--- title: "Restaurant chains in the United Kingdom: Which are searched most?" description: "Compare the high street and pub restaurant chains people in the UK eat at. Share of Search among PizzaExpress, Wetherspoons, Nando's, Toby Carvery, wagamama, Miller & Carter, Five Guys, Frankie & Benny's, Prezzo, Bella Italia, Zizzi and Harvester, the restaurant chains Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-restaurant-chains" publisher: "Brandwave" --- # Restaurant chains in the United Kingdom: Which are searched most? Compare the high street and pub restaurant chains people in the UK eat at. Share of Search among PizzaExpress, Wetherspoons, Nando's, Toby Carvery, wagamama, Miller & Carter, Five Guys, Frankie & Benny's, Prezzo, Bella Italia, Zizzi and Harvester, the restaurant chains Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Restaurant chains - **Market**: United Kingdom - **Brands compared**: 12 - **Month measured**: Sep 2026 - **Highest Share of Search**: PizzaExpress, 22.8% ## Which brand is most popular in search among restaurant chains in the United Kingdom? - In September 2026, PizzaExpress was the most searched among restaurant chains in the United Kingdom, with an estimated 823K branded searches, 22.8% of all searches for the 12 we track. - Wetherspoons is in 2nd place, 4.2 percentage points behind at 18.6%. - Across the 12 months ending September 2026, PizzaExpress’ share of searches among restaurant chains in the United Kingdom increased from 15% to 22.8%. - Across the 12 months ending September 2026, Nando's’ share of searches among restaurant chains in the United Kingdom decreased from 18.4% to 15.2%. - Across the 12 months ending September 2026, Toby Carvery’s share of searches among restaurant chains in the United Kingdom decreased from 12.3% to 10.2%. - Across the 12 months ending September 2026, wagamama’s share of searches among restaurant chains in the United Kingdom decreased from 10% to 8.3%. - Across the 12 months ending September 2026, Five Guys’ share of searches among restaurant chains in the United Kingdom decreased from 6.7% to 5.6%. - Across the 12 months ending September 2026, Prezzo’s share of searches among restaurant chains in the United Kingdom increased from 2% to 3%. - Across the 12 months ending September 2026, Bella Italia’s share of searches among restaurant chains in the United Kingdom decreased from 3.7% to 2.5%. - Across the 12 months ending September 2026, PizzaExpress’ share of searches among restaurant chains in the United Kingdom peaked at 24.1% in June 2026 and was lowest at 15% in October 2025. - Across the 12 months ending September 2026, Wetherspoons’ share of searches among restaurant chains in the United Kingdom peaked at 20.1% in March 2026 and was lowest at 17.7% in January 2026. - Across the 12 months ending September 2026, Nando's’ share of searches among restaurant chains in the United Kingdom peaked at 18.4% in May 2026 and was lowest at 15.2% in September 2026. - Across the 12 months ending September 2026, Toby Carvery’s share of searches among restaurant chains in the United Kingdom peaked at 12.3% in October 2025 and was lowest at 7.2% in June 2026. - Across the 12 months ending September 2026, wagamama’s share of searches among restaurant chains in the United Kingdom peaked at 10% in October 2025 and was lowest at 6.7% in July 2026. - Across the 12 months ending September 2026, Miller & Carter’s share of searches among restaurant chains in the United Kingdom peaked at 9.9% in December 2025 and was lowest at 5.7% in August 2026. - Across the 12 months ending September 2026, Five Guys’ share of searches among restaurant chains in the United Kingdom peaked at 8.1% in December 2025 