---
title: "Running shoe brands in the United Kingdom: Which are searched most?"
description: "Compare the running shoe brands UK runners buy. Share of Search among Nike, Adidas, ASICS, HOKA, On, Brooks, New Balance, Altra, Saucony, Inov-8, Puma and Mizuno, the running shoe brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-running-shoe-brands"
publisher: "Brandwave"
---

# Running shoe brands in the United Kingdom: Which are searched most?

Compare the running shoe brands UK runners buy. Share of Search among Nike, Adidas, ASICS, HOKA, On, Brooks, New Balance, Altra, Saucony, Inov-8, Puma and Mizuno, the running shoe brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Running shoe brands
- **Market**: United Kingdom
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Nike, 17.8%

## Which brand is most popular in search among running shoe brands in the United Kingdom?

- In September 2026, Nike was the most searched among running shoe brands in the United Kingdom, with an estimated 27.1K branded searches, 17.8% of all searches for the 12 we track.
- Adidas is in 2nd place, 3.2 percentage points behind at 14.6%.
- Across the 12 months ending September 2026, Nike’s share of searches among running shoe brands in the United Kingdom decreased from 18.6% to 17.8%.
- Across the 12 months ending September 2026, Adidas’ share of searches among running shoe brands in the United Kingdom increased from 12.4% to 14.6%.
- Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in the United Kingdom increased from 8.3% to 9.7%.
- Across the 12 months ending September 2026, HOKA’s share of searches among running shoe brands in the United Kingdom decreased from 12.4% to 9.7%.
- Across the 12 months ending September 2026, Altra’s share of searches among running shoe brands in the United Kingdom increased from 4.5% to 6.5%.
- Across the 12 months ending September 2026, Saucony’s share of searches among running shoe brands in the United Kingdom increased from 4.5% to 6.5%.
- Across the 12 months ending September 2026, Inov-8’s share of searches among running shoe brands in the United Kingdom decreased from 8.3% to 5.3%.
- Across the 12 months ending September 2026, Nike’s share of searches among running shoe brands in the United Kingdom peaked at 21% in January 2026 and was lowest at 17.8% in February 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among running shoe brands in the United Kingdom peaked at 16.5% in April 2026 and was lowest at 11.4% in November 2025.
- Across the 12 months ending September 2026, ASICS’s share of searches among running shoe brands in the United Kingdom peaked at 9.7% in September 2026 and was lowest at 8.2% in August 2026.
- Across the 12 months ending September 2026, HOKA’s share of searches among running shoe brands in the United Kingdom peaked at 12.4% in October 2025 and was lowest at 9% in April 2026.
- Across the 12 months ending September 2026, On’s share of searches among running shoe brands in the United Kingdom peaked at 11.4% in November 2025 and was lowest at 7.4% in April 2026.
- Across the 12 months ending September 2026, Brooks’ share of searches among running shoe brands in the United Kingdom peaked at 9.7% in February 2026 and was lowest at 7.4% in April 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among running shoe brands in the United Kingdom peaked at 9.7% in February 2026 and was lowest at 6.9% in June 2026.
- Across the 12 months ending September 2026, Altra’s share of searches among running shoe brands in the United Kingdom peaked at 6.5% in September 2026 and was lowest at 3.4% in November 2025.
- Across the 12 months ending September 2026, Saucony’s share of searches among running shoe brands in the United Kingdom peaked at 8.4% in March 2026 and was lowest at 4.2% in November 2025.
- Across the 12 months ending September 2026, Inov-8’s share of searches among running shoe brands in the United Kingdom peaked at 9.3% in November 2025 and was lowest at 4.9% in April 2026.
- Across the 12 months ending September 2026, Puma’s share of searches among running shoe brands in the United Kingdom peaked at 3.3% in April 2026 and was lowest at 2.3% in November 2025.
- Across the 12 months ending September 2026, ASICS rose from 5th to 3rd among running shoe brands in the United Kingdom.
- Across the 12 months ending September 2026, HOKA fell from 3rd to 4th among running shoe brands in the United Kingdom.
- Across the 12 months ending September 2026, On fell from 4th to 5th among running shoe brands in the United Kingdom.
- Across the 12 months ending September 2026, New Balance rose from 8th to 7th among running shoe brands in the United Kingdom.
- Across the 12 months ending September 2026, Altra rose from 9th to 8th among running shoe brands in the United Kingdom.
- Across the 12 months ending September 2026, Saucony rose from 10th to 9th among running shoe brands in the United Kingdom.
- Across the 12 months ending September 2026, Inov-8 fell from 7th to 10th among running shoe brands in the United Kingdom.
- Across the 12 months ending September 2026, Brooks, Puma and Mizuno held steady: their share of searches among running shoe brands in the United Kingdom each moved less than 0.5 percentage points.

