---
title: "Robot vacuum brands in the United Kingdom: Which are searched most?"
description: "Compare the robot vacuum brands people in the UK buy. Share of Search among Narwal, iRobot, Roborock, Eufy, Dyson, Shark, Dreame, Ecovacs, TP-Link Tapo, Xiaomi and Samsung, the robot vacuum brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-robot-vacuum-brands"
publisher: "Brandwave"
---

# Robot vacuum brands in the United Kingdom: Which are searched most?

Compare the robot vacuum brands people in the UK buy. Share of Search among Narwal, iRobot, Roborock, Eufy, Dyson, Shark, Dreame, Ecovacs, TP-Link Tapo, Xiaomi and Samsung, the robot vacuum brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Robot vacuum brands
- **Market**: United Kingdom
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Narwal, 31.2%

## Which brand is most popular in search among robot vacuum brands in the United Kingdom?

- In September 2026, Narwal was the most searched among robot vacuum brands in the United Kingdom, with an estimated 40.5K branded searches, 31.2% of all searches for the 11 we track.
- iRobot is in 2nd place, 12.2 percentage points behind at 19%.
- Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in the United Kingdom decreased from 35.2% to 31.2%.
- Across the 12 months ending September 2026, iRobot’s share of searches among robot vacuum brands in the United Kingdom decreased from 23.4% to 19%.
- Across the 12 months ending September 2026, Roborock’s share of searches among robot vacuum brands in the United Kingdom increased from 12.9% to 17.1%.
- Across the 12 months ending September 2026, Eufy’s share of searches among robot vacuum brands in the United Kingdom increased from 5.7% to 9.3%.
- Across the 12 months ending September 2026, Dyson’s share of searches among robot vacuum brands in the United Kingdom increased from 3.8% to 6.2%.
- Across the 12 months ending September 2026, Shark’s share of searches among robot vacuum brands in the United Kingdom decreased from 7% to 6.2%.
- Across the 12 months ending September 2026, Ecovacs’ share of searches among robot vacuum brands in the United Kingdom decreased from 3.8% to 3.1%.
- Across the 12 months ending September 2026, Narwal’s share of searches among robot vacuum brands in the United Kingdom peaked at 39.6% in February 2026 and was lowest at 20.1% in June 2026.
- Across the 12 months ending September 2026, iRobot’s share of searches among robot vacuum brands in the United Kingdom peaked at 23.4% in October 2025 and was lowest at 8.9% in June 2026.
- Across the 12 months ending September 2026, Roborock’s share of searches among robot vacuum brands in the United Kingdom peaked at 17.6% in November 2025 and was lowest at 6.9% in April 2026.
- Across the 12 months ending September 2026, Eufy’s share of searches among robot vacuum brands in the United Kingdom peaked at 10.4% in July 2026 and was lowest at 5.7% in April 2026.
- Across the 12 months ending September 2026, Dyson’s share of searches among robot vacuum brands in the United Kingdom peaked at 44.8% in June 2026 and was lowest at 3.3% in December 2025.
- Across the 12 months ending September 2026, Shark’s share of searches among robot vacuum brands in the United Kingdom peaked at 9.9% in August 2026 and was lowest at 4.9% in June 2026.
- Across the 12 months ending September 2026, Dreame’s share of searches among robot vacuum brands in the United Kingdom peaked at 7% in July 2026 and was lowest at 3.8% in April 2026.
- Across the 12 months ending September 2026, Ecovacs’ share of searches among robot vacuum brands in the United Kingdom peaked at 4.1% in November 2025 and was lowest at 2.4% in June 2026.
- Across the 12 months ending September 2026, Eufy rose from 5th to 4th among robot vacuum brands in the United Kingdom.
- Across the 12 months ending September 2026, Dyson rose from 7th to 5th among robot vacuum brands in the United Kingdom.
- Across the 12 months ending September 2026, Shark fell from 4th to 6th among robot vacuum brands in the United Kingdom.
- Across the 12 months ending September 2026, Dreame fell from 6th to 7th among robot vacuum brands in the United Kingdom.
- Across the 12 months ending September 2026, TP-Link Tapo rose from 11th to 9th among robot vacuum brands in the United Kingdom.
- Across the 12 months ending September 2026, Xiaomi fell from 9th to 10th among robot vacuum brands in the United Kingdom.
- Across the 12 months ending September 2026, Samsung fell from 10th to 11th among robot vacuum brands in the United Kingdom.

