---
title: "Pram and pushchair brands in the United Kingdom: Which are searched most?"
description: "Compare the pram and pushchair brands parents in the UK choose between. Share of Search among iCandy, Silver Cross, Bugaboo, Ickle Bubba, Venicci, Nuna, Cybex, Joie, Mamas & Papas, Babyzen, Joolz and UPPAbaby, the pram and pushchair brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-pram-brands"
publisher: "Brandwave"
---

# Pram and pushchair brands in the United Kingdom: Which are searched most?

Compare the pram and pushchair brands parents in the UK choose between. Share of Search among iCandy, Silver Cross, Bugaboo, Ickle Bubba, Venicci, Nuna, Cybex, Joie, Mamas & Papas, Babyzen, Joolz and UPPAbaby, the pram and pushchair brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pram and pushchair brands
- **Market**: United Kingdom
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: iCandy, 22.3%

## Which brand is most popular in search among pram and pushchair brands in the United Kingdom?

- In September 2026, iCandy was the most searched among pram and pushchair brands in the United Kingdom, with an estimated 34.3K branded searches, 22.3% of all searches for the 12 we track.
- Silver Cross is in 2nd place, 4.7 percentage points behind at 17.6%.
- Across the 12 months ending September 2026, Silver Cross’ share of searches among pram and pushchair brands in the United Kingdom increased from 16.5% to 17.6%.
- Across the 12 months ending September 2026, Bugaboo’s share of searches among pram and pushchair brands in the United Kingdom decreased from 13.5% to 11.8%.
- Across the 12 months ending September 2026, Ickle Bubba’s share of searches among pram and pushchair brands in the United Kingdom increased from 11% to 11.8%.
- Across the 12 months ending September 2026, Venicci’s share of searches among pram and pushchair brands in the United Kingdom increased from 9.6% to 10.2%.
- Across the 12 months ending September 2026, Mamas & Papas’ share of searches among pram and pushchair brands in the United Kingdom decreased from 4% to 3.5%.
- Across the 12 months ending September 2026, Babyzen’s share of searches among pram and pushchair brands in the United Kingdom decreased from 3.3% to 2.3%.
- Across the 12 months ending September 2026, iCandy’s share of searches among pram and pushchair brands in the United Kingdom peaked at 23.5% in December 2025 and was lowest at 18.4% in July 2026.
- Across the 12 months ending September 2026, Silver Cross’ share of searches among pram and pushchair brands in the United Kingdom peaked at 18.2% in June 2026 and was lowest at 16.3% in November 2025.
- Across the 12 months ending September 2026, Bugaboo’s share of searches among pram and pushchair brands in the United Kingdom peaked at 14.9% in June 2026 and was lowest at 11.3% in April 2026.
- Across the 12 months ending September 2026, Ickle Bubba’s share of searches among pram and pushchair brands in the United Kingdom peaked at 13.4% in November 2025 and was lowest at 11% in October 2025.
- Across the 12 months ending September 2026, Venicci’s share of searches among pram and pushchair brands in the United Kingdom peaked at 10.4% in August 2026 and was lowest at 8.1% in November 2025.
- Across the 12 months ending September 2026, Nuna’s share of searches among pram and pushchair brands in the United Kingdom peaked at 9.7% in July 2026 and was lowest at 6.5% in January 2026.
- Across the 12 months ending September 2026, Cybex’s share of searches among pram and pushchair brands in the United Kingdom peaked at 5.3% in January 2026 and was lowest at 4% in October 2025.
- Across the 12 months ending September 2026, Joie’s share of searches among pram and pushchair brands in the United Kingdom peaked at 5.1% in August 2026 and was lowest at 4% in November 2025.
- Across the 12 months ending September 2026, Babyzen’s share of searches among pram and pushchair brands in the United Kingdom peaked at 3.5% in January 2026 and was lowest at 2.3% in August 2026.
- Across the 12 months ending September 2026, iCandy, Nuna, Cybex, Joie, Joolz and UPPAbaby held steady: their share of searches among pram and pushchair brands in the United Kingdom each moved less than 0.5 percentage points.

