--- title: "Pizza chains in the United Kingdom: Which are searched most?" description: "Compare the pizza chains people in the UK order from and eat at. Share of Search among Domino's, PizzaExpress, Pizza Hut, Papa Johns, Franco Manca, Pizza Pilgrims and Rudy's Pizza Napoletana, the pizza chains Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-pizza-chains" publisher: "Brandwave" --- # Pizza chains in the United Kingdom: Which are searched most? Compare the pizza chains people in the UK order from and eat at. Share of Search among Domino's, PizzaExpress, Pizza Hut, Papa Johns, Franco Manca, Pizza Pilgrims and Rudy's Pizza Napoletana, the pizza chains Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pizza chains - **Market**: United Kingdom - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Domino's, 36.6% ## Which brand is most popular in search among pizza chains in the United Kingdom? - In September 2026, Domino's was the most searched among pizza chains in the United Kingdom, with an estimated 1M branded searches, 36.6% of all searches for the seven we track. - PizzaExpress is in 2nd place, 6.5 percentage points behind at 30.1%. - Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in the United Kingdom increased from 32.2% to 36.6%. - Across the 12 months ending September 2026, PizzaExpress’ share of searches among pizza chains in the United Kingdom increased from 17.8% to 30.1%. - Across the 12 months ending September 2026, Pizza Hut’s share of searches among pizza chains in the United Kingdom decreased from 32.2% to 16.5%. - Across the 12 months ending September 2026, Papa Johns’ share of searches among pizza chains in the United Kingdom increased from 9.7% to 11%. - Across the 12 months ending September 2026, Franco Manca’s share of searches among pizza chains in the United Kingdom decreased from 3.6% to 2.2%. - Across the 12 months ending September 2026, Pizza Pilgrims’ share of searches among pizza chains in the United Kingdom decreased from 2.9% to 1.8%. - Across the 12 months ending September 2026, Domino's’ share of searches among pizza chains in the United Kingdom peaked at 41.2% in December 2025 and was lowest at 32.2% in October 2025. - Across the 12 months ending September 2026, PizzaExpress’ share of searches among pizza chains in the United Kingdom peaked at 33.1% in August 2026 and was lowest at 17.8% in October 2025. - Across the 12 months ending September 2026, Pizza Hut’s share of searches among pizza chains in the United Kingdom peaked at 32.2% in October 2025 and was lowest at 16.3% in June 2026. - Across the 12 months ending September 2026, Papa Johns’ share of searches among pizza chains in the United Kingdom peaked at 11% in September 2026 and was lowest at 8.1% in November 2025. - Across the 12 months ending September 2026, Franco Manca’s share of searches among pizza chains in the United Kingdom peaked at 6% in January 2026 and was lowest at 2% in August 2026. - Across the 12 months ending September 2026, Pizza Pilgrims’ share of searches among pizza chains in the United Kingdom peaked at 3.5% in May 2026 and was lowest at 1.8% in July 2026. - Across the 12 months ending September 2026, PizzaExpress rose from 3rd to 2nd among pizza chains in the United Kingdom. - Across the 12 months ending