## Top robot vacuum brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Roborock and Dreame were mentioned most often, in four of the five answers. Roborock was recommended most often, coming first in two out of four answers that gave a list. Dreame was second, and Eufy was third. Narwal, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Roborock | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Dreame | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Eufy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| iRobot | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Dyson | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Ecovacs | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Shark | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Narwal | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| TP-Link Tapo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Xiaomi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about robot vacuum brands

- Asked ChatGPT "Which robot vacuum should I buy in the UK?": 1. Eufy, 2. Roborock, 3. Dreame
- Asked ChatGPT "What are the best robot vacuum brands?": 1. Roborock, 2. Dreame, 3. Eufy, 4. iRobot, 5. Ecovacs, 6. Shark
- Asked ChatGPT "What is the best robot vacuum for pet hair?": 1. Dreame, 2. Roborock, 3. Eufy
- Searched Google, AI Overview "robot vacuum": 1. Dreame
- Searched Google, AI Overview "best robot vacuum": 1. Roborock, 2. Dyson

Not named in any answer: Narwal, TP-Link Tapo, Xiaomi and Samsung.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## Compare search popularity between leading brands

- [Narwal vs iRobot: compare search popularity](/demand/uk/compare/irobot-vs-narwal): 31.2% against 19% Share of Search.
- [Narwal vs Roborock: compare search popularity](/demand/uk/compare/narwal-vs-roborock): 31.2% against 17.1% Share of Search.
- [Narwal vs Eufy: compare search popularity](/demand/uk/compare/eufy-vs-narwal): 31.2% against 9.3% Share of Search.
- [Narwal vs Dyson: compare search popularity](/demand/uk/compare/dyson-vs-narwal): 31.2% against 6.2% Share of Search.
- [iRobot vs Roborock: compare search popularity](/demand/uk/compare/irobot-vs-roborock): 19% against 17.1% Share of Search.
- [iRobot vs Eufy: compare search popularity](/demand/uk/compare/eufy-vs-irobot): 19% against 9.3% Share of Search.
- [iRobot vs Dyson: compare search popularity](/demand/uk/compare/dyson-vs-irobot): 19% against 6.2% Share of Search.
- [Roborock vs Eufy: compare search popularity](/demand/uk/compare/eufy-vs-roborock): 17.1% against 9.3% Share of Search.
- [Roborock vs Dyson: compare search popularity](/demand/uk/compare/dyson-vs-roborock): 17.1% against 6.2% Share of Search.
- [Eufy vs Dyson: compare search popularity](/demand/uk/compare/dyson-vs-eufy): 9.3% against 6.2% Share of Search.