## Top pram and pushchair brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Silver Cross, Bugaboo and Joie were mentioned most often, in three of the five answers. Bugaboo was recommended most often, coming first in one out of four answers that gave a list. iCandy was second, and Nuna was third. Venicci, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bugaboo | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| iCandy | 2nd | 1 of 3 | 1 of 2 | 2 of 5 |
| Nuna | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Joie | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Silver Cross | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Joolz | 6th | 1 of 3 | 0 of 2 | 1 of 5 |
| Ickle Bubba | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Cybex | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Mamas & Papas | 9th | 0 of 3 | 1 of 2 | 1 of 5 |
| Venicci | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Babyzen | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| UPPAbaby | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pram and pushchair brands

- Asked ChatGPT "What's the best pram for a newborn in the UK?": 1. Bugaboo, 2. Nuna, 3. Silver Cross
- Asked ChatGPT "Which pushchair is best for city living?": 1. Joolz, 2. Bugaboo, 3. Cybex
- Asked ChatGPT "What's the best travel system pram?": 1. iCandy, 2. Bugaboo, 3. Nuna, 4. Silver Cross, 5. Joie
- Searched Google, AI Overview "prams": 1. Joie, 2. Ickle Bubba, 3. iCandy, 4. Silver Cross, 5. Mamas & Papas
- Searched Google, AI Overview "pushchairs": 1. Joie

Not named in any answer: Venicci, Babyzen and UPPAbaby.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [iCandy vs Silver Cross: compare search popularity](/demand/uk/compare/icandy-vs-silver-cross): 22.3% against 17.6% Share of Search.
- [iCandy vs Bugaboo: compare search popularity](/demand/uk/compare/bugaboo-vs-icandy): 22.3% against 11.8% Share of Search.
- [iCandy vs Ickle Bubba: compare search popularity](/demand/uk/compare/icandy-vs-ickle-bubba): 22.3% against 11.8% Share of Search.
- [iCandy vs Venicci: compare search popularity](/demand/uk/compare/icandy-vs-venicci): 22.3% against 10.2% Share of Search.
- [Silver Cross vs Bugaboo: compare search popularity](/demand/uk/compare/bugaboo-vs-silver-cross): 17.6% against 11.8% Share of Search.
- [Silver Cross vs Ickle Bubba: compare search popularity](/demand/uk/compare/ickle-bubba-vs-silver-cross): 17.6% against 11.8% Share of Search.
- [Silver Cross vs Venicci: compare search popularity](/demand/uk/compare/silver-cross-vs-venicci): 17.6% against 10.2% Share of Search.
- [Bugaboo vs Ickle Bubba: compare search popularity](/demand/uk/compare/bugaboo-vs-ickle-bubba): 11.8% Share of Search each.
- [Bugaboo vs Venicci: compare search popularity](/demand/uk/compare/bugaboo-vs-venicci): 11.8% against 10.2% Share of Search.
- [Ickle Bubba vs Venicci: compare search popularity](/demand/uk/compare/ickle-bubba-vs-venicci): 11.8% against 10.2% Share of Search.

