 months ending September 2026, Booksy’s share of searches among salon booking software in the United Kingdom peaked at 87.9% in May 2026 and was lowest at 79.6% in October 2025.
- Across the 12 months ending September 2026, Phorest’s share of searches among salon booking software in the United Kingdom peaked at 6.1% in April 2026 and was lowest at 4.2% in May 2026.
- Across the 12 months ending September 2026, Fresha’s share of searches among salon booking software in the United Kingdom peaked at 7.1% in October 2025 and was lowest at 1.8% in December 2025.
- Across the 12 months ending September 2026, Square Appointments’ share of searches among salon booking software in the United Kingdom peaked at 4.7% in October 2025 and was lowest at 2.3% in June 2026.
- Across the 12 months ending September 2026, Timely’s share of searches among salon booking software in the United Kingdom peaked at 4.1% in November 2025 and was lowest at 2.7% in June 2026.
- Across the 12 months ending September 2026, Phorest rose from 3rd to 2nd among salon booking software in the United Kingdom.
- Across the 12 months ending September 2026, Fresha fell from 2nd to 3rd among salon booking software in the United Kingdom.
- Across the 12 months ending September 2026, Treatwell held steady: its share of searches among salon booking software in the United Kingdom moved less than 0.5 percentage points.

## Top salon booking software in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Fresha appeared every time. Fresha was recommended most often, coming first in all four answers that gave a list. Booksy was second, and Square Appointments was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Fresha | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Booksy | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| Square Appointments | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Treatwell | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Phorest | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Timely | 5th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about salon booking software

- Asked ChatGPT "What's the best salon booking software in the UK?": 1. Fresha, 2. Timely, 3. Phorest, 4. Booksy, 5. Square Appointments
- Asked ChatGPT "Which booking system is best for a small hair or beauty salon?": 1. Fresha, 2. Square Appointments, 3. Treatwell
- Asked ChatGPT "What's the easiest salon booking app for clients to use?": 1. Fresha, 2. Booksy, 3. Square Appointments
- Searched Google, AI Overview "salon software": 1. Fresha
- Searched Google, AI Overview "salon booking app": 1. Fresha, 2. Treatwell, 3. Booksy, 4. Square Appointments, 5. Phorest

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## Compare search popularity between leading brands

- [Booksy vs Phorest: compare search popularity](/demand/uk/compare/booksy-vs-phorest): 82.7% against 6% Share of Search.
- [Booksy vs Fresha: compare search popularity](/demand/uk/compare/booksy-vs-fresha): 82.7% against 4% Share of Search.
- [Booksy vs Square Appointments: compare search popularity](/demand/uk/compare/booksy-vs-square-appointments): 82.7% against 4% Share of Search.
- [Booksy vs Timely: compare search popularity](/demand/uk/compare/booksy-vs-timely-salon): 82.7% against 3.2% Share of Search.
- [Phorest vs Fresha: compare search popularity](/demand/uk/compare/fresha-vs-phorest): 6% against 4% Share of Search.
- [Phorest vs Square Appointments: compare search popularity](/demand/uk/compare/phorest-vs-square-appointments): 6% against 4% Share of Search.
- [Phorest vs Timely: compare search popularity](/demand/uk/compare/phorest-vs-timely-salon): 6% against 3.2% Share of Search.
- [Fresha vs Square Appointments: compare search popularity](/demand/uk/compare/fresha-vs-square-appointments): 4% Share of Search each.
- [Fresha vs Timely: compare search popularity](/demand/uk/compare/fresha-vs-timely-salon): 4% against 3.2% Share of Search.
- [Square Appointments vs Timely: compare search popularity](/demand/uk/compare/square-appointments-vs-timely-salon): 4% against 3.2% Share of Search.

