--- title: "Robo-advisers in United Kingdom: Which are searched most?" description: "Compare the robo advisors businesses choose between. Share of Search among Moneybox, Wealthify, Moneyfarm and Nutmeg, the robo-advisers Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-robo-advisers" publisher: "Brandwave" --- # Robo-advisers in United Kingdom: Which are searched most? Compare the robo advisors businesses choose between. Share of Search among Moneybox, Wealthify, Moneyfarm and Nutmeg, the robo-advisers Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Robo-advisers - **Market**: United Kingdom - **Brands compared**: 4 - **Month measured**: Sep 2026 - **Highest Share of Search**: Moneybox, 45.3% ## Which brand is most popular in search among robo-advisers in United Kingdom? - In September 2026, Moneybox was the most searched among robo-advisers in United Kingdom, with an estimated 15.7K branded searches and 45.3% estimated Share of Search within this set. - Wealthify is in 2nd place, 16.7 percentage points behind at 28.6% Share of Search. - Across the 12 months ending September 2026, Moneybox’s estimated Share of Search among robo-advisers in United Kingdom increased from 38.1% to 45.3%. - Across the 12 months ending September 2026, Moneyfarm’s estimated Share of Search among robo-advisers in United Kingdom decreased from 23.2% to 19.1%. - Across the 12 months ending September 2026, Nutmeg’s estimated Share of Search among robo-advisers in United Kingdom decreased from 10.3% to 6.9%. - Across the 12 months ending September 2026, Moneybox’s estimated Share of Search among robo-advisers in United Kingdom peaked at 54.7% in March 2026 and was lowest at 35.6% in November 2025. - Across the 12 months ending September 2026, Wealthify’s estimated Share of Search among robo-advisers in United Kingdom peaked at 29% in August 2026 and was lowest at 20% in March 2026. - Across the 12 months ending September 2026, Moneyfarm’s estimated Share of Search among robo-advisers in United Kingdom peaked at 23.5% in May 2026 and was lowest at 16.4% in March 2026. - Across the 12 months ending September 2026, Nutmeg’s estimated Share of Search among robo-advisers in United Kingdom peaked at 12.7% in November 2025 and was lowest at 6.8% in July 2026. - Across the 12 months ending September 2026, Wealthify held steady: its estimated Share of Search among robo-advisers in United Kingdom moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Moneybox vs Wealthify: compare search popularity](/demand/uk/compare/moneybox-vs-wealthify): 45.3% against 28.6% Share of Search. - [Moneybox vs Moneyfarm: compare search popularity](/demand/uk/compare/moneybox-vs-moneyfarm): 45.3% against 19.1% Share of Search. - [Moneybox vs Nutmeg: compare search popularity](/demand/uk/compare/moneybox-vs-nutmeg): 45.3% against 6.9% Share of Search. - [Wealthify vs Moneyfarm: compare search popularity](/demand/uk/compare/moneyfarm-vs-wealthify): 28.6% against 19.1% Share of Search. - [Wealthify vs Nutmeg: compare search popularity](/demand/uk/compare/nutmeg-vs-wealthify): 28.6% against 6.9% Share of Search. - [Moneyfarm vs Nutmeg: compare search popularity](/demand/uk/compare/moneyfarm-vs-nutmeg): 19.1% against 6.9% Share of Search. ## How did search popularity change for United Kingdom robo-advisers in September 2026? - In September 2026, Moneybox gained estimated Share of Search among robo-advisers in United Kingdom, from 44.6% to 45.3%. - Estimated monthly branded searches for Nutmeg in United Kingdom fell 45.5% over 12 measured