## Top running shoe brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, ASICS appeared every time. ASICS was recommended most often, coming first in four out of five answers. HOKA was second, and Brooks was third. Inov-8, which ranked tenth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| ASICS | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| HOKA | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Brooks | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| New Balance | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Nike | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Adidas | 5th | 1 of 3 | 2 of 2 | 3 of 5 |
| Puma | 7th | 2 of 3 | 1 of 2 | 3 of 5 |
| Saucony | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Altra | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| On | 10th | 1 of 3 | 0 of 2 | 1 of 5 |
| Inov-8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mizuno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about running shoe brands

- Asked ChatGPT "Which running shoes should I buy?": 1. ASICS, 2. Puma, 3. HOKA, 4. Brooks
- Asked ChatGPT "What are the best running shoe brands?": 1. ASICS, 2. Nike, 3. Brooks, 4. HOKA, 5. New Balance, 6. Saucony, 7. Adidas, 8. Altra, 9. On, 10. Puma
- Asked ChatGPT "What are the best running shoes for beginners?": 1. ASICS, 2. Brooks, 3. HOKA, 4. Nike
- Searched Google, AI Overview "running shoes": 1. ASICS, 2. HOKA, 3. Adidas, 4. Nike
- Searched Google, AI Overview "best running shoes": 1. New Balance, 2. ASICS, 3. Adidas, 4. Puma

Not named in any answer: Inov-8 and Mizuno.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## Compare search popularity between leading brands

- [Nike vs Adidas: compare search popularity](/demand/uk/compare/adidas-vs-nike): 17.8% against 14.6% Share of Search.
- [Nike vs ASICS: compare search popularity](/demand/uk/compare/asics-vs-nike): 17.8% against 9.7% Share of Search.
- [Nike vs HOKA: compare search popularity](/demand/uk/compare/hoka-vs-nike): 17.8% against 9.7% Share of Search.
- [Nike vs On: compare search popularity](/demand/uk/compare/nike-vs-on): 17.8% against 9.7% Share of Search.
- [Adidas vs ASICS: compare search popularity](/demand/uk/compare/adidas-vs-asics): 14.6% against 9.7% Share of Search.
- [Adidas vs HOKA: compare search popularity](/demand/uk/compare/adidas-vs-hoka): 14.6% against 9.7% Share of Search.
- [Adidas vs On: compare search popularity](/demand/uk/compare/adidas-vs-on): 14.6% against 9.7% Share of Search.
- [ASICS vs HOKA: compare search popularity](/demand/uk/compare/asics-vs-hoka): 9.7% Share of Search each.
- [ASICS vs On: compare search popularity](/demand/uk/compare/asics-vs-on): 9.7% Share of Search each.
- [HOKA vs On: compare search popularity](/demand/uk/compare/hoka-vs-on): 9.7% Share of Search each.