## How did search popularity change for United Kingdom salon booking software in September 2026?

- In September 2026, Square Appointments gained share of searches among salon booking software in the United Kingdom, from 3.2% to 4%.
- In September 2026, Fresha lost share of searches among salon booking software in the United Kingdom, from 4.8% to 4%.
- Estimated monthly branded searches for Phorest in the United Kingdom rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
- Estimated monthly branded searches for Treatwell in the United Kingdom fell 28.6% over 12 measured months, from 70 to 50 in September 2026.
- Estimated monthly branded searches for Timely in the United Kingdom fell 20.8% over 12 measured months, from 2.4K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Booksy | 82.7% | 49.5K | 0.0% | Booksy |
| 2 | Phorest | 6% | 3.6K | 0.0% | Phorest |
| 3 | Fresha | 4% | 2.4K | -17.2% | Fresha |
| 4 | Square Appointments | 4% | 2.4K | +26.3% | Square Appointments |
| 5 | Timely | 3.2% | 1.9K | 0.0% | Timely |
| 6 | Treatwell | 0.08% | 50 | +25.0% | Treatwell |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Booksy | 49.5K | 79.6% | 1 |
| Oct 2025 | Fresha | 4.4K | 7.1% | 2 |
| Oct 2025 | Phorest | 2.9K | 4.7% | 3 |
| Oct 2025 | Square Appointments | 2.9K | 4.7% | 4 |
| Oct 2025 | Timely | 2.4K | 3.9% | 5 |
| Oct 2025 | Treatwell | 70 | 0.11% | 6 |
| Nov 2025 | Booksy | 49.5K | 84.8% | 1 |
| Nov 2025 | Phorest | 2.9K | 5% | 2 |
| Nov 2025 | Timely | 2.4K | 4.1% | 3 |
| Nov 2025 | Square Appointments | 1.9K | 3.3% | 4 |
| Nov 2025 | Fresha | 1.6K | 2.7% | 5 |
| Nov 2025 | Treatwell | 70 | 0.12% | 6 |
| Dec 2025 | Booksy | 49.5K | 87.4% | 1 |
| Dec 2025 | Phorest | 2.9K | 5.1% | 2 |
| Dec 2025 | Square Appointments | 1.6K | 2.8% | 3 |
| Dec 2025 | Timely | 1.6K | 2.8% | 4 |
| Dec 2025 | Fresha | 1K | 1.8% | 5 |
| Dec 2025 | Treatwell | 40 | 0.07% | 6 |
| Jan 2026 | Booksy | 49.5K | 83.1% | 1 |
| Jan 2026 | Phorest | 3.6K | 6% | 2 |
| Jan 2026 | Square Appointments | 2.4K | 4% | 3 |
| Jan 2026 | Timely | 2.4K | 4% | 4 |
| Jan 2026 | Fresha | 1.6K | 2.7% | 5 |
| Jan 2026 | Treatwell | 50 | 0.08% | 6 |
| Feb 2026 | Booksy | 49.5K | 84.4% | 1 |
| Feb 2026 | Phorest | 2.9K | 4.9% | 2 |
| Feb 2026 | Fresha | 2.4K | 4.1% | 3 |
| Feb 2026 | Square Appointments | 1.9K | 3.2% | 4 |
| Feb 2026 | Timely | 1.9K | 3.2% | 5 |
| Feb 2026 | Treatwell | 50 | 0.09% | 6 |
| Mar 2026 | Booksy | 60.5K | 86% | 1 |
| Mar 2026 | Phorest | 3.6K | 5.1% | 2 |
| Mar 2026 | Timely | 2.4K | 3.4% | 3 |
| Mar 2026 | Fresha | 1.9K | 2.7% | 4 |
| Mar 2026 | Square Appointments | 1.9K | 2.7% | 5 |
| Mar 2026 | Treatwell | 70 | 0.1% | 6 |
| Apr 2026 | Booksy | 49.5K | 84.1% | 1 |
| Apr 2026 | Phorest | 3.6K | 6.1% | 2 |
| Apr 2026 | Fresha | 1.9K | 3.2% | 3 |
| Apr 2026 | Square Appointments | 1.9K | 3.2% | 4 |
| Apr 2026 | Timely | 1.9K | 3.2% | 5 |
| Apr 2026 | Treatwell | 50 | 0.08% | 6 |
| May 2026 | Booksy | 60.5K | 87.9% | 1 |
| May 2026 | Phorest | 2.9K | 4.2% | 2 |
| May 2026 | Fresha | 1.9K | 2.8% | 3 |
| May 2026 | Timely | 1.9K | 2.8% | 4 |
| May 2026 | Square Appointments | 1.6K | 2.3% | 5 |
| May 2026 | Treatwell | 50 | 0.07% | 6 |
| Jun 2026 | Booksy | 60.5K | 85.8% | 1 |
| Jun 2026 | Phorest | 3.6K | 5.1% | 2 |
| Jun 2026 | Fresha | 2.9K | 4.1% | 3 |
| Jun 2026 | Timely | 1.9K | 2.7% | 4 |
| Jun 2026 | Square Appointments | 1.6K | 2.3% | 5 |
| Jun 2026 | Treatwell | 40 | 0.06% | 6 |
| Jul 2026 | Booksy | 60.5K | 86.4% | 1 |
| Jul 2026 | Phorest | 3.6K | 5.1% | 2 |
| Jul 2026 | Fresha | 2.4K | 3.4% | 3 |
| Jul 2026 | Timely | 1.9K | 2.7% | 4 |
| Jul 2026 | Square Appointments | 1.6K | 2.3% | 5 |
| Jul 2026 | Treatwell | 30 | 0.04% | 6 |
| Aug 2026 | Booksy | 49.5K | 82.7% | 1 |
| Aug 2026 | Phorest | 3.6K | 6% | 2 |
| Aug 2026 | Fresha | 2.9K | 4.8% | 3 |
| Aug 2026 | Square Appointments | 1.9K | 3.2% | 4 |
| Aug 2026 | Timely | 1.9K | 3.2% | 5 |
| Aug 2026 | Treatwell | 40 | 0.07% | 6 |
| Sep 2026 | Booksy | 49.5K | 82.7% | 1 |
| Sep 2026 | Phorest | 3.6K | 6% | 2 |
| Sep 2026 | Fresha | 2.4K | 4% | 3 |
| Sep 2026 | Square Appointments | 2.4K | 4% | 4 |
| Sep 2026 | Timely | 1.9K | 3.2% | 5 |
| Sep 2026 | Treatwell | 50 | 0.08% | 6 |

## What is being compared

- **Booksy**: Measured on the search term “booksy”.
- **Fresha**: Measured on the search term “fresha for business”.
- **Phorest**: Measured on the search term “phorest”.
- **Square Appointments**: Measured on the search term “square appointments”.
- **Timely**: Measured on the search term “gettimely”.
- **Treatwell**: Measured on the search term “treatwell partner”.

- [Booksy](/demand/uk/brands/booksy)
- [Fresha](/demand/uk/brands/fresha)
- [Phorest](/demand/uk/brands/phorest)
- [Square Appointments](/demand/uk/brands/square-appointments)
- [Timely](/demand/uk/brands/timely-salon)
- [Treatwell](/demand/uk/brands/treatwell)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among salon booking software in the United Kingdom?

In September 2026, Booksy was the most searched among salon booking software in the United Kingdom, with an estimated 49.5K branded searches, 82.7% of all searches for the six we track.

## Cite this page

Brandwave. "Salon booking software in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-salon-booking-software

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-salon-booking-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.