---
title: "Recipe box brands in the United Kingdom: Which are searched most?"
description: "Compare the brands that deliver recipe boxes and meal kits to cook at home. Share of Search among Gousto, HelloFresh, Mindful Chef, SimplyCook, Green Chef and Riverford, the recipe box brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-recipe-box-brands"
publisher: "Brandwave"
---

# Recipe box brands in the United Kingdom: Which are searched most?

Compare the brands that deliver recipe boxes and meal kits to cook at home. Share of Search among Gousto, HelloFresh, Mindful Chef, SimplyCook, Green Chef and Riverford, the recipe box brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Recipe box brands
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Gousto, 48.2%

## Which brand is most popular in search among recipe box brands in the United Kingdom?

- In September 2026, Gousto was the most searched among recipe box brands in the United Kingdom, with an estimated 135K branded searches, 48.2% of all searches for the six we track.
- HelloFresh is in 2nd place, 21.8 percentage points behind at 26.4%.
- Across the 12 months ending September 2026, Gousto’s share of searches among recipe box brands in the United Kingdom increased from 30.6% to 48.2%.
- Across the 12 months ending September 2026, HelloFresh’s share of searches among recipe box brands in the United Kingdom decreased from 45.8% to 26.4%.
- Across the 12 months ending September 2026, SimplyCook’s share of searches among recipe box brands in the United Kingdom increased from 7.5% to 9.7%.
- Across the 12 months ending September 2026, Green Chef’s share of searches among recipe box brands in the United Kingdom decreased from 6.2% to 5.3%.
- Across the 12 months ending September 2026, Gousto’s share of searches among recipe box brands in the United Kingdom peaked at 50.7% in August 2026 and was lowest at 30.1% in December 2025.
- Across the 12 months ending September 2026, HelloFresh’s share of searches among recipe box brands in the United Kingdom peaked at 46.6% in November 2025 and was lowest at 18.7% in August 2026.
- Across the 12 months ending September 2026, Mindful Chef’s share of searches among recipe box brands in the United Kingdom peaked at 11.3% in June 2026 and was lowest at 7.7% in November 2025.
- Across the 12 months ending September 2026, SimplyCook’s share of searches among recipe box brands in the United Kingdom peaked at 16.3% in July 2026 and was lowest at 7.4% in December 2025.
- Across the 12 months ending September 2026, Green Chef’s share of searches among recipe box brands in the United Kingdom peaked at 7.5% in June 2026 and was lowest at 5.3% in September 2026.
- Across the 12 months ending September 2026, Gousto rose from 2nd to 1st among recipe box brands in the United Kingdom.
- Across the 12 months ending September 2026, HelloFresh fell from 1st to 2nd among recipe box brands in the United Kingdom.
- Across the 12 months ending September 2026, Mindful Chef and Riverford held steady: their share of searches among recipe box brands in the United Kingdom each moved less than 0.5 percentage points.

## Top recipe box brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Gousto, HelloFresh and Mindful Chef appeared every time. Gousto was recommended most often, coming first in four out of five answers. HelloFresh was second, and Mindful Chef was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Gousto | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| HelloFresh | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Mindful Chef | 3rd | 3 of 3 | 2 of 2 | 5 of 5 |
| Riverford | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| SimplyCook | 5th | 0 of 3 | 2 of 2 | 2 of 5 |
| Green Chef | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about recipe box brands

- Asked ChatGPT "Which recipe box should I order in the UK?": 1. Gousto, 2. HelloFresh, 3. Mindful Chef, 4. Riverford
- Asked ChatGPT "What are the best recipe box brands in the UK?": 1. Gousto, 2. HelloFresh, 3. Mindful Chef, 4. Riverford, 5. Green Chef
- Asked ChatGPT "What's the best recipe box in the UK for a family of four?": 1. Gousto, 2. HelloFresh, 3. Mindful Chef
- Searched Google, AI Overview "meal kits": 1. HelloFresh, 2. Gousto, 3. Mindful Chef, 4. SimplyCook
- Searched Google, AI Overview "recipe boxes": 1. Gousto, 2. HelloFresh, 3. Mindful Chef, 4. Riverford, 5. SimplyCook

