---
title: "Radiator retailers in the United Kingdom: Which are searched most?"
description: "Compare the shops people in the UK buy radiators and towel rails from. Share of Search among Radiator Outlet, Stelrad, Trade Radiators, BestHeating, Victorian Plumbing, The Radiator Centre and Plumbworld, the radiator retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-radiator-retailers"
publisher: "Brandwave"
---

# Radiator retailers in the United Kingdom: Which are searched most?

Compare the shops people in the UK buy radiators and towel rails from. Share of Search among Radiator Outlet, Stelrad, Trade Radiators, BestHeating, Victorian Plumbing, The Radiator Centre and Plumbworld, the radiator retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Radiator retailers
- **Market**: United Kingdom
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Radiator Outlet, 43.7%

## Which brand is most popular in search among radiator retailers in the United Kingdom?

- In September 2026, Radiator Outlet was the most searched among radiator retailers in the United Kingdom, with an estimated 12.1K branded searches, 43.7% of all searches for the seven we track.
- Stelrad is in 2nd place, 24.2 percentage points behind at 19.5%.
- Across the 12 months ending September 2026, Radiator Outlet’s share of searches among radiator retailers in the United Kingdom peaked at 46.1% in May 2026 and was lowest at 36.5% in January 2026.
- Across the 12 months ending September 2026, Stelrad’s share of searches among radiator retailers in the United Kingdom peaked at 22.4% in June 2026 and was lowest at 17.4% in March 2026.
- Across the 12 months ending September 2026, Trade Radiators’ share of searches among radiator retailers in the United Kingdom peaked at 18.1% in December 2025 and was lowest at 12.9% in November 2025.
- Across the 12 months ending September 2026, BestHeating’s share of searches among radiator retailers in the United Kingdom peaked at 16.3% in January 2026 and was lowest at 8.8% in May 2026.
- Across the 12 months ending September 2026, Victorian Plumbing’s share of searches among radiator retailers in the United Kingdom peaked at 6.2% in February 2026 and was lowest at 4.2% in March 2026.
- Across the 12 months ending September 2026, The Radiator Centre’s share of searches among radiator retailers in the United Kingdom peaked at 14.2% in March 2026 and was lowest at 3.6% in September 2026.
- Across the 12 months ending September 2026, Radiator Outlet, Stelrad, Trade Radiators, BestHeating, Victorian Plumbing, The Radiator Centre and Plumbworld held steady: their share of searches among radiator retailers in the United Kingdom each moved less than 0.5 percentage points.

## Top radiator retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, BestHeating was mentioned most often, in four of the five answers. BestHeating was recommended most often, coming first in one out of two answers that gave a list. Victorian Plumbing was second, and The Radiator Centre was third. Radiator Outlet, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| BestHeating | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Victorian Plumbing | 2nd | 1 of 3 | 0 of 2 | 1 of 5 |
| The Radiator Centre | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Plumbworld | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Radiator Outlet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Stelrad | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Trade Radiators | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about radiator retailers

- Asked ChatGPT "Where's the best place to buy radiators online in the UK?": 1. BestHeating
- Asked ChatGPT "Which UK shops sell good designer radiators?": 1. The Radiator Centre
- Asked ChatGPT "What's the best place to buy a heated towel rail in the UK?": 1. Victorian Plumbing, 2. BestHeating, 3. Plumbworld
- Searched Google, AI Overview "radiators": 1. BestHeating
- Searched Google, AI Overview "designer radiators": 1. BestHeating, 2. The Radiator Centre

Not named in any answer: Radiator Outlet, Stelrad and Trade Radiators.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026.

## Compare search popularity between leading brands

- [Radiator Outlet vs Stelrad: compare search popularity](/demand/uk/compare/radiator-outlet-vs-stelrad): 43.7% against 19.5% Share of Search.
- [Radiator Outlet vs Trade Radiators: compare search popularity](/demand/uk/compare/radiator-outlet-vs-trade-radiators): 43.7% against 15.9% Share of Search.
- [Radiator Outlet vs BestHeating: compare search popularity](/demand/uk/compare/bestheating-vs-radiator-outlet): 43.7% against 10.5% Share of Search.
- [Radiator Outlet vs Victorian Plumbing: compare search popularity](/demand/uk/compare/radiator-outlet-vs-victorian-plumbing): 43.7% against 4.7% Share of Search.
- [Stelrad vs Trade Radiators: compare search popularity](/demand/uk/compare/stelrad-vs-trade-radiators): 19.5% against 15.9% Share of Search.
- [Stelrad vs BestHeating: compare search popularity](/demand/uk/compare/bestheating-vs-stelrad): 19.5% against 10.5% Share of Search.
- [Stelrad vs Victorian Plumbing: compare search popularity](/demand/uk/compare/stelrad-vs-victorian-plumbing): 19.5% against 4.7% Share of Search.
- [Trade Radiators vs BestHeating: compare search popularity](/demand/uk/compare/bestheating-vs-trade-radiators): 15.9% against 10.5% Share of Search.
- [Trade Radiators vs Victorian Plumbing: compare search popularity](/demand/uk/compare/trade-radiators-vs-victorian-plumbing): 15.9% against 4.7% Share of Search.
- [BestHeating vs Victorian Plumbing: compare search popularity](/demand/uk/compare/bestheating-vs-victorian-plumbing): 10.5% against 4.7% Share of Search.

