--- title: "NatWest vs Santander: Which is searched more in the United Kingdom?" description: "Is NatWest or Santander more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan lenders set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-personal-loan-lenders/compare/natwest-vs-santander-uk" publisher: "Brandwave" --- # NatWest vs Santander: Which is searched more in the United Kingdom? Is NatWest or Santander more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Personal loan lenders set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: NatWest and Santander - **Competitive set**: Personal loan lenders - **Market**: United Kingdom - **Month measured**: Sep 2026 - **NatWest Share of Search**: 3.3% - **Santander Share of Search**: 4.2% ## Is NatWest or Santander more popular in search? - In September 2026, Santander had more branded searches than NatWest among personal loan lenders in the United Kingdom. Santander had about 14,500 branded searches, while NatWest had 11,500. Santander made up 4.2% of all personal loan lender searches we track, and NatWest accounted for 3.3%. - Santander was ahead of NatWest in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, NatWest’s share of searches among personal loan lenders in the United Kingdom moved from 4.3% to 3.3%, and its estimated monthly branded searches moved from 14K to 11.5K. - Across the 12 months ending September 2026, Santander’s share of searches among personal loan lenders in the United Kingdom moved from 5.4% to 4.2%, and its estimated monthly branded searches moved from 17.7K to 14.5K. ## Top personal loan lenders in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Santander was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NatWest did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | M&S Bank | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | First Direct | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Nationwide | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Santander | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tesco Bank | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | HSBC | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Sainsbury's Bank | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lloyds Bank | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Zopa | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Novuna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Admiral | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Barclays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NatWest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Monzo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Halifax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about personal loan lenders - Asked ChatGPT "Where can I get the best personal loan in the UK?": 1. Nationwide, 2. Santander, 3. First Direct - Asked ChatGPT "Which UK lenders have the lowest rates on a £10,000 loan?": 1. M&S Bank, 2. First Direct, 3. Tesco Bank, 4. Sainsbury's Bank, 5. Santander - Asked ChatGPT "What's the best way to borrow money for a car or home improvements in the UK?": named none of the brands we track - Searched Google, AI Overview "personal loan": 1. M&S Bank, 2. First Direct, 3. HSBC, 4. Lloyds Bank - Searched Google, AI Overview "best personal loans": 1. M&S Bank, 2. Nationwide, 3. Tesco Bank, 4. Santander, 5. Zopa Not named in any answer: Novuna, Admiral, Barclays, NatWest, Monzo and Halifax. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom personal loan lenders in September 2026? - NatWest’s share of searches among personal loan lenders in the United Kingdom has lost ground for 3 months in a row, from 4.5% to 3.3% in September 2026. - Estimated monthly branded searches for Santander in the United Kingdom fell 18.1% over 12 measured months, from 17.7K to 14.5K in September 2026. ## Month by month | Month | NatWest estimated searches | NatWest Share of Search | NatWest rank | Santander estimated searches | Santander Share of Search | Santander rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14K | 4.3% | 8 | 17.7K | 5.4% | 5 | | Nov 2025 | 13.7K | 4.8% | 7 | 14.5K | 5.1% | 6 | | Dec 2025 | 11.5K | 4.3% | 7 | 12.3K | 4.6% | 6 | | Jan 2026 | 17.2K | 4.6% | 7 | 18.4K | 4.9% | 6 | | Feb 2026 | 14K | 4.2% | 7 | 17.7K | 5.3% | 6 | | Mar 2026 | 17.2K | 4.9% | 7 | 17.7K | 5.1% | 6 | | Apr 2026 | 14K | 4.1% | 7 | 15K | 4.4% | 6 | | May 2026 | 14K | 4.2% | 7 | 15K | 4.5% | 6 | | Jun 2026 | 14K | 4.5% | 8 | 14.5K | 4.7% | 7 | | Jul 2026 | 14K | 4.3% | 8 | 15K | 4.6% | 7 | | Aug 2026 | 11.8K | 3.3% | 10 | 14.5K | 4.1% | 7 | | Sep 2026 | 11.5K | 3.3% | 10 | 14.5K | 4.2% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using NatWest’s and Santander’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **NatWest**: Measured on the search terms “natwest loan” and “natwest personal loan”, summed into one figure. - **Santander**: Measured on the search terms “santander loan” and “santander personal loan”, summed into one figure. - [NatWest profile](/demand/uk/brands/natwest) - [Santander profile](/demand/uk/brands/santander-uk) - [All personal loan lenders in the United Kingdom](/demand/uk/categories/uk-personal-loan-lenders): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is NatWest or Santander more popular in search? In September 2026, Santander had more branded searches than NatWest among personal loan lenders in the United Kingdom. Santander had about 14,500 branded searches, while NatWest had 11,500. Santander made up 4.2% of all personal loan lender searches we track, and NatWest accounted for 3.3%. ## Cite this page Brandwave. "NatWest vs Santander: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-personal-loan-lenders/compare/natwest-vs-santander-uk This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-personal-loan-lenders/compare/natwest-vs-santander-uk. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.