---
title: "Plant milk brands in the United Kingdom: Which are searched most?"
description: "Compare the oat, soya and almond milk brands people in the UK buy. Share of Search among Oatly, Alpro, MOMA, Minor Figures, Rude Health and Califia Farms, the plant milk brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-plant-milk-brands"
publisher: "Brandwave"
---

# Plant milk brands in the United Kingdom: Which are searched most?

Compare the oat, soya and almond milk brands people in the UK buy. Share of Search among Oatly, Alpro, MOMA, Minor Figures, Rude Health and Califia Farms, the plant milk brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Plant milk brands
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Oatly, 31.3%

## Which brand is most popular in search among plant milk brands in the United Kingdom?

- In September 2026, Oatly was the most searched among plant milk brands in the United Kingdom, with an estimated 6.6K branded searches, 31.3% of all searches for the six we track.
- Alpro is in 2nd place, 5.7 percentage points behind at 25.6%.
- Across the 12 months ending September 2026, MOMA’s share of searches among plant milk brands in the United Kingdom increased from 14% to 17%.
- Across the 12 months ending September 2026, Rude Health’s share of searches among plant milk brands in the United Kingdom decreased from 11.2% to 9%.
- Across the 12 months ending September 2026, Oatly’s share of searches among plant milk brands in the United Kingdom peaked at 48.8% in February 2026 and was lowest at 30% in January 2026.
- Across the 12 months ending September 2026, Alpro’s share of searches among plant milk brands in the United Kingdom peaked at 30% in January 2026 and was lowest at 21.8% in February 2026.
- Across the 12 months ending September 2026, MOMA’s share of searches among plant milk brands in the United Kingdom peaked at 17.6% in August 2026 and was lowest at 9.6% in February 2026.
- Across the 12 months ending September 2026, Minor Figures’ share of searches among plant milk brands in the United Kingdom peaked at 14% in October 2025 and was lowest at 9.6% in February 2026.
- Across the 12 months ending September 2026, Rude Health’s share of searches among plant milk brands in the United Kingdom peaked at 13.1% in December 2025 and was lowest at 7.9% in February 2026.
- Across the 12 months ending September 2026, Califia Farms’ share of searches among plant milk brands in the United Kingdom peaked at 3.9% in November 2025 and was lowest at 2.4% in February 2026.
- Across the 12 months ending September 2026, MOMA rose from 4th to 3rd among plant milk brands in the United Kingdom.
- Across the 12 months ending September 2026, Minor Figures fell from 3rd to 4th among plant milk brands in the United Kingdom.
- Across the 12 months ending September 2026, Oatly, Alpro and Califia Farms held steady: their share of searches among plant milk brands in the United Kingdom each moved less than 0.5 percentage points.

## Top plant milk brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Oatly appeared every time. Oatly was recommended most often, coming first in two out of five answers. Califia Farms was second, and Alpro was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Oatly | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Califia Farms | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| Alpro | 3rd | 2 of 3 | 1 of 2 | 3 of 5 |
| Minor Figures | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| MOMA | 5th | 2 of 3 | 1 of 2 | 3 of 5 |
| Rude Health | 6th | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about plant milk brands

- Asked ChatGPT "What's the best oat milk in the UK?": 1. Califia Farms, 2. Oatly, 3. MOMA
- Asked ChatGPT "Which plant milk brand is best for coffee?": 1. Califia Farms, 2. Oatly, 3. Minor Figures, 4. Alpro
- Asked ChatGPT "What are the best dairy free milk brands in the UK?": 1. Califia Farms, 2. Oatly, 3. Alpro, 4. MOMA, 5. Rude Health
- Searched Google, AI Overview "oat milk": 1. Oatly, 2. Alpro, 3. Minor Figures
- Searched Google, AI Overview "best oat milk": 1. Oatly, 2. Minor Figures, 3. MOMA

