---
title: "Power tool retailers in the United Kingdom: Which are searched most?"
description: "Compare the online shops tradespeople in the UK buy power tools and hand tools from. Share of Search among ITS, Toolden, Power Tool World, D&M Tools, Tooled-Up, Anglia Tool Centre, Screwfix and Toolstation, the power tool retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-power-tool-retailers"
publisher: "Brandwave"
---

# Power tool retailers in the United Kingdom: Which are searched most?

Compare the online shops tradespeople in the UK buy power tools and hand tools from. Share of Search among ITS, Toolden, Power Tool World, D&M Tools, Tooled-Up, Anglia Tool Centre, Screwfix and Toolstation, the power tool retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Power tool retailers
- **Market**: United Kingdom
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: ITS, 42.5%

## Which brand is most popular in search among power tool retailers in the United Kingdom?

- In September 2026, ITS was the most searched among power tool retailers in the United Kingdom, with an estimated 49.5K branded searches, 42.5% of all searches for the eight we track.
- Toolden is in 2nd place, 14.1 percentage points behind at 28.4%.
- Across the 12 months ending September 2026, ITS’s share of searches among power tool retailers in the United Kingdom increased from 38.5% to 42.5%.
- Across the 12 months ending September 2026, Toolden’s share of searches among power tool retailers in the United Kingdom decreased from 31.5% to 28.4%.
- Across the 12 months ending September 2026, Power Tool World’s share of searches among power tool retailers in the United Kingdom increased from 17.3% to 19.1%.
- Across the 12 months ending September 2026, D&M Tools’ share of searches among power tool retailers in the United Kingdom decreased from 9.4% to 7%.
- Across the 12 months ending September 2026, ITS’s share of searches among power tool retailers in the United Kingdom peaked at 45.8% in November 2025 and was lowest at 37.5% in January 2026.
- Across the 12 months ending September 2026, Toolden’s share of searches among power tool retailers in the United Kingdom peaked at 32.2% in July 2026 and was lowest at 25% in November 2025.
- Across the 12 months ending September 2026, Power Tool World’s share of searches among power tool retailers in the United Kingdom peaked at 21.9% in December 2025 and was lowest at 16.1% in February 2026.
- Across the 12 months ending September 2026, D&M Tools’ share of searches among power tool retailers in the United Kingdom peaked at 9.4% in October 2025 and was lowest at 6.1% in November 2025.
- Across the 12 months ending September 2026, Tooled-Up, Anglia Tool Centre, Screwfix and Toolstation held steady: their share of searches among power tool retailers in the United Kingdom each moved less than 0.5 percentage points.

## Top power tool retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Toolstation was mentioned most often, in four of the five answers. Toolstation was recommended most often, coming first in two out of three answers that gave a list. Screwfix was second, and ITS was third. Toolden, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Toolstation | 1st | 2 of 3 | 2 of 2 | 4 of 5 |
| Screwfix | 2nd | 2 of 3 | 1 of 2 | 3 of 5 |
| ITS | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Power Tool World | 4th | 0 of 3 | 1 of 2 | 1 of 5 |
| Toolden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| D&M Tools | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Tooled-Up | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Anglia Tool Centre | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about power tool retailers

- Asked ChatGPT "What's the best online shop for power tools in the UK?": 1. Screwfix, 2. Toolstation, 3. ITS
- Asked ChatGPT "Where do UK tradespeople get the best deals on cordless tool kits?": 1. ITS
- Asked ChatGPT "Which UK tool shops have the fastest delivery?": 1. Toolstation, 2. Screwfix, 3. ITS
- Searched Google, AI Overview "power tools": 1. Toolstation, 2. Screwfix, 3. Power Tool World
- Searched Google, AI Overview "cordless drill": 1. Toolstation

Not named in any answer: Toolden, D&M Tools, Tooled-Up and Anglia Tool Centre.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026.

