--- title: "Recruitment software in the United Kingdom: Which are searched most?" description: "Compare the recruitment CRM and applicant tracking software UK agencies and employers use. Share of Search among Bullhorn, JobAdder, Eploy, Tribepad, Recruit CRM, Vincere, Recruitly and Firefish, the recruitment software Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-recruitment-software" publisher: "Brandwave" --- # Recruitment software in the United Kingdom: Which are searched most? Compare the recruitment CRM and applicant tracking software UK agencies and employers use. Share of Search among Bullhorn, JobAdder, Eploy, Tribepad, Recruit CRM, Vincere, Recruitly and Firefish, the recruitment software Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Recruitment software - **Market**: United Kingdom - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: Bullhorn, 36% ## Which brand is most popular in search among recruitment software in the United Kingdom? - In September 2026, Bullhorn was the most searched among recruitment software in the United Kingdom, with an estimated 4.7K branded searches, 36% of all searches for the eight we track. - JobAdder is in 2nd place, 13.7 percentage points behind at 22.3%. - Across the 12 months ending September 2026, Bullhorn’s share of searches among recruitment software in the United Kingdom increased from 29% to 36%. - Across the 12 months ending September 2026, JobAdder’s share of searches among recruitment software in the United Kingdom decreased from 26.9% to 22.3%. - Across the 12 months ending September 2026, Eploy’s share of searches among recruitment software in the United Kingdom increased from 11.6% to 12.3%. - Across the 12 months ending September 2026, Tribepad’s share of searches among recruitment software in the United Kingdom increased from 6.1% to 10%. - Across the 12 months ending September 2026, Recruit CRM’s share of searches among recruitment software in the United Kingdom decreased from 11.6% to 7.7%. - Across the 12 months ending September 2026, Vincere’s share of searches among recruitment software in the United Kingdom decreased from 9.8% to 7.7%. - Across the 12 months ending September 2026, Recruitly’s share of searches among recruitment software in the United Kingdom increased from 2% to 2.5%. - Across the 12 months ending September 2026, Firefish’s share of searches among recruitment software in the United Kingdom decreased from 2.9% to 1.6%. - Across the 12 months ending September 2026, Bullhorn’s share of searches among recruitment software in the United Kingdom peaked at 36% in September 2026 and was lowest at 28% in November 2025. - Across the 12 months ending September 2026, JobAdder’s share of searches among recruitment software in the United Kingdom peaked at 31.6% in November 2025 and was lowest at 21% in August 2026. - Across the 12 months ending September 2026, Eploy’s share of searches among recruitment software in the United Kingdom peaked at 14.4% in May 2026 and was lowest at 10.4% in December 2025. - Across the 12 months ending September 2026, Tribepad’s share of searches among recruitment software in the United Kingdom peaked at 11.4% in August 2026 and was lowest at 6.1% in October 2025. - Across the 12 months ending September 2026, Vincere’s share of searches among recruitment software in the United Kingdom peaked at 10.4% in April 2026 and was lowest at 7.2% in November 2025. - Across the 12 months ending September 2026, Firefish’s share of searches among recruitment software