--- title: "Pet supply retailers in United Kingdom: Which are searched most?" description: "Compare the retailers people buy pet supplies from. Share of Search among Pets at Home, Jollyes and Zooplus, the pet supply retailers Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-pet-supply-retailers" publisher: "Brandwave" --- # Pet supply retailers in United Kingdom: Which are searched most? Compare the retailers people buy pet supplies from. Share of Search among Pets at Home, Jollyes and Zooplus, the pet supply retailers Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Pet supply retailers - **Market**: United Kingdom - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Pets at Home, 85.9% ## Which brand is most popular in search among pet supply retailers in United Kingdom? - In September 2026, Pets at Home was the most searched among pet supply retailers in United Kingdom, with an estimated 1M branded searches and 85.9% estimated Share of Search within this set. - Jollyes is in 2nd place, 78.1 percentage points behind at 7.8% Share of Search. - Across the 12 months ending September 2026, Pets at Home’s estimated Share of Search among pet supply retailers in United Kingdom decreased from 87.1% to 85.9%. - Across the 12 months ending September 2026, Jollyes’ estimated Share of Search among pet supply retailers in United Kingdom increased from 6.5% to 7.8%. - Across the 12 months ending September 2026, Pets at Home’s estimated Share of Search among pet supply retailers in United Kingdom peaked at 88.1% in August 2026 and was lowest at 84.7% in February 2026. - Across the 12 months ending September 2026, Jollyes’ estimated Share of Search among pet supply retailers in United Kingdom peaked at 7.8% in March 2026 and was lowest at 6.5% in October 2025. - Across the 12 months ending September 2026, Zooplus’ estimated Share of Search among pet supply retailers in United Kingdom peaked at 7.7% in February 2026 and was lowest at 5.3% in August 2026. - Across the 12 months ending September 2026, Zooplus held steady: its estimated Share of Search among pet supply retailers in United Kingdom moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Pets at Home vs Jollyes: compare search popularity](/demand/uk/compare/jollyes-vs-pets-at-home): 85.9% against 7.8% Share of Search. - [Pets at Home vs Zooplus: compare search popularity](/demand/uk/compare/pets-at-home-vs-zooplus): 85.9% against 6.4% Share of Search. - [Jollyes vs Zooplus: compare search popularity](/demand/uk/compare/jollyes-vs-zooplus): 7.8% against 6.4% Share of Search. ## How did search popularity change for United Kingdom pet supply retailers in September 2026? - In September 2026, Jollyes gained estimated Share of Search among pet supply retailers in United Kingdom, from 6.5% to 7.8%. - In September 2026, Zooplus gained estimated Share of Search among pet supply retailers in United Kingdom, from 5.3% to 6.4%. - In September 2026, Pets at Home lost estimated Share of Search among pet supply retailers in United Kingdom, from 88.1% to 85.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Pets at Home | 85.9% | 1M | -18.0% | Pets at Home | | 2 | Jollyes | 7.8% | 90.5K | 0.0% | Jollyes | | 3 | Zooplus | 6.4% | 74K | 0.0% | Zooplus | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Pets at Home | 1.2M | 87.1% | 1 | | Oct 2025 | Jollyes | 90.5K | 6.5% | 2 | | Oct 2025 | Zooplus | 90.5K | 6.5% | 3 | | Nov 2025 | Pets at Home | 1.2M | 87.1% | 1 | | Nov 2025 | Jollyes | 90.5K | 6.5% | 2 | | Nov 2025 | Zooplus | 90.5K | 6.5% | 3 | | Dec 2025 | Pets at Home | 1.2M | 85.9% | 1 | | Dec 2025 | Jollyes | 110K | 7.7% | 2 | | Dec 2025 | Zooplus | 90.5K | 6.4% | 3 | | Jan 2026 | Pets at Home | 1.2M | 85.9% | 1 | | Jan 2026 | Jollyes | 110K | 7.7% | 2 | | Jan 2026 | Zooplus | 90.5K | 6.4% | 3 | | Feb 2026 | Pets at Home | 1M | 84.7% | 1 | | Feb 2026 | Jollyes | 90.5K | 7.7% | 2 | | Feb 2026 | Zooplus | 90.5K | 7.7% | 3 | | Mar 2026 | Pets at Home | 1M | 85.9% | 1 | | Mar 2026 | Jollyes | 90.5K | 7.8% | 2 | | Mar 2026 | Zooplus | 74K | 6.4% | 3 | | Apr 2026 | Pets at Home | 1M | 85.9% | 1 | | Apr 2026 | Jollyes | 90.5K | 7.8% | 2 | | Apr 2026 | Zooplus | 74K | 6.4% | 3 | | May 2026 | Pets at Home | 1M | 85.9% | 1 | | May 2026 | Jollyes | 90.5K | 7.8% | 2 | | May 2026 | Zooplus | 74K | 6.4% | 3 | | Jun 2026 | Pets at Home | 1M | 84.7% | 1 | | Jun 2026 | Jollyes | 90.5K | 7.7% | 2 | | Jun 2026 | Zooplus | 90.5K | 7.7% | 3 | | Jul 2026 | Pets at Home | 1M | 85.9% | 1 | | Jul 2026 | Jollyes | 90.5K | 7.8% | 2 | | Jul 2026 | Zooplus | 74K | 6.4% | 3 | | Aug 2026 | Pets at Home | 1.2M | 88.1% | 1 | | Aug 2026 | Jollyes | 90.5K | 6.5% | 2 | | Aug 2026 | Zooplus | 74K | 5.3% | 3 | | Sep 2026 | Pets at Home | 1M | 85.9% | 1 | | Sep 2026 | Jollyes | 90.5K | 7.8% | 2 | | Sep 2026 | Zooplus | 74K | 6.4% | 3 | ## What is being compared - **Jollyes**: Measured on the search term “jollyes”. - **Pets at Home**: Measured on the search term “pets at home”. - **Zooplus**: Measured on the search term “zooplus”. - [Jollyes](/demand/uk/brands/jollyes) - [Pets at Home](/demand/uk/brands/pets-at-home) - [Zooplus](/demand/uk/brands/zooplus) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among pet supply retailers in United Kingdom? In September 2026, Pets at Home was the most searched among pet supply retailers in United Kingdom, with an estimated 1M branded searches and 85.9% estimated Share of Search within this set. ## Cite this page Brandwave. "Pet supply retailers in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-pet-supply-retailers This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-pet-supply-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.