## Compare search popularity between leading brands

- [ITS vs Toolden: compare search popularity](/demand/uk/compare/its-tools-vs-toolden): 42.5% against 28.4% Share of Search.
- [ITS vs Power Tool World: compare search popularity](/demand/uk/compare/its-tools-vs-power-tool-world): 42.5% against 19.1% Share of Search.
- [ITS vs D&M Tools: compare search popularity](/demand/uk/compare/dm-tools-vs-its-tools): 42.5% against 7% Share of Search.
- [Toolden vs Power Tool World: compare search popularity](/demand/uk/compare/power-tool-world-vs-toolden): 28.4% against 19.1% Share of Search.
- [Toolden vs D&M Tools: compare search popularity](/demand/uk/compare/dm-tools-vs-toolden): 28.4% against 7% Share of Search.
- [Power Tool World vs D&M Tools: compare search popularity](/demand/uk/compare/dm-tools-vs-power-tool-world): 19.1% against 7% Share of Search.

## How did search popularity change for United Kingdom power tool retailers in September 2026?

- In September 2026, ITS gained share of searches among power tool retailers in the United Kingdom, from 39.4% to 42.5%.
- In September 2026, Power Tool World gained share of searches among power tool retailers in the United Kingdom, from 17.6% to 19.1%.
- In September 2026, Toolden lost share of searches among power tool retailers in the United Kingdom, from 32.2% to 28.4%.
- In September 2026, D&M Tools lost share of searches among power tool retailers in the United Kingdom, from 7.9% to 7%.
- Estimated monthly branded searches for Anglia Tool Centre in the United Kingdom fell 37.5% over 12 measured months, from 1.6K to 1K in September 2026.
- Estimated monthly branded searches for Toolstation in the United Kingdom fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
- Estimated monthly branded searches for Screwfix in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | ITS | 42.5% | 49.5K | +22.2% | ITS |
| 2 | Toolden | 28.4% | 33.1K | 0.0% | Toolden |
| 3 | Power Tool World | 19.1% | 22.2K | +22.7% | Power Tool World |
| 4 | D&M Tools | 7% | 8.1K | 0.0% | D&M Tools |
| 5 | Tooled-Up | 1.6% | 1.9K | +18.8% | Tooled-Up |
| 6 | Anglia Tool Centre | 0.86% | 1K | 0.0% | Anglia Tool Centre |
| 7 | Screwfix | 0.41% | 480 | +23.1% | Screwfix |
| 8 | Toolstation | 0.08% | 90 | 0.0% | Toolstation |