## How did search popularity change for United Kingdom running shoe brands in September 2026?

- In September 2026, Altra overtook Inov-8 and Saucony to rank 8th among running shoe brands in the United Kingdom, with 6.5% of the searches.
- In September 2026, ASICS overtook HOKA and On to rank 3rd among running shoe brands in the United Kingdom, with 9.7% of the searches.
- In September 2026, Inov-8 lost share of searches among running shoe brands in the United Kingdom, from 6.7% to 5.3%.
- In September 2026, Nike lost share of searches among running shoe brands in the United Kingdom, from 18.3% to 17.8%.
- Estimated monthly branded searches for Saucony in the United Kingdom rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.
- Estimated monthly branded searches for Adidas in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
- Estimated monthly branded searches for HOKA in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Nike | 17.8% | 27.1K | 0.0% | Nike |
| 2 | Adidas | 14.6% | 22.2K | 0.0% | Adidas |
| 3 | ASICS | 9.7% | 14.8K | +22.3% | ASICS |
| 4 | HOKA | 9.7% | 14.8K | 0.0% | HOKA |
| 5 | On | 9.7% | 14.8K | 0.0% | On |
| 6 | Brooks | 8% | 12.1K | 0.0% | Brooks |
| 7 | New Balance | 8% | 12.1K | 0.0% | New Balance |
| 8 | Altra | 6.5% | 9.9K | +50.0% | Altra |
| 9 | Saucony | 6.5% | 9.9K | 0.0% | Saucony |
| 10 | Inov-8 | 5.3% | 8.1K | -18.2% | Inov-8 |
| 11 | Puma | 2.9% | 4.4K | 0.0% | Puma |
| 12 | Mizuno | 1.2% | 1.9K | 0.0% | Mizuno |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nike | 27.1K | 18.6% | 1 |
| Oct 2025 | Adidas | 18.1K | 12.4% | 2 |
| Oct 2025 | HOKA | 18.1K | 12.4% | 3 |
| Oct 2025 | On | 14.8K | 10.1% | 4 |
| Oct 2025 | ASICS | 12.1K | 8.3% | 5 |
| Oct 2025 | Brooks | 12.1K | 8.3% | 6 |
| Oct 2025 | Inov-8 | 12.1K | 8.3% | 7 |
| Oct 2025 | New Balance | 12.1K | 8.3% | 8 |
| Oct 2025 | Altra | 6.6K | 4.5% | 9 |
| Oct 2025 | Saucony | 6.6K | 4.5% | 10 |
| Oct 2025 | Puma | 4.4K | 3% | 11 |
| Oct 2025 | Mizuno | 1.9K | 1.3% | 12 |
| Nov 2025 | Nike | 33.1K | 20.9% | 1 |
| Nov 2025 | Adidas | 18.1K | 11.4% | 2 |
| Nov 2025 | HOKA | 18.1K | 11.4% | 3 |
| Nov 2025 | On | 18.1K | 11.4% | 4 |
| Nov 2025 | ASICS | 14.8K | 9.3% | 5 |
| Nov 2025 | Inov-8 | 14.8K | 9.3% | 6 |
| Nov 2025 | Brooks | 12.1K | 7.6% | 7 |
| Nov 2025 | New Balance | 12.1K | 7.6% | 8 |
| Nov 2025 | Saucony | 6.6K | 4.2% | 9 |
| Nov 2025 | Altra | 5.4K | 3.4% | 10 |
| Nov 2025 | Puma | 3.6K | 2.3% | 11 |
| Nov 2025 | Mizuno | 1.9K | 1.2% | 12 |
| Dec 2025 | Nike | 33.1K | 20.9% | 1 |
| Dec 2025 | Adidas | 18.1K | 11.4% | 2 |
| Dec 2025 | HOKA | 18.1K | 11.4% | 3 |
| Dec 2025 | On | 18.1K | 11.4% | 4 |
| Dec 2025 | ASICS | 14.8K | 9.3% | 5 |
| Dec 2025 | New Balance | 14.8K | 9.3% | 6 |
| Dec 2025 | Brooks | 12.1K | 7.6% | 7 |
| Dec 2025 | Inov-8 | 12.1K | 7.6% | 8 |
| Dec 2025 | Saucony | 6.6K | 4.2% | 9 |
| Dec 2025 | Altra | 5.4K | 3.4% | 10 |
| Dec 2025 | Puma | 3.6K | 2.3% | 11 |
| Dec 2025 | Mizuno | 1.9K | 1.2% | 12 |
| Jan 2026 | Nike | 40.5K | 21% | 1 |
| Jan 2026 | Adidas | 27.1K | 14.1% | 2 |
| Jan 2026 | ASICS | 18.1K | 9.4% | 3 |
| Jan 2026 | HOKA | 18.1K | 9.4% | 4 |
| Jan 2026 | New Balance | 18.1K | 9.4% | 5 |
| Jan 2026 | Brooks | 14.8K | 7.7% | 6 |
| Jan 2026 | Inov-8 | 14.8K | 7.7% | 7 |
| Jan 2026 | On | 14.8K | 7.7% | 8 |
| Jan 2026 | Saucony | 12.1K | 6.3% | 9 |
| Jan 2026 | Altra | 6.6K | 3.4% | 10 |
| Jan 2026 | Puma | 5.4K | 2.8% | 11 |
| Jan 2026 | Mizuno | 2.4K | 1.2% | 12 |
| Feb 2026 | Nike | 27.1K | 17.8% | 1 |
| Feb 2026 | Adidas | 22.2K | 14.6% | 2 |
| Feb 2026 | ASICS | 14.8K | 9.7% | 3 |
| Feb 2026 | Brooks | 14.8K | 9.7% | 4 |
| Feb 2026 | HOKA | 14.8K | 9.7% | 5 |