## How did search popularity change for United Kingdom radiator retailers in September 2026?

- In September 2026, The Radiator Centre lost share of searches among radiator retailers in the United Kingdom, from 4.4% to 3.6%.
- In September 2026, Victorian Plumbing rose from 6th to 5th among radiator retailers in the United Kingdom.
- Estimated monthly branded searches for Plumbworld in the United Kingdom fell 33% over 12 measured months, from 880 to 590 in September 2026.
- Estimated monthly branded searches for BestHeating in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.
- Estimated monthly branded searches for Trade Radiators in the United Kingdom fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
- Estimated monthly branded searches for Radiator Outlet in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
- Estimated monthly branded searches for Stelrad in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Radiator Outlet | 43.7% | 12.1K | +22.2% | Radiator Outlet |
| 2 | Stelrad | 19.5% | 5.4K | +22.7% | Stelrad |
| 3 | Trade Radiators | 15.9% | 4.4K | +22.2% | Trade Radiators |
| 4 | BestHeating | 10.5% | 2.9K | +20.8% | BestHeating |
| 5 | Victorian Plumbing | 4.7% | 1.3K | +30.0% | Victorian Plumbing |
| 6 | The Radiator Centre | 3.6% | 1K | 0.0% | The Radiator Centre |
| 7 | Plumbworld | 2.1% | 590 | 0.0% | Plumbworld |