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [Gousto vs HelloFresh: compare search popularity](/demand/uk/compare/gousto-vs-hellofresh): 48.2% against 26.4% Share of Search.
- [Gousto vs Mindful Chef: compare search popularity](/demand/uk/compare/gousto-vs-mindful-chef): 48.2% against 9.7% Share of Search.
- [Gousto vs SimplyCook: compare search popularity](/demand/uk/compare/gousto-vs-simplycook): 48.2% against 9.7% Share of Search.
- [Gousto vs Green Chef: compare search popularity](/demand/uk/compare/gousto-vs-green-chef): 48.2% against 5.3% Share of Search.
- [HelloFresh vs Mindful Chef: compare search popularity](/demand/uk/compare/hellofresh-vs-mindful-chef): 26.4% against 9.7% Share of Search.
- [HelloFresh vs SimplyCook: compare search popularity](/demand/uk/compare/hellofresh-vs-simplycook): 26.4% against 9.7% Share of Search.
- [HelloFresh vs Green Chef: compare search popularity](/demand/uk/compare/green-chef-vs-hellofresh): 26.4% against 5.3% Share of Search.
- [Mindful Chef vs SimplyCook: compare search popularity](/demand/uk/compare/mindful-chef-vs-simplycook): 9.7% Share of Search each.
- [Mindful Chef vs Green Chef: compare search popularity](/demand/uk/compare/green-chef-vs-mindful-chef): 9.7% against 5.3% Share of Search.
- [SimplyCook vs Green Chef: compare search popularity](/demand/uk/compare/green-chef-vs-simplycook): 9.7% against 5.3% Share of Search.

