--- title: "Property portals in United Kingdom: Which are searched most?" description: "Compare the property portals people search for homes to buy and rent on. Share of Search among Rightmove, Zoopla and OnTheMarket, the property portals Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-property-portals" publisher: "Brandwave" --- # Property portals in United Kingdom: Which are searched most? Compare the property portals people search for homes to buy and rent on. Share of Search among Rightmove, Zoopla and OnTheMarket, the property portals Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Property portals - **Market**: United Kingdom - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Rightmove, 84.4% ## Which brand is most popular in search among property portals in United Kingdom? - In September 2026, Rightmove was the most searched among property portals in United Kingdom, with an estimated 11.1M branded searches and 84.4% estimated Share of Search within this set. - Zoopla is in 2nd place, 73 percentage points behind at 11.4% Share of Search. - Across the 12 months ending September 2026, Rightmove’s estimated Share of Search among property portals in United Kingdom increased from 82.3% to 84.4%. - Across the 12 months ending September 2026, Zoopla’s estimated Share of Search among property portals in United Kingdom decreased from 13.6% to 11.4%. - Across the 12 months ending September 2026, Rightmove’s estimated Share of Search among property portals in United Kingdom peaked at 85.1% in November 2025 and was lowest at 81.6% in April 2026. - Across the 12 months ending September 2026, Zoopla’s estimated Share of Search among property portals in United Kingdom peaked at 13.6% in December 2025 and was lowest at 11.4% in March 2026. - Across the 12 months ending September 2026, OnTheMarket’s estimated Share of Search among property portals in United Kingdom peaked at 4.9% in April 2026 and was lowest at 3.3% in December 2025. - Across the 12 months ending September 2026, OnTheMarket held steady: its estimated Share of Search among property portals in United Kingdom moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Rightmove vs Zoopla: compare search popularity](/demand/uk/compare/rightmove-vs-zoopla): 84.4% against 11.4% Share of Search. - [Rightmove vs OnTheMarket: compare search popularity](/demand/uk/compare/onthemarket-vs-rightmove): 84.4% against 4.2% Share of Search. - [Zoopla vs OnTheMarket: compare search popularity](/demand/uk/compare/onthemarket-vs-zoopla): 11.4% against 4.2% Share of Search. ## How did search popularity change for United Kingdom property portals in September 2026? - In September 2026, Rightmove gained estimated Share of Search among property portals in United Kingdom, from 82.3% to 84.4%. - In September 2026, Zoopla lost estimated Share of Search among property portals in United Kingdom, from 13.6% to 11.4%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Rightmove | 84.4% | 11.1M | 0.0% | Rightmove | | 2 | Zoopla | 11.4% | 1.5M | -18.0% | Zoopla | | 3 | OnTheMarket | 4.2% | 550K | 0.0% | OnTheMarket | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Rightmove | 11.1M | 82.3% | 1 | | Oct 2025 | Zoopla | 1.8M | 13.6% | 2 | | Oct 2025 | OnTheMarket | 550K | 4.1% | 3 | | Nov 2025 | Rightmove | 11.1M | 85.1% | 1 | | Nov 2025 | Zoopla | 1.5M | 11.5% | 2 | | Nov 2025 | OnTheMarket | 450K | 3.4% | 3 | | Dec 2025 | Rightmove | 9.1M | 83% | 1 | | Dec 2025 | Zoopla | 1.5M | 13.6% | 2 | | Dec 2025 | OnTheMarket | 368K | 3.3% | 3 | | Jan 2026 | Rightmove | 13.6M | 82.4% | 1 | | Jan 2026 | Zoopla | 2.2M | 13.6% | 2 | | Jan 2026 | OnTheMarket | 673K | 4.1% | 3 | | Feb 2026 | Rightmove | 11.1M | 82.3% | 1 | | Feb 2026 | Zoopla | 1.8M | 13.6% | 2 | | Feb 2026 | OnTheMarket | 550K | 4.1% | 3 | | Mar 2026 | Rightmove | 13.6M | 84.5% | 1 | | Mar 2026 | Zoopla | 1.8M | 11.4% | 2 | | Mar 2026 | OnTheMarket | 673K | 4.2% | 3 | | Apr 2026 | Rightmove | 11.1M | 81.6% | 1 | | Apr 2026 | Zoopla | 1.8M | 13.5% | 2 | | Apr 2026 | OnTheMarket | 673K | 4.9% | 3 | | May 2026 | Rightmove | 11.1M | 81.6% | 1 | | May 2026 | Zoopla | 1.8M | 13.5% | 2 | | May 2026 | OnTheMarket | 673K | 4.9% | 3 | | Jun 2026 | Rightmove | 11.1M | 82.3% | 1 | | Jun 2026 | Zoopla | 1.8M | 13.6% | 2 | | Jun 2026 | OnTheMarket | 550K | 4.1% | 3 | | Jul 2026 | Rightmove | 11.1M | 82.3% | 1 | | Jul 2026 | Zoopla | 1.8M | 13.6% | 2 | | Jul 2026 | OnTheMarket | 550K | 4.1% | 3 | | Aug 2026 | Rightmove | 11.1M | 82.3% | 1 | | Aug 2026 | Zoopla | 1.8M | 13.6% | 2 | | Aug 2026 | OnTheMarket | 550K | 4.1% | 3 | | Sep 2026 | Rightmove | 11.1M | 84.4% | 1 | | Sep 2026 | Zoopla | 1.5M | 11.4% | 2 | | Sep 2026 | OnTheMarket | 550K | 4.2% | 3 | ## What is being compared - **OnTheMarket**: Measured on the search term “onthemarket”. - **Rightmove**: Measured on the search term “rightmove”. - **Zoopla**: Measured on the search term “zoopla”. - [OnTheMarket](/demand/uk/brands/onthemarket) - [Rightmove](/demand/uk/brands/rightmove) - [Zoopla](/demand/uk/brands/zoopla) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among property portals in United Kingdom? In September 2026, Rightmove was the most searched among property portals in United Kingdom, with an estimated 11.1M branded searches and 84.4% estimated Share of Search within this set. ## Cite this page Brandwave. "Property portals in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-property-portals This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-property-portals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.