Victorian Plumbing and Plumbworld sell other things too, so only their searches that name this product count here, like “victorian plumbing radiators”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Radiator Outlet | 14.8K | 43.3% | 1 |
| Oct 2025 | Stelrad | 6.6K | 19.3% | 2 |
| Oct 2025 | Trade Radiators | 5.4K | 15.8% | 3 |
| Oct 2025 | BestHeating | 3.6K | 10.5% | 4 |
| Oct 2025 | Victorian Plumbing | 1.6K | 4.7% | 5 |
| Oct 2025 | The Radiator Centre | 1.3K | 3.8% | 6 |
| Oct 2025 | Plumbworld | 880 | 2.6% | 7 |
| Nov 2025 | Radiator Outlet | 14.8K | 43.6% | 1 |
| Nov 2025 | Stelrad | 6.6K | 19.4% | 2 |
| Nov 2025 | BestHeating | 4.4K | 12.9% | 3 |
| Nov 2025 | Trade Radiators | 4.4K | 12.9% | 4 |
| Nov 2025 | Victorian Plumbing | 1.6K | 4.7% | 5 |
| Nov 2025 | The Radiator Centre | 1.3K | 3.8% | 6 |
| Nov 2025 | Plumbworld | 880 | 2.6% | 7 |
| Dec 2025 | Radiator Outlet | 8.1K | 40.6% | 1 |
| Dec 2025 | Stelrad | 3.6K | 18.1% | 2 |
| Dec 2025 | Trade Radiators | 3.6K | 18.1% | 3 |
| Dec 2025 | BestHeating | 2.4K | 12% | 4 |
| Dec 2025 | The Radiator Centre | 880 | 4.4% | 5 |
| Dec 2025 | Victorian Plumbing | 880 | 4.4% | 6 |
| Dec 2025 | Plumbworld | 480 | 2.4% | 7 |
| Jan 2026 | Radiator Outlet | 12.1K | 36.5% | 1 |
| Jan 2026 | Stelrad | 6.6K | 19.9% | 2 |
| Jan 2026 | BestHeating | 5.4K | 16.3% | 3 |
| Jan 2026 | Trade Radiators | 5.4K | 16.3% | 4 |
| Jan 2026 | Victorian Plumbing | 1.6K | 4.8% | 5 |
| Jan 2026 | The Radiator Centre | 1.3K | 3.9% | 6 |
| Jan 2026 | Plumbworld | 720 | 2.2% | 7 |
| Feb 2026 | Radiator Outlet | 9.9K | 38.4% | 1 |
| Feb 2026 | Stelrad | 5.4K | 20.9% | 2 |
| Feb 2026 | Trade Radiators | 4.4K | 17.1% | 3 |
| Feb 2026 | BestHeating | 2.9K | 11.2% | 4 |
| Feb 2026 | Victorian Plumbing | 1.6K | 6.2% | 5 |
| Feb 2026 | The Radiator Centre | 1K | 3.9% | 6 |
| Feb 2026 | Plumbworld | 590 | 2.3% | 7 |
| Mar 2026 | Radiator Outlet | 12.1K | 38.9% | 1 |
| Mar 2026 | Stelrad | 5.4K | 17.4% | 2 |
| Mar 2026 | The Radiator Centre | 4.4K | 14.2% | 3 |
| Mar 2026 | Trade Radiators | 4.4K | 14.2% | 4 |
| Mar 2026 | BestHeating | 2.9K | 9.3% | 5 |
| Mar 2026 | Victorian Plumbing | 1.3K | 4.2% | 6 |
| Mar 2026 | Plumbworld | 590 | 1.9% | 7 |
| Apr 2026 | Radiator Outlet | 9.9K | 43.9% | 1 |
| Apr 2026 | Stelrad | 4.4K | 19.5% | 2 |
| Apr 2026 | Trade Radiators | 3.6K | 16% | 3 |
| Apr 2026 | BestHeating | 2.4K | 10.6% | 4 |
| Apr 2026 | Victorian Plumbing | 1K | 4.4% | 5 |
| Apr 2026 | The Radiator Centre | 880 | 3.9% | 6 |
| Apr 2026 | Plumbworld | 390 | 1.7% | 7 |
| May 2026 | Radiator Outlet | 9.9K | 46.1% | 1 |
| May 2026 | Stelrad | 4.4K | 20.5% | 2 |
| May 2026 | Trade Radiators | 2.9K | 13.5% | 3 |
| May 2026 | BestHeating | 1.9K | 8.8% | 4 |
| May 2026 | The Radiator Centre | 1K | 4.7% | 5 |
| May 2026 | Victorian Plumbing | 1K | 4.7% | 6 |
| May 2026 | Plumbworld | 390 | 1.8% | 7 |
| Jun 2026 | Radiator Outlet | 8.1K | 41.3% | 1 |
| Jun 2026 | Stelrad | 4.4K | 22.4% | 2 |
| Jun 2026 | Trade Radiators | 2.9K | 14.8% | 3 |
| Jun 2026 | BestHeating | 1.9K | 9.7% | 4 |
| Jun 2026 | The Radiator Centre | 1K | 5.1% | 5 |
| Jun 2026 | Victorian Plumbing | 1K | 5.1% | 6 |
| Jun 2026 | Plumbworld | 320 | 1.6% | 7 |
| Jul 2026 | Radiator Outlet | 8.1K | 40.4% | 1 |
| Jul 2026 | Stelrad | 4.4K | 21.9% | 2 |
| Jul 2026 | Trade Radiators | 2.9K | 14.4% | 3 |
| Jul 2026 | BestHeating | 2.4K | 12% | 4 |
| Jul 2026 | The Radiator Centre | 1K | 5% | 5 |
| Jul 2026 | Victorian Plumbing | 880 | 4.4% | 6 |
| Jul 2026 | Plumbworld | 390 | 1.9% | 7 |
| Aug 2026 | Radiator Outlet | 9.9K | 43.3% | 1 |
| Aug 2026 | Stelrad | 4.4K | 19.2% | 2 |
| Aug 2026 | Trade Radiators | 3.6K | 15.7% | 3 |
| Aug 2026 | BestHeating | 2.4K | 10.5% | 4 |
| Aug 2026 | The Radiator Centre | 1K | 4.4% | 5 |
| Aug 2026 | Victorian Plumbing | 1K | 4.4% | 6 |
| Aug 2026 | Plumbworld | 590 | 2.6% | 7 |
| Sep 2026 | Radiator Outlet | 12.1K | 43.7% | 1 |
| Sep 2026 | Stelrad | 5.4K | 19.5% | 2 |
| Sep 2026 | Trade Radiators | 4.4K | 15.9% | 3 |
| Sep 2026 | BestHeating | 2.9K | 10.5% | 4 |
| Sep 2026 | Victorian Plumbing | 1.3K | 4.7% | 5 |
| Sep 2026 | The Radiator Centre | 1K | 3.6% | 6 |
| Sep 2026 | Plumbworld | 590 | 2.1% | 7 |

## What is being compared

- **BestHeating**: Measured on the search term “bestheating”.
- **Plumbworld**: Measured on the search term “plumbworld radiators”.
- **Radiator Outlet**: Measured on the search term “radiator outlet”.
- **Stelrad**: Measured on the search term “stelrad”.
- **The Radiator Centre**: Measured on the search term “the radiator centre”.
- **Trade Radiators**: Measured on the search term “trade radiators”.
- **Victorian Plumbing**: Measured on the search term “victorian plumbing radiators”.

- [BestHeating](/demand/uk/brands/bestheating)
- [Plumbworld](/demand/uk/brands/plumbworld)
- [Radiator Outlet](/demand/uk/brands/radiator-outlet)
- [Stelrad](/demand/uk/brands/stelrad)
- [The Radiator Centre](/demand/uk/brands/the-radiator-centre)
- [Trade Radiators](/demand/uk/brands/trade-radiators)
- [Victorian Plumbing](/demand/uk/brands/victorian-plumbing)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among radiator retailers in the United Kingdom?

In September 2026, Radiator Outlet was the most searched among radiator retailers in the United Kingdom, with an estimated 12.1K branded searches, 43.7% of all searches for the seven we track.

## Cite this page

Brandwave. "Radiator retailers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-radiator-retailers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-radiator-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.