---
title: "Pet sitting platforms in the United Kingdom: Which are searched most?"
description: "Compare the sites and apps people in the UK find pet sitters, dog walkers and house sitters through. Share of Search among TrustedHousesitters, BorrowMyDoggy, Rover, Cat in a Flat, Pawshake and Tailster, the pet sitting platforms Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-pet-sitting-platforms"
publisher: "Brandwave"
---

# Pet sitting platforms in the United Kingdom: Which are searched most?

Compare the sites and apps people in the UK find pet sitters, dog walkers and house sitters through. Share of Search among TrustedHousesitters, BorrowMyDoggy, Rover, Cat in a Flat, Pawshake and Tailster, the pet sitting platforms Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet sitting platforms
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: TrustedHousesitters, 46.7%

## Which brand is most popular in search among pet sitting platforms in the United Kingdom?

- In September 2026, TrustedHousesitters was the most searched among pet sitting platforms in the United Kingdom, with an estimated 27.1K branded searches, 46.7% of all searches for the six we track.
- BorrowMyDoggy is in 2nd place, 25.9 percentage points behind at 20.9%.
- Across the 12 months ending September 2026, TrustedHousesitters’ share of searches among pet sitting platforms in the United Kingdom decreased from 49.3% to 46.7%.
- Across the 12 months ending September 2026, BorrowMyDoggy’s share of searches among pet sitting platforms in the United Kingdom decreased from 22% to 20.9%.
- Across the 12 months ending September 2026, Rover’s share of searches among pet sitting platforms in the United Kingdom increased from 8.9% to 10.5%.
- Across the 12 months ending September 2026, Cat in a Flat’s share of searches among pet sitting platforms in the United Kingdom decreased from 12.1% to 9.3%.
- Across the 12 months ending September 2026, Pawshake’s share of searches among pet sitting platforms in the United Kingdom increased from 5.4% to 7.6%.
- Across the 12 months ending September 2026, Tailster’s share of searches among pet sitting platforms in the United Kingdom increased from 2.4% to 5%.
- Across the 12 months ending September 2026, TrustedHousesitters’ share of searches among pet sitting platforms in the United Kingdom peaked at 49.3% in October 2025 and was lowest at 40.5% in April 2026.
- Across the 12 months ending September 2026, BorrowMyDoggy’s share of searches among pet sitting platforms in the United Kingdom peaked at 24.4% in January 2026 and was lowest at 17.2% in August 2026.
- Across the 12 months ending September 2026, Rover’s share of searches among pet sitting platforms in the United Kingdom peaked at 10.5% in September 2026 and was lowest at 6.2% in December 2025.
- Across the 12 months ending September 2026, Cat in a Flat’s share of searches among pet sitting platforms in the United Kingdom peaked at 18.1% in April 2026 and was lowest at 9.3% in September 2026.
- Across the 12 months ending September 2026, Pawshake’s share of searches among pet sitting platforms in the United Kingdom peaked at 9.4% in August 2026 and was lowest at 5.4% in October 2025.
- Across the 12 months ending September 2026, Tailster’s share of searches among pet sitting platforms in the United Kingdom peaked at 6.3% in June 2026 and was lowest at 2.4% in October 2025.
- Across the 12 months ending September 2026, Rover rose from 4th to 3rd among pet sitting platforms in the United Kingdom.
- Across the 12 months ending September 2026, Cat in a Flat fell from 3rd to 4th among pet sitting platforms in the United Kingdom.

## Top pet sitting platforms in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, TrustedHousesitters, Rover and Pawshake were mentioned most often, in four of the five answers. Rover was recommended most often, coming first in all three answers that gave a list. Pawshake was second, and TrustedHousesitters was third. BorrowMyDoggy, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Rover | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Pawshake | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| TrustedHousesitters | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Tailster | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| BorrowMyDoggy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cat in a Flat | Not ranked | 1 of 3 | 0 of 2 | 1 of 5 |

## Every AI answer about pet sitting platforms

- Asked ChatGPT "What's the best app to find a dog sitter in the UK?": 1. Rover, 2. Pawshake, 3. TrustedHousesitters, 4. Tailster
- Asked ChatGPT "Where can I find someone to look after my cat while I'm on holiday in the UK?": 1. Cat in a Flat, 2. Pawshake, 3. Rover
- Asked ChatGPT "Which pet sitting sites in the UK are safe and vetted?": 1. Rover, 2. Pawshake, 3. TrustedHousesitters
- Searched Google, AI Overview "dog sitter": 1. TrustedHousesitters
- Searched Google, AI Overview "pet sitting": 1. Rover, 2. Pawshake, 3. TrustedHousesitters

Not named in any answer: BorrowMyDoggy.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026.

