---
title: "Plus size fashion retailers in the United Kingdom: Which are searched most?"
description: "Compare the shops people in the UK buy plus size clothing from. Share of Search among JD Williams, Yours Clothing, Simply Be, Evans, ASOS and New Look, the plus size fashion retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-plus-size-fashion-retailers"
publisher: "Brandwave"
---

# Plus size fashion retailers in the United Kingdom: Which are searched most?

Compare the shops people in the UK buy plus size clothing from. Share of Search among JD Williams, Yours Clothing, Simply Be, Evans, ASOS and New Look, the plus size fashion retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Plus size fashion retailers
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: JD Williams, 41.3%

## Which brand is most popular in search among plus size fashion retailers in the United Kingdom?

- In September 2026, JD Williams was the most searched among plus size fashion retailers in the United Kingdom, with an estimated 368K branded searches, 41.3% of all searches for the six we track.
- Yours Clothing is in 2nd place, 7.5 percentage points behind at 33.7%.
- Across the 12 months ending September 2026, Yours Clothing’s share of searches among plus size fashion retailers in the United Kingdom increased from 27.9% to 33.7%.
- Across the 12 months ending September 2026, Simply Be’s share of searches among plus size fashion retailers in the United Kingdom decreased from 27.9% to 22.5%.
- Across the 12 months ending September 2026, JD Williams’ share of searches among plus size fashion retailers in the United Kingdom peaked at 44.2% in December 2025 and was lowest at 39.2% in February 2026.
- Across the 12 months ending September 2026, Yours Clothing’s share of searches among plus size fashion retailers in the United Kingdom peaked at 33.7% in September 2026 and was lowest at 27.8% in May 2026.
- Across the 12 months ending September 2026, Simply Be’s share of searches among plus size fashion retailers in the United Kingdom peaked at 28% in January 2026 and was lowest at 22.4% in July 2026.
- Across the 12 months ending September 2026, Yours Clothing rose from 3rd to 2nd among plus size fashion retailers in the United Kingdom.
- Across the 12 months ending September 2026, Simply Be fell from 2nd to 3rd among plus size fashion retailers in the United Kingdom.
- Across the 12 months ending September 2026, JD Williams, Evans, ASOS and New Look held steady: their share of searches among plus size fashion retailers in the United Kingdom each moved less than 0.5 percentage points.

## Top plus size fashion retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Yours Clothing and ASOS appeared every time. Yours Clothing was recommended most often, coming first in four out of five answers. ASOS was second, and Simply Be was third. JD Williams, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Yours Clothing | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| ASOS | 2nd | 3 of 3 | 2 of 2 | 5 of 5 |
| Simply Be | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Evans | 4th | 2 of 3 | 2 of 2 | 4 of 5 |
| New Look | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| JD Williams | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about plus size fashion retailers

- Asked ChatGPT "Where are the best places to buy plus size clothes in the UK?": 1. Yours Clothing, 2. ASOS, 3. Simply Be, 4. New Look, 5. Evans
- Asked ChatGPT "Which UK shops have the best plus size dresses?": 1. Yours Clothing, 2. ASOS, 3. Simply Be, 4. Evans, 5. New Look
- Asked ChatGPT "Where can I find affordable plus size clothing online?": 1. Yours Clothing, 2. ASOS, 3. Simply Be, 4. New Look
- Searched Google, AI Overview "plus size clothing": 1. ASOS, 2. Yours Clothing, 3. Evans
- Searched Google, AI Overview "best plus size clothing uk": 1. Yours Clothing, 2. ASOS, 3. Evans

Not named in any answer: JD Williams.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [JD Williams vs Yours Clothing: compare search popularity](/demand/uk/compare/jd-williams-vs-yours-clothing): 41.3% against 33.7% Share of Search.
- [JD Williams vs Simply Be: compare search popularity](/demand/uk/compare/jd-williams-vs-simply-be): 41.3% against 22.5% Share of Search.
- [Yours Clothing vs Simply Be: compare search popularity](/demand/uk/compare/simply-be-vs-yours-clothing): 33.7% against 22.5% Share of Search.