## How did search popularity change for United Kingdom robot vacuum brands in September 2026?

- In September 2026, iRobot overtook Roborock to rank 2nd among robot vacuum brands in the United Kingdom, with 19% of the searches.
- In September 2026, Dyson overtook Shark and Dreame to rank 5th among robot vacuum brands in the United Kingdom, with 6.2% of the searches.
- In September 2026, Roborock gained share of searches among robot vacuum brands in the United Kingdom, from 14.7% to 17.1%.
- In September 2026, Shark lost share of searches among robot vacuum brands in the United Kingdom, from 9.9% to 6.2%.
- In September 2026, Narwal lost share of searches among robot vacuum brands in the United Kingdom, from 33% to 31.2%.
- In September 2026, Dreame lost share of searches among robot vacuum brands in the United Kingdom, from 6.6% to 5.1%.
- In September 2026, Eufy lost share of searches among robot vacuum brands in the United Kingdom, from 9.9% to 9.3%.
- Estimated monthly branded searches for TP-Link Tapo in the United Kingdom rose 30% over 12 measured months, from 1K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Narwal | 31.2% | 40.5K | 0.0% | Narwal |
| 2 | iRobot | 19% | 24.7K | +37.2% | iRobot |
| 3 | Roborock | 17.1% | 22.2K | +22.7% | Roborock |
| 4 | Eufy | 9.3% | 12.1K | 0.0% | Anker |
| 5 | Dyson | 6.2% | 8.1K | +22.7% | Dyson |
| 6 | Shark | 6.2% | 8.1K | -33.1% | SharkNinja |
| 7 | Dreame | 5.1% | 6.6K | -18.5% | Dreame |
| 8 | Ecovacs | 3.1% | 4.1K | 0.0% | Ecovacs |
| 9 | TP-Link Tapo | 1% | 1.3K | 0.0% | TP-Link Tapo |
| 10 | Xiaomi | 1% | 1.3K | +30.0% | Xiaomi |
| 11 | Samsung | 0.68% | 880 | 0.0% | Samsung |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Narwal | 40.5K | 35.2% | 1 |
| Oct 2025 | iRobot | 26.9K | 23.4% | 2 |
| Oct 2025 | Roborock | 14.8K | 12.9% | 3 |
| Oct 2025 | Shark | 8.1K | 7% | 4 |
| Oct 2025 | Eufy | 6.6K | 5.7% | 5 |
| Oct 2025 | Dreame | 5.4K | 4.7% | 6 |
| Oct 2025 | Dyson | 4.4K | 3.8% | 7 |
| Oct 2025 | Ecovacs | 4.3K | 3.8% | 8 |
| Oct 2025 | Xiaomi | 1.6K | 1.4% | 9 |
| Oct 2025 | Samsung | 1.3K | 1.1% | 10 |
| Oct 2025 | TP-Link Tapo | 1K | 0.87% | 11 |
| Nov 2025 | Narwal | 49.5K | 32.2% | 1 |
| Nov 2025 | iRobot | 30.2K | 19.6% | 2 |
| Nov 2025 | Roborock | 27.1K | 17.6% | 3 |
| Nov 2025 | Eufy | 12.1K | 7.9% | 4 |
| Nov 2025 | Shark | 9.9K | 6.4% | 5 |
| Nov 2025 | Dreame | 8.1K | 5.3% | 6 |
| Nov 2025 | Ecovacs | 6.3K | 4.1% | 7 |
| Nov 2025 | Dyson | 5.4K | 3.5% | 8 |
| Nov 2025 | Xiaomi | 2.4K | 1.6% | 9 |
| Nov 2025 | Samsung | 1.6K | 1% | 10 |
| Nov 2025 | TP-Link Tapo | 1.3K | 0.84% | 11 |
| Dec 2025 | Narwal | 60.5K | 37.4% | 1 |
| Dec 2025 | iRobot | 37K | 22.9% | 2 |
| Dec 2025 | Roborock | 22.2K | 13.7% | 3 |
| Dec 2025 | Eufy | 12.1K | 7.5% | 4 |
| Dec 2025 | Shark | 9.9K | 6.1% | 5 |
| Dec 2025 | Dreame | 6.6K | 4.1% | 6 |
| Dec 2025 | Dyson | 5.4K | 3.3% | 7 |
| Dec 2025 | Ecovacs | 4.3K | 2.7% | 8 |
| Dec 2025 | Xiaomi | 1.6K | 0.99% | 9 |
| Dec 2025 | TP-Link Tapo | 1.3K | 0.8% | 10 |
| Dec 2025 | Samsung | 1K | 0.62% | 11 |
| Jan 2026 | Narwal | 49.5K | 38.9% | 1 |
| Jan 2026 | iRobot | 22K | 17.3% | 2 |
| Jan 2026 | Roborock | 18.1K | 14.2% | 3 |
| Jan 2026 | Eufy | 12.1K | 9.5% | 4 |
| Jan 2026 | Dreame | 6.6K | 5.2% | 5 |
| Jan 2026 | Shark | 6.6K | 5.2% | 6 |
| Jan 2026 | Dyson | 5.4K | 4.2% | 7 |
| Jan 2026 | Ecovacs | 3.6K | 2.8% | 8 |
| Jan 2026 | Samsung | 1.3K | 1% | 9 |
| Jan 2026 | Xiaomi | 1.3K | 1% | 10 |
| Jan 2026 | TP-Link Tapo | 880 | 0.69% | 11 |
| Feb 2026 | Narwal | 40.5K | 39.6% | 1 |
