---
title: "Power tool brands in the United Kingdom: Which are searched most?"
description: "Compare the power tool brands UK tradespeople and DIYers buy. Share of Search among Ryobi, DeWalt, Makita, Milwaukee, Mac Allister, Erbauer, Festool, Einhell, Black+Decker, HiKOKI, Metabo and Bosch, the power tool brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-power-tool-brands"
publisher: "Brandwave"
---

# Power tool brands in the United Kingdom: Which are searched most?

Compare the power tool brands UK tradespeople and DIYers buy. Share of Search among Ryobi, DeWalt, Makita, Milwaukee, Mac Allister, Erbauer, Festool, Einhell, Black+Decker, HiKOKI, Metabo and Bosch, the power tool brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Power tool brands
- **Market**: United Kingdom
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Ryobi, 37.6%

## Which brand is most popular in search among power tool brands in the United Kingdom?

- In September 2026, Ryobi was the most searched among power tool brands in the United Kingdom, with an estimated 110K branded searches, 37.6% of all searches for the 12 we track.
- DeWalt is in 2nd place, 20.7 percentage points behind at 16.9%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in the United Kingdom increased from 28.6% to 37.6%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in the United Kingdom decreased from 23.4% to 16.9%.
- Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in the United Kingdom increased from 12.8% to 13.8%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in the United Kingdom increased from 9.5% to 10.1%.
- Across the 12 months ending September 2026, Mac Allister’s share of searches among power tool brands in the United Kingdom increased from 3.8% to 5.1%.
- Across the 12 months ending September 2026, Erbauer’s share of searches among power tool brands in the United Kingdom decreased from 4.7% to 4.1%.
- Across the 12 months ending September 2026, Festool’s share of searches among power tool brands in the United Kingdom decreased from 7% to 4.1%.
- Across the 12 months ending September 2026, Black+Decker’s share of searches among power tool brands in the United Kingdom decreased from 3.1% to 2.3%.
- Across the 12 months ending September 2026, Ryobi’s share of searches among power tool brands in the United Kingdom peaked at 44.2% in May 2026 and was lowest at 28.2% in February 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power tool brands in the United Kingdom peaked at 25.2% in December 2025 and was lowest at 13.8% in July 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among power tool brands in the United Kingdom peaked at 13.8% in September 2026 and was lowest at 9.2% in July 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power tool brands in the United Kingdom peaked at 11.2% in August 2026 and was lowest at 5.6% in July 2026.
- Across the 12 months ending September 2026, Mac Allister’s share of searches among power tool brands in the United Kingdom peaked at 25.2% in July 2026 and was lowest at 2.2% in December 2025.
- Across the 12 months ending September 2026, Erbauer’s share of searches among power tool brands in the United Kingdom peaked at 5.6% in February 2026 and was lowest at 3.4% in July 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among power tool brands in the United Kingdom peaked at 8.5% in June 2026 and was lowest at 3.4% in July 2026.
- Across the 12 months ending September 2026, Einhell’s share of searches among power tool brands in the United Kingdom peaked at 5.3% in April 2026 and was lowest at 3.2% in November 2025.
- Across the 12 months ending September 2026, Black+Decker’s share of searches among power tool brands in the United Kingdom peaked at 4.6% in June 2026 and was lowest at 2.2% in January 2026.
- Across the 12 months ending September 2026, Mac Allister rose from 8th to 5th among power tool brands in the United Kingdom.
- Across the 12 months ending September 2026, Festool fell from 5th to 7th among power tool brands in the United Kingdom.
- Across the 12 months ending September 2026, Einhell fell from 7th to 8th among power tool brands in the United Kingdom.
- Across the 12 months ending September 2026, HiKOKI rose from 11th to 10th among power tool brands in the United Kingdom.
- Across the 12 months ending September 2026, Metabo fell from 10th to 11th among power tool brands in the United Kingdom.
- Across the 12 months ending September 2026, Bosch held steady: its share of searches among power tool brands in the United Kingdom moved less than 0.5 percentage points.