## How did search popularity change for United Kingdom plus size fashion retailers in September 2026?

- Yours Clothing’s share of searches among plus size fashion retailers in the United Kingdom has gained ground for 3 months in a row, from 29.4% to 33.7% in September 2026.
- Estimated monthly branded searches for ASOS in the United Kingdom fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.
- Estimated monthly branded searches for Simply Be in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026.
- Estimated monthly branded searches for Evans in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
- Estimated monthly branded searches for JD Williams in the United Kingdom fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
- Estimated monthly branded searches for New Look in the United Kingdom fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | JD Williams | 41.3% | 368K | 0.0% | JD Williams |
| 2 | Yours Clothing | 33.7% | 301K | 0.0% | Yours Clothing |
| 3 | Simply Be | 22.5% | 201K | 0.0% | Simply Be |
| 4 | Evans | 1.7% | 14.8K | 0.0% | Evans |
| 5 | ASOS | 0.4% | 3.6K | -18.2% | ASOS |
| 6 | New Look | 0.4% | 3.6K | 0.0% | New Look |

ASOS and New Look sell other things too, so only their searches that name this product count here, like “asos curve”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | JD Williams | 450K | 41.7% | 1 |
| Oct 2025 | Simply Be | 301K | 27.9% | 2 |
| Oct 2025 | Yours Clothing | 301K | 27.9% | 3 |
| Oct 2025 | Evans | 18.1K | 1.7% | 4 |
| Oct 2025 | ASOS | 5.4K | 0.5% | 5 |
| Oct 2025 | New Look | 4.4K | 0.41% | 6 |
| Nov 2025 | JD Williams | 550K | 44.1% | 1 |
| Nov 2025 | Yours Clothing | 368K | 29.5% | 2 |
| Nov 2025 | Simply Be | 301K | 24.2% | 3 |
| Nov 2025 | Evans | 18.1K | 1.5% | 4 |
| Nov 2025 | ASOS | 4.4K | 0.35% | 5 |
| Nov 2025 | New Look | 4.4K | 0.35% | 6 |
| Dec 2025 | JD Williams | 450K | 44.2% | 1 |
| Dec 2025 | Yours Clothing | 301K | 29.6% | 2 |
| Dec 2025 | Simply Be | 246K | 24.2% | 3 |
| Dec 2025 | Evans | 12.1K | 1.2% | 4 |
| Dec 2025 | ASOS | 4.4K | 0.43% | 5 |
| Dec 2025 | New Look | 4.4K | 0.43% | 6 |
| Jan 2026 | JD Williams | 368K | 41.8% | 1 |
| Jan 2026 | Simply Be | 246K | 28% | 2 |
| Jan 2026 | Yours Clothing | 246K | 28% | 3 |
| Jan 2026 | Evans | 12.1K | 1.4% | 4 |
| Jan 2026 | ASOS | 4.4K | 0.5% | 5 |
| Jan 2026 | New Look | 3.6K | 0.41% | 6 |
| Feb 2026 | JD Williams | 301K | 39.2% | 1 |
| Feb 2026 | Yours Clothing | 246K | 32% | 2 |
| Feb 2026 | Simply Be | 201K | 26.2% | 3 |
| Feb 2026 | Evans | 12.1K | 1.6% | 4 |
| Feb 2026 | ASOS | 4.4K | 0.57% | 5 |
| Feb 2026 | New Look | 3.6K | 0.47% | 6 |
| Mar 2026 | JD Williams | 450K | 44% | 1 |
| Mar 2026 | Yours Clothing | 301K | 29.5% | 2 |
| Mar 2026 | Simply Be | 246K | 24.1% | 3 |
| Mar 2026 | Evans | 14.8K | 1.4% | 4 |
| Mar 2026 | ASOS | 5.4K | 0.53% | 5 |