months, from 4.4K to 2.4K in September 2026. - Estimated monthly branded searches for Moneyfarm in United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for Wealthify in United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Moneybox | 45.3% | 15.7K | +3.0% | Moneybox | | 2 | Wealthify | 28.6% | 9.9K | 0.0% | Wealthify | | 3 | Moneyfarm | 19.1% | 6.6K | 0.0% | Moneyfarm | | 4 | Nutmeg | 6.9% | 2.4K | 0.0% | Nutmeg | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Moneybox | 16.3K | 38.1% | 1 | | Oct 2025 | Wealthify | 12.1K | 28.4% | 2 | | Oct 2025 | Moneyfarm | 9.9K | 23.2% | 3 | | Oct 2025 | Nutmeg | 4.4K | 10.3% | 4 | | Nov 2025 | Moneybox | 15.1K | 35.6% | 1 | | Nov 2025 | Wealthify | 12.1K | 28.5% | 2 | | Nov 2025 | Moneyfarm | 9.9K | 23.3% | 3 | | Nov 2025 | Nutmeg | 5.4K | 12.7% | 4 | | Dec 2025 | Moneybox | 14K | 38.4% | 1 | | Dec 2025 | Wealthify | 9.9K | 27.2% | 2 | | Dec 2025 | Moneyfarm | 8.1K | 22.3% | 3 | | Dec 2025 | Nutmeg | 4.4K | 12.1% | 4 | | Jan 2026 | Moneybox | 24.2K | 46.9% | 1 | | Jan 2026 | Wealthify | 12.1K | 23.5% | 2 | | Jan 2026 | Moneyfarm | 9.9K | 19.2% | 3 | | Jan 2026 | Nutmeg | 5.4K | 10.5% | 4 | | Feb 2026 | Moneybox | 20.4K | 44.3% | 1 | | Feb 2026 | Wealthify | 12.1K | 26.3% | 2 | | Feb 2026 | Moneyfarm | 9.9K | 21.5% | 3 | | Feb 2026 | Nutmeg | 3.6K | 7.8% | 4 | | Mar 2026 | Moneybox | 33.1K | 54.7% | 1 | | Mar 2026 | Wealthify | 12.1K | 20% | 2 | | Mar 2026 | Moneyfarm | 9.9K | 16.4% | 3 | | Mar 2026 | Nutmeg | 5.4K | 8.9% | 4 | | Apr 2026 | Moneybox | 26K | 50.4% | 1 | | Apr 2026 | Wealthify | 12.1K | 23.5% | 2 | | Apr 2026 | Moneyfarm | 9.9K | 19.2% | 3 | | Apr 2026 | Nutmeg | 3.6K | 7% | 4 | | May 2026 | Moneybox | 12.9K | 37.4% | 1 | | May 2026 | Wealthify | 9.9K | 28.7% | 2 | | May 2026 | Moneyfarm | 8.1K | 23.5% | 3 | | May 2026 | Nutmeg | 3.6K | 10.4% | 4 | | Jun 2026 | Moneybox | 20.2K | 48.3% | 1 | | Jun 2026 | Wealthify | 9.9K | 23.7% | 2 | | Jun 2026 | Moneyfarm | 8.1K | 19.4% | 3 | | Jun 2026 | Nutmeg | 3.6K | 8.6% | 4 | | Jul 2026 | Moneybox | 16.4K | 46.5% | 1 | | Jul 2026 | Wealthify | 9.9K | 28% | 2 | | Jul 2026 | Moneyfarm | 6.6K | 18.7% | 3 | | Jul 2026 | Nutmeg | 2.4K | 6.8% | 4 | | Aug 2026 | Moneybox | 15.2K | 44.6% | 1 | | Aug 2026 | Wealthify | 9.9K | 29% | 2 | | Aug 2026 | Moneyfarm | 6.6K | 19.3% | 3 | | Aug 2026 | Nutmeg | 2.4K | 7% | 4 | | Sep 2026 | Moneybox | 15.7K | 45.3% | 1 | | Sep 2026 | Wealthify | 9.9K | 28.6% | 2 | | Sep 2026 | Moneyfarm | 6.6K | 19.1% | 3 | | Sep 2026 | Nutmeg | 2.4K | 6.9% | 4 | ## What is being compared - **Moneybox**: Measured on the search terms “moneybox app”, “moneybox isa”, “moneybox lisa” and “moneybox pension”, summed into one figure. - **Moneyfarm**: Measured on the search term “moneyfarm”. - **Nutmeg**: Measured on the search term “nutmeg investing”. - **Wealthify**: Measured on the search term “wealthify”. - [Moneybox](/demand/uk/brands/moneybox) - [Moneyfarm](/demand/uk/brands/moneyfarm) - [Nutmeg](/demand/uk/brands/nutmeg) - [Wealthify](/demand/uk/brands/wealthify) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among robo-advisers in United Kingdom? In September 2026, Moneybox was the most searched among robo-advisers in United Kingdom, with an estimated 15.7K branded searches and 45.3% estimated Share of Search within this set. ## Cite this page Brandwave. "Robo-advisers in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-robo-advisers This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-robo-advisers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.