## Top power tool brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, DeWalt appeared every time. DeWalt was recommended most often, though no answer put it first. Makita was second, and Ryobi was third. Mac Allister, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| DeWalt | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Makita | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Ryobi | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Bosch | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| Einhell | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Milwaukee | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Mac Allister | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Erbauer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Festool | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Black+Decker | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| HiKOKI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Metabo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about power tool brands

- Asked ChatGPT "Which power tool brand should I buy in the UK?": 1. Makita, 2. DeWalt, 3. Ryobi, 4. Milwaukee, 5. Bosch
- Asked ChatGPT "What are the best power tool brands for DIY?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Ryobi, 5. Einhell, 6. Milwaukee
- Asked ChatGPT "What is the best cordless drill?": 1. Makita, 2. DeWalt, 3. Bosch, 4. Einhell
- Searched Google, AI Overview "power tools": 1. DeWalt
- Searched Google, AI Overview "cordless drill": 1. Ryobi, 2. DeWalt, 3. Bosch

Not named in any answer: Mac Allister, Erbauer, Festool, Black+Decker, HiKOKI and Metabo.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## Compare search popularity between leading brands

- [Ryobi vs DeWalt: compare search popularity](/demand/uk/compare/dewalt-vs-ryobi): 37.6% against 16.9% Share of Search.
- [Ryobi vs Makita: compare search popularity](/demand/uk/compare/makita-vs-ryobi): 37.6% against 13.8% Share of Search.
- [Ryobi vs Milwaukee: compare search popularity](/demand/uk/compare/milwaukee-vs-ryobi): 37.6% against 10.1% Share of Search.
- [Ryobi vs Mac Allister: compare search popularity](/demand/uk/compare/mac-allister-vs-ryobi): 37.6% against 5.1% Share of Search.
- [DeWalt vs Makita: compare search popularity](/demand/uk/compare/dewalt-vs-makita): 16.9% against 13.8% Share of Search.
- [DeWalt vs Milwaukee: compare search popularity](/demand/uk/compare/dewalt-vs-milwaukee): 16.9% against 10.1% Share of Search.
- [DeWalt vs Mac Allister: compare search popularity](/demand/uk/compare/dewalt-vs-mac-allister): 16.9% against 5.1% Share of Search.
- [Makita vs Milwaukee: compare search popularity](/demand/uk/compare/makita-vs-milwaukee): 13.8% against 10.1% Share of Search.
- [Makita vs Mac Allister: compare search popularity](/demand/uk/compare/mac-allister-vs-makita): 13.8% against 5.1% Share of Search.
- [Milwaukee vs Mac Allister: compare search popularity](/demand/uk/compare/mac-allister-vs-milwaukee): 10.1% against 5.1% Share of Search.