## Compare search popularity between leading brands

- [TrustedHousesitters vs BorrowMyDoggy: compare search popularity](/demand/uk/compare/borrowmydoggy-vs-trustedhousesitters): 46.7% against 20.9% Share of Search.
- [TrustedHousesitters vs Rover: compare search popularity](/demand/uk/compare/rover-pet-care-vs-trustedhousesitters): 46.7% against 10.5% Share of Search.
- [TrustedHousesitters vs Cat in a Flat: compare search popularity](/demand/uk/compare/cat-in-a-flat-vs-trustedhousesitters): 46.7% against 9.3% Share of Search.
- [TrustedHousesitters vs Pawshake: compare search popularity](/demand/uk/compare/pawshake-vs-trustedhousesitters): 46.7% against 7.6% Share of Search.
- [BorrowMyDoggy vs Rover: compare search popularity](/demand/uk/compare/borrowmydoggy-vs-rover-pet-care): 20.9% against 10.5% Share of Search.
- [BorrowMyDoggy vs Cat in a Flat: compare search popularity](/demand/uk/compare/borrowmydoggy-vs-cat-in-a-flat): 20.9% against 9.3% Share of Search.
- [BorrowMyDoggy vs Pawshake: compare search popularity](/demand/uk/compare/borrowmydoggy-vs-pawshake): 20.9% against 7.6% Share of Search.
- [Rover vs Cat in a Flat: compare search popularity](/demand/uk/compare/cat-in-a-flat-vs-rover-pet-care): 10.5% against 9.3% Share of Search.
- [Rover vs Pawshake: compare search popularity](/demand/uk/compare/pawshake-vs-rover-pet-care): 10.5% against 7.6% Share of Search.
- [Cat in a Flat vs Pawshake: compare search popularity](/demand/uk/compare/cat-in-a-flat-vs-pawshake): 9.3% against 7.6% Share of Search.

