---
title: "Plumbers merchants in the United Kingdom: Which are searched most?"
description: "Compare the merchants plumbers and heating engineers in the UK buy boilers, pipes and fittings from. Share of Search among City Plumbing, Plumb Center, Plumbase, PTS, PlumbNation, Plumbing Superstore, BSS, Screwfix and Toolstation, the plumbers merchants Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-plumbers-merchants"
publisher: "Brandwave"
---

# Plumbers merchants in the United Kingdom: Which are searched most?

Compare the merchants plumbers and heating engineers in the UK buy boilers, pipes and fittings from. Share of Search among City Plumbing, Plumb Center, Plumbase, PTS, PlumbNation, Plumbing Superstore, BSS, Screwfix and Toolstation, the plumbers merchants Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Plumbers merchants
- **Market**: United Kingdom
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: City Plumbing, 58.7%

## Which brand is most popular in search among plumbers merchants in the United Kingdom?

- In September 2026, City Plumbing was the most searched among plumbers merchant brands in the United Kingdom, with an estimated 110K branded searches, 58.7% of all searches for the nine we track.
- Plumb Center is in 2nd place, 37.1 percentage points behind at 21.6%.
- Across the 12 months ending September 2026, City Plumbing’s share of searches among plumbers merchants in the United Kingdom decreased from 67% to 58.7%.
- Across the 12 months ending September 2026, Plumb Center’s share of searches among plumbers merchants in the United Kingdom increased from 16.4% to 21.6%.
- Across the 12 months ending September 2026, Plumbase’s share of searches among plumbers merchants in the United Kingdom increased from 9% to 9.7%.
- Across the 12 months ending September 2026, PTS’s share of searches among plumbers merchants in the United Kingdom increased from 2.7% to 4.3%.
- Across the 12 months ending September 2026, PlumbNation’s share of searches among plumbers merchants in the United Kingdom increased from 1.8% to 2.3%.
- Across the 12 months ending September 2026, City Plumbing’s share of searches among plumbers merchants in the United Kingdom peaked at 71.7% in May 2026 and was lowest at 57.2% in August 2026.
- Across the 12 months ending September 2026, Plumb Center’s share of searches among plumbers merchants in the United Kingdom peaked at 21.6% in September 2026 and was lowest at 14% in February 2026.
- Across the 12 months ending September 2026, Plumbase’s share of searches among plumbers merchants in the United Kingdom peaked at 11.4% in August 2026 and was lowest at 7.8% in June 2026.
- Across the 12 months ending September 2026, PTS’s share of searches among plumbers merchants in the United Kingdom peaked at 5.1% in August 2026 and was lowest at 2.3% in May 2026.
- Across the 12 months ending September 2026, PlumbNation’s share of searches among plumbers merchants in the United Kingdom peaked at 2.3% in September 2026 and was lowest at 1.3% in May 2026.
- Across the 12 months ending September 2026, Plumbing Superstore, BSS, Screwfix and Toolstation held steady: their share of searches among plumbers merchants in the United Kingdom each moved less than 0.5 percentage points.

## Top plumbers merchants in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, City Plumbing and Plumb Center appeared every time. City Plumbing was recommended most often, coming first in three out of four answers. Plumb Center was second, and Toolstation was third. PTS, which ranked fourth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| City Plumbing | 1st | 3 of 3 | 1 of 1 | 4 of 4 |
| Plumb Center | 2nd | 3 of 3 | 1 of 1 | 4 of 4 |
| Toolstation | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Screwfix | 4th | 1 of 3 | 1 of 1 | 2 of 4 |
| Plumbase | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| PTS | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| PlumbNation | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Plumbing Superstore | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| BSS | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about plumbers merchants

- Asked ChatGPT "What's the best plumbers merchant in the UK for trade prices?": 1. City Plumbing, 2. Plumb Center, 3. Plumbase, 4. Toolstation
- Asked ChatGPT "Where can heating engineers in the UK buy boilers and parts quickly?": 1. Plumb Center, 2. City Plumbing
- Asked ChatGPT "Which UK plumbing suppliers deliver to site the next day?": 1. City Plumbing, 2. Plumb Center, 3. Toolstation, 4. Screwfix
- Searched Google, AI Overview "plumbing supplies": 1. City Plumbing, 2. Plumb Center, 3. Screwfix

Not named in any answer: PTS, PlumbNation, Plumbing Superstore and BSS.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026.