September 2026, Pizza Hut fell from 2nd to 3rd among pizza chains in the United Kingdom. - Across the 12 months ending September 2026, Rudy's Pizza Napoletana held steady: its share of searches among pizza chains in the United Kingdom moved less than 0.5 percentage points. ## Top pizza chains in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Domino's was mentioned most often, in three of the four answers. Domino's was recommended most often, coming first in one out of three answers that gave a list. Franco Manca was second, and PizzaExpress was third. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Domino's | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Franco Manca | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | PizzaExpress | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Rudy's Pizza Napoletana | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Papa Johns | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Pizza Pilgrims | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Pizza Hut | 7th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about pizza chains - Asked ChatGPT "Which pizza chain has the best pizza in the UK?": 1. Rudy's Pizza Napoletana, 2. Pizza Pilgrims, 3. Franco Manca, 4. PizzaExpress, 5. Domino's - Asked ChatGPT "What are the best pizza chains in the UK?": 1. PizzaExpress, 2. Franco Manca, 3. Domino's, 4. Pizza Hut, 5. Papa Johns, 6. Pizza Pilgrims, 7. Rudy's Pizza Napoletana - Asked ChatGPT "Which pizza chain in the UK is best for delivery?": 1. Domino's, 2. Papa Johns, 3. Pizza Hut - Searched Google, AI Overview "pizza restaurants": named none of the brands we track Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026. ## Compare search popularity between leading brands - [Domino's vs PizzaExpress: compare search popularity](/demand/uk/compare/dominos-vs-pizza-express): 36.6% against 30.1% Share of Search. - [Domino's vs Pizza Hut: compare search popularity](/demand/uk/compare/dominos-vs-pizza-hut): 36.6% against 16.5% Share of Search. - [Domino's vs Papa Johns: compare search popularity](/demand/uk/compare/dominos-vs-papa-johns): 36.6% against 11% Share of Search. - [Domino's vs Franco Manca: compare search popularity](/demand/uk/compare/dominos-vs-franco-manca): 36.6% against 2.2% Share of Search. - [PizzaExpress vs Pizza Hut: compare search popularity](/demand/uk/compare/pizza-express-vs-pizza-hut): 30.1% against 16.5% Share of Search. - [PizzaExpress vs Papa Johns: compare search popularity](/demand/uk/compare/papa-johns-vs-pizza-express): 30.1% against 11% Share of Search. - [PizzaExpress vs Franco Manca: compare search popularity](/demand/uk/compare/franco-manca-vs-pizza-express): 30.1% against 2.2% Share of Search. - [Pizza Hut vs Papa Johns: compare search popularity](/demand/uk/compare/papa-johns-vs-pizza-hut): 16.5% against 11% Share of Search. - [Pizza Hut vs Franco Manca: compare search popularity](/demand/uk/compare/franco-manca-vs-pizza-hut): 16.5% against 2.2% Share of Search. - [Papa Johns vs Franco Manca: compare search popularity](/demand/uk/compare/franco-manca-vs-papa-johns): 11% against 2.2% Share of Search. ## How did search popularity change for United Kingdom pizza chains in September 2026? - In September 2026, Domino's gained share of