| Feb 2026 | iRobot | 18K | 17.6% | 2 |
| Feb 2026 | Roborock | 12.1K | 11.8% | 3 |
| Feb 2026 | Eufy | 8.1K | 7.9% | 4 |
| Feb 2026 | Shark | 8.1K | 7.9% | 5 |
| Feb 2026 | Dreame | 5.4K | 5.3% | 6 |
| Feb 2026 | Dyson | 4.4K | 4.3% | 7 |
| Feb 2026 | Ecovacs | 2.9K | 2.8% | 8 |
| Feb 2026 | Xiaomi | 1K | 0.98% | 9 |
| Feb 2026 | Samsung | 880 | 0.86% | 10 |
| Feb 2026 | TP-Link Tapo | 880 | 0.86% | 11 |
| Mar 2026 | Narwal | 49.5K | 34.8% | 1 |
| Mar 2026 | Dyson | 22.2K | 15.6% | 2 |
| Mar 2026 | iRobot | 22K | 15.5% | 3 |
| Mar 2026 | Roborock | 14.8K | 10.4% | 4 |
| Mar 2026 | Eufy | 9.9K | 7% | 5 |
| Mar 2026 | Shark | 9.9K | 7% | 6 |
| Mar 2026 | Dreame | 6.6K | 4.6% | 7 |
| Mar 2026 | Ecovacs | 4.2K | 2.9% | 8 |
| Mar 2026 | Samsung | 1K | 0.7% | 9 |
| Mar 2026 | TP-Link Tapo | 1K | 0.7% | 10 |
| Mar 2026 | Xiaomi | 1K | 0.7% | 11 |
| Apr 2026 | Dyson | 60.5K | 34.6% | 1 |
| Apr 2026 | Narwal | 49.5K | 28.3% | 2 |
| Apr 2026 | iRobot | 18K | 10.3% | 3 |
| Apr 2026 | Roborock | 12.1K | 6.9% | 4 |
| Apr 2026 | Eufy | 9.9K | 5.7% | 5 |
| Apr 2026 | Shark | 9.9K | 5.7% | 6 |
| Apr 2026 | Dreame | 6.6K | 3.8% | 7 |
| Apr 2026 | Ecovacs | 5K | 2.9% | 8 |
| Apr 2026 | Xiaomi | 1.3K | 0.74% | 9 |
| Apr 2026 | TP-Link Tapo | 1K | 0.57% | 10 |
| Apr 2026 | Samsung | 880 | 0.5% | 11 |
| May 2026 | Narwal | 49.5K | 36.1% | 1 |
| May 2026 | Dyson | 22.2K | 16.2% | 2 |
| May 2026 | iRobot | 22K | 16.1% | 3 |
| May 2026 | Roborock | 12.1K | 8.8% | 4 |
| May 2026 | Dreame | 8.1K | 5.9% | 5 |
| May 2026 | Eufy | 8.1K | 5.9% | 6 |
| May 2026 | Shark | 8.1K | 5.9% | 7 |
| May 2026 | Ecovacs | 4.2K | 3.1% | 8 |
| May 2026 | Xiaomi | 1K | 0.73% | 9 |
| May 2026 | Samsung | 880 | 0.64% | 10 |
| May 2026 | TP-Link Tapo | 880 | 0.64% | 11 |
| Jun 2026 | Dyson | 90.5K | 44.8% | 1 |
| Jun 2026 | Narwal | 40.5K | 20.1% | 2 |
| Jun 2026 | iRobot | 18K | 8.9% | 3 |
| Jun 2026 | Roborock | 14.8K | 7.3% | 4 |
| Jun 2026 | Eufy | 12.1K | 6% | 5 |
| Jun 2026 | Shark | 9.9K | 4.9% | 6 |
| Jun 2026 | Dreame | 8.1K | 4% | 7 |
| Jun 2026 | Ecovacs | 4.9K | 2.4% | 8 |
| Jun 2026 | Xiaomi | 1.3K | 0.64% | 9 |
| Jun 2026 | TP-Link Tapo | 1K | 0.5% | 10 |
| Jun 2026 | Samsung | 880 | 0.44% | 11 |
| Jul 2026 | Narwal | 40.5K | 34.8% | 1 |
| Jul 2026 | iRobot | 18K | 15.5% | 2 |
| Jul 2026 | Roborock | 14.8K | 12.7% | 3 |
| Jul 2026 | Eufy | 12.1K | 10.4% | 4 |
| Jul 2026 | Shark | 9.9K | 8.5% | 5 |
| Jul 2026 | Dreame | 8.1K | 7% | 6 |
| Jul 2026 | Dyson | 6.6K | 5.7% | 7 |
| Jul 2026 | Ecovacs | 3.4K | 2.9% | 8 |
| Jul 2026 | TP-Link Tapo | 1.3K | 1.1% | 9 |
| Jul 2026 | Xiaomi | 1K | 0.86% | 10 |
| Jul 2026 | Samsung | 720 | 0.62% | 11 |
| Aug 2026 | Narwal | 40.5K | 33% | 1 |
| Aug 2026 | Roborock | 18.1K | 14.7% | 2 |
| Aug 2026 | iRobot | 18K | 14.7% | 3 |
| Aug 2026 | Eufy | 12.1K | 9.9% | 4 |
| Aug 2026 | Shark | 12.1K | 9.9% | 5 |
| Aug 2026 | Dreame | 8.1K | 6.6% | 6 |
| Aug 2026 | Dyson | 6.6K | 5.4% | 7 |
| Aug 2026 | Ecovacs | 4.1K | 3.3% | 8 |
| Aug 2026 | TP-Link Tapo | 1.3K | 1.1% | 9 |
| Aug 2026 | Xiaomi | 1K | 0.81% | 10 |
| Aug 2026 | Samsung | 880 | 0.72% | 11 |
| Sep 2026 | Narwal | 40.5K | 31.2% | 1 |
| Sep 2026 | iRobot | 24.7K | 19% | 2 |
| Sep 2026 | Roborock | 22.2K | 17.1% | 3 |
| Sep 2026 | Eufy | 12.1K | 9.3% | 4 |
| Sep 2026 | Dyson | 8.1K | 6.2% | 5 |
| Sep 2026 | Shark | 8.1K | 6.2% | 6 |
| Sep 2026 | Dreame | 6.6K | 5.1% | 7 |
| Sep 2026 | Ecovacs | 4.1K | 3.1% | 8 |
| Sep 2026 | TP-Link Tapo | 1.3K | 1% | 9 |
| Sep 2026 | Xiaomi | 1.3K | 1% | 10 |
| Sep 2026 | Samsung | 880 | 0.68% | 11 |