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Oatly vs Alpro: compare search popularity](/demand/uk/compare/alpro-vs-oatly): 31.3% against 25.6% Share of Search.
- [Oatly vs MOMA: compare search popularity](/demand/uk/compare/moma-vs-oatly): 31.3% against 17% Share of Search.
- [Oatly vs Minor Figures: compare search popularity](/demand/uk/compare/minor-figures-vs-oatly): 31.3% against 13.7% Share of Search.
- [Oatly vs Rude Health: compare search popularity](/demand/uk/compare/oatly-vs-rude-health): 31.3% against 9% Share of Search.
- [Alpro vs MOMA: compare search popularity](/demand/uk/compare/alpro-vs-moma): 25.6% against 17% Share of Search.
- [Alpro vs Minor Figures: compare search popularity](/demand/uk/compare/alpro-vs-minor-figures): 25.6% against 13.7% Share of Search.
- [Alpro vs Rude Health: compare search popularity](/demand/uk/compare/alpro-vs-rude-health): 25.6% against 9% Share of Search.
- [MOMA vs Minor Figures: compare search popularity](/demand/uk/compare/minor-figures-vs-moma): 17% against 13.7% Share of Search.
- [MOMA vs Rude Health: compare search popularity](/demand/uk/compare/moma-vs-rude-health): 17% against 9% Share of Search.
- [Minor Figures vs Rude Health: compare search popularity](/demand/uk/compare/minor-figures-vs-rude-health): 13.7% against 9% Share of Search.

## How did search popularity change for United Kingdom plant milk brands in September 2026?

- In September 2026, Minor Figures gained share of searches among plant milk brands in the United Kingdom, from 11.7% to 13.7%.
- In September 2026, Califia Farms gained share of searches among plant milk brands in the United Kingdom, from 2.9% to 3.4%.
- In September 2026, Oatly lost share of searches among plant milk brands in the United Kingdom, from 32.2% to 31.3%.
- In September 2026, Alpro lost share of searches among plant milk brands in the United Kingdom, from 26.4% to 25.6%.
- In September 2026, MOMA lost share of searches among plant milk brands in the United Kingdom, from 17.6% to 17%.
- Estimated monthly branded searches for Rude Health in the United Kingdom fell 34.5% over 12 measured months, from 2.9K to 1.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Oatly | 31.3% | 6.6K | 0.0% | Oatly |
| 2 | Alpro | 25.6% | 5.4K | 0.0% | Alpro |
| 3 | MOMA | 17% | 3.6K | 0.0% | MOMA |
| 4 | Minor Figures | 13.7% | 2.9K | +20.8% | Minor Figures |
| 5 | Rude Health | 9% | 1.9K | 0.0% | Rude Health |
| 6 | Califia Farms | 3.4% | 720 | +22.0% | Califia Farms |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Oatly | 8.1K | 31.4% | 1 |
| Oct 2025 | Alpro | 6.6K | 25.6% | 2 |
| Oct 2025 | Minor Figures | 3.6K | 14% | 3 |
| Oct 2025 | MOMA | 3.6K | 14% | 4 |
| Oct 2025 | Rude Health | 2.9K | 11.2% | 5 |
| Oct 2025 | Califia Farms | 1K | 3.9% | 6 |
| Nov 2025 | Oatly | 8.1K | 35.9% | 1 |
| Nov 2025 | Alpro | 5.4K | 23.9% | 2 |
| Nov 2025 | Minor Figures | 2.9K | 12.8% | 3 |
| Nov 2025 | MOMA | 2.9K | 12.8% | 4 |
| Nov 2025 | Rude Health | 2.4K | 10.6% | 5 |
| Nov 2025 | Califia Farms | 880 | 3.9% | 6 |
| Dec 2025 | Oatly | 6.6K | 36.1% | 1 |
| Dec 2025 | Alpro | 4.4K | 24.1% | 2 |
| Dec 2025 | MOMA | 2.4K | 13.1% | 3 |
| Dec 2025 | Rude Health | 2.4K | 13.1% | 4 |
| Dec 2025 | Minor Figures | 1.9K | 10.4% | 5 |
| Dec 2025 | Califia Farms | 590 | 3.2% | 6 |
| Jan 2026 | Alpro | 8.1K | 30% | 1 |
| Jan 2026 | Oatly | 8.1K | 30% | 2 |