## How did search popularity change for United Kingdom power tool brands in September 2026?

- In September 2026, Mac Allister overtook Erbauer and 2 others to rank 5th among power tool brands in the United Kingdom, with 5.1% of the searches.
- In September 2026, Ryobi gained share of searches among power tool brands in the United Kingdom, from 34.9% to 37.6%.
- In September 2026, Makita gained share of searches among power tool brands in the United Kingdom, from 12.8% to 13.8%.
- In September 2026, DeWalt lost share of searches among power tool brands in the United Kingdom, from 19.1% to 16.9%.
- In September 2026, Milwaukee lost share of searches among power tool brands in the United Kingdom, from 11.2% to 10.1%.
- In September 2026, Erbauer lost share of searches among power tool brands in the United Kingdom, from 4.7% to 4.1%.
- In September 2026, Festool lost share of searches among power tool brands in the United Kingdom, from 4.7% to 4.1%.
- Black+Decker’s share of searches among power tool brands in the United Kingdom has lost ground for 3 months in a row, from 4.6% to 2.3% in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Ryobi | 37.6% | 110K | +21.5% | Ryobi |
| 2 | DeWalt | 16.9% | 49.5K | 0.0% | DeWalt |
| 3 | Makita | 13.8% | 40.5K | +22.4% | Makita |
| 4 | Milwaukee | 10.1% | 29.5K | +1.7% | Milwaukee |
| 5 | Mac Allister | 5.1% | 14.8K | +49.5% | Mac Allister |
| 6 | Erbauer | 4.1% | 12.1K | 0.0% | Erbauer |
| 7 | Festool | 4.1% | 12.1K | 0.0% | Festool |
| 8 | Einhell | 3.4% | 9.9K | 0.0% | Einhell |
| 9 | Black+Decker | 2.3% | 6.6K | 0.0% | Black and Decker |
| 10 | HiKOKI | 1.2% | 3.6K | +24.1% | HiKOKI |
| 11 | Metabo | 0.99% | 2.9K | 0.0% | Metabo |
| 12 | Bosch | 0.44% | 1.3K | +30.0% | Bosch |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ryobi | 74K | 28.6% | 1 |
| Oct 2025 | DeWalt | 60.5K | 23.4% | 2 |
| Oct 2025 | Makita | 33.1K | 12.8% | 3 |
| Oct 2025 | Milwaukee | 24.6K | 9.5% | 4 |
| Oct 2025 | Festool | 18.1K | 7% | 5 |
| Oct 2025 | Erbauer | 12.1K | 4.7% | 6 |
| Oct 2025 | Einhell | 9.9K | 3.8% | 7 |
| Oct 2025 | Mac Allister | 9.9K | 3.8% | 8 |
| Oct 2025 | Black+Decker | 8.1K | 3.1% | 9 |
| Oct 2025 | Metabo | 3.6K | 1.4% | 10 |
| Oct 2025 | HiKOKI | 2.9K | 1.1% | 11 |
| Oct 2025 | Bosch | 1.6K | 0.62% | 12 |
| Nov 2025 | Ryobi | 110K | 35.1% | 1 |
| Nov 2025 | DeWalt | 60.5K | 19.3% | 2 |
| Nov 2025 | Makita | 40.5K | 12.9% | 3 |
| Nov 2025 | Milwaukee | 30K | 9.6% | 4 |
| Nov 2025 | Festool | 18.1K | 5.8% | 5 |
| Nov 2025 | Erbauer | 14.8K | 4.7% | 6 |
| Nov 2025 | Mac Allister | 12.1K | 3.9% | 7 |
| Nov 2025 | Einhell | 9.9K | 3.2% | 8 |
| Nov 2025 | Black+Decker | 8.1K | 2.6% | 9 |
| Nov 2025 | Metabo | 4.4K | 1.4% | 10 |
| Nov 2025 | HiKOKI | 3.6K | 1.1% | 11 |
| Nov 2025 | Bosch | 1.6K | 0.51% | 12 |
| Dec 2025 | Ryobi | 74K | 30.8% | 1 |
| Dec 2025 | DeWalt | 60.5K | 25.2% | 2 |
| Dec 2025 | Makita | 33.1K | 13.8% | 3 |
| Dec 2025 | Milwaukee | 24.6K | 10.2% | 4 |
| Dec 2025 | Festool | 12.1K | 5% | 5 |
| Dec 2025 | Erbauer | 9.9K | 4.1% | 6 |
| Dec 2025 | Einhell | 8.1K | 3.4% | 7 |
| Dec 2025 | Black+Decker | 5.4K | 2.2% | 8 |
| Dec 2025 | Mac Allister | 5.4K | 2.2% | 9 |
| Dec 2025 | Metabo | 3.6K | 1.5% | 10 |
| Dec 2025 | HiKOKI | 2.4K | 1% | 11 |
| Dec 2025 | Bosch | 1.3K | 0.54% | 12 |
| Jan 2026 | Ryobi | 90.5K | 36.4% | 1 |
| Jan 2026 | DeWalt | 49.5K | 19.9% | 2 |
| Jan 2026 | Makita | 33.1K | 13.3% | 3 |
| Jan 2026 | Milwaukee | 20.5K | 8.3% | 4 |
| Jan 2026 | Festool | 14.8K | 6% | 5 |
| Jan 2026 | Erbauer | 12.1K | 4.9% | 6 |
| Jan 2026 | Einhell | 8.1K | 3.3% | 7 |
| Jan 2026 | Mac Allister | 6.6K | 2.7% | 8 |
| Jan 2026 | Black+Decker | 5.4K | 2.2% | 9 |
| Jan 2026 | Metabo | 3.6K | 1.4% | 10 |
| Jan 2026 | HiKOKI | 2.9K | 1.2% | 11 |
| Jan 2026 | Bosch | 1.3K | 0.52% | 12 |
| Feb 2026 | Ryobi | 60.5K | 28.2% | 1 |
| Feb 2026 | DeWalt | 49.5K | 23% | 2 |
| Feb 2026 | Makita | 27.1K | 12.6% | 3 |