| Feb 2026 | New Balance | 14.8K | 9.7% | 6 |
| Feb 2026 | On | 12.1K | 7.9% | 7 |
| Feb 2026 | Inov-8 | 9.9K | 6.5% | 8 |
| Feb 2026 | Saucony | 9.9K | 6.5% | 9 |
| Feb 2026 | Altra | 6.6K | 4.3% | 10 |
| Feb 2026 | Puma | 3.6K | 2.4% | 11 |
| Feb 2026 | Mizuno | 1.9K | 1.2% | 12 |
| Mar 2026 | Nike | 33.1K | 18.8% | 1 |
| Mar 2026 | Adidas | 27.1K | 15.4% | 2 |
| Mar 2026 | HOKA | 18.1K | 10.3% | 3 |
| Mar 2026 | ASICS | 14.8K | 8.4% | 4 |
| Mar 2026 | Brooks | 14.8K | 8.4% | 5 |
| Mar 2026 | New Balance | 14.8K | 8.4% | 6 |
| Mar 2026 | On | 14.8K | 8.4% | 7 |
| Mar 2026 | Saucony | 14.8K | 8.4% | 8 |
| Mar 2026 | Inov-8 | 9.9K | 5.6% | 9 |
| Mar 2026 | Altra | 6.6K | 3.8% | 10 |
| Mar 2026 | Puma | 4.4K | 2.5% | 11 |
| Mar 2026 | Mizuno | 2.4K | 1.4% | 12 |
| Apr 2026 | Nike | 40.5K | 20.1% | 1 |
| Apr 2026 | Adidas | 33.1K | 16.5% | 2 |
| Apr 2026 | ASICS | 18.1K | 9% | 3 |
| Apr 2026 | HOKA | 18.1K | 9% | 4 |
| Apr 2026 | New Balance | 18.1K | 9% | 5 |
| Apr 2026 | Brooks | 14.8K | 7.4% | 6 |
| Apr 2026 | On | 14.8K | 7.4% | 7 |
| Apr 2026 | Saucony | 14.8K | 7.4% | 8 |
| Apr 2026 | Altra | 9.9K | 4.9% | 9 |
| Apr 2026 | Inov-8 | 9.9K | 4.9% | 10 |
| Apr 2026 | Puma | 6.6K | 3.3% | 11 |
| Apr 2026 | Mizuno | 2.4K | 1.2% | 12 |
| May 2026 | Nike | 33.1K | 18.9% | 1 |
| May 2026 | Adidas | 27.1K | 15.5% | 2 |
| May 2026 | HOKA | 18.1K | 10.3% | 3 |
| May 2026 | ASICS | 14.8K | 8.4% | 4 |
| May 2026 | Brooks | 14.8K | 8.4% | 5 |
| May 2026 | New Balance | 14.8K | 8.4% | 6 |
| May 2026 | On | 14.8K | 8.4% | 7 |
| May 2026 | Saucony | 12.1K | 6.9% | 8 |
| May 2026 | Inov-8 | 9.9K | 5.6% | 9 |
| May 2026 | Altra | 8.1K | 4.6% | 10 |
| May 2026 | Puma | 5.4K | 3.1% | 11 |
| May 2026 | Mizuno | 2.4K | 1.4% | 12 |
| Jun 2026 | Nike | 27.1K | 19% | 1 |
| Jun 2026 | Adidas | 22.2K | 15.5% | 2 |
| Jun 2026 | HOKA | 14.8K | 10.3% | 3 |
| Jun 2026 | ASICS | 12.1K | 8.5% | 4 |
| Jun 2026 | Brooks | 12.1K | 8.5% | 5 |
| Jun 2026 | On | 12.1K | 8.5% | 6 |
| Jun 2026 | Inov-8 | 9.9K | 6.9% | 7 |
| Jun 2026 | New Balance | 9.9K | 6.9% | 8 |
| Jun 2026 | Saucony | 9.9K | 6.9% | 9 |
| Jun 2026 | Altra | 6.6K | 4.6% | 10 |
| Jun 2026 | Puma | 4.4K | 3.1% | 11 |
| Jun 2026 | Mizuno | 1.9K | 1.3% | 12 |
| Jul 2026 | Nike | 27.1K | 19.3% | 1 |
| Jul 2026 | Adidas | 22.2K | 15.8% | 2 |
| Jul 2026 | HOKA | 14.8K | 10.5% | 3 |
| Jul 2026 | ASICS | 12.1K | 8.6% | 4 |
| Jul 2026 | Brooks | 12.1K | 8.6% | 5 |
| Jul 2026 | On | 12.1K | 8.6% | 6 |
| Jul 2026 | New Balance | 9.9K | 7.1% | 7 |
| Jul 2026 | Saucony | 9.9K | 7.1% | 8 |
| Jul 2026 | Inov-8 | 8.1K | 5.8% | 9 |
| Jul 2026 | Altra | 6.6K | 4.7% | 10 |
| Jul 2026 | Puma | 3.6K | 2.6% | 11 |
| Jul 2026 | Mizuno | 1.9K | 1.4% | 12 |
| Aug 2026 | Nike | 27.1K | 18.3% | 1 |
| Aug 2026 | Adidas | 22.2K | 15% | 2 |
| Aug 2026 | HOKA | 14.8K | 10% | 3 |
| Aug 2026 | On | 14.8K | 10% | 4 |
| Aug 2026 | ASICS | 12.1K | 8.2% | 5 |
| Aug 2026 | Brooks | 12.1K | 8.2% | 6 |
| Aug 2026 | New Balance | 12.1K | 8.2% | 7 |
| Aug 2026 | Inov-8 | 9.9K | 6.7% | 8 |
| Aug 2026 | Saucony | 9.9K | 6.7% | 9 |
| Aug 2026 | Altra | 6.6K | 4.5% | 10 |
| Aug 2026 | Puma | 4.4K | 3% | 11 |
| Aug 2026 | Mizuno | 1.9K | 1.3% | 12 |
| Sep 2026 | Nike | 27.1K | 17.8% | 1 |
| Sep 2026 | Adidas | 22.2K | 14.6% | 2 |
| Sep 2026 | ASICS | 14.8K | 9.7% | 3 |
| Sep 2026 | HOKA | 14.8K | 9.7% | 4 |
| Sep 2026 | On | 14.8K | 9.7% | 5 |
| Sep 2026 | Brooks | 12.1K | 8% | 6 |
| Sep 2026 | New Balance | 12.1K | 8% | 7 |
| Sep 2026 | Altra | 9.9K | 6.5% | 8 |
| Sep 2026 | Saucony | 9.9K | 6.5% | 9 |
| Sep 2026 | Inov-8 | 8.1K | 5.3% | 10 |
| Sep 2026 | Puma | 4.4K | 2.9% | 11 |
| Sep 2026 | Mizuno | 1.9K | 1.2% | 12 |