## How did search popularity change for United Kingdom pram and pushchair brands in September 2026?

- In September 2026, iCandy gained share of searches among pram and pushchair brands in the United Kingdom, from 20.3% to 22.3%.
- In September 2026, Silver Cross gained share of searches among pram and pushchair brands in the United Kingdom, from 17.1% to 17.6%.
- In September 2026, Nuna lost share of searches among pram and pushchair brands in the United Kingdom, from 9.3% to 7.9%.
- In September 2026, Cybex lost share of searches among pram and pushchair brands in the United Kingdom, from 5.1% to 4.3%.
- In September 2026, Joie lost share of searches among pram and pushchair brands in the United Kingdom, from 5.1% to 4.3%.
- Estimated monthly branded searches for Babyzen in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
- Estimated monthly branded searches for Bugaboo in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
- Estimated monthly branded searches for Mamas & Papas in the United Kingdom fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | iCandy | 22.3% | 34.3K | +6.9% | iCandy |
| 2 | Silver Cross | 17.6% | 27.1K | 0.0% | Silver Cross |
| 3 | Bugaboo | 11.8% | 18.1K | 0.0% | Bugaboo |
| 4 | Ickle Bubba | 11.8% | 18.1K | 0.0% | Ickle Bubba |
| 5 | Venicci | 10.2% | 15.7K | -4.8% | Venicci |
| 6 | Nuna | 7.9% | 12.1K | -18.2% | Nuna |
| 7 | Cybex | 4.3% | 6.6K | -18.5% | Cybex |
| 8 | Joie | 4.3% | 6.6K | -18.5% | Joie |
| 9 | Mamas & Papas | 3.5% | 5.4K | 0.0% | Mamas & Papas |
| 10 | Babyzen | 2.3% | 3.6K | 0.0% | Babyzen |
| 11 | Joolz | 2.3% | 3.6K | 0.0% | Joolz |
| 12 | UPPAbaby | 1.6% | 2.4K | -17.2% | UPPAbaby |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | iCandy | 37K | 22.6% | 1 |
| Oct 2025 | Silver Cross | 27.1K | 16.5% | 2 |
| Oct 2025 | Bugaboo | 22.2K | 13.5% | 3 |
| Oct 2025 | Ickle Bubba | 18.1K | 11% | 4 |
| Oct 2025 | Venicci | 15.7K | 9.6% | 5 |
| Oct 2025 | Nuna | 12.1K | 7.4% | 6 |
| Oct 2025 | Cybex | 6.6K | 4% | 7 |
| Oct 2025 | Joie | 6.6K | 4% | 8 |
| Oct 2025 | Mamas & Papas | 6.6K | 4% | 9 |
| Oct 2025 | Babyzen | 5.4K | 3.3% | 10 |
| Oct 2025 | Joolz | 3.6K | 2.2% | 11 |
| Oct 2025 | UPPAbaby | 2.9K | 1.8% | 12 |
| Nov 2025 | iCandy | 34.3K | 20.7% | 1 |
| Nov 2025 | Silver Cross | 27.1K | 16.3% | 2 |
| Nov 2025 | Bugaboo | 22.2K | 13.4% | 3 |
| Nov 2025 | Ickle Bubba | 22.2K | 13.4% | 4 |
| Nov 2025 | Venicci | 13.5K | 8.1% | 5 |
| Nov 2025 | Nuna | 12.1K | 7.3% | 6 |
| Nov 2025 | Cybex | 8.1K | 4.9% | 7 |
| Nov 2025 | Joie | 6.6K | 4% | 8 |
| Nov 2025 | Mamas & Papas | 6.6K | 4% | 9 |
| Nov 2025 | Babyzen | 5.4K | 3.3% | 10 |
| Nov 2025 | Joolz | 4.4K | 2.6% | 11 |
| Nov 2025 | UPPAbaby | 3.6K | 2.2% | 12 |
| Dec 2025 | iCandy | 30.2K | 23.5% | 1 |
| Dec 2025 | Silver Cross | 22.2K | 17.2% | 2 |
| Dec 2025 | Bugaboo | 14.8K | 11.5% | 3 |
| Dec 2025 | Ickle Bubba | 14.8K | 11.5% | 4 |
| Dec 2025 | Venicci | 10.5K | 8.2% | 5 |
| Dec 2025 | Nuna | 9.9K | 7.7% | 6 |
| Dec 2025 | Cybex | 6.6K | 5.1% | 7 |
| Dec 2025 | Joie | 5.4K | 4.2% | 8 |
| Dec 2025 | Mamas & Papas | 5.4K | 4.2% | 9 |
| Dec 2025 | Babyzen | 3.6K | 2.8% | 10 |
| Dec 2025 | Joolz | 2.9K | 2.3% | 11 |
| Dec 2025 | UPPAbaby | 2.4K | 1.9% | 12 |
| Jan 2026 | iCandy | 41.9K | 22.5% | 1 |
| Jan 2026 | Silver Cross | 33.1K | 17.8% | 2 |
| Jan 2026 | Bugaboo | 22.2K | 11.9% | 3 |
| Jan 2026 | Ickle Bubba | 22.2K | 11.9% | 4 |
| Jan 2026 | Venicci | 16.5K | 8.9% | 5 |
| Jan 2026 | Nuna | 12.1K | 6.5% | 6 |
| Jan 2026 | Cybex | 9.9K | 5.3% | 7 |
| Jan 2026 | Joie | 8.1K | 4.3% | 8 |
| Jan 2026 | Babyzen | 6.6K | 3.5% | 9 |
| Jan 2026 | Mamas & Papas | 6.6K | 3.5% | 10 |
| Jan 2026 | Joolz | 3.6K | 1.9% | 11 |
| Jan 2026 | UPPAbaby | 3.6K | 1.9% | 12 |
| Feb 2026 | iCandy | 34.3K | 22.9% | 1 |
| Feb 2026 | Silver Cross | 27.1K | 18.1% | 2 |
| Feb 2026 | Bugaboo | 18.1K | 12.1% | 3 |
| Feb 2026 | Ickle Bubba | 18.1K | 12.1% | 4 |