| Mar 2026 | New Look | 4.4K | 0.43% | 6 |
| Apr 2026 | JD Williams | 450K | 43.9% | 1 |
| Apr 2026 | Yours Clothing | 301K | 29.4% | 2 |
| Apr 2026 | Simply Be | 246K | 24% | 3 |
| Apr 2026 | Evans | 18.1K | 1.8% | 4 |
| Apr 2026 | ASOS | 5.4K | 0.53% | 5 |
| Apr 2026 | New Look | 4.4K | 0.43% | 6 |
| May 2026 | JD Williams | 450K | 41.6% | 1 |
| May 2026 | Simply Be | 301K | 27.8% | 2 |
| May 2026 | Yours Clothing | 301K | 27.8% | 3 |
| May 2026 | Evans | 18.1K | 1.7% | 4 |
| May 2026 | ASOS | 5.4K | 0.5% | 5 |
| May 2026 | New Look | 5.4K | 0.5% | 6 |
| Jun 2026 | JD Williams | 450K | 43.9% | 1 |
| Jun 2026 | Yours Clothing | 301K | 29.4% | 2 |
| Jun 2026 | Simply Be | 246K | 24% | 3 |
| Jun 2026 | Evans | 18.1K | 1.8% | 4 |
| Jun 2026 | ASOS | 5.4K | 0.53% | 5 |
| Jun 2026 | New Look | 4.4K | 0.43% | 6 |
| Jul 2026 | JD Williams | 368K | 41% | 1 |
| Jul 2026 | Yours Clothing | 301K | 33.6% | 2 |
| Jul 2026 | Simply Be | 201K | 22.4% | 3 |
| Jul 2026 | Evans | 18.1K | 2% | 4 |
| Jul 2026 | ASOS | 4.4K | 0.49% | 5 |
| Jul 2026 | New Look | 4.4K | 0.49% | 6 |
| Aug 2026 | JD Williams | 368K | 41.2% | 1 |
| Aug 2026 | Yours Clothing | 301K | 33.7% | 2 |
| Aug 2026 | Simply Be | 201K | 22.5% | 3 |
| Aug 2026 | Evans | 14.8K | 1.7% | 4 |
| Aug 2026 | ASOS | 4.4K | 0.49% | 5 |
| Aug 2026 | New Look | 3.6K | 0.4% | 6 |
| Sep 2026 | JD Williams | 368K | 41.3% | 1 |
| Sep 2026 | Yours Clothing | 301K | 33.7% | 2 |
| Sep 2026 | Simply Be | 201K | 22.5% | 3 |
| Sep 2026 | Evans | 14.8K | 1.7% | 4 |
| Sep 2026 | ASOS | 3.6K | 0.4% | 5 |
| Sep 2026 | New Look | 3.6K | 0.4% | 6 |

## What is being compared

- **ASOS**: Measured on the search term “asos curve”.
- **Evans**: Measured on the search term “evans clothing”.
- **JD Williams**: Measured on the search term “jd williams”.
- **New Look**: Measured on the search term “new look curves”.
- **Simply Be**: Measured on the search term “simply be”.
- **Yours Clothing**: Measured on the search term “yours clothing”.

- [ASOS](/demand/uk/brands/asos)
- [Evans](/demand/uk/brands/evans-clothing)
- [JD Williams](/demand/uk/brands/jd-williams)
- [New Look](/demand/uk/brands/new-look)
- [Simply Be](/demand/uk/brands/simply-be)
- [Yours Clothing](/demand/uk/brands/yours-clothing)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among plus size fashion retailers in the United Kingdom?

In September 2026, JD Williams was the most searched among plus size fashion retailers in the United Kingdom, with an estimated 368K branded searches, 41.3% of all searches for the six we track.

## Cite this page

Brandwave. "Plus size fashion retailers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-plus-size-fashion-retailers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-plus-size-fashion-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.