---
title: "Pharmacy chains in the United Kingdom: Which are searched most?"
description: "Compare the pharmacy chains people in the UK use for prescriptions and health products. Share of Search among Superdrug, Boots, Well Pharmacy, Pharmacy2U, Rowlands Pharmacy and Day Lewis, the pharmacy chains Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-pharmacy-chains"
publisher: "Brandwave"
---

# Pharmacy chains in the United Kingdom: Which are searched most?

Compare the pharmacy chains people in the UK use for prescriptions and health products. Share of Search among Superdrug, Boots, Well Pharmacy, Pharmacy2U, Rowlands Pharmacy and Day Lewis, the pharmacy chains Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pharmacy chains
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Superdrug, 50.2%

## Which brand is most popular in search among pharmacy chains in the United Kingdom?

- In September 2026, Superdrug was the most searched among pharmacy chains in the United Kingdom, with an estimated 1.5M branded searches, 50.2% of all searches for the six we track.
- Boots is in 2nd place, 15.6 percentage points behind at 34.6%.
- Across the 12 months ending September 2026, Superdrug’s share of searches among pharmacy chains in the United Kingdom decreased from 53.8% to 50.2%.
- Across the 12 months ending September 2026, Boots’ share of searches among pharmacy chains in the United Kingdom increased from 30.9% to 34.6%.
- Across the 12 months ending September 2026, Well Pharmacy’s share of searches among pharmacy chains in the United Kingdom decreased from 7.2% to 6.7%.
- Across the 12 months ending September 2026, Pharmacy2U’s share of searches among pharmacy chains in the United Kingdom increased from 4.9% to 5.5%.
- Across the 12 months ending September 2026, Superdrug’s share of searches among pharmacy chains in the United Kingdom peaked at 62.6% in November 2025 and was lowest at 50.2% in September 2026.
- Across the 12 months ending September 2026, Boots’ share of searches among pharmacy chains in the United Kingdom peaked at 34.6% in September 2026 and was lowest at 24% in December 2025.
- Across the 12 months ending September 2026, Well Pharmacy’s share of searches among pharmacy chains in the United Kingdom peaked at 7.6% in February 2026 and was lowest at 5.6% in November 2025.
- Across the 12 months ending September 2026, Pharmacy2U’s share of searches among pharmacy chains in the United Kingdom peaked at 7% in January 2026 and was lowest at 4.1% in August 2026.
- Across the 12 months ending September 2026, Rowlands Pharmacy and Day Lewis held steady: their share of searches among pharmacy chains in the United Kingdom each moved less than 0.5 percentage points.

## Top pharmacy chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Boots was mentioned most often, in three of the four answers. Boots was recommended most often, coming first in all three answers that gave a list. Superdrug was second, and Pharmacy2U was third. Day Lewis, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Boots | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Superdrug | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Pharmacy2U | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Well Pharmacy | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Rowlands Pharmacy | 5th | 1 of 3 | 0 of 1 | 1 of 4 |
| Day Lewis | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about pharmacy chains

- Asked ChatGPT "Which pharmacy should I use in the UK?": 1. Boots, 2. Superdrug
- Asked ChatGPT "What are the best pharmacy chains in the UK?": 1. Boots, 2. Superdrug, 3. Well Pharmacy, 4. Rowlands Pharmacy, 5. Pharmacy2U
- Asked ChatGPT "What's the best UK pharmacy for repeat prescriptions?": 1. Boots, 2. Pharmacy2U
- Searched Google, AI Overview "chemist": named none of the brands we track

Not named in any answer: Day Lewis.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [Superdrug vs Boots: compare search popularity](/demand/uk/compare/boots-vs-superdrug): 50.2% against 34.6% Share of Search.
- [Superdrug vs Well Pharmacy: compare search popularity](/demand/uk/compare/superdrug-vs-well-pharmacy): 50.2% against 6.7% Share of Search.
- [Superdrug vs Pharmacy2U: compare search popularity](/demand/uk/compare/pharmacy2u-vs-superdrug): 50.2% against 5.5% Share of Search.
- [Boots vs Well Pharmacy: compare search popularity](/demand/uk/compare/boots-vs-well-pharmacy): 34.6% against 6.7% Share of Search.
- [Boots vs Pharmacy2U: compare search popularity](/demand/uk/compare/boots-vs-pharmacy2u): 34.6% against 5.5% Share of Search.
- [Well Pharmacy vs Pharmacy2U: compare search popularity](/demand/uk/compare/pharmacy2u-vs-well-pharmacy): 6.7% against 5.5% Share of Search.