| Feb 2026 | Venicci | 13.5K | 9% | 5 |
| Feb 2026 | Nuna | 9.9K | 6.6% | 6 |
| Feb 2026 | Cybex | 6.6K | 4.4% | 7 |
| Feb 2026 | Joie | 6.6K | 4.4% | 8 |
| Feb 2026 | Mamas & Papas | 5.4K | 3.6% | 9 |
| Feb 2026 | Babyzen | 4.4K | 2.9% | 10 |
| Feb 2026 | Joolz | 2.9K | 1.9% | 11 |
| Feb 2026 | UPPAbaby | 2.9K | 1.9% | 12 |
| Mar 2026 | iCandy | 34.3K | 20.7% | 1 |
| Mar 2026 | Silver Cross | 27.1K | 16.3% | 2 |
| Mar 2026 | Bugaboo | 22.2K | 13.4% | 3 |
| Mar 2026 | Ickle Bubba | 22.2K | 13.4% | 4 |
| Mar 2026 | Venicci | 13.5K | 8.1% | 5 |
| Mar 2026 | Nuna | 12.1K | 7.3% | 6 |
| Mar 2026 | Cybex | 8.1K | 4.9% | 7 |
| Mar 2026 | Joie | 8.1K | 4.9% | 8 |
| Mar 2026 | Mamas & Papas | 6.6K | 4% | 9 |
| Mar 2026 | Babyzen | 5.4K | 3.3% | 10 |
| Mar 2026 | Joolz | 3.6K | 2.2% | 11 |
| Mar 2026 | UPPAbaby | 2.9K | 1.7% | 12 |
| Apr 2026 | iCandy | 34.3K | 21.4% | 1 |
| Apr 2026 | Silver Cross | 27.1K | 16.9% | 2 |
| Apr 2026 | Bugaboo | 18.1K | 11.3% | 3 |
| Apr 2026 | Ickle Bubba | 18.1K | 11.3% | 4 |
| Apr 2026 | Nuna | 14.8K | 9.2% | 5 |
| Apr 2026 | Venicci | 13.5K | 8.4% | 6 |
| Apr 2026 | Cybex | 8.1K | 5% | 7 |
| Apr 2026 | Joie | 8.1K | 5% | 8 |
| Apr 2026 | Mamas & Papas | 6.6K | 4.1% | 9 |
| Apr 2026 | Babyzen | 5.4K | 3.4% | 10 |
| Apr 2026 | Joolz | 3.6K | 2.2% | 11 |
| Apr 2026 | UPPAbaby | 2.9K | 1.8% | 12 |
| May 2026 | iCandy | 34.3K | 22.2% | 1 |
| May 2026 | Silver Cross | 27.1K | 17.6% | 2 |
| May 2026 | Bugaboo | 18.1K | 11.7% | 3 |
| May 2026 | Ickle Bubba | 18.1K | 11.7% | 4 |
| May 2026 | Venicci | 13.5K | 8.8% | 5 |
| May 2026 | Nuna | 12.1K | 7.8% | 6 |
| May 2026 | Cybex | 8.1K | 5.3% | 7 |
| May 2026 | Joie | 6.6K | 4.3% | 8 |
| May 2026 | Mamas & Papas | 5.4K | 3.5% | 9 |
| May 2026 | Babyzen | 4.4K | 2.9% | 10 |
| May 2026 | Joolz | 3.6K | 2.3% | 11 |
| May 2026 | UPPAbaby | 2.9K | 1.9% | 12 |
| Jun 2026 | iCandy | 28K | 18.8% | 1 |
| Jun 2026 | Silver Cross | 27.1K | 18.2% | 2 |
| Jun 2026 | Bugaboo | 22.2K | 14.9% | 3 |
| Jun 2026 | Ickle Bubba | 18.1K | 12.1% | 4 |
| Jun 2026 | Venicci | 13.5K | 9% | 5 |
| Jun 2026 | Nuna | 12.1K | 8.1% | 6 |
| Jun 2026 | Cybex | 6.6K | 4.4% | 7 |
| Jun 2026 | Joie | 6.6K | 4.4% | 8 |
| Jun 2026 | Mamas & Papas | 5.4K | 3.6% | 9 |
| Jun 2026 | Babyzen | 4.4K | 2.9% | 10 |
| Jun 2026 | Joolz | 2.9K | 1.9% | 11 |
| Jun 2026 | UPPAbaby | 2.4K | 1.6% | 12 |
| Jul 2026 | iCandy | 28K | 18.4% | 1 |
| Jul 2026 | Silver Cross | 27.1K | 17.8% | 2 |
| Jul 2026 | Bugaboo | 22.2K | 14.6% | 3 |
| Jul 2026 | Ickle Bubba | 18.1K | 11.9% | 4 |
| Jul 2026 | Nuna | 14.8K | 9.7% | 5 |
| Jul 2026 | Venicci | 13.5K | 8.9% | 6 |
| Jul 2026 | Cybex | 6.6K | 4.3% | 7 |
| Jul 2026 | Joie | 6.6K | 4.3% | 8 |
| Jul 2026 | Mamas & Papas | 5.4K | 3.6% | 9 |
| Jul 2026 | Babyzen | 4.4K | 2.9% | 10 |
| Jul 2026 | Joolz | 2.9K | 1.9% | 11 |
| Jul 2026 | UPPAbaby | 2.4K | 1.6% | 12 |
| Aug 2026 | iCandy | 32.1K | 20.3% | 1 |
| Aug 2026 | Silver Cross | 27.1K | 17.1% | 2 |
| Aug 2026 | Bugaboo | 18.1K | 11.4% | 3 |
| Aug 2026 | Ickle Bubba | 18.1K | 11.4% | 4 |
| Aug 2026 | Venicci | 16.5K | 10.4% | 5 |
| Aug 2026 | Nuna | 14.8K | 9.3% | 6 |
| Aug 2026 | Cybex | 8.1K | 5.1% | 7 |
| Aug 2026 | Joie | 8.1K | 5.1% | 8 |
| Aug 2026 | Mamas & Papas | 5.4K | 3.4% | 9 |
| Aug 2026 | Babyzen | 3.6K | 2.3% | 10 |
| Aug 2026 | Joolz | 3.6K | 2.3% | 11 |
| Aug 2026 | UPPAbaby | 2.9K | 1.8% | 12 |
| Sep 2026 | iCandy | 34.3K | 22.3% | 1 |
| Sep 2026 | Silver Cross | 27.1K | 17.6% | 2 |
| Sep 2026 | Bugaboo | 18.1K | 11.8% | 3 |
| Sep 2026 | Ickle Bubba | 18.1K | 11.8% | 4 |
| Sep 2026 | Venicci | 15.7K | 10.2% | 5 |
| Sep 2026 | Nuna | 12.1K | 7.9% | 6 |
| Sep 2026 | Cybex | 6.6K | 4.3% | 7 |
| Sep 2026 | Joie | 6.6K | 4.3% | 8 |
| Sep 2026 | Mamas & Papas | 5.4K | 3.5% | 9 |
| Sep 2026 | Babyzen | 3.6K | 2.3% | 10 |
| Sep 2026 | Joolz | 3.6K | 2.3% | 11 |
| Sep 2026 | UPPAbaby | 2.4K | 1.6% | 12 |