searches among pizza chains in the United Kingdom, from 33.1% to 36.6%. - In September 2026, Papa Johns gained share of searches among pizza chains in the United Kingdom, from 10% to 11%. - In September 2026, PizzaExpress lost share of searches among pizza chains in the United Kingdom, from 33.1% to 30.1%. - In September 2026, Pizza Hut lost share of searches among pizza chains in the United Kingdom, from 18.2% to 16.5%. - Estimated monthly branded searches for Franco Manca in the United Kingdom fell 55.2% over 12 measured months, from 135K to 60.5K in September 2026. - Estimated monthly branded searches for Pizza Pilgrims in the United Kingdom fell 55% over 12 measured months, from 110K to 49.5K in September 2026. - Estimated monthly branded searches for Rudy's Pizza Napoletana in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Domino's | 36.6% | 1M | 0.0% | Domino's | | 2 | PizzaExpress | 30.1% | 823K | -17.7% | PizzaExpress | | 3 | Pizza Hut | 16.5% | 450K | -18.2% | Pizza Hut | | 4 | Papa Johns | 11% | 301K | 0.0% | Papa Johns | | 5 | Franco Manca | 2.2% | 60.5K | 0.0% | Franco Manca | | 6 | Pizza Pilgrims | 1.8% | 49.5K | -18.2% | Pizza Pilgrims | | 7 | Rudy's Pizza Napoletana | 1.8% | 49.5K | 0.0% | Rudy's Pizza Napoletana | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Domino's | 1.2M | 32.2% | 1 | | Oct 2025 | Pizza Hut | 1.2M | 32.2% | 2 | | Oct 2025 | PizzaExpress | 673K | 17.8% | 3 | | Oct 2025 | Papa Johns | 368K | 9.7% | 4 | | Oct 2025 | Franco Manca | 135K | 3.6% | 5 | | Oct 2025 | Pizza Pilgrims | 110K | 2.9% | 6 | | Oct 2025 | Rudy's Pizza Napoletana | 60.5K | 1.6% | 7 | | Nov 2025 | Domino's | 1.5M | 40.2% | 1 | | Nov 2025 | Pizza Hut | 823K | 22.1% | 2 | | Nov 2025 | PizzaExpress | 823K | 22.1% | 3 | | Nov 2025 | Papa Johns | 301K | 8.1% | 4 | | Nov 2025 | Franco Manca | 110K | 3% | 5 | | Nov 2025 | Pizza Pilgrims | 110K | 3% | 6 | | Nov 2025 | Rudy's Pizza Napoletana | 60.5K | 1.6% | 7 | | Dec 2025 | Domino's | 1.5M | 41.2% | 1 | | Dec 2025 | PizzaExpress | 823K | 22.6% | 2 | | Dec 2025 | Pizza Hut | 673K | 18.5% | 3 | | Dec 2025 | Papa Johns | 368K | 10.1% | 4 | | Dec 2025 | Franco Manca | 110K | 3% | 5 | | Dec 2025 | Pizza Pilgrims | 110K | 3% | 6 | | Dec 2025 | Rudy's Pizza Napoletana | 60.5K | 1.7% | 7 | | Jan 2026 | Domino's | 1.2M | 36.3% | 1 | | Jan 2026 | PizzaExpress | 823K | 24.5% | 2 | | Jan 2026 | Pizza Hut | 673K | 20% | 3 | | Jan 2026 | Papa Johns | 301K | 9% | 4 | | Jan 2026 | Franco Manca | 201K | 6% | 5 | | Jan 2026 | Pizza Pilgrims | 90.5K | 2.7% | 6 | | Jan 2026 | Rudy's Pizza Napoletana | 49.5K | 1.5% | 7 | | Feb 2026 | Domino's | 1.2M | 38.7% | 1 | | Feb 2026 | PizzaExpress | 823K | 26.1% | 2 | | Feb 2026 | Pizza Hut | 550K | 17.4% | 3 | | Feb 2026 | Papa Johns | 301K | 9.5% | 4 | | Feb 2026 | Franco Manca | 110K | 3.5% | 5 | | Feb 2026 | Pizza Pilgrims | 90.5K | 2.9% | 6 | | Feb 2026 | Rudy's Pizza Napoletana | 60.5K | 1.9% | 7 | | Mar 2026 | Domino's | 1.2M | 38.9% | 1 | | Mar 2026 | PizzaExpress | 823K | 26.2% | 2 | | Mar 2026 | Pizza Hut | 550K | 17.5% | 3 | | Mar 2026 | Papa Johns | 301K | 9.6% | 4 | | Mar 2026 | Franco Manca | 90.5K | 2.9% | 5 | | Mar 2026 | Pizza Pilgrims | 90.5K | 2.9% | 6 | | Mar 2026 | Rudy's Pizza Napoletana | 60.5K | 1.9% | 7 | | Apr 2026 | Domino's | 