---
title: "Pet insurance providers in the United Kingdom: Which are searched most?"
description: "Compare the companies that insure cats and dogs for vet bills. Share of Search among Petplan, Agria, Animal Friends, ManyPets and Direct Line, the pet insurance providers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-pet-insurance-providers"
publisher: "Brandwave"
---

# Pet insurance providers in the United Kingdom: Which are searched most?

Compare the companies that insure cats and dogs for vet bills. Share of Search among Petplan, Agria, Animal Friends, ManyPets and Direct Line, the pet insurance providers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Pet insurance providers
- **Market**: United Kingdom
- **Brands compared**: 5
- **Month measured**: Sep 2026
- **Highest Share of Search**: Petplan, 51.8%

## Which brand is most popular in search among pet insurance providers in the United Kingdom?

- In September 2026, Petplan was the most searched among pet insurance providers in the United Kingdom, with an estimated 60.5K branded searches, 51.8% of all searches for the five we track.
- Agria is in 2nd place, 28.6 percentage points behind at 23.2%.
- Across the 12 months ending September 2026, Agria’s share of searches among pet insurance providers in the United Kingdom increased from 18.9% to 23.2%.
- Across the 12 months ending September 2026, Animal Friends’ share of searches among pet insurance providers in the United Kingdom decreased from 15.4% to 12.7%.
- Across the 12 months ending September 2026, ManyPets’ share of searches among pet insurance providers in the United Kingdom decreased from 11.1% to 9.2%.
- Across the 12 months ending September 2026, Petplan’s share of searches among pet insurance providers in the United Kingdom peaked at 55.5% in August 2026 and was lowest at 50.5% in July 2026.
- Across the 12 months ending September 2026, Agria’s share of searches among pet insurance providers in the United Kingdom peaked at 23.2% in September 2026 and was lowest at 16.3% in February 2026.
- Across the 12 months ending September 2026, Animal Friends’ share of searches among pet insurance providers in the United Kingdom peaked at 16.4% in December 2025 and was lowest at 12.7% in September 2026.
- Across the 12 months ending September 2026, ManyPets’ share of searches among pet insurance providers in the United Kingdom peaked at 11.1% in October 2025 and was lowest at 8% in August 2026.
- Across the 12 months ending September 2026, Petplan and Direct Line held steady: their share of searches among pet insurance providers in the United Kingdom each moved less than 0.5 percentage points.

## Top pet insurance providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Petplan, Agria and ManyPets were mentioned most often, in three of the five answers. Agria was recommended most often, coming first in all three answers that gave a list. Petplan was second, and ManyPets was third. Direct Line, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Agria | 1st | 3 of 3 | 0 of 2 | 3 of 5 |
| Petplan | 2nd | 3 of 3 | 0 of 2 | 3 of 5 |
| ManyPets | 3rd | 3 of 3 | 0 of 2 | 3 of 5 |
| Animal Friends | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| Direct Line | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about pet insurance providers

- Asked ChatGPT "Which pet insurance provider should I use in the UK?": 1. Agria, 2. Petplan, 3. ManyPets
- Asked ChatGPT "What are the best pet insurance providers in the UK?": 1. Agria, 2. Petplan, 3. ManyPets, 4. Animal Friends
- Asked ChatGPT "What's the best lifetime pet insurance in the UK for a puppy?": 1. Agria, 2. Petplan, 3. ManyPets
- Searched Google, AI Overview "pet insurance": named none of the brands we track
- Searched Google, AI Overview "best pet insurance": named none of the brands we track