and was lowest at 5.4% in April 2026. - Across the 12 months ending September 2026, Prezzo’s share of searches among restaurant chains in the United Kingdom peaked at 3.7% in April 2026 and was lowest at 2% in October 2025. - Across the 12 months ending September 2026, Bella Italia’s share of searches among restaurant chains in the United Kingdom peaked at 3.7% in October 2025 and was lowest at 2.2% in March 2026. - Across the 12 months ending September 2026, PizzaExpress rose from 3rd to 1st among restaurant chains in the United Kingdom. - Across the 12 months ending September 2026, Nando's fell from 1st to 3rd among restaurant chains in the United Kingdom. - Across the 12 months ending September 2026, Miller & Carter rose from 7th to 6th among restaurant chains in the United Kingdom. - Across the 12 months ending September 2026, Five Guys fell from 6th to 7th among restaurant chains in the United Kingdom. - Across the 12 months ending September 2026, Frankie & Benny's rose from 9th to 8th among restaurant chains in the United Kingdom. - Across the 12 months ending September 2026, Prezzo rose from 10th to 9th among restaurant chains in the United Kingdom. - Across the 12 months ending September 2026, Bella Italia fell from 8th to 10th among restaurant chains in the United Kingdom. - Across the 12 months ending September 2026, Wetherspoons, Zizzi and Harvester held steady: their share of searches among restaurant chains in the United Kingdom each moved less than 0.5 percentage points. ## Top restaurant chains in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, PizzaExpress, Nando's and wagamama were mentioned most often, in three of the four answers. wagamama was recommended most often, though no answer put it first. Nando's was second, and PizzaExpress was third. Wetherspoons, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | wagamama | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Nando's | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | PizzaExpress | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Five Guys | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Frankie & Benny's | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Bella Italia | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Toby Carvery | 7th | 2 of 3 | 0 of 1 | 2 of 4 | | Harvester | 8th | 1 of 3 | 0 of 1 | 1 of 4 | | Miller & Carter | 9th | 1 of 3 | 0 of 1 | 1 of 4 | | Wetherspoons | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Prezzo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Zizzi | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about restaurant chains - Asked ChatGPT "Which restaurant chain is the best in the UK?": 1. Nando's, 2. wagamama, 3. Five Guys, 4. PizzaExpress - Asked ChatGPT "What are the best chain restaurants in the UK?": 1. Nando's, 2. wagamama, 3. Five Guys, 4. PizzaExpress, 5. Toby Carvery, 6. Frankie & Benny's, 7. Harvester, 8. Bella Italia, 9. Miller & Carter - Asked ChatGPT "Which UK restaurant chain is best for a family meal?": 1. PizzaExpress, 2. Bella Italia, 3. Frankie & Benny's, 4. wagamama, 5. Toby Carvery - Searched Google, AI Overview "chain restaurants": 1. Nando's Not named in any answer: Wetherspoons, Prezzo and Zizzi. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## Compare search popularity between leading brands - [PizzaExpress vs Wetherspoons: compare search popularity](/demand/uk/compare/pizza-express-vs-wetherspoons): 22.8% against 18.6% Share of Search. - [PizzaExpress vs Nando's: compare search popularity](/demand/uk/compare/nandos-vs-pizza-express): 22.8% against 15.2% Share of Search. - [PizzaExpress vs Toby Carvery: compare search popularity](/demand/uk/compare/pizza-express-vs-toby-carvery): 22.8% against 10.2% Share of Search. - [PizzaExpress vs wagamama: compare search popularity](/demand/uk/compare/pizza-express-vs-wagamama): 22.8% against 8.3% Share of Search. - [Wetherspoons vs Nando's: compare search popularity](/demand/uk/compare/nandos-vs-wetherspoons): 18.6% against 15.2% Share of Search. - [Wetherspoons vs Toby Carvery: compare search popularity](/demand/uk/compare/toby-carvery-vs-wetherspoons): 18.6% against 10.2% Share of Search. - [Wetherspoons vs wagamama: compare search popularity](/demand/uk/compare/wagamama-vs-wetherspoons): 18.6% against 8.3% Share of Search. - [Nando's vs Toby Carvery: compare search popularity](/demand/uk/compare/nandos-vs-toby-carvery): 15.2% against 10.2% Share of Search. - [Nando's vs wagamama: compare search popularity](/demand/uk/compare/nandos-vs-wagamama): 15.2% against 8.3% Share of Search. - [Toby Carvery vs wagamama: compare search popularity](/demand/uk/compare/toby-carvery-vs-wagamama): 10.2% against 8.3% Share of Search. ## How did search popularity change for United Kingdom restaurant chains in September 2026? - In September 2026, Miller & Carter overtook Five Guys to rank 6th among restaurant chains in the United Kingdom, with 6.8% of the searches. - In September 2026, wagamama gained share of searches among restaurant chains in the United Kingdom, from 7% to 8.3%. - In September 2026, Wetherspoons lost share of searches among restaurant chains in the United Kingdom, from 19.2% to 18.6%. - In September 2026, PizzaExpress lost share of searches among restaurant chains in the United Kingdom, from 23.3% to 22.8%. - In September 2026, Zizzi lost share of searches among restaurant chains in the United Kingdom, from 2.6% to 2%. - In September 2026, Prezzo rose from 10th to 9th among restaurant chains in the United Kingdom. - In September 2026, Bella Italia fell from 9th to 10th among restaurant chains in the United Kingdom. - Estimated monthly branded searches for Five Guys in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | PizzaExpress | 22.8% | 823K | -17.7% | PizzaExpress | | 2 | Wetherspoons | 18.6% | 673K | -18.2% | Wetherspoons | | 3 | Nando's | 15.2% | 550K | -18.3% | Nando's | | 4 | Toby Carvery | 10.2% | 368K | -18.2% | Toby Carvery | | 5 | wagamama | 8.3% | 301K | 0.0% | wagamama | | 6 | Miller & Carter | 6.8% | 246K | 0.0% | Miller & Carter | | 7 | Five Guys | 5.6% | 201K | -18.3% | Five Guys | | 8 | Frankie & Benny's | 3.7% | 135K | -18.2% | Frankie & Benny's | | 9 | Prezzo | 3% | 110K | 0.0% | Prezzo | | 10 | Bella Italia | 2.5% | 90.5K | -17.7% | Bella Italia | | 11 | Zizzi | 2% | 74K | -32.7% | Zizzi | | 12 | Harvester | 1.2% | 42.4K | -18.3% | Harvester | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Nando's | 823K | 18.4% | 1 | | Oct 2025 | Wetherspoons | 823K | 18.4% | 2 | | Oct 2025 | PizzaExpress | 673K | 15% | 3 | | Oct 2025 | Toby Carvery | 550K | 12.3% | 4 | | Oct 2025 | wagamama | 450K | 10% | 5 | | Oct 2025 | Five Guys | 301K | 6.7% | 6 | | Oct 2025 | Miller & Carter | 301K | 6.7% | 7 | | Oct 2025 | Bella Italia | 165K | 3.7% | 8 | | Oct 2025 | Frankie & Benny's | 165K | 3.7% | 9 | | Oct 2025 | Prezzo | 90.5K | 2% | 10 | | Oct 2025 | Zizzi | 90.5K | 2% | 11 | | Oct 2025 | Harvester | 52.4K | 1.2% | 12 | | Nov 2025 | PizzaExpress | 823K | 19.2% | 1 | | Nov 2025 | Wetherspoons | 823K | 19.2% | 2 | | Nov 2025 | Nando's | 673K | 15.7% | 3 | | Nov 2025 | Toby Carvery | 450K | 10.5% | 4 | | Nov 2025 | Miller & Carter | 368K | 8.6% | 5 | | Nov 2025 | wagamama | 368K | 8.6% | 6 | | Nov 2025 | Five Guys | 301K | 7% | 7 | | Nov 2025 | Frankie & Benny's | 135K | 3.2% | 8 | | Nov 2025 | Bella Italia | 110K | 2.6% | 9 | | Nov 2025 | Prezzo | 90.5K | 2.1% | 10 | | Nov 2025 | Zizzi | 90.5K | 2.1% | 11 | | Nov 2025 | Harvester | 51.9K | 1.2% | 12 | | Dec 2025 | Nando's | 823K | 18.1% | 1 | | Dec 2025 | PizzaExpress | 823K | 18.1% | 2 | | Dec 2025 | Wetherspoons | 823K | 18.1% | 3 | | Dec 2025 | Miller & Carter | 450K | 9.9% | 4 | | Dec 2025 | Five Guys | 368K | 8.1% | 5 | | Dec 2025 | Toby Carvery | 368K | 8.1% | 6 | | Dec 2025 | wagamama | 368K | 8.1% | 7 | | Dec 2025 | Frankie & Benny's | 135K | 3% | 8 | | Dec 2025 | Bella Italia | 110K | 2.4% | 9 | | Dec 2025 | Prezzo | 110K | 2.4% | 10 | | Dec 2025 | Zizzi | 110K | 2.4% | 11 | | Dec 2025 | Harvester | 51.9K | 1.1% | 12 | | Jan 2026 | Nando's | 823K | 17.7% | 1 | | Jan 2026 | PizzaExpress | 823K | 17.7% | 2 | | Jan 2026 | Wetherspoons | 823K | 17.7% | 3 | | Jan 2026 | Miller & Carter | 450K | 9.7% | 4 | | Jan 2026 | Toby Carvery | 450K | 9.7% | 5 | | Jan 2026 | wagamama | 368K | 7.9% | 6 | | Jan 2026 | Five Guys | 301K | 6.5% | 7 | | Jan 2026 | Frankie & Benny's | 165K | 3.6% | 8 | | Jan 2026 | Bella Italia | 135K | 2.9% | 9 | | Jan 2026 | Prezzo | 135K | 2.9% | 10 | | Jan 2026 | Zizzi | 110K | 2.4% | 11 | | Jan 2026 | Harvester | 62.9K | 1.4% | 12 | | Feb 2026 | PizzaExpress | 823K | 19.2% | 1 | | Feb 2026 | Wetherspoons | 823K | 19.2% | 2 | | Feb 2026 | Nando's | 673K | 15.7% | 3 | | Feb 2026 | Miller & Carter | 368K | 8.6% | 4 | | Feb 2026 | Toby Carvery | 368K | 8.6% | 5 | | Feb 2026 | wagamama | 368K | 8.6% | 6 | | Feb 2026 | Five Guys | 301K | 7% | 7 | | Feb 2026 | Frankie & Benny's | 165K | 3.8% | 8 | | Feb 2026 | Prezzo | 135K | 3.1% | 9 | | Feb 2026 | Bella Italia | 110K | 2.6% | 10 | | Feb 2026 | Zizzi | 110K | 2.6% | 11 | | Feb 2026 | Harvester | 51.9K | 1.2% | 12 | | Mar 2026 | PizzaExpress | 823K | 20.1% | 1 | | Mar 2026 | Wetherspoons | 823K | 20.1% | 2 | | Mar 2026 | Nando's | 673K | 16.4% | 3 | | Mar 2026 | Toby Carvery | 368K | 9% | 4 | | Mar 2026 | Five Guys | 301K | 7.4% | 5 | | Mar 2026 | Miller & Carter | 301K | 7.4% | 6 | | Mar 2026 | wagamama | 301K | 7.4% | 7 | | Mar 2026 | Frankie & Benny's | 135K | 3.3% | 8 | | Mar 2026 | Prezzo | 135K | 3.3% | 9 | | Mar 2026 | Bella Italia | 90.5K | 2.2% | 10 | | Mar 2026 | Zizzi | 90.5K | 2.2% | 11 | | Mar 2026 | Harvester | 51.9K | 1.3% | 12 | | Apr 2026 | PizzaExpress | 823K | 22.3% | 1 | | Apr 2026 | Nando's | 673K | 18.2% | 2 | | Apr 2026 | Wetherspoons | 673K | 18.2% | 3 | | Apr 2026 | Toby Carvery | 301K | 8.1% | 4 | | Apr 2026 | wagamama | 301K | 8.1% | 5 | | Apr 2026 | Miller & Carter | 246K | 6.7% | 6 | | Apr 2026 | Five Guys | 201K | 5.4% | 7 | | Apr 2026 | Prezzo | 135K | 3.7% | 8 | | Apr 2026 | Frankie & Benny's | 110K | 3% | 9 | | Apr 2026 | Bella Italia | 90.5K | 2.4% | 10 | | Apr 2026 | Zizzi | 90.5K | 2.4% | 11 | | Apr 2026 | Harvester | 51.4K | 1.4% | 12 | | May 2026 | PizzaExpress | 823K | 22.5% | 1 | | May 2026 | Nando's | 673K | 18.4% | 2 | | May 2026 | Wetherspoons | 673K | 18.4% | 3 | | May 2026 | Toby Carvery | 301K | 8.2% | 4 | | May 2026 | Five Guys | 246K | 6.7% | 5 | | May 2026 | Miller & Carter | 246K | 6.7% | 6 | | May 2026 | wagamama | 246K | 6.7% | 7 | | May 2026 | Frankie & Benny's | 110K | 3% | 8 | | May 2026 | Prezzo | 110K | 3% | 9 | | May 2026 | Bella Italia | 90.5K | 2.5% | 10 | | May 2026 | Zizzi | 90.5K | 2.5% | 11 | | May 2026 | Harvester | 51.9K | 1.4% | 12 | | Jun 2026 | PizzaExpress | 823K | 24.1% | 1 | | Jun 2026 | Wetherspoons | 673K | 19.7% | 2 | | Jun 2026 | Nando's | 550K | 16.1% | 3 | | Jun 2026 | Miller & Carter | 246K | 7.2% | 4 | | Jun 2026 | Toby Carvery | 246K | 7.2% | 5 | | Jun 2026 | wagamama | 246K | 7.2% | 6 | | Jun 2026 | Five Guys | 201K | 5.9% | 7 | | Jun 2026 | Frankie & Benny's | 135K | 4% | 8 | | Jun 2026 | Bella Italia | 90.5K | 2.6% | 9 | | Jun 2026 | Prezzo | 90.5K | 2.6% | 10 | | Jun 2026 | Zizzi | 74K | 2.2% | 11 | | Jun 2026 | Harvester | 42.4K | 1.2% | 12 | | Jul 2026 | PizzaExpress | 823K | 22.4% | 1 | | Jul 2026 | Nando's | 673K | 18.3% | 2 | | Jul 2026 | Wetherspoons | 673K | 18.3% | 3 | | Jul 2026 | Toby Carvery | 301K | 8.2% | 4 | | Jul 2026 | Five Guys | 246K | 6.7% | 5 | | Jul 2026 | Miller & Carter | 246K | 6.7% | 6 | | Jul 2026 | wagamama | 246K | 6.7% | 7 | | Jul 2026 | Frankie & Benny's | 135K | 3.7% | 8 | | Jul 2026 | Prezzo | 110K | 3% | 9 | | Jul 2026 | Bella Italia | 90.5K | 2.5% | 10 | | Jul 2026 | Zizzi | 90.5K | 2.5% | 11 | | Jul 2026 | Harvester | 42.9K | 1.2% | 12 | | Aug 2026 | PizzaExpress | 1M | 23.3% | 1 | | Aug 2026 | Wetherspoons | 823K | 19.2% | 2 | | Aug 2026 | Nando's | 673K | 15.7% | 3 | | Aug 2026 | Toby Carvery | 450K | 10.5% | 4 | | Aug 2026 | wagamama | 301K | 7% | 5 | | Aug 2026 | Five Guys | 246K | 5.7% | 6 | | Aug 2026 | Miller & Carter | 246K | 5.7% | 7 | | Aug 2026 | Frankie & Benny's | 165K | 3.8% | 8 | | Aug 2026 | Bella Italia | 110K | 2.6% | 9 | | Aug 2026 | Prezzo | 110K | 2.6% | 10 | | Aug 2026 | Zizzi | 110K | 2.6% | 11 | | Aug 2026 | Harvester | 51.9K | 1.2% | 12 | | Sep 2026 | PizzaExpress | 823K | 22.8% | 1 | | Sep 2026 | Wetherspoons | 673K | 18.6% | 2 | | Sep 2026 | Nando's | 550K | 15.2% | 3 | | Sep 2026 | Toby Carvery | 368K | 10.2% | 4 | | Sep 2026 | wagamama | 301K | 8.3% | 5 | | Sep 2026 | Miller & Carter | 246K | 6.8% | 6 | | Sep 2026 | Five Guys | 201K | 5.6% | 7 | | Sep 2026 | Frankie & Benny's | 135K | 3.7% | 8 | | Sep 2026 | Prezzo | 110K | 3% | 9 | | Sep 2026 | Bella Italia | 90.5K | 2.5% | 10 | | Sep 2026 | Zizzi | 74K | 2% | 11 | | Sep 2026 | Harvester | 42.4K | 1.2% | 12 | ## What is being compared - **Bella Italia**: Measured on the search term “bella italia”. - **Five Guys**: Measured on the search term “five guys”. - **Frankie & Benny's**: Measured on the search terms “frankie & benny's” and “frankie and bennys”, summed into one figure. - **Harvester**: Measured on the search terms “harvester menu” and “harvester restaurant”, summed into one figure. - **Miller & Carter**: Measured on the search term “miller and carter”. - **Nando's**: Measured on the search terms “nando's” and “nandos”, summed into one figure. - **PizzaExpress**: Measured on the search term “pizza express”. - **Prezzo**: Measured on the search term “prezzo”. - **Toby Carvery**: Measured on the search term “toby carvery”. - **wagamama**: Measured on the search term “wagamama”. - **Wetherspoons**: Measured on the search term “wetherspoons”. - **Zizzi**: Measured on the search term “zizzi”. - [Bella Italia](/demand/uk/brands/bella-italia) - [Five Guys](/demand/uk/brands/five-guys) - [Frankie & Benny's](/demand/uk/brands/frankie-and-bennys) - [Harvester](/demand/uk/brands/harvester) - [Miller & Carter](/demand/uk/brands/miller-and-carter) - [Nando's](/demand/uk/brands/nandos) - [PizzaExpress](/demand/uk/brands/pizza-express) - [Prezzo](/demand/uk/brands/prezzo) - [Toby Carvery](/demand/uk/brands/toby-carvery) - [wagamama](/demand/uk/brands/wagamama) - [Wetherspoons](/demand/uk/brands/wetherspoons) - [Zizzi](/demand/uk/brands/zizzi) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among restaurant chains in the United Kingdom? In September 2026, PizzaExpress was the most searched among restaurant chains in the United Kingdom, with an estimated 823K branded searches, 22.8% of all searches for the 12 we track. ## Cite this page Brandwave. "Restaurant chains in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-restaurant-chains This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-restaurant-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.