--- title: "Personal loan lenders in the United Kingdom: Which are searched most?" description: "Compare the banks and lenders people in the UK take out personal loans with. Share of Search among Tesco Bank, Novuna, M&S Bank, Nationwide, Admiral, Zopa, Santander, Barclays, HSBC, NatWest, Lloyds Bank, Sainsbury's Bank, Monzo, First Direct and Halifax, the personal loan lenders Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