## Compare search popularity between leading brands

- [City Plumbing vs Plumb Center: compare search popularity](/demand/uk/compare/city-plumbing-vs-plumb-center): 58.7% against 21.6% Share of Search.
- [City Plumbing vs Plumbase: compare search popularity](/demand/uk/compare/city-plumbing-vs-plumbase): 58.7% against 9.7% Share of Search.
- [City Plumbing vs PTS: compare search popularity](/demand/uk/compare/city-plumbing-vs-pts-plumbing): 58.7% against 4.3% Share of Search.
- [City Plumbing vs PlumbNation: compare search popularity](/demand/uk/compare/city-plumbing-vs-plumbnation): 58.7% against 2.3% Share of Search.
- [Plumb Center vs Plumbase: compare search popularity](/demand/uk/compare/plumb-center-vs-plumbase): 21.6% against 9.7% Share of Search.
- [Plumb Center vs PTS: compare search popularity](/demand/uk/compare/plumb-center-vs-pts-plumbing): 21.6% against 4.3% Share of Search.
- [Plumb Center vs PlumbNation: compare search popularity](/demand/uk/compare/plumb-center-vs-plumbnation): 21.6% against 2.3% Share of Search.
- [Plumbase vs PTS: compare search popularity](/demand/uk/compare/plumbase-vs-pts-plumbing): 9.7% against 4.3% Share of Search.
- [Plumbase vs PlumbNation: compare search popularity](/demand/uk/compare/plumbase-vs-plumbnation): 9.7% against 2.3% Share of Search.
- [PTS vs PlumbNation: compare search popularity](/demand/uk/compare/plumbnation-vs-pts-plumbing): 4.3% against 2.3% Share of Search.

## How did search popularity change for United Kingdom plumbers merchants in September 2026?

- In September 2026, City Plumbing gained share of searches among plumbers merchants in the United Kingdom, from 57.2% to 58.7%.
- In September 2026, Plumb Center gained share of searches among plumbers merchants in the United Kingdom, from 20.9% to 21.6%.
- In September 2026, PlumbNation gained share of searches among plumbers merchants in the United Kingdom, from 1.8% to 2.3%.
- In September 2026, Plumbase lost share of searches among plumbers merchants in the United Kingdom, from 11.4% to 9.7%.
- In September 2026, PTS lost share of searches among plumbers merchants in the United Kingdom, from 5.1% to 4.3%.
- Plumbing Superstore’s share of searches among plumbers merchants in the United Kingdom has gained ground for 3 months in a row, from 1% to 1.5% in September 2026.
- Estimated monthly branded searches for Toolstation in the United Kingdom fell 34.4% over 12 measured months, from 320 to 210 in September 2026.
- Estimated monthly branded searches for Screwfix in the United Kingdom fell 31.6% over 12 measured months, from 1.9K to 1.3K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | City Plumbing | 58.7% | 110K | +21.5% | City Plumbing |
| 2 | Plumb Center | 21.6% | 40.5K | +22.4% | Wolseley |
| 3 | Plumbase | 9.7% | 18.1K | 0.0% | Plumbase |
| 4 | PTS | 4.3% | 8.1K | 0.0% | PTS Plumbing Trade Supplies |
| 5 | PlumbNation | 2.3% | 4.4K | +51.7% | PlumbNation |
| 6 | Plumbing Superstore | 1.5% | 2.9K | +20.8% | Plumbing Superstore |
| 7 | BSS | 1% | 1.9K | 0.0% | BSS Industrial |
| 8 | Screwfix | 0.69% | 1.3K | +30.0% | Screwfix |
| 9 | Toolstation | 0.11% | 210 | -19.2% | Toolstation |