## What is being compared

- **Dreame**: Measured on the search term “dreame”.
- **Dyson**: Measured on the search term “dyson robot vacuum”.
- **Ecovacs**: Measured on the search terms “deebot” and “ecovacs”, summed into one figure.
- **Eufy**: Measured on the search term “eufy robot vacuum”.
- **iRobot**: Measured on the search terms “irobot” and “roomba”, summed into one figure.
- **Narwal**: Measured on the search term “narwal”.
- **Roborock**: Measured on the search term “roborock”.
- **Samsung**: Measured on the search term “samsung robot vacuum”.
- **Shark**: Measured on the search term “shark robot vacuum”.
- **TP-Link Tapo**: Measured on the search term “tapo robot vacuum”.
- **Xiaomi**: Measured on the search term “xiaomi robot vacuum”.

- [Dreame](/demand/uk/brands/dreame)
- [Dyson](/demand/uk/brands/dyson)
- [Ecovacs](/demand/uk/brands/ecovacs)
- [Eufy](/demand/uk/brands/eufy)
- [iRobot](/demand/uk/brands/irobot)
- [Narwal](/demand/uk/brands/narwal)
- [Roborock](/demand/uk/brands/roborock)
- [Samsung](/demand/uk/brands/samsung)
- [Shark](/demand/uk/brands/shark)
- [TP-Link Tapo](/demand/uk/brands/tp-link-tapo)
- [Xiaomi](/demand/uk/brands/xiaomi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among robot vacuum brands in the United Kingdom?

In September 2026, Narwal was the most searched among robot vacuum brands in the United Kingdom, with an estimated 40.5K branded searches, 31.2% of all searches for the 11 we track.

## Cite this page

Brandwave. "Robot vacuum brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-robot-vacuum-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-robot-vacuum-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.