--- title: "IKEA vs John Lewis: Which is searched more in the United Kingdom?" description: "Is IKEA or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-rug-retailers/compare/ikea-vs-john-lewis" publisher: "Brandwave" --- # IKEA vs John Lewis: Which is searched more in the United Kingdom? Is IKEA or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IKEA and John Lewis - **Competitive set**: Rug retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **IKEA Share of Search**: 19.8% - **John Lewis Share of Search**: 7.2% ## Is IKEA or John Lewis more popular in search? - In September 2026, IKEA had more branded searches than John Lewis among rug retailers in the United Kingdom. IKEA had about 49,500 branded searches, while John Lewis had 18,100. IKEA made up 19.8% of all rug retailer searches we track, and John Lewis accounted for 7.2%. - IKEA was ahead of John Lewis in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IKEA’s share of searches among rug retailers in the United Kingdom moved from 17.8% to 19.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K. - Across the 12 months ending September 2026, John Lewis’ share of searches among rug retailers in the United Kingdom moved from 6.5% to 7.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top rug retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IKEA was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. John Lewis was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. IKEA was listed before John Lewis in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dunelm | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | IKEA | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ruggable | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Next | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Habitat | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Rugs Direct | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | La Redoute | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Wayfair | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | John Lewis | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | The Rug Seller | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Land of Rugs | 11th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about rug retailers - Asked ChatGPT "Where's the best place to buy a rug online in the UK?": 1. Dunelm, 2. La Redoute, 3. Ruggable, 4. John Lewis - Asked ChatGPT "Which UK shops sell good quality affordable rugs?": 1. Dunelm, 2. IKEA, 3. Next, 4. Rugs Direct, 5. Wayfair, 6. John Lewis, 7. Habitat, 8. La Redoute, 9. Ruggable - Asked ChatGPT "Where can I buy a washable rug in the UK?": 1. Ruggable, 2. Dunelm, 3. IKEA, 4. Wayfair - Searched Google, AI Overview "rugs": 1. Dunelm, 2. IKEA, 3. Next - Searched Google, AI Overview "rugs uk": 1. Dunelm, 2. Habitat, 3. IKEA, 4. Next, 5. Rugs Direct, 6. The Rug Seller, 7. Land of Rugs, 8. Ruggable Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom rug retailers in September 2026? - In September 2026, IKEA gained share of searches among rug retailers in the United Kingdom, from 18.2% to 19.8%. - In September 2026, John Lewis gained share of searches among rug retailers in the United Kingdom, from 6.6% to 7.2%. ## Month by month | Month | IKEA estimated searches | IKEA Share of Search | IKEA rank | John Lewis estimated searches | John Lewis Share of Search | John Lewis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 17.8% | 3 | 22.2K | 6.5% | 5 | | Nov 2025 | 60.5K | 17.1% | 3 | 22.2K | 6.3% | 5 | | Dec 2025 | 40.5K | 15.9% | 3 | 14.8K | 5.8% | 5 | | Jan 2026 | 49.5K | 17.8% | 2 | 18.1K | 6.5% | 5 | | Feb 2026 | 40.5K | 18% | 2 | 14.8K | 6.6% | 5 | | Mar 2026 | 40.5K | 18.3% | 2 | 14.8K | 6.7% | 5 | | Apr 2026 | 33.1K | 17% | 3 | 12.1K | 6.2% | 5 | | May 2026 | 33.1K | 18.5% | 2 | 12.1K | 6.8% | 5 | | Jun 2026 | 27.1K | 16.2% | 3 | 9.9K | 5.9% | 5 | | Jul 2026 | 33.1K | 20.1% | 2 | 9.9K | 6% | 5 | | Aug 2026 | 40.5K | 18.2% | 2 | 14.8K | 6.6% | 5 | | Sep 2026 | 49.5K | 19.8% | 2 | 18.1K | 7.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using IKEA’s and John Lewis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IKEA**: Measured on the search term “ikea rugs”. - **John Lewis**: Measured on the search term “john lewis rugs”. - [IKEA profile](/demand/uk/brands/ikea) - [John Lewis profile](/demand/uk/brands/john-lewis) - [All rug retailers in the United Kingdom](/demand/uk/categories/uk-rug-retailers): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IKEA or John Lewis more popular in search? In September 2026, IKEA had more branded searches than John Lewis among rug retailers in the United Kingdom. IKEA had about 49,500 branded searches, while John Lewis had 18,100. IKEA made up 19.8% of all rug retailer searches we track, and John Lewis accounted for 7.2%. ## Cite this page Brandwave. "IKEA vs John Lewis: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-rug-retailers/compare/ikea-vs-john-lewis This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-rug-retailers/compare/ikea-vs-john-lewis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.