Screwfix and Toolstation sell other things too, so only their searches that name this product count here, like “screwfix plumbing”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | City Plumbing | 165K | 67% | 1 |
| Oct 2025 | Plumb Center | 40.5K | 16.4% | 2 |
| Oct 2025 | Plumbase | 22.2K | 9% | 3 |
| Oct 2025 | PTS | 6.6K | 2.7% | 4 |
| Oct 2025 | PlumbNation | 4.4K | 1.8% | 5 |
| Oct 2025 | Plumbing Superstore | 2.9K | 1.2% | 6 |
| Oct 2025 | BSS | 2.4K | 0.97% | 7 |
| Oct 2025 | Screwfix | 1.9K | 0.77% | 8 |
| Oct 2025 | Toolstation | 320 | 0.13% | 9 |
| Nov 2025 | City Plumbing | 165K | 67% | 1 |
| Nov 2025 | Plumb Center | 40.5K | 16.4% | 2 |
| Nov 2025 | Plumbase | 22.2K | 9% | 3 |
| Nov 2025 | PTS | 6.6K | 2.7% | 4 |
| Nov 2025 | PlumbNation | 4.4K | 1.8% | 5 |
| Nov 2025 | Plumbing Superstore | 2.9K | 1.2% | 6 |
| Nov 2025 | BSS | 2.4K | 0.97% | 7 |
| Nov 2025 | Screwfix | 1.9K | 0.77% | 8 |
| Nov 2025 | Toolstation | 320 | 0.13% | 9 |
| Dec 2025 | City Plumbing | 135K | 67% | 1 |
| Dec 2025 | Plumb Center | 33.1K | 16.4% | 2 |
| Dec 2025 | Plumbase | 18.1K | 9% | 3 |
| Dec 2025 | PTS | 6.6K | 3.3% | 4 |
| Dec 2025 | PlumbNation | 2.9K | 1.4% | 5 |
| Dec 2025 | Plumbing Superstore | 2.4K | 1.2% | 6 |
| Dec 2025 | BSS | 1.6K | 0.79% | 7 |
| Dec 2025 | Screwfix | 1.6K | 0.79% | 8 |
| Dec 2025 | Toolstation | 260 | 0.13% | 9 |
| Jan 2026 | City Plumbing | 165K | 65.8% | 1 |
| Jan 2026 | Plumb Center | 40.5K | 16.2% | 2 |
| Jan 2026 | Plumbase | 27.1K | 10.8% | 3 |
| Jan 2026 | PTS | 6.6K | 2.6% | 4 |
| Jan 2026 | PlumbNation | 4.4K | 1.8% | 5 |
| Jan 2026 | Plumbing Superstore | 2.9K | 1.2% | 6 |
| Jan 2026 | BSS | 1.9K | 0.76% | 7 |
| Jan 2026 | Screwfix | 1.9K | 0.76% | 8 |
| Jan 2026 | Toolstation | 320 | 0.13% | 9 |
| Feb 2026 | City Plumbing | 165K | 69.6% | 1 |
| Feb 2026 | Plumb Center | 33.1K | 14% | 2 |
| Feb 2026 | Plumbase | 22.2K | 9.4% | 3 |
| Feb 2026 | PTS | 6.6K | 2.8% | 4 |
| Feb 2026 | PlumbNation | 3.6K | 1.5% | 5 |
| Feb 2026 | Plumbing Superstore | 2.9K | 1.2% | 6 |
| Feb 2026 | BSS | 1.9K | 0.8% | 7 |
| Feb 2026 | Screwfix | 1.6K | 0.67% | 8 |
| Feb 2026 | Toolstation | 260 | 0.11% | 9 |
| Mar 2026 | City Plumbing | 165K | 67.2% | 1 |
| Mar 2026 | Plumb Center | 40.5K | 16.5% | 2 |
| Mar 2026 | Plumbase | 22.2K | 9% | 3 |
| Mar 2026 | PTS | 6.6K | 2.7% | 4 |
| Mar 2026 | PlumbNation | 4.4K | 1.8% | 5 |
| Mar 2026 | Plumbing Superstore | 2.9K | 1.2% | 6 |
| Mar 2026 | BSS | 1.9K | 0.77% | 7 |
| Mar 2026 | Screwfix | 1.6K | 0.65% | 8 |
| Mar 2026 | Toolstation | 260 | 0.11% | 9 |
| Apr 2026 | City Plumbing | 165K | 71.1% | 1 |
| Apr 2026 | Plumb Center | 33.1K | 14.3% | 2 |
| Apr 2026 | Plumbase | 18.1K | 7.8% | 3 |
| Apr 2026 | PTS | 6.6K | 2.8% | 4 |
| Apr 2026 | PlumbNation | 3.6K | 1.6% | 5 |
| Apr 2026 | Plumbing Superstore | 2.4K | 1% | 6 |
| Apr 2026 | BSS | 1.6K | 0.69% | 7 |
| Apr 2026 | Screwfix | 1.3K | 0.56% | 8 |
| Apr 2026 | Toolstation | 210 | 0.09% | 9 |
| May 2026 | City Plumbing | 165K | 71.7% | 1 |
| May 2026 | Plumb Center | 33.1K | 14.4% | 2 |
| May 2026 | Plumbase | 18.1K | 7.9% | 3 |
| May 2026 | PTS | 5.4K | 2.3% | 4 |
| May 2026 | PlumbNation | 2.9K | 1.3% | 5 |
| May 2026 | Plumbing Superstore | 2.4K | 1% | 6 |
| May 2026 | BSS | 1.6K | 0.7% | 7 |
| May 2026 | Screwfix | 1.3K | 0.57% | 8 |
| May 2026 | Toolstation | 260 | 0.11% | 9 |
| Jun 2026 | City Plumbing | 165K | 71.1% | 1 |
| Jun 2026 | Plumb Center | 33.1K | 14.3% | 2 |
| Jun 2026 | Plumbase | 18.1K | 7.8% | 3 |
| Jun 2026 | PTS | 6.6K | 2.8% | 4 |
| Jun 2026 | PlumbNation | 3.6K | 1.6% | 5 |
| Jun 2026 | Plumbing Superstore | 2.4K | 1% | 6 |
| Jun 2026 | BSS | 1.6K | 0.69% | 7 |
| Jun 2026 | Screwfix | 1.3K | 0.56% | 8 |
| Jun 2026 | Toolstation | 260 | 0.11% | 9 |
| Jul 2026 | City Plumbing | 135K | 67.1% | 1 |
| Jul 2026 | Plumb Center | 33.1K | 16.5% | 2 |
| Jul 2026 | Plumbase | 18.1K | 9% | 3 |
| Jul 2026 | PTS | 6.6K | 3.3% | 4 |
| Jul 2026 | PlumbNation | 2.9K | 1.4% | 5 |
| Jul 2026 | Plumbing Superstore | 2.4K | 1.2% | 6 |
| Jul 2026 | BSS | 1.9K | 0.94% | 7 |
| Jul 2026 | Screwfix | 1K | 0.5% | 8 |
| Jul 2026 | Toolstation | 210 | 0.1% | 9 |
| Aug 2026 | City Plumbing | 90.5K | 57.2% | 1 |
| Aug 2026 | Plumb Center | 33.1K | 20.9% | 2 |
| Aug 2026 | Plumbase | 18.1K | 11.4% | 3 |
| Aug 2026 | PTS | 8.1K | 5.1% | 4 |
| Aug 2026 | PlumbNation | 2.9K | 1.8% | 5 |
| Aug 2026 | Plumbing Superstore | 2.4K | 1.5% | 6 |
| Aug 2026 | BSS | 1.9K | 1.2% | 7 |
| Aug 2026 | Screwfix | 1K | 0.63% | 8 |
| Aug 2026 | Toolstation | 260 | 0.16% | 9 |
| Sep 2026 | City Plumbing | 110K | 58.7% | 1 |
| Sep 2026 | Plumb Center | 40.5K | 21.6% | 2 |
| Sep 2026 | Plumbase | 18.1K | 9.7% | 3 |
| Sep 2026 | PTS | 8.1K | 4.3% | 4 |
| Sep 2026 | PlumbNation | 4.4K | 2.3% | 5 |
| Sep 2026 | Plumbing Superstore | 2.9K | 1.5% | 6 |
| Sep 2026 | BSS | 1.9K | 1% | 7 |
| Sep 2026 | Screwfix | 1.3K | 0.69% | 8 |
| Sep 2026 | Toolstation | 210 | 0.11% | 9 |