## How did search popularity change for United Kingdom pet sitting platforms in September 2026?

- In September 2026, Rover overtook Cat in a Flat and Pawshake to rank 3rd among pet sitting platforms in the United Kingdom, with 10.5% of the searches.
- In September 2026, BorrowMyDoggy gained share of searches among pet sitting platforms in the United Kingdom, from 17.2% to 20.9%.
- In September 2026, Cat in a Flat lost share of searches among pet sitting platforms in the United Kingdom, from 11.5% to 9.3%.
- In September 2026, Pawshake lost share of searches among pet sitting platforms in the United Kingdom, from 9.4% to 7.6%.
- In September 2026, Tailster lost share of searches among pet sitting platforms in the United Kingdom, from 6.2% to 5%.
- Estimated monthly branded searches for TrustedHousesitters in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | TrustedHousesitters | 46.7% | 27.1K | -18.1% | TrustedHousesitters |
| 2 | BorrowMyDoggy | 20.9% | 12.1K | 0.0% | BorrowMyDoggy |
| 3 | Rover | 10.5% | 6.1K | 0.0% | Rover |
| 4 | Cat in a Flat | 9.3% | 5.4K | -33.3% | Cat in a Flat |
| 5 | Pawshake | 7.6% | 4.4K | -33.3% | Pawshake |
| 6 | Tailster | 5% | 2.9K | -34.1% | Tailster |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | TrustedHousesitters | 33.1K | 49.3% | 1 |
| Oct 2025 | BorrowMyDoggy | 14.8K | 22% | 2 |
| Oct 2025 | Cat in a Flat | 8.1K | 12.1% | 3 |
| Oct 2025 | Rover | 6K | 8.9% | 4 |
| Oct 2025 | Pawshake | 3.6K | 5.4% | 5 |
| Oct 2025 | Tailster | 1.6K | 2.4% | 6 |
| Nov 2025 | TrustedHousesitters | 27.1K | 47.8% | 1 |
| Nov 2025 | BorrowMyDoggy | 12.1K | 21.3% | 2 |
| Nov 2025 | Cat in a Flat | 8.1K | 14.3% | 3 |
| Nov 2025 | Rover | 4.2K | 7.4% | 4 |
| Nov 2025 | Pawshake | 3.6K | 6.4% | 5 |
| Nov 2025 | Tailster | 1.6K | 2.8% | 6 |
| Dec 2025 | TrustedHousesitters | 27.1K | 48.5% | 1 |
| Dec 2025 | BorrowMyDoggy | 9.9K | 17.7% | 2 |
| Dec 2025 | Cat in a Flat | 9.9K | 17.7% | 3 |
| Dec 2025 | Pawshake | 3.6K | 6.4% | 4 |
| Dec 2025 | Rover | 3.5K | 6.2% | 5 |
| Dec 2025 | Tailster | 1.9K | 3.4% | 6 |
| Jan 2026 | TrustedHousesitters | 33.1K | 44.6% | 1 |
| Jan 2026 | BorrowMyDoggy | 18.1K | 24.4% | 2 |
| Jan 2026 | Cat in a Flat | 8.1K | 10.9% | 3 |
| Jan 2026 | Rover | 6.1K | 8.2% | 4 |
| Jan 2026 | Pawshake | 4.4K | 5.9% | 5 |
| Jan 2026 | Tailster | 4.4K | 5.9% | 6 |
| Feb 2026 | TrustedHousesitters | 27.1K | 42.3% | 1 |
| Feb 2026 | BorrowMyDoggy | 14.8K | 23.1% | 2 |
| Feb 2026 | Cat in a Flat | 9.9K | 15.4% | 3 |
| Feb 2026 | Rover | 5.1K | 8% | 4 |
| Feb 2026 | Pawshake | 3.6K | 5.6% | 5 |
| Feb 2026 | Tailster | 3.6K | 5.6% | 6 |
| Mar 2026 | TrustedHousesitters | 33.1K | 46.2% | 1 |
| Mar 2026 | BorrowMyDoggy | 14.8K | 20.7% | 2 |
| Mar 2026 | Cat in a Flat | 9.9K | 13.8% | 3 |
| Mar 2026 | Rover | 5K | 7% | 4 |
| Mar 2026 | Pawshake | 4.4K | 6.1% | 5 |
| Mar 2026 | Tailster | 4.4K | 6.1% | 6 |
| Apr 2026 | TrustedHousesitters | 27.1K | 40.5% | 1 |
| Apr 2026 | BorrowMyDoggy | 14.8K | 22.1% | 2 |
| Apr 2026 | Cat in a Flat | 12.1K | 18.1% | 3 |
| Apr 2026 | Rover | 5K | 7.4% | 4 |
| Apr 2026 | Pawshake | 4.4K | 6.6% | 5 |
| Apr 2026 | Tailster | 3.6K | 5.4% | 6 |
| May 2026 | TrustedHousesitters | 27.1K | 43.4% | 1 |
| May 2026 | BorrowMyDoggy | 12.1K | 19.4% | 2 |
| May 2026 | Cat in a Flat | 9.9K | 15.9% | 3 |
| May 2026 | Rover | 5.3K | 8.5% | 4 |
| May 2026 | Pawshake | 4.4K | 7.1% | 5 |
| May 2026 | Tailster | 3.6K | 5.8% | 6 |
| Jun 2026 | TrustedHousesitters | 33.1K | 47.7% | 1 |
| Jun 2026 | BorrowMyDoggy | 12.1K | 17.4% | 2 |
| Jun 2026 | Cat in a Flat | 8.1K | 11.7% | 3 |
| Jun 2026 | Rover | 6.3K | 9.1% | 4 |
| Jun 2026 | Pawshake | 5.4K | 7.8% | 5 |
| Jun 2026 | Tailster | 4.4K | 6.3% | 6 |
| Jul 2026 | TrustedHousesitters | 33.1K | 48.3% | 1 |
| Jul 2026 | BorrowMyDoggy | 12.1K | 17.6% | 2 |
| Jul 2026 | Cat in a Flat | 8.1K | 11.8% | 3 |
| Jul 2026 | Rover | 6.3K | 9.2% | 4 |
| Jul 2026 | Pawshake | 5.4K | 7.9% | 5 |
| Jul 2026 | Tailster | 3.6K | 5.2% | 6 |
| Aug 2026 | TrustedHousesitters | 33.1K | 47% | 1 |
| Aug 2026 | BorrowMyDoggy | 12.1K | 17.2% | 2 |
| Aug 2026 | Cat in a Flat | 8.1K | 11.5% | 3 |
| Aug 2026 | Pawshake | 6.6K | 9.4% | 4 |
| Aug 2026 | Rover | 6.1K | 8.7% | 5 |
| Aug 2026 | Tailster | 4.4K | 6.2% | 6 |
| Sep 2026 | TrustedHousesitters | 27.1K | 46.7% | 1 |
| Sep 2026 | BorrowMyDoggy | 12.1K | 20.9% | 2 |
| Sep 2026 | Rover | 6.1K | 10.5% | 3 |
| Sep 2026 | Cat in a Flat | 5.4K | 9.3% | 4 |
| Sep 2026 | Pawshake | 4.4K | 7.6% | 5 |
| Sep 2026 | Tailster | 2.9K | 5% | 6 |

## What is being compared

- **BorrowMyDoggy**: Measured on the search term “borrowmydoggy”.
- **Cat in a Flat**: Measured on the search term “cat in a flat”.
- **Pawshake**: Measured on the search term “pawshake”.
- **Rover**: Measured on the search terms “rover dog sitting” and “rover uk”, summed into one figure.
- **Tailster**: Measured on the search term “tailster”.
- **TrustedHousesitters**: Measured on the search term “trustedhousesitters”.

- [BorrowMyDoggy](/demand/uk/brands/borrowmydoggy)
- [Cat in a Flat](/demand/uk/brands/cat-in-a-flat)
- [Pawshake](/demand/uk/brands/pawshake)
- [Rover](/demand/uk/brands/rover-pet-care)
- [Tailster](/demand/uk/brands/tailster)
- [TrustedHousesitters](/demand/uk/brands/trustedhousesitters)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet sitting platforms in the United Kingdom?

In September 2026, TrustedHousesitters was the most searched among pet sitting platforms in the United Kingdom, with an estimated 27.1K branded searches, 46.7% of all searches for the six we track.

## Cite this page

Brandwave. "Pet sitting platforms in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-pet-sitting-platforms

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-pet-sitting-platforms. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.