---
title: "Promotional products in United Kingdom: Which are searched most?"
description: "Compare the promotional products people buy from. Share of Search among Total Merchandise, Everything Branded, 4imprint, Printed4You and Custom Planet, the promotional products Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-promotional-products"
publisher: "Brandwave"
---

# Promotional products in United Kingdom: Which are searched most?

Compare the promotional products people buy from. Share of Search among Total Merchandise, Everything Branded, 4imprint, Printed4You and Custom Planet, the promotional products Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Promotional products
- **Market**: United Kingdom
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Total Merchandise, 49.5%

## Which brand is most popular in search among promotional products in United Kingdom?

- In September 2026, Total Merchandise was the most searched among promotional products in United Kingdom, with an estimated 4.4K branded searches and 49.5% estimated Share of Search within this set.
- Everything Branded is in 2nd place, 28.1 percentage points behind at 21.4% Share of Search.
- Across the 12 months ending September 2026, Total Merchandise’s estimated Share of Search among promotional products in United Kingdom decreased from 51.5% to 49.5%.
- Across the 12 months ending September 2026, Everything Branded’s estimated Share of Search among promotional products in United Kingdom increased from 18.7% to 21.4%.
- Across the 12 months ending September 2026, 4imprint’s estimated Share of Search among promotional products in United Kingdom increased from 11.7% to 14.6%.
- Across the 12 months ending September 2026, Printed4You’s estimated Share of Search among promotional products in United Kingdom decreased from 11.7% to 9.9%.
- Across the 12 months ending September 2026, Custom Planet’s estimated Share of Search among promotional products in United Kingdom decreased from 6.4% to 4.6%.
- Across the 12 months ending September 2026, Total Merchandise’s estimated Share of Search among promotional products in United Kingdom peaked at 53.1% in April 2026 and was lowest at 46.2% in May 2026.
- Across the 12 months ending September 2026, Everything Branded’s estimated Share of Search among promotional products in United Kingdom peaked at 22.2% in July 2026 and was lowest at 18.5% in February 2026.
- Across the 12 months ending September 2026, 4imprint’s estimated Share of Search among promotional products in United Kingdom peaked at 16.7% in May 2026 and was lowest at 9.8% in November 2025.
- Across the 12 months ending September 2026, Printed4You’s estimated Share of Search among promotional products in United Kingdom peaked at 15.2% in December 2025 and was lowest at 9.9% in September 2026.
- Across the 12 months ending September 2026, Custom Planet’s estimated Share of Search among promotional products in United Kingdom peaked at 6.4% in October 2025 and was lowest at 4% in February 2026.

## Compare search popularity between leading brands

- [Total Merchandise vs Everything Branded: compare search popularity](/demand/uk/compare/everything-branded-vs-total-merchandise): 49.5% against 21.4% Share of Search.
- [Total Merchandise vs 4imprint: compare search popularity](/demand/uk/compare/4imprint-vs-total-merchandise): 49.5% against 14.6% Share of Search.
- [Total Merchandise vs Printed4You: compare search popularity](/demand/uk/compare/printed4you-vs-total-merchandise): 49.5% against 9.9% Share of Search.
- [Total Merchandise vs Custom Planet: compare search popularity](/demand/uk/compare/custom-planet-vs-total-merchandise): 49.5% against 4.6% Share of Search.
- [Everything Branded vs 4imprint: compare search popularity](/demand/uk/compare/4imprint-vs-everything-branded): 21.4% against 14.6% Share of Search.
- [Everything Branded vs Printed4You: compare search popularity](/demand/uk/compare/everything-branded-vs-printed4you): 21.4% against 9.9% Share of Search.
- [Everything Branded vs Custom Planet: compare search popularity](/demand/uk/compare/custom-planet-vs-everything-branded): 21.4% against 4.6% Share of Search.
- [4imprint vs Printed4You: compare search popularity](/demand/uk/compare/4imprint-vs-printed4you): 14.6% against 9.9% Share of Search.
- [4imprint vs Custom Planet: compare search popularity](/demand/uk/compare/4imprint-vs-custom-planet): 14.6% against 4.6% Share of Search.
- [Printed4You vs Custom Planet: compare search popularity](/demand/uk/compare/custom-planet-vs-printed4you): 9.9% against 4.6% Share of Search.