Not named in any answer: Direct Line.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [Petplan vs Agria: compare search popularity](/demand/uk/compare/agria-pet-insurance-vs-petplan): 51.8% against 23.2% Share of Search.
- [Petplan vs Animal Friends: compare search popularity](/demand/uk/compare/animal-friends-vs-petplan): 51.8% against 12.7% Share of Search.
- [Petplan vs ManyPets: compare search popularity](/demand/uk/compare/manypets-vs-petplan): 51.8% against 9.2% Share of Search.
- [Petplan vs Direct Line: compare search popularity](/demand/uk/compare/direct-line-vs-petplan): 51.8% against 3.1% Share of Search.
- [Agria vs Animal Friends: compare search popularity](/demand/uk/compare/agria-pet-insurance-vs-animal-friends): 23.2% against 12.7% Share of Search.
- [Agria vs ManyPets: compare search popularity](/demand/uk/compare/agria-pet-insurance-vs-manypets): 23.2% against 9.2% Share of Search.
- [Agria vs Direct Line: compare search popularity](/demand/uk/compare/agria-pet-insurance-vs-direct-line): 23.2% against 3.1% Share of Search.
- [Animal Friends vs ManyPets: compare search popularity](/demand/uk/compare/animal-friends-vs-manypets): 12.7% against 9.2% Share of Search.
- [Animal Friends vs Direct Line: compare search popularity](/demand/uk/compare/animal-friends-vs-direct-line): 12.7% against 3.1% Share of Search.
- [ManyPets vs Direct Line: compare search popularity](/demand/uk/compare/direct-line-vs-manypets): 9.2% against 3.1% Share of Search.