| Feb 2026 | Milwaukee | 20.5K | 9.5% | 4 |
| Feb 2026 | Festool | 14.8K | 6.9% | 5 |
| Feb 2026 | Erbauer | 12.1K | 5.6% | 6 |
| Feb 2026 | Einhell | 8.1K | 3.8% | 7 |
| Feb 2026 | Mac Allister | 8.1K | 3.8% | 8 |
| Feb 2026 | Black+Decker | 5.4K | 2.5% | 9 |
| Feb 2026 | HiKOKI | 3.6K | 1.7% | 10 |
| Feb 2026 | Metabo | 3.6K | 1.7% | 11 |
| Feb 2026 | Bosch | 1.6K | 0.74% | 12 |
| Mar 2026 | Ryobi | 90.5K | 34.8% | 1 |
| Mar 2026 | DeWalt | 49.5K | 19% | 2 |
| Mar 2026 | Makita | 33.1K | 12.7% | 3 |
| Mar 2026 | Milwaukee | 24.6K | 9.5% | 4 |
| Mar 2026 | Festool | 14.8K | 5.7% | 5 |
| Mar 2026 | Einhell | 12.1K | 4.7% | 6 |
| Mar 2026 | Erbauer | 12.1K | 4.7% | 7 |
| Mar 2026 | Mac Allister | 8.1K | 3.1% | 8 |
| Mar 2026 | Black+Decker | 6.6K | 2.5% | 9 |
| Mar 2026 | HiKOKI | 3.6K | 1.4% | 10 |
| Mar 2026 | Metabo | 3.6K | 1.4% | 11 |
| Mar 2026 | Bosch | 1.6K | 0.61% | 12 |
| Apr 2026 | Ryobi | 110K | 39.4% | 1 |
| Apr 2026 | DeWalt | 49.5K | 17.7% | 2 |
| Apr 2026 | Makita | 33.1K | 11.8% | 3 |
| Apr 2026 | Milwaukee | 20K | 7.2% | 4 |
| Apr 2026 | Einhell | 14.8K | 5.3% | 5 |
| Apr 2026 | Festool | 14.8K | 5.3% | 6 |
| Apr 2026 | Erbauer | 12.1K | 4.3% | 7 |
| Apr 2026 | Mac Allister | 9.9K | 3.5% | 8 |
| Apr 2026 | Black+Decker | 8.1K | 2.9% | 9 |
| Apr 2026 | HiKOKI | 2.9K | 1% | 10 |
| Apr 2026 | Metabo | 2.9K | 1% | 11 |
| Apr 2026 | Bosch | 1.3K | 0.47% | 12 |
| May 2026 | Ryobi | 135K | 44.2% | 1 |
| May 2026 | DeWalt | 49.5K | 16.2% | 2 |
| May 2026 | Makita | 33.1K | 10.8% | 3 |
| May 2026 | Milwaukee | 20K | 6.5% | 4 |
| May 2026 | Einhell | 14.8K | 4.8% | 5 |
| May 2026 | Erbauer | 12.1K | 4% | 6 |
| May 2026 | Festool | 12.1K | 4% | 7 |
| May 2026 | Mac Allister | 12.1K | 4% | 8 |
| May 2026 | Black+Decker | 9.9K | 3.2% | 9 |
| May 2026 | HiKOKI | 2.9K | 0.95% | 10 |
| May 2026 | Metabo | 2.9K | 0.95% | 11 |
| May 2026 | Bosch | 1.3K | 0.43% | 12 |
| Jun 2026 | Ryobi | 90.5K | 34.5% | 1 |
| Jun 2026 | DeWalt | 49.5K | 18.9% | 2 |
| Jun 2026 | Makita | 33.1K | 12.6% | 3 |
| Jun 2026 | Festool | 22.2K | 8.5% | 4 |
| Jun 2026 | Milwaukee | 16.4K | 6.3% | 5 |
| Jun 2026 | Black+Decker | 12.1K | 4.6% | 6 |
| Jun 2026 | Einhell | 12.1K | 4.6% | 7 |
| Jun 2026 | Erbauer | 9.9K | 3.8% | 8 |
| Jun 2026 | Mac Allister | 9.9K | 3.8% | 9 |
| Jun 2026 | Metabo | 2.9K | 1.1% | 10 |
| Jun 2026 | HiKOKI | 2.4K | 0.92% | 11 |
| Jun 2026 | Bosch | 1K | 0.38% | 12 |
| Jul 2026 | Ryobi | 90.5K | 30.8% | 1 |
| Jul 2026 | Mac Allister | 74K | 25.2% | 2 |
| Jul 2026 | DeWalt | 40.5K | 13.8% | 3 |
| Jul 2026 | Makita | 27.1K | 9.2% | 4 |
| Jul 2026 | Milwaukee | 16.4K | 5.6% | 5 |
| Jul 2026 | Black+Decker | 9.9K | 3.4% | 6 |
| Jul 2026 | Einhell | 9.9K | 3.4% | 7 |
| Jul 2026 | Erbauer | 9.9K | 3.4% | 8 |
| Jul 2026 | Festool | 9.9K | 3.4% | 9 |
| Jul 2026 | HiKOKI | 2.4K | 0.82% | 10 |
| Jul 2026 | Metabo | 2.4K | 0.82% | 11 |
| Jul 2026 | Bosch | 1K | 0.34% | 12 |
| Aug 2026 | Ryobi | 90.5K | 34.9% | 1 |
| Aug 2026 | DeWalt | 49.5K | 19.1% | 2 |
| Aug 2026 | Makita | 33.1K | 12.8% | 3 |
| Aug 2026 | Milwaukee | 29K | 11.2% | 4 |
| Aug 2026 | Erbauer | 12.1K | 4.7% | 5 |
| Aug 2026 | Festool | 12.1K | 4.7% | 6 |
| Aug 2026 | Einhell | 9.9K | 3.8% | 7 |
| Aug 2026 | Mac Allister | 9.9K | 3.8% | 8 |
| Aug 2026 | Black+Decker | 6.6K | 2.5% | 9 |
| Aug 2026 | HiKOKI | 2.9K | 1.1% | 10 |
| Aug 2026 | Metabo | 2.9K | 1.1% | 11 |
| Aug 2026 | Bosch | 1K | 0.39% | 12 |
| Sep 2026 | Ryobi | 110K | 37.6% | 1 |
| Sep 2026 | DeWalt | 49.5K | 16.9% | 2 |
| Sep 2026 | Makita | 40.5K | 13.8% | 3 |
| Sep 2026 | Milwaukee | 29.5K | 10.1% | 4 |
| Sep 2026 | Mac Allister | 14.8K | 5.1% | 5 |
| Sep 2026 | Erbauer | 12.1K | 4.1% | 6 |
| Sep 2026 | Festool | 12.1K | 4.1% | 7 |
| Sep 2026 | Einhell | 9.9K | 3.4% | 8 |
| Sep 2026 | Black+Decker | 6.6K | 2.3% | 9 |
| Sep 2026 | HiKOKI | 3.6K | 1.2% | 10 |
| Sep 2026 | Metabo | 2.9K | 0.99% | 11 |
| Sep 2026 | Bosch | 1.3K | 0.44% | 12 |