## What is being compared

- **Adidas**: Measured on the search term “adidas running shoes”.
- **Altra**: Measured on the search term “altra running shoes”.
- **ASICS**: Measured on the search term “asics running shoes”.
- **Brooks**: Measured on the search term “brooks running shoes”.
- **HOKA**: Measured on the search term “hoka running shoes”.
- **Inov-8**: Measured on the search term “inov8”.
- **Mizuno**: Measured on the search term “mizuno running shoes”.
- **New Balance**: Measured on the search term “new balance running shoes”.
- **Nike**: Measured on the search term “nike running shoes”.
- **On**: Measured on the search term “on running shoes”.
- **Puma**: Measured on the search term “puma running shoes”.
- **Saucony**: Measured on the search term “saucony running shoes”.

- [Adidas](/demand/uk/brands/adidas)
- [Altra](/demand/uk/brands/altra)
- [ASICS](/demand/uk/brands/asics)
- [Brooks](/demand/uk/brands/brooks)
- [HOKA](/demand/uk/brands/hoka)
- [Inov-8](/demand/uk/brands/inov-8)
- [Mizuno](/demand/uk/brands/mizuno)
- [New Balance](/demand/uk/brands/new-balance)
- [Nike](/demand/uk/brands/nike)
- [On](/demand/uk/brands/on)
- [Puma](/demand/uk/brands/puma)
- [Saucony](/demand/uk/brands/saucony)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among running shoe brands in the United Kingdom?

In September 2026, Nike was the most searched among running shoe brands in the United Kingdom, with an estimated 27.1K branded searches, 17.8% of all searches for the 12 we track.

## Cite this page

Brandwave. "Running shoe brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-running-shoe-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-running-shoe-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.