## How did search popularity change for United Kingdom pet insurance providers in September 2026?

- In September 2026, Agria gained share of searches among pet insurance providers in the United Kingdom, from 20.3% to 23.2%.
- In September 2026, ManyPets gained share of searches among pet insurance providers in the United Kingdom, from 8% to 9.2%.
- In September 2026, Petplan lost share of searches among pet insurance providers in the United Kingdom, from 55.5% to 51.8%.
- In September 2026, Animal Friends lost share of searches among pet insurance providers in the United Kingdom, from 13.6% to 12.7%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Petplan | 51.8% | 60.5K | -18.2% | Allianz |
| 2 | Agria | 23.2% | 27.1K | 0.0% | Agria |
| 3 | Animal Friends | 12.7% | 14.8K | -18.2% | Animal Friends |
| 4 | ManyPets | 9.2% | 10.8K | +1.5% | ManyPets |
| 5 | Direct Line | 3.1% | 3.6K | 0.0% | Direct Line |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Petplan | 60.5K | 51.5% | 1 |
| Oct 2025 | Agria | 22.2K | 18.9% | 2 |
| Oct 2025 | Animal Friends | 18.1K | 15.4% | 3 |
| Oct 2025 | ManyPets | 13.1K | 11.1% | 4 |
| Oct 2025 | Direct Line | 3.6K | 3.1% | 5 |
| Nov 2025 | Petplan | 60.5K | 54.8% | 1 |
| Nov 2025 | Agria | 18.1K | 16.4% | 2 |
| Nov 2025 | Animal Friends | 18.1K | 16.4% | 3 |
| Nov 2025 | ManyPets | 10.8K | 9.8% | 4 |
| Nov 2025 | Direct Line | 2.9K | 2.6% | 5 |
| Dec 2025 | Petplan | 60.5K | 54.9% | 1 |
| Dec 2025 | Agria | 18.1K | 16.4% | 2 |
| Dec 2025 | Animal Friends | 18.1K | 16.4% | 3 |
| Dec 2025 | ManyPets | 10.6K | 9.6% | 4 |
| Dec 2025 | Direct Line | 2.9K | 2.6% | 5 |
| Jan 2026 | Petplan | 74K | 54.5% | 1 |
| Jan 2026 | Agria | 22.2K | 16.3% | 2 |
| Jan 2026 | Animal Friends | 22.2K | 16.3% | 3 |
| Jan 2026 | ManyPets | 13.1K | 9.6% | 4 |
| Jan 2026 | Direct Line | 4.4K | 3.2% | 5 |
| Feb 2026 | Petplan | 60.5K | 54.5% | 1 |
| Feb 2026 | Agria | 18.1K | 16.3% | 2 |
| Feb 2026 | Animal Friends | 18.1K | 16.3% | 3 |
| Feb 2026 | ManyPets | 10.8K | 9.7% | 4 |
| Feb 2026 | Direct Line | 3.6K | 3.2% | 5 |
| Mar 2026 | Petplan | 60.5K | 52.5% | 1 |
| Mar 2026 | Agria | 22.2K | 19.3% | 2 |
| Mar 2026 | Animal Friends | 18.1K | 15.7% | 3 |
| Mar 2026 | ManyPets | 10.8K | 9.4% | 4 |
| Mar 2026 | Direct Line | 3.6K | 3.1% | 5 |
| Apr 2026 | Petplan | 60.5K | 52.9% | 1 |
| Apr 2026 | Agria | 22.2K | 19.4% | 2 |
| Apr 2026 | Animal Friends | 18.1K | 15.8% | 3 |
| Apr 2026 | ManyPets | 10.6K | 9.3% | 4 |
| Apr 2026 | Direct Line | 2.9K | 2.5% | 5 |
| May 2026 | Petplan | 60.5K | 52.9% | 1 |
| May 2026 | Agria | 22.2K | 19.4% | 2 |
| May 2026 | Animal Friends | 18.1K | 15.8% | 3 |
| May 2026 | ManyPets | 10.6K | 9.3% | 4 |
| May 2026 | Direct Line | 2.9K | 2.5% | 5 |
| Jun 2026 | Petplan | 60.5K | 53% | 1 |
| Jun 2026 | Agria | 22.2K | 19.4% | 2 |
| Jun 2026 | Animal Friends | 18.1K | 15.9% | 3 |
| Jun 2026 | ManyPets | 10.5K | 9.2% | 4 |
| Jun 2026 | Direct Line | 2.9K | 2.5% | 5 |
| Jul 2026 | Petplan | 60.5K | 50.5% | 1 |
| Jul 2026 | Agria | 27.1K | 22.6% | 2 |
| Jul 2026 | Animal Friends | 18.1K | 15.1% | 3 |
| Jul 2026 | ManyPets | 10.5K | 8.8% | 4 |
| Jul 2026 | Direct Line | 3.6K | 3% | 5 |
| Aug 2026 | Petplan | 74K | 55.5% | 1 |
| Aug 2026 | Agria | 27.1K | 20.3% | 2 |
| Aug 2026 | Animal Friends | 18.1K | 13.6% | 3 |
| Aug 2026 | ManyPets | 10.6K | 8% | 4 |
| Aug 2026 | Direct Line | 3.6K | 2.7% | 5 |
| Sep 2026 | Petplan | 60.5K | 51.8% | 1 |
| Sep 2026 | Agria | 27.1K | 23.2% | 2 |
| Sep 2026 | Animal Friends | 14.8K | 12.7% | 3 |
| Sep 2026 | ManyPets | 10.8K | 9.2% | 4 |
| Sep 2026 | Direct Line | 3.6K | 3.1% | 5 |

## What is being compared

- **Agria**: Measured on the search term “agria pet insurance”.
- **Animal Friends**: Measured on the search term “animal friends insurance”.
- **Direct Line**: Measured on the search term “direct line pet insurance”.
- **ManyPets**: Measured on the search terms “bought by many” and “manypets”, summed into one figure.
- **Petplan**: Measured on the search term “petplan”.

- [Agria](/demand/uk/brands/agria-pet-insurance)
- [Animal Friends](/demand/uk/brands/animal-friends)
- [Direct Line](/demand/uk/brands/direct-line)
- [ManyPets](/demand/uk/brands/manypets)
- [Petplan](/demand/uk/brands/petplan)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among pet insurance providers in the United Kingdom?

In September 2026, Petplan was the most searched among pet insurance providers in the United Kingdom, with an estimated 60.5K branded searches, 51.8% of all searches for the five we track.

## Cite this page

Brandwave. "Pet insurance providers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-pet-insurance-providers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-pet-insurance-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.