## What is being compared

- **Black+Decker**: Measured on the search term “black and decker”.
- **Bosch**: Measured on the search term “bosch power tools”.
- **DeWalt**: Measured on the search term “dewalt”.
- **Einhell**: Measured on the search term “einhell”.
- **Erbauer**: Measured on the search term “erbauer”.
- **Festool**: Measured on the search term “festool”.
- **HiKOKI**: Measured on the search term “hikoki”.
- **Mac Allister**: Measured on the search term “mac allister”.
- **Makita**: Measured on the search term “makita”.
- **Metabo**: Measured on the search term “metabo”.
- **Milwaukee**: Measured on the search terms “milwaukee power tools” and “milwaukee tools”, summed into one figure.
- **Ryobi**: Measured on the search term “ryobi”.

- [Black+Decker](/demand/uk/brands/black-and-decker)
- [Bosch](/demand/uk/brands/bosch)
- [DeWalt](/demand/uk/brands/dewalt)
- [Einhell](/demand/uk/brands/einhell)
- [Erbauer](/demand/uk/brands/erbauer)
- [Festool](/demand/uk/brands/festool)
- [HiKOKI](/demand/uk/brands/hikoki)
- [Mac Allister](/demand/uk/brands/mac-allister)
- [Makita](/demand/uk/brands/makita)
- [Metabo](/demand/uk/brands/metabo)
- [Milwaukee](/demand/uk/brands/milwaukee)
- [Ryobi](/demand/uk/brands/ryobi)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among power tool brands in the United Kingdom?

In September 2026, Ryobi was the most searched among power tool brands in the United Kingdom, with an estimated 110K branded searches, 37.6% of all searches for the 12 we track.

## Cite this page

Brandwave. "Power tool brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-power-tool-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-power-tool-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.