Screwfix and Toolstation sell other things too, so only their searches that name this product count here, like “screwfix power tools”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | ITS | 49.5K | 38.5% | 1 |
| Oct 2025 | Toolden | 40.5K | 31.5% | 2 |
| Oct 2025 | Power Tool World | 22.2K | 17.3% | 3 |
| Oct 2025 | D&M Tools | 12.1K | 9.4% | 4 |
| Oct 2025 | Tooled-Up | 1.9K | 1.5% | 5 |
| Oct 2025 | Anglia Tool Centre | 1.6K | 1.2% | 6 |
| Oct 2025 | Screwfix | 590 | 0.46% | 7 |
| Oct 2025 | Toolstation | 140 | 0.11% | 8 |
| Nov 2025 | ITS | 74K | 45.8% | 1 |
| Nov 2025 | Toolden | 40.5K | 25% | 2 |
| Nov 2025 | Power Tool World | 33.1K | 20.5% | 3 |
| Nov 2025 | D&M Tools | 9.9K | 6.1% | 4 |
| Nov 2025 | Tooled-Up | 1.9K | 1.2% | 5 |
| Nov 2025 | Anglia Tool Centre | 1.6K | 0.99% | 6 |
| Nov 2025 | Screwfix | 590 | 0.36% | 7 |
| Nov 2025 | Toolstation | 140 | 0.09% | 8 |
| Dec 2025 | ITS | 40.5K | 40% | 1 |
| Dec 2025 | Toolden | 27.1K | 26.8% | 2 |
| Dec 2025 | Power Tool World | 22.2K | 21.9% | 3 |
| Dec 2025 | D&M Tools | 8.1K | 8% | 4 |
| Dec 2025 | Anglia Tool Centre | 1.3K | 1.3% | 5 |
| Dec 2025 | Tooled-Up | 1.3K | 1.3% | 6 |
| Dec 2025 | Screwfix | 590 | 0.58% | 7 |
| Dec 2025 | Toolstation | 110 | 0.11% | 8 |
| Jan 2026 | ITS | 40.5K | 37.5% | 1 |
| Jan 2026 | Toolden | 33.1K | 30.6% | 2 |
| Jan 2026 | Power Tool World | 22.2K | 20.5% | 3 |
| Jan 2026 | D&M Tools | 8.1K | 7.5% | 4 |
| Jan 2026 | Tooled-Up | 1.9K | 1.8% | 5 |
| Jan 2026 | Anglia Tool Centre | 1.6K | 1.5% | 6 |
| Jan 2026 | Screwfix | 590 | 0.55% | 7 |
| Jan 2026 | Toolstation | 90 | 0.08% | 8 |
| Feb 2026 | ITS | 49.5K | 44% | 1 |
| Feb 2026 | Toolden | 33.1K | 29.4% | 2 |
| Feb 2026 | Power Tool World | 18.1K | 16.1% | 3 |
| Feb 2026 | D&M Tools | 8.1K | 7.2% | 4 |
| Feb 2026 | Anglia Tool Centre | 1.6K | 1.4% | 5 |
| Feb 2026 | Tooled-Up | 1.6K | 1.4% | 6 |
| Feb 2026 | Screwfix | 480 | 0.43% | 7 |
| Feb 2026 | Toolstation | 90 | 0.08% | 8 |
| Mar 2026 | ITS | 49.5K | 42.3% | 1 |
| Mar 2026 | Toolden | 33.1K | 28.3% | 2 |
| Mar 2026 | Power Tool World | 22.2K | 19% | 3 |
| Mar 2026 | D&M Tools | 8.1K | 6.9% | 4 |
| Mar 2026 | Tooled-Up | 1.9K | 1.6% | 5 |
| Mar 2026 | Anglia Tool Centre | 1.6K | 1.4% | 6 |
| Mar 2026 | Screwfix | 480 | 0.41% | 7 |
| Mar 2026 | Toolstation | 90 | 0.08% | 8 |
| Apr 2026 | ITS | 40.5K | 37.5% | 1 |
| Apr 2026 | Toolden | 33.1K | 30.7% | 2 |
| Apr 2026 | Power Tool World | 22.2K | 20.6% | 3 |
| Apr 2026 | D&M Tools | 8.1K | 7.5% | 4 |
| Apr 2026 | Tooled-Up | 1.9K | 1.8% | 5 |
| Apr 2026 | Anglia Tool Centre | 1.6K | 1.5% | 6 |
| Apr 2026 | Screwfix | 480 | 0.44% | 7 |
| Apr 2026 | Toolstation | 50 | 0.05% | 8 |
| May 2026 | ITS | 40.5K | 37.6% | 1 |
| May 2026 | Toolden | 33.1K | 30.7% | 2 |
| May 2026 | Power Tool World | 22.2K | 20.6% | 3 |
| May 2026 | D&M Tools | 8.1K | 7.5% | 4 |
| May 2026 | Tooled-Up | 1.9K | 1.8% | 5 |
| May 2026 | Anglia Tool Centre | 1.3K | 1.2% | 6 |
| May 2026 | Screwfix | 480 | 0.45% | 7 |
| May 2026 | Toolstation | 90 | 0.08% | 8 |
| Jun 2026 | ITS | 40.5K | 39.3% | 1 |
| Jun 2026 | Toolden | 33.1K | 32.1% | 2 |
| Jun 2026 | Power Tool World | 18.1K | 17.5% | 3 |
| Jun 2026 | D&M Tools | 8.1K | 7.9% | 4 |
| Jun 2026 | Tooled-Up | 1.9K | 1.8% | 5 |
| Jun 2026 | Anglia Tool Centre | 1K | 0.97% | 6 |
| Jun 2026 | Screwfix | 390 | 0.38% | 7 |
| Jun 2026 | Toolstation | 90 | 0.09% | 8 |
| Jul 2026 | ITS | 40.5K | 39.4% | 1 |
| Jul 2026 | Toolden | 33.1K | 32.2% | 2 |
| Jul 2026 | Power Tool World | 18.1K | 17.6% | 3 |
| Jul 2026 | D&M Tools | 8.1K | 7.9% | 4 |
| Jul 2026 | Tooled-Up | 1.6K | 1.6% | 5 |
| Jul 2026 | Anglia Tool Centre | 880 | 0.86% | 6 |
| Jul 2026 | Screwfix | 390 | 0.38% | 7 |
| Jul 2026 | Toolstation | 70 | 0.07% | 8 |
| Aug 2026 | ITS | 40.5K | 39.4% | 1 |
| Aug 2026 | Toolden | 33.1K | 32.2% | 2 |
| Aug 2026 | Power Tool World | 18.1K | 17.6% | 3 |
| Aug 2026 | D&M Tools | 8.1K | 7.9% | 4 |
| Aug 2026 | Tooled-Up | 1.6K | 1.6% | 5 |
| Aug 2026 | Anglia Tool Centre | 1K | 0.97% | 6 |
| Aug 2026 | Screwfix | 390 | 0.38% | 7 |
| Aug 2026 | Toolstation | 90 | 0.09% | 8 |
| Sep 2026 | ITS | 49.5K | 42.5% | 1 |
| Sep 2026 | Toolden | 33.1K | 28.4% | 2 |
| Sep 2026 | Power Tool World | 22.2K | 19.1% | 3 |
| Sep 2026 | D&M Tools | 8.1K | 7% | 4 |
| Sep 2026 | Tooled-Up | 1.9K | 1.6% | 5 |
| Sep 2026 | Anglia Tool Centre | 1K | 0.86% | 6 |
| Sep 2026 | Screwfix | 480 | 0.41% | 7 |
| Sep 2026 | Toolstation | 90 | 0.08% | 8 |