## How did search popularity change for United Kingdom recipe box brands in September 2026?

- In September 2026, HelloFresh gained share of searches among recipe box brands in the United Kingdom, from 18.7% to 26.4%.
- In September 2026, SimplyCook lost share of searches among recipe box brands in the United Kingdom, from 12.5% to 9.7%.
- In September 2026, Gousto lost share of searches among recipe box brands in the United Kingdom, from 50.7% to 48.2%.
- In September 2026, Green Chef lost share of searches among recipe box brands in the United Kingdom, from 6.8% to 5.3%.
- In September 2026, Mindful Chef lost share of searches among recipe box brands in the United Kingdom, from 10.2% to 9.7%.
- Estimated monthly branded searches for Riverford in the United Kingdom fell 21.8% over 12 measured months, from 2.6K to 2K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Gousto | 48.2% | 135K | +22.7% | Gousto |
| 2 | HelloFresh | 26.4% | 74K | +82.7% | HelloFresh |
| 3 | Mindful Chef | 9.7% | 27.1K | +22.1% | Mindful Chef |
| 4 | SimplyCook | 9.7% | 27.1K | 0.0% | SimplyCook |
| 5 | Green Chef | 5.3% | 14.8K | 0.0% | HelloFresh |
| 6 | Riverford | 0.72% | 2K | -19.9% | Riverford Organic Farmers |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | HelloFresh | 165K | 45.8% | 1 |
| Oct 2025 | Gousto | 110K | 30.6% | 2 |
| Oct 2025 | Mindful Chef | 33.1K | 9.2% | 3 |
| Oct 2025 | SimplyCook | 27.1K | 7.5% | 4 |
| Oct 2025 | Green Chef | 22.2K | 6.2% | 5 |
| Oct 2025 | Riverford | 2.6K | 0.71% | 6 |
| Nov 2025 | HelloFresh | 135K | 46.6% | 1 |
| Nov 2025 | Gousto | 90.5K | 31.2% | 2 |
| Nov 2025 | Mindful Chef | 22.2K | 7.7% | 3 |
| Nov 2025 | SimplyCook | 22.2K | 7.7% | 4 |
| Nov 2025 | Green Chef | 18.1K | 6.2% | 5 |
| Nov 2025 | Riverford | 2K | 0.69% | 6 |
| Dec 2025 | HelloFresh | 110K | 44.7% | 1 |
| Dec 2025 | Gousto | 74K | 30.1% | 2 |
| Dec 2025 | Mindful Chef | 27.1K | 11% | 3 |
| Dec 2025 | SimplyCook | 18.1K | 7.4% | 4 |
| Dec 2025 | Green Chef | 14.8K | 6% | 5 |
| Dec 2025 | Riverford | 2K | 0.8% | 6 |
| Jan 2026 | Gousto | 201K | 38.1% | 1 |
| Jan 2026 | HelloFresh | 201K | 38.1% | 2 |
| Jan 2026 | Mindful Chef | 49.5K | 9.4% | 3 |
| Jan 2026 | SimplyCook | 40.5K | 7.7% | 4 |
| Jan 2026 | Green Chef | 33.1K | 6.3% | 5 |
| Jan 2026 | Riverford | 3K | 0.58% | 6 |
| Feb 2026 | Gousto | 135K | 44.1% | 1 |
| Feb 2026 | HelloFresh | 90.5K | 29.5% | 2 |
| Feb 2026 | SimplyCook | 33.1K | 10.8% | 3 |
| Feb 2026 | Mindful Chef | 27.1K | 8.8% | 4 |
| Feb 2026 | Green Chef | 18.1K | 5.9% | 5 |
| Feb 2026 | Riverford | 2.5K | 0.82% | 6 |
| Mar 2026 | Gousto | 135K | 45.5% | 1 |
| Mar 2026 | HelloFresh | 74K | 24.9% | 2 |
| Mar 2026 | SimplyCook | 40.5K | 13.6% | 3 |
| Mar 2026 | Mindful Chef | 27.1K | 9.1% | 4 |
| Mar 2026 | Green Chef | 18.1K | 6.1% | 5 |
| Mar 2026 | Riverford | 2K | 0.69% | 6 |
| Apr 2026 | Gousto | 90.5K | 42.7% | 1 |
| Apr 2026 | HelloFresh | 49.5K | 23.3% | 2 |
| Apr 2026 | SimplyCook | 33.1K | 15.6% | 3 |
| Apr 2026 | Mindful Chef | 22.2K | 10.5% | 4 |
| Apr 2026 | Green Chef | 14.8K | 7% | 5 |
| Apr 2026 | Riverford | 2.1K | 0.98% | 6 |
| May 2026 | Gousto | 90.5K | 45.9% | 1 |
| May 2026 | HelloFresh | 40.5K | 20.5% | 2 |
| May 2026 | SimplyCook | 27.1K | 13.8% | 3 |
| May 2026 | Mindful Chef | 22.2K | 11.3% | 4 |
| May 2026 | Green Chef | 14.8K | 7.5% | 5 |
| May 2026 | Riverford | 2K | 1% | 6 |
| Jun 2026 | Gousto | 90.5K | 46% | 1 |
| Jun 2026 | HelloFresh | 40.5K | 20.6% | 2 |
| Jun 2026 | SimplyCook | 27.1K | 13.8% | 3 |
| Jun 2026 | Mindful Chef | 22.2K | 11.3% | 4 |
| Jun 2026 | Green Chef | 14.8K | 7.5% | 5 |
| Jun 2026 | Riverford | 1.7K | 0.87% | 6 |
| Jul 2026 | Gousto | 74K | 44.6% | 1 |
| Jul 2026 | HelloFresh | 33.1K | 19.9% | 2 |
| Jul 2026 | SimplyCook | 27.1K | 16.3% | 3 |
| Jul 2026 | Mindful Chef | 18.1K | 10.9% | 4 |
| Jul 2026 | Green Chef | 12.1K | 7.3% | 5 |
| Jul 2026 | Riverford | 1.7K | 1% | 6 |
| Aug 2026 | Gousto | 110K | 50.7% | 1 |
| Aug 2026 | HelloFresh | 40.5K | 18.7% | 2 |
| Aug 2026 | SimplyCook | 27.1K | 12.5% | 3 |
| Aug 2026 | Mindful Chef | 22.2K | 10.2% | 4 |
| Aug 2026 | Green Chef | 14.8K | 6.8% | 5 |
| Aug 2026 | Riverford | 2.5K | 1.2% | 6 |
| Sep 2026 | Gousto | 135K | 48.2% | 1 |
| Sep 2026 | HelloFresh | 74K | 26.4% | 2 |
| Sep 2026 | Mindful Chef | 27.1K | 9.7% | 3 |
| Sep 2026 | SimplyCook | 27.1K | 9.7% | 4 |
| Sep 2026 | Green Chef | 14.8K | 5.3% | 5 |
| Sep 2026 | Riverford | 2K | 0.72% | 6 |

## What is being compared

- **Gousto**: Measured on the search term “gousto”.
- **Green Chef**: Measured on the search term “green chef”.
- **HelloFresh**: Measured on the search term “hellofresh”.
- **Mindful Chef**: Measured on the search term “mindful chef”.
- **Riverford**: Measured on the search terms “riverford recipe box” and “riverford veg box”, summed into one figure.
- **SimplyCook**: Measured on the search terms “simply cook” and “simplycook”, summed into one figure.

- [Gousto](/demand/uk/brands/gousto)
- [Green Chef](/demand/uk/brands/green-chef)
- [HelloFresh](/demand/uk/brands/hellofresh)
- [Mindful Chef](/demand/uk/brands/mindful-chef)
- [Riverford](/demand/uk/brands/riverford)
- [SimplyCook](/demand/uk/brands/simplycook)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among recipe box brands in the United Kingdom?

In September 2026, Gousto was the most searched among recipe box brands in the United Kingdom, with an estimated 135K branded searches, 48.2% of all searches for the six we track.

## Cite this page

Brandwave. "Recipe box brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-recipe-box-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-recipe-box-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.