## What is being compared

- **Babyzen**: Measured on the search term “babyzen yoyo”.
- **Bugaboo**: Measured on the search term “bugaboo”.
- **Cybex**: Measured on the search term “cybex pram”.
- **iCandy**: Measured on the search terms “icandy” and “icandy pram”, summed into one figure.
- **Ickle Bubba**: Measured on the search term “ickle bubba”.
- **Joie**: Measured on the search term “joie pram”.
- **Joolz**: Measured on the search term “joolz”.
- **Mamas & Papas**: Measured on the search term “mamas and papas pram”.
- **Nuna**: Measured on the search term “nuna pram”.
- **Silver Cross**: Measured on the search term “silver cross pram”.
- **UPPAbaby**: Measured on the search term “uppababy”.
- **Venicci**: Measured on the search terms “venicci” and “venicci pram”, summed into one figure.

- [Babyzen](/demand/uk/brands/babyzen)
- [Bugaboo](/demand/uk/brands/bugaboo)
- [Cybex](/demand/uk/brands/cybex)
- [iCandy](/demand/uk/brands/icandy)
- [Ickle Bubba](/demand/uk/brands/ickle-bubba)
- [Joie](/demand/uk/brands/joie)
- [Joolz](/demand/uk/brands/joolz)
- [Mamas & Papas](/demand/uk/brands/mamas-papas)
- [Nuna](/demand/uk/brands/nuna)
- [Silver Cross](/demand/uk/brands/silver-cross)
- [UPPAbaby](/demand/uk/brands/uppababy)
- [Venicci](/demand/uk/brands/venicci)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pram and pushchair brands in the United Kingdom?

In September 2026, iCandy was the most searched among pram and pushchair brands in the United Kingdom, with an estimated 34.3K branded searches, 22.3% of all searches for the 12 we track.

## Cite this page

Brandwave. "Pram and pushchair brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-pram-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-pram-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.