## How did search popularity change for United Kingdom pharmacy chains in September 2026?

- In September 2026, Boots gained share of searches among pharmacy chains in the United Kingdom, from 31.6% to 34.6%.
- In September 2026, Pharmacy2U gained share of searches among pharmacy chains in the United Kingdom, from 4.1% to 5.5%.
- In September 2026, Well Pharmacy gained share of searches among pharmacy chains in the United Kingdom, from 6.1% to 6.7%.
- In September 2026, Superdrug lost share of searches among pharmacy chains in the United Kingdom, from 55.5% to 50.2%.
- Estimated monthly branded searches for Day Lewis in the United Kingdom fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.
- Estimated monthly branded searches for Rowlands Pharmacy in the United Kingdom fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Superdrug | 50.2% | 1.5M | -18.0% | Superdrug |
| 2 | Boots | 34.6% | 1M | -0.7% | Boots |
| 3 | Well Pharmacy | 6.7% | 201K | 0.0% | Well Pharmacy |
| 4 | Pharmacy2U | 5.5% | 165K | +22.2% | Pharmacy2U |
| 5 | Rowlands Pharmacy | 1.7% | 49.5K | 0.0% | Rowlands Pharmacy |
| 6 | Day Lewis | 1.4% | 40.5K | 0.0% | Day Lewis |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Superdrug | 1.8M | 53.8% | 1 |
| Oct 2025 | Boots | 1M | 30.9% | 2 |
| Oct 2025 | Well Pharmacy | 246K | 7.2% | 3 |
| Oct 2025 | Pharmacy2U | 165K | 4.9% | 4 |
| Oct 2025 | Rowlands Pharmacy | 60.5K | 1.8% | 5 |
| Oct 2025 | Day Lewis | 49.5K | 1.5% | 6 |
| Nov 2025 | Superdrug | 2.2M | 62.6% | 1 |
| Nov 2025 | Boots | 884K | 24.7% | 2 |
| Nov 2025 | Well Pharmacy | 201K | 5.6% | 3 |
| Nov 2025 | Pharmacy2U | 165K | 4.6% | 4 |
| Nov 2025 | Rowlands Pharmacy | 49.5K | 1.4% | 5 |
| Nov 2025 | Day Lewis | 40.5K | 1.1% | 6 |
| Dec 2025 | Superdrug | 2.2M | 61.6% | 1 |
| Dec 2025 | Boots | 873K | 24% | 2 |
| Dec 2025 | Well Pharmacy | 246K | 6.8% | 3 |
| Dec 2025 | Pharmacy2U | 165K | 4.5% | 4 |
| Dec 2025 | Rowlands Pharmacy | 60.5K | 1.7% | 5 |
| Dec 2025 | Day Lewis | 49.5K | 1.4% | 6 |
| Jan 2026 | Superdrug | 1.5M | 52.5% | 1 |
| Jan 2026 | Boots | 864K | 30.2% | 2 |
| Jan 2026 | Pharmacy2U | 201K | 7% | 3 |
| Jan 2026 | Well Pharmacy | 201K | 7% | 4 |
| Jan 2026 | Rowlands Pharmacy | 49.5K | 1.7% | 5 |
| Jan 2026 | Day Lewis | 40.5K | 1.4% | 6 |
| Feb 2026 | Superdrug | 1.5M | 56.5% | 1 |
| Feb 2026 | Boots | 706K | 26.6% | 2 |
| Feb 2026 | Well Pharmacy | 201K | 7.6% | 3 |
| Feb 2026 | Pharmacy2U | 165K | 6.2% | 4 |
| Feb 2026 | Day Lewis | 40.5K | 1.5% | 5 |
| Feb 2026 | Rowlands Pharmacy | 40.5K | 1.5% | 6 |
| Mar 2026 | Superdrug | 1.5M | 53.2% | 1 |
| Mar 2026 | Boots | 864K | 30.6% | 2 |
| Mar 2026 | Well Pharmacy | 201K | 7.1% | 3 |
| Mar 2026 | Pharmacy2U | 165K | 5.9% | 4 |
| Mar 2026 | Rowlands Pharmacy | 49.5K | 1.8% | 5 |
| Mar 2026 | Day Lewis | 40.5K | 1.4% | 6 |
| Apr 2026 | Superdrug | 1.5M | 53.2% | 1 |