in the United Kingdom peaked at 3.7% in February 2026 and was lowest at 1.6% in September 2026. - Across the 12 months ending September 2026, Tribepad rose from 6th to 4th among recruitment software in the United Kingdom. - Across the 12 months ending September 2026, Recruit CRM fell from 4th to 5th among recruitment software in the United Kingdom. - Across the 12 months ending September 2026, Vincere fell from 5th to 6th among recruitment software in the United Kingdom. - Across the 12 months ending September 2026, Recruitly rose from 8th to 7th among recruitment software in the United Kingdom. - Across the 12 months ending September 2026, Firefish fell from 7th to 8th among recruitment software in the United Kingdom. ## Top recruitment software in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Bullhorn was mentioned most often, in four of the five answers. Bullhorn was recommended most often, coming first in two out of four answers that gave a list. Vincere was second, and JobAdder was third. Tribepad, which ranked fourth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bullhorn | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Vincere | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | JobAdder | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Recruit CRM | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Eploy | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Firefish | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Recruitly | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Tribepad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about recruitment software - Asked ChatGPT "What's the best recruitment software for a UK agency?": 1. Bullhorn, 2. JobAdder, 3. Vincere, 4. Recruitly - Asked ChatGPT "Which applicant tracking system is best for UK employers?": 1. Eploy, 2. Bullhorn, 3. Vincere - Asked ChatGPT "What recruitment CRM do UK recruitment agencies use?": 1. Bullhorn, 2. Vincere, 3. Firefish, 4. JobAdder, 5. Recruit CRM, 6. Recruitly - Searched Google, AI Overview "applicant tracking system": named none of the brands we track - Searched Google, AI Overview "recruitment crm": 1. Recruit CRM, 2. Bullhorn, 3. JobAdder Not named in any answer: Tribepad. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026. ## Compare search popularity between leading brands - [Bullhorn vs JobAdder: compare search popularity](/demand/uk/compare/bullhorn-vs-jobadder): 36% against 22.3% Share of Search. - [Bullhorn vs Eploy: compare search popularity](/demand/uk/compare/bullhorn-vs-eploy): 36% against 12.3% Share of Search. - [Bullhorn vs Tribepad: compare search popularity](/demand/uk/compare/bullhorn-vs-tribepad): 36% against 10% Share of Search. - [Bullhorn vs Recruit CRM: compare search popularity](/demand/uk/compare/bullhorn-vs-recruit-crm): 36% against 7.7% Share of Search. - [JobAdder vs Eploy: compare search popularity](/demand/uk/compare/eploy-vs-jobadder): 22.3% against 12.3% Share of Search. - [JobAdder vs Tribepad: compare search popularity](/demand/uk/compare/jobadder-vs-tribepad): 22.3% against 10% Share of Search. - [JobAdder vs Recruit CRM: compare search popularity](/demand/uk/compare/jobadder-vs-recruit-crm): 22.3% against 7.7% Share of Search. - [Eploy vs Tribepad: compare search popularity](/demand/uk/compare/eploy-vs-tribepad): 12.3% against 10% Share of Search. - [Eploy vs Recruit CRM: compare search popularity](/demand/uk/compare/eploy-vs-recruit-crm): 12.3% against 7.7% Share of Search. - [Tribepad vs Recruit