| Jan 2026 | Minor Figures | 3.6K | 13.3% | 3 |
| Jan 2026 | MOMA | 3.6K | 13.3% | 4 |
| Jan 2026 | Rude Health | 2.9K | 10.7% | 5 |
| Jan 2026 | Califia Farms | 720 | 2.7% | 6 |
| Feb 2026 | Oatly | 14.8K | 48.8% | 1 |
| Feb 2026 | Alpro | 6.6K | 21.8% | 2 |
| Feb 2026 | Minor Figures | 2.9K | 9.6% | 3 |
| Feb 2026 | MOMA | 2.9K | 9.6% | 4 |
| Feb 2026 | Rude Health | 2.4K | 7.9% | 5 |
| Feb 2026 | Califia Farms | 720 | 2.4% | 6 |
| Mar 2026 | Oatly | 12.1K | 41.8% | 1 |
| Mar 2026 | Alpro | 6.6K | 22.8% | 2 |
| Mar 2026 | MOMA | 3.6K | 12.4% | 3 |
| Mar 2026 | Minor Figures | 2.9K | 10% | 4 |
| Mar 2026 | Rude Health | 2.9K | 10% | 5 |
| Mar 2026 | Califia Farms | 880 | 3% | 6 |
| Apr 2026 | Oatly | 8.1K | 33.5% | 1 |
| Apr 2026 | Alpro | 6.6K | 27.3% | 2 |
| Apr 2026 | MOMA | 3.6K | 14.9% | 3 |
| Apr 2026 | Minor Figures | 2.9K | 12% | 4 |
| Apr 2026 | Rude Health | 2.4K | 9.9% | 5 |
| Apr 2026 | Califia Farms | 590 | 2.4% | 6 |
| May 2026 | Oatly | 8.1K | 35.2% | 1 |
| May 2026 | Alpro | 5.4K | 23.5% | 2 |
| May 2026 | MOMA | 3.6K | 15.7% | 3 |
| May 2026 | Minor Figures | 2.9K | 12.6% | 4 |
| May 2026 | Rude Health | 2.4K | 10.4% | 5 |
| May 2026 | Califia Farms | 590 | 2.6% | 6 |
| Jun 2026 | Oatly | 8.1K | 36.8% | 1 |
| Jun 2026 | Alpro | 5.4K | 24.6% | 2 |
| Jun 2026 | MOMA | 3.6K | 16.4% | 3 |
| Jun 2026 | Minor Figures | 2.4K | 10.9% | 4 |
| Jun 2026 | Rude Health | 1.9K | 8.6% | 5 |
| Jun 2026 | Califia Farms | 590 | 2.7% | 6 |
| Jul 2026 | Oatly | 6.6K | 32.7% | 1 |
| Jul 2026 | Alpro | 5.4K | 26.8% | 2 |
| Jul 2026 | MOMA | 2.9K | 14.4% | 3 |
| Jul 2026 | Minor Figures | 2.4K | 11.9% | 4 |
| Jul 2026 | Rude Health | 2.4K | 11.9% | 5 |
| Jul 2026 | Califia Farms | 480 | 2.4% | 6 |
| Aug 2026 | Oatly | 6.6K | 32.2% | 1 |
| Aug 2026 | Alpro | 5.4K | 26.4% | 2 |
| Aug 2026 | MOMA | 3.6K | 17.6% | 3 |
| Aug 2026 | Minor Figures | 2.4K | 11.7% | 4 |
| Aug 2026 | Rude Health | 1.9K | 9.3% | 5 |
| Aug 2026 | Califia Farms | 590 | 2.9% | 6 |
| Sep 2026 | Oatly | 6.6K | 31.3% | 1 |
| Sep 2026 | Alpro | 5.4K | 25.6% | 2 |
| Sep 2026 | MOMA | 3.6K | 17% | 3 |
| Sep 2026 | Minor Figures | 2.9K | 13.7% | 4 |
| Sep 2026 | Rude Health | 1.9K | 9% | 5 |
| Sep 2026 | Califia Farms | 720 | 3.4% | 6 |

## What is being compared

- **Alpro**: Measured on the search term “alpro”.
- **Califia Farms**: Measured on the search term “califia farms”.
- **Minor Figures**: Measured on the search term “minor figures”.
- **MOMA**: Measured on the search term “moma oat milk”.
- **Oatly**: Measured on the search term “oatly”.
- **Rude Health**: Measured on the search term “rude health”.

- [Alpro](/demand/uk/brands/alpro)
- [Califia Farms](/demand/uk/brands/califia-farms)
- [Minor Figures](/demand/uk/brands/minor-figures)
- [MOMA](/demand/uk/brands/moma)
- [Oatly](/demand/uk/brands/oatly)
- [Rude Health](/demand/uk/brands/rude-health)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among plant milk brands in the United Kingdom?

In September 2026, Oatly was the most searched among plant milk brands in the United Kingdom, with an estimated 6.6K branded searches, 31.3% of all searches for the six we track.

## Cite this page

Brandwave. "Plant milk brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-plant-milk-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-plant-milk-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.