## What is being compared

- **Anglia Tool Centre**: Measured on the search term “anglia tool centre”.
- **D&M Tools**: Measured on the search term “d&m tools”.
- **ITS**: Measured on the search term “its tools”.
- **Power Tool World**: Measured on the search term “power tool world”.
- **Screwfix**: Measured on the search term “screwfix power tools”.
- **Toolden**: Measured on the search term “toolden”.
- **Tooled-Up**: Measured on the search term “tooled up”.
- **Toolstation**: Measured on the search term “toolstation power tools”.

- [Anglia Tool Centre](/demand/uk/brands/anglia-tool-centre)
- [D&M Tools](/demand/uk/brands/dm-tools)
- [ITS](/demand/uk/brands/its-tools)
- [Power Tool World](/demand/uk/brands/power-tool-world)
- [Screwfix](/demand/uk/brands/screwfix)
- [Toolden](/demand/uk/brands/toolden)
- [Tooled-Up](/demand/uk/brands/tooled-up)
- [Toolstation](/demand/uk/brands/toolstation)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among power tool retailers in the United Kingdom?

In September 2026, ITS was the most searched among power tool retailers in the United Kingdom, with an estimated 49.5K branded searches, 42.5% of all searches for the eight we track.

## Cite this page

Brandwave. "Power tool retailers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-power-tool-retailers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-power-tool-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.