CRM: compare search popularity](/demand/uk/compare/recruit-crm-vs-tribepad): 10% against 7.7% Share of Search. ## How did search popularity change for United Kingdom recruitment software in September 2026? - In September 2026, Recruitly overtook Firefish to rank 7th among recruitment software in the United Kingdom, with 2.5% of the searches. - In September 2026, Bullhorn gained share of searches among recruitment software in the United Kingdom, from 33.6% to 36%. - In September 2026, JobAdder gained share of searches among recruitment software in the United Kingdom, from 21% to 22.3%. - In September 2026, Eploy lost share of searches among recruitment software in the United Kingdom, from 14% to 12.3%. - In September 2026, Tribepad lost share of searches among recruitment software in the United Kingdom, from 11.4% to 10%. - In September 2026, Recruit CRM lost share of searches among recruitment software in the United Kingdom, from 8.7% to 7.7%. - Estimated monthly branded searches for Firefish in the United Kingdom fell 56.3% over 12 measured months, from 480 to 210 in September 2026. - Estimated monthly branded searches for Vincere in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Bullhorn | 36% | 4.7K | +21.6% | Bullhorn | | 2 | JobAdder | 22.3% | 2.9K | +20.8% | JobAdder | | 3 | Eploy | 12.3% | 1.6K | 0.0% | Eploy | | 4 | Tribepad | 10% | 1.3K | 0.0% | Tribepad | | 5 | Recruit CRM | 7.7% | 1K | 0.0% | Recruit CRM | | 6 | Vincere | 7.7% | 1K | +13.6% | Vincere | | 7 | Recruitly | 2.5% | 320 | +52.4% | Recruitly | | 8 | Firefish | 1.6% | 210 | 0.0% | Firefish | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Bullhorn | 4.7K | 29% | 1 | | Oct 2025 | JobAdder | 4.4K | 26.9% | 2 | | Oct 2025 | Eploy | 1.9K | 11.6% | 3 | | Oct 2025 | Recruit CRM | 1.9K | 11.6% | 4 | | Oct 2025 | Vincere | 1.6K | 9.8% | 5 | | Oct 2025 | Tribepad | 1K | 6.1% | 6 | | Oct 2025 | Firefish | 480 | 2.9% | 7 | | Oct 2025 | Recruitly | 320 | 2% | 8 | | Nov 2025 | JobAdder | 4.4K | 31.6% | 1 | | Nov 2025 | Bullhorn | 3.9K | 28% | 2 | | Nov 2025 | Eploy | 1.6K | 11.5% | 3 | | Nov 2025 | Recruit CRM | 1.3K | 9.3% | 4 | | Nov 2025 | Tribepad | 1K | 7.2% | 5 | | Nov 2025 | Vincere | 1K | 7.2% | 6 | | Nov 2025 | Firefish | 480 | 3.4% | 7 | | Nov 2025 | Recruitly | 260 | 1.9% | 8 | | Dec 2025 | Bullhorn | 3.1K | 32.2% | 1 | | Dec 2025 | JobAdder | 2.4K | 24.9% | 2 | | Dec 2025 | Eploy | 1K | 10.4% | 3 | | Dec 2025 | Recruit CRM | 1K | 10.4% | 4 | | Dec 2025 | Vincere | 1K | 10.4% | 5 | | Dec 2025 | Tribepad | 720 | 7.5% | 6 | | Dec 2025 | Firefish | 210 | 2.2% | 7 | | Dec 2025 | Recruitly | 210 | 2.2% | 8 | | Jan 2026 | Bullhorn | 4.8K | 32.6% | 1 | | Jan 2026 | JobAdder | 3.6K | 24.7% | 2 | | Jan 2026 | Eploy | 1.6K | 11% | 3 | | Jan 2026 | Recruit CRM | 1.6K | 11% | 4 | | Jan 2026 | Vincere | 1.3K | 8.9% | 5 | | Jan 2026 | Tribepad | 1K | 6.9% | 6 | | Jan 2026 | Firefish | 390 | 2.7% | 7 | | Jan 2026 | Recruitly | 320 | 2.2% | 8 | | Feb 2026 | Bullhorn | 3.9K | 30.5% | 1 | | Feb 2026 | JobAdder | 2.9K | 22.6% | 2 | | Feb 2026 | Eploy | 1.6K | 12.5% | 3 | | Feb 2026 | Recruit CRM | 1.3K | 10.1% | 4 | | Feb 2026 | Vincere | 1.3K | 10.1% | 5 | | Feb 2026 | Tribepad | 1K | 7.8% | 6 | | Feb 2026 | Firefish | 480 | 3.7% | 7 | | Feb 2026 | Recruitly | 320 | 2.5% | 8 | | Mar 2026 | Bullhorn | 4K | 28.8% | 1 | | Mar 2026 | JobAdder | 3.6K | 26.1% | 2 | | Mar 2026 | Eploy | 1.6K | 11.6% | 3 | | Mar 2026 | Recruit CRM | 1.6K | 11.6% | 4 | | Mar 2026 | Vincere | 1.3K | 9.4% | 5 | | Mar 2026 | Tribepad | 1K | 7.3% | 6 | | Mar 2026 | Firefish | 390 | 2.8% | 7 | | Mar 2026 | Recruitly | 320 | 2.3% | 8 | | Apr 2026 | Bullhorn | 3.9K | 31.2% | 1 | | Apr 2026 | JobAdder | 2.9K | 23.1% | 2 | | Apr 2026 | Eploy | 1.6K | 12.8% | 3 | | Apr 2026 | Recruit CRM | 1.3K | 10.4% | 4 | | Apr 2026 | Vincere | 1.3K | 10.4% | 5 | | Apr 2026 | Tribepad | 1K | 8% | 6 | | Apr 2026 | Firefish | 260 | 2.1% | 7 | | Apr 2026 | Recruitly | 260 | 2.1% | 8 | | May 2026 | Bullhorn | 3.1K | 28.3% | 1 | | May 2026 | JobAdder | 2.9K | 26.1% | 2 | | May 2026 | Eploy | 1.6K | 14.4% | 3 | | May 2026 | Recruit CRM | 1K | 9% | 4 | | May 2026 | Tribepad | 1K | 9% | 5 | | May 2026 | Vincere | 880 | 7.9% | 6 | | May 2026 | Firefish | 320 | 2.9% | 7 | | May 2026 | Recruitly | 260 | 2.3% | 8 | | Jun 2026 | Bullhorn | 3.9K | 30.8% | 1 | | Jun 2026 | JobAdder | 3.6K | 28.4% | 2 | | Jun 2026 | Eploy | 1.6K | 12.6% | 3 | | Jun 2026 | Recruit CRM | 1K | 7.9% | 4 | | Jun 2026 | Tribepad | 1K | 7.9% | 5 | | Jun 2026 | Vincere | 1K | 7.9% | 6 | | Jun 2026 | Recruitly | 320 | 2.5% | 7 | | Jun 2026 | Firefish | 260 | 2.1% | 8 | | Jul 2026 | Bullhorn | 3.8K | 32.4% | 1 | | Jul 2026 | JobAdder | 2.9K | 24.6% | 2 | | Jul 2026 | Eploy | 1.6K | 13.6% | 3 | | Jul 2026 | Recruit CRM | 1K | 8.5% | 4 | | Jul 2026 | Tribepad | 1K | 8.5% | 5 | | Jul 2026 | Vincere | 880 | 7.5% | 6 | | Jul 2026 | Firefish | 320 | 2.7% | 7 | | Jul 2026 | Recruitly | 260 | 2.2% | 8 | | Aug 2026 | Bullhorn | 3.9K | 33.6% | 1 | | Aug 2026 | JobAdder | 2.4K | 21% | 2 | | Aug 2026 | Eploy | 1.6K | 14% | 3 | | Aug 2026 | Tribepad | 1.3K | 11.4% | 4 | | Aug 2026 | Recruit CRM | 1K | 8.7% | 5 | | Aug 2026 | Vincere | 880 | 7.7% | 6 | | Aug 2026 | Firefish | 210 | 1.8% | 7 | | Aug 2026 | Recruitly | 210 | 1.8% | 8 | | Sep 2026 | Bullhorn | 4.7K | 36% | 1 | | Sep 2026 | JobAdder | 2.9K | 22.3% | 2 | | Sep 2026 | Eploy | 1.6K | 12.3% | 3 | | Sep 2026 | Tribepad | 1.3K | 10% | 4 | | Sep 2026 | Recruit CRM | 1K | 7.7% | 5 | | Sep 2026 | Vincere | 1K | 7.7% | 6 | | Sep 2026 | Recruitly | 320 | 2.5% | 7 | | Sep 2026 | Firefish | 210 | 1.6% | 8 | ## What is being compared - **Bullhorn**: Measured on the search terms “bullhorn ats”, “bullhorn crm” and “bullhorn login”, summed into one figure. - **Eploy**: Measured on the search term “eploy”. - **Firefish**: Measured on the search term “firefish software”. - **JobAdder**: Measured on the search term “jobadder”. - **Recruit CRM**: Measured on the search term “recruit crm”. - **Recruitly**: Measured on the search term “recruitly”. - **Tribepad**: Measured on the search term “tribepad”. - **Vincere**: Measured on the search term “vincere”. - [Bullhorn](/demand/uk/brands/bullhorn) - [Eploy](/demand/uk/brands/eploy) - [Firefish](/demand/uk/brands/firefish) - [JobAdder](/demand/uk/brands/jobadder) - [Recruit CRM](/demand/uk/brands/recruit-crm) - [Recruitly](/demand/uk/brands/recruitly) - [Tribepad](/demand/uk/brands/tribepad) - [Vincere](/demand/uk/brands/vincere) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among recruitment software in the United Kingdom? In September 2026, Bullhorn was the most searched among recruitment software in the United Kingdom, with an estimated 4.7K branded searches, 36% of all searches for the eight we track. ## Cite this page Brandwave. "Recruitment software in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-recruitment-software This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-recruitment-software. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.