| Apr 2026 | Boots | 864K | 30.6% | 2 |
| Apr 2026 | Well Pharmacy | 201K | 7.1% | 3 |
| Apr 2026 | Pharmacy2U | 165K | 5.9% | 4 |
| Apr 2026 | Rowlands Pharmacy | 49.5K | 1.8% | 5 |
| Apr 2026 | Day Lewis | 40.5K | 1.4% | 6 |
| May 2026 | Superdrug | 1.8M | 55.1% | 1 |
| May 2026 | Boots | 1M | 31.1% | 2 |
| May 2026 | Well Pharmacy | 201K | 6.1% | 3 |
| May 2026 | Pharmacy2U | 165K | 5% | 4 |
| May 2026 | Rowlands Pharmacy | 49.5K | 1.5% | 5 |
| May 2026 | Day Lewis | 40.5K | 1.2% | 6 |
| Jun 2026 | Superdrug | 1.5M | 53.5% | 1 |
| Jun 2026 | Boots | 856K | 30.5% | 2 |
| Jun 2026 | Well Pharmacy | 201K | 7.2% | 3 |
| Jun 2026 | Pharmacy2U | 165K | 5.9% | 4 |
| Jun 2026 | Day Lewis | 40.5K | 1.4% | 5 |
| Jun 2026 | Rowlands Pharmacy | 40.5K | 1.4% | 6 |
| Jul 2026 | Superdrug | 1.8M | 55.1% | 1 |
| Jul 2026 | Boots | 1M | 31.3% | 2 |
| Jul 2026 | Well Pharmacy | 201K | 6.1% | 3 |
| Jul 2026 | Pharmacy2U | 165K | 5% | 4 |
| Jul 2026 | Rowlands Pharmacy | 49.5K | 1.5% | 5 |
| Jul 2026 | Day Lewis | 33.1K | 1% | 6 |
| Aug 2026 | Superdrug | 1.8M | 55.5% | 1 |
| Aug 2026 | Boots | 1M | 31.6% | 2 |
| Aug 2026 | Well Pharmacy | 201K | 6.1% | 3 |
| Aug 2026 | Pharmacy2U | 135K | 4.1% | 4 |
| Aug 2026 | Rowlands Pharmacy | 49.5K | 1.5% | 5 |
| Aug 2026 | Day Lewis | 40.5K | 1.2% | 6 |
| Sep 2026 | Superdrug | 1.5M | 50.2% | 1 |
| Sep 2026 | Boots | 1M | 34.6% | 2 |
| Sep 2026 | Well Pharmacy | 201K | 6.7% | 3 |
| Sep 2026 | Pharmacy2U | 165K | 5.5% | 4 |
| Sep 2026 | Rowlands Pharmacy | 49.5K | 1.7% | 5 |
| Sep 2026 | Day Lewis | 40.5K | 1.4% | 6 |

## What is being compared

- **Boots**: Measured on the search terms “boots online” and “boots pharmacy”, summed into one figure.
- **Day Lewis**: Measured on the search term “day lewis pharmacy”.
- **Pharmacy2U**: Measured on the search terms “pharmacy 2u” and “pharmacy2u”, summed into one figure.
- **Rowlands Pharmacy**: Measured on the search term “rowlands pharmacy”.
- **Superdrug**: Measured on the search term “superdrug”.
- **Well Pharmacy**: Measured on the search term “well pharmacy”.

- [Boots](/demand/uk/brands/boots)
- [Day Lewis](/demand/uk/brands/day-lewis-pharmacy)
- [Pharmacy2U](/demand/uk/brands/pharmacy2u)
- [Rowlands Pharmacy](/demand/uk/brands/rowlands-pharmacy)
- [Superdrug](/demand/uk/brands/superdrug)
- [Well Pharmacy](/demand/uk/brands/well-pharmacy)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pharmacy chains in the United Kingdom?

In September 2026, Superdrug was the most searched among pharmacy chains in the United Kingdom, with an estimated 1.5M branded searches, 50.2% of all searches for the six we track.

## Cite this page

Brandwave. "Pharmacy chains in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-pharmacy-chains

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-pharmacy-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.