## How did search popularity change for United Kingdom promotional products in September 2026?

- In September 2026, 4imprint gained estimated Share of Search among promotional products in United Kingdom, from 12.2% to 14.6%.
- In September 2026, Custom Planet lost estimated Share of Search among promotional products in United Kingdom, from 5.7% to 4.6%.
- In September 2026, Everything Branded lost estimated Share of Search among promotional products in United Kingdom, from 22.2% to 21.4%.
- Estimated monthly branded searches for Printed4You in United Kingdom fell 12% over 12 measured months, from 1K to 880 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Total Merchandise | 49.5% | 4.4K | +22.2% | Total Merchandise |
| 2 | Everything Branded | 21.4% | 1.9K | +18.8% | Everything Branded |
| 3 | 4imprint | 14.6% | 1.3K | +47.7% | 4imprint |
| 4 | Printed4You | 9.9% | 880 | +22.2% | Printed4You |
| 5 | Custom Planet | 4.6% | 410 | 0.0% | Custom Planet |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Total Merchandise | 4.4K | 51.5% | 1 |
| Oct 2025 | Everything Branded | 1.6K | 18.7% | 2 |
| Oct 2025 | 4imprint | 1K | 11.7% | 3 |
| Oct 2025 | Printed4You | 1K | 11.7% | 4 |
| Oct 2025 | Custom Planet | 550 | 6.4% | 5 |
| Nov 2025 | Total Merchandise | 3.6K | 49.1% | 1 |
| Nov 2025 | Everything Branded | 1.6K | 21.8% | 2 |
| Nov 2025 | Printed4You | 1K | 13.6% | 3 |
| Nov 2025 | 4imprint | 720 | 9.8% | 4 |
| Nov 2025 | Custom Planet | 410 | 5.6% | 5 |
| Dec 2025 | Total Merchandise | 2.4K | 50.5% | 1 |
| Dec 2025 | Everything Branded | 880 | 18.5% | 2 |
| Dec 2025 | Printed4You | 720 | 15.2% | 3 |
| Dec 2025 | 4imprint | 480 | 10.1% | 4 |
| Dec 2025 | Custom Planet | 270 | 5.7% | 5 |
| Jan 2026 | Total Merchandise | 4.4K | 51.2% | 1 |
| Jan 2026 | Everything Branded | 1.6K | 18.6% | 2 |
| Jan 2026 | 4imprint | 1.3K | 15.1% | 3 |
| Jan 2026 | Printed4You | 880 | 10.2% | 4 |
| Jan 2026 | Custom Planet | 410 | 4.8% | 5 |
| Feb 2026 | Total Merchandise | 4.4K | 50.9% | 1 |
| Feb 2026 | Everything Branded | 1.6K | 18.5% | 2 |
| Feb 2026 | 4imprint | 1.3K | 15% | 3 |
| Feb 2026 | Printed4You | 1K | 11.6% | 4 |
| Feb 2026 | Custom Planet | 350 | 4% | 5 |
| Mar 2026 | Total Merchandise | 4.4K | 50.9% | 1 |
| Mar 2026 | Everything Branded | 1.6K | 18.5% | 2 |
| Mar 2026 | 4imprint | 1.3K | 15% | 3 |
| Mar 2026 | Printed4You | 1K | 11.6% | 4 |
| Mar 2026 | Custom Planet | 350 | 4% | 5 |
| Apr 2026 | Total Merchandise | 4.4K | 53.1% | 1 |
| Apr 2026 | Everything Branded | 1.6K | 19.3% | 2 |
| Apr 2026 | Printed4You | 1K | 12.1% | 3 |
| Apr 2026 | 4imprint | 880 | 10.6% | 4 |
| Apr 2026 | Custom Planet | 410 | 4.9% | 5 |
| May 2026 | Total Merchandise | 3.6K | 46.2% | 1 |
| May 2026 | Everything Branded | 1.6K | 20.5% | 2 |
| May 2026 | 4imprint | 1.3K | 16.7% | 3 |
| May 2026 | Printed4You | 880 | 11.3% | 4 |
| May 2026 | Custom Planet | 420 | 5.4% | 5 |
| Jun 2026 | Total Merchandise | 4.4K | 50.5% | 1 |
| Jun 2026 | Everything Branded | 1.9K | 21.8% | 2 |
| Jun 2026 | 4imprint | 1K | 11.5% | 3 |
| Jun 2026 | Printed4You | 1K | 11.5% | 4 |
| Jun 2026 | Custom Planet | 420 | 4.8% | 5 |
| Jul 2026 | Total Merchandise | 3.6K | 49.9% | 1 |
| Jul 2026 | Everything Branded | 1.6K | 22.2% | 2 |
| Jul 2026 | Printed4You | 880 | 12.2% | 3 |
| Jul 2026 | 4imprint | 720 | 10% | 4 |
| Jul 2026 | Custom Planet | 410 | 5.7% | 5 |
| Aug 2026 | Total Merchandise | 3.6K | 49.9% | 1 |
| Aug 2026 | Everything Branded | 1.6K | 22.2% | 2 |
| Aug 2026 | 4imprint | 880 | 12.2% | 3 |
| Aug 2026 | Printed4You | 720 | 10% | 4 |
| Aug 2026 | Custom Planet | 410 | 5.7% | 5 |
| Sep 2026 | Total Merchandise | 4.4K | 49.5% | 1 |
| Sep 2026 | Everything Branded | 1.9K | 21.4% | 2 |
| Sep 2026 | 4imprint | 1.3K | 14.6% | 3 |
| Sep 2026 | Printed4You | 880 | 9.9% | 4 |
| Sep 2026 | Custom Planet | 410 | 4.6% | 5 |

## What is being compared

- **4imprint**: Measured on the search term “4 imprint”.
- **Custom Planet**: Measured on the search terms “custom planet” and “customplanet”, summed into one figure.
- **Everything Branded**: Measured on the search term “everything branded”.
- **Printed4You**: Measured on the search term “printed4you”.
- **Total Merchandise**: Measured on the search term “total merchandise”.

- [4imprint](/demand/uk/brands/4imprint)
- [Custom Planet](/demand/uk/brands/custom-planet)
- [Everything Branded](/demand/uk/brands/everything-branded)
- [Printed4You](/demand/uk/brands/printed4you)
- [Total Merchandise](/demand/uk/brands/total-merchandise)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among promotional products in United Kingdom?

In September 2026, Total Merchandise was the most searched among promotional products in United Kingdom, with an estimated 4.4K branded searches and 49.5% estimated Share of Search within this set.

## Cite this page

Brandwave. "Promotional products in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-promotional-products

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-promotional-products. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