## What is being compared

- **BSS**: Measured on the search term “bss industrial”.
- **City Plumbing**: Measured on the search term “city plumbing”.
- **Plumb Center**: Measured on the search term “plumb center”.
- **Plumbase**: Measured on the search term “plumbase”.
- **Plumbing Superstore**: Measured on the search term “plumbing superstore”.
- **PlumbNation**: Measured on the search term “plumbnation”.
- **PTS**: Measured on the search term “pts plumbing”.
- **Screwfix**: Measured on the search term “screwfix plumbing”.
- **Toolstation**: Measured on the search term “toolstation plumbing”.

- [BSS](/demand/uk/brands/bss-industrial)
- [City Plumbing](/demand/uk/brands/city-plumbing)
- [Plumb Center](/demand/uk/brands/plumb-center)
- [Plumbase](/demand/uk/brands/plumbase)
- [Plumbing Superstore](/demand/uk/brands/plumbing-superstore)
- [PlumbNation](/demand/uk/brands/plumbnation)
- [PTS](/demand/uk/brands/pts-plumbing)
- [Screwfix](/demand/uk/brands/screwfix)
- [Toolstation](/demand/uk/brands/toolstation)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among plumbers merchants in the United Kingdom?

In September 2026, City Plumbing was the most searched among plumbers merchant brands in the United Kingdom, with an estimated 110K branded searches, 58.7% of all searches for the nine we track.

## Cite this page

Brandwave. "Plumbers merchants in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-plumbers-merchants

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-plumbers-merchants. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