1.2M | 38.9% | 1 | | Apr 2026 | PizzaExpress | 823K | 26.2% | 2 | | Apr 2026 | Pizza Hut | 550K | 17.5% | 3 | | Apr 2026 | Papa Johns | 301K | 9.6% | 4 | | Apr 2026 | Franco Manca | 90.5K | 2.9% | 5 | | Apr 2026 | Pizza Pilgrims | 90.5K | 2.9% | 6 | | Apr 2026 | Rudy's Pizza Napoletana | 60.5K | 1.9% | 7 | | May 2026 | Domino's | 1.2M | 38.8% | 1 | | May 2026 | PizzaExpress | 823K | 26.2% | 2 | | May 2026 | Pizza Hut | 550K | 17.5% | 3 | | May 2026 | Papa Johns | 301K | 9.6% | 4 | | May 2026 | Pizza Pilgrims | 110K | 3.5% | 5 | | May 2026 | Franco Manca | 90.5K | 2.9% | 6 | | May 2026 | Rudy's Pizza Napoletana | 49.5K | 1.6% | 7 | | Jun 2026 | Domino's | 1M | 36.3% | 1 | | Jun 2026 | PizzaExpress | 823K | 29.8% | 2 | | Jun 2026 | Pizza Hut | 450K | 16.3% | 3 | | Jun 2026 | Papa Johns | 301K | 10.9% | 4 | | Jun 2026 | Pizza Pilgrims | 74K | 2.7% | 5 | | Jun 2026 | Franco Manca | 60.5K | 2.2% | 6 | | Jun 2026 | Rudy's Pizza Napoletana | 49.5K | 1.8% | 7 | | Jul 2026 | Domino's | 1M | 36.4% | 1 | | Jul 2026 | PizzaExpress | 823K | 30% | 2 | | Jul 2026 | Pizza Hut | 450K | 16.4% | 3 | | Jul 2026 | Papa Johns | 301K | 11% | 4 | | Jul 2026 | Franco Manca | 74K | 2.7% | 5 | | Jul 2026 | Pizza Pilgrims | 49.5K | 1.8% | 6 | | Jul 2026 | Rudy's Pizza Napoletana | 49.5K | 1.8% | 7 | | Aug 2026 | Domino's | 1M | 33.1% | 1 | | Aug 2026 | PizzaExpress | 1M | 33.1% | 2 | | Aug 2026 | Pizza Hut | 550K | 18.2% | 3 | | Aug 2026 | Papa Johns | 301K | 10% | 4 | | Aug 2026 | Franco Manca | 60.5K | 2% | 5 | | Aug 2026 | Pizza Pilgrims | 60.5K | 2% | 6 | | Aug 2026 | Rudy's Pizza Napoletana | 49.5K | 1.6% | 7 | | Sep 2026 | Domino's | 1M | 36.6% | 1 | | Sep 2026 | PizzaExpress | 823K | 30.1% | 2 | | Sep 2026 | Pizza Hut | 450K | 16.5% | 3 | | Sep 2026 | Papa Johns | 301K | 11% | 4 | | Sep 2026 | Franco Manca | 60.5K | 2.2% | 5 | | Sep 2026 | Pizza Pilgrims | 49.5K | 1.8% | 6 | | Sep 2026 | Rudy's Pizza Napoletana | 49.5K | 1.8% | 7 | ## What is being compared - **Domino's**: Measured on the search terms “domino's” and “dominos”, summed into one figure. - **Franco Manca**: Measured on the search term “franco manca”. - **Papa Johns**: Measured on the search term “papa johns”. - **Pizza Hut**: Measured on the search term “pizza hut”. - **Pizza Pilgrims**: Measured on the search term “pizza pilgrims”. - **PizzaExpress**: Measured on the search term “pizza express”. - **Rudy's Pizza Napoletana**: Measured on the search term “rudys pizza”. - [Domino's](/demand/uk/brands/dominos) - [Franco Manca](/demand/uk/brands/franco-manca) - [Papa Johns](/demand/uk/brands/papa-johns) - [Pizza Hut](/demand/uk/brands/pizza-hut) - [Pizza Pilgrims](/demand/uk/brands/pizza-pilgrims) - [PizzaExpress](/demand/uk/brands/pizza-express) - [Rudy's Pizza Napoletana](/demand/uk/brands/rudys-pizza) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pizza chains in the United Kingdom? In September 2026, Domino's was the most searched among pizza chains in the United Kingdom, with an estimated 1M branded searches, 36.6% of all searches for the seven we track. ## Cite this page Brandwave. "Pizza chains in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-pizza-chains This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-pizza-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.