--- title: "Habitat vs John Lewis: Which is searched more in the United Kingdom?" description: "Is Habitat or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-rug-retailers/compare/habitat-vs-john-lewis" publisher: "Brandwave" --- # Habitat vs John Lewis: Which is searched more in the United Kingdom? Is Habitat or John Lewis more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Rug retailers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Habitat and John Lewis - **Competitive set**: Rug retailers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Habitat Share of Search**: 2.6% - **John Lewis Share of Search**: 7.2% ## Is Habitat or John Lewis more popular in search? - In September 2026, John Lewis had more branded searches than Habitat among rug retailers in the United Kingdom. John Lewis had about 18,100 branded searches, while Habitat had 6,600. John Lewis made up 7.2% of all rug retailer searches we track, and Habitat accounted for 2.6%. - John Lewis was ahead of Habitat in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Habitat’s share of searches among rug retailers in the United Kingdom moved from 2.4% to 2.6%, and its estimated monthly branded searches moved from 8.1K to 6.6K. - Across the 12 months ending September 2026, John Lewis’ share of searches among rug retailers in the United Kingdom moved from 6.5% to 7.2%, and its estimated monthly branded searches moved from 22.2K to 18.1K. ## Top rug retailers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Habitat was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. John Lewis was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. John Lewis was listed before Habitat in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dunelm | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | IKEA | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Ruggable | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Next | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Habitat | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Rugs Direct | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | La Redoute | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Wayfair | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | John Lewis | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | The Rug Seller | 10th | 0 of 3 | 1 of 2 | 1 of 5 | | Land of Rugs | 11th | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about rug retailers - Asked ChatGPT "Where's the best place to buy a rug online in the UK?": 1. Dunelm, 2. La Redoute, 3. Ruggable, 4. John Lewis - Asked ChatGPT "Which UK shops sell good quality affordable rugs?": 1. Dunelm, 2. IKEA, 3. Next, 4. Rugs Direct, 5. Wayfair, 6. John Lewis, 7. Habitat, 8. La Redoute, 9. Ruggable - Asked ChatGPT "Where can I buy a washable rug in the UK?": 1. Ruggable, 2. Dunelm, 3. IKEA, 4. Wayfair - Searched Google, AI Overview "rugs": 1. Dunelm, 2. IKEA, 3. Next - Searched Google, AI Overview "rugs uk": 1. Dunelm, 2. Habitat, 3. IKEA, 4. Next, 5. Rugs Direct, 6. The Rug Seller, 7. Land of Rugs, 8. Ruggable Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom rug retailers in September 2026? - In September 2026, John Lewis gained share of searches among rug retailers in the United Kingdom, from 6.6% to 7.2%. - Estimated monthly branded searches for Habitat in the United Kingdom fell 18.5% over 12 measured months, from 8.1K to 6.6K in September 2026. ## Month by month | Month | Habitat estimated searches | Habitat Share of Search | Habitat rank | John Lewis estimated searches | John Lewis Share of Search | John Lewis rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.1K | 2.4% | 8 | 22.2K | 6.5% | 5 | | Nov 2025 | 8.1K | 2.3% | 8 | 22.2K | 6.3% | 5 | | Dec 2025 | 6.6K | 2.6% | 8 | 14.8K | 5.8% | 5 | | Jan 2026 | 8.1K | 2.9% | 8 | 18.1K | 6.5% | 5 | | Feb 2026 | 6.6K | 2.9% | 8 | 14.8K | 6.6% | 5 | | Mar 2026 | 5.4K | 2.4% | 8 | 14.8K | 6.7% | 5 | | Apr 2026 | 5.4K | 2.8% | 8 | 12.1K | 6.2% | 5 | | May 2026 | 4.4K | 2.5% | 8 | 12.1K | 6.8% | 5 | | Jun 2026 | 3.6K | 2.2% | 8 | 9.9K | 5.9% | 5 | | Jul 2026 | 3.6K | 2.2% | 8 | 9.9K | 6% | 5 | | Aug 2026 | 5.4K | 2.4% | 8 | 14.8K | 6.6% | 5 | | Sep 2026 | 6.6K | 2.6% | 8 | 18.1K | 7.2% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Habitat’s and John Lewis’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Habitat**: Measured on the search term “habitat rugs”. - **John Lewis**: Measured on the search term “john lewis rugs”. - [Habitat profile](/demand/uk/brands/habitat) - [John Lewis profile](/demand/uk/brands/john-lewis) - [All rug retailers in the United Kingdom](/demand/uk/categories/uk-rug-retailers): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Habitat or John Lewis more popular in search? In September 2026, John Lewis had more branded searches than Habitat among rug retailers in the United Kingdom. John Lewis had about 18,100 branded searches, while Habitat had 6,600. John Lewis made up 7.2% of all rug retailer searches we track, and Habitat accounted for 2.6%. ## Cite this page Brandwave. "Habitat vs John Lewis: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-rug-retailers/compare/habitat-vs-john-lewis This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-rug-retailers/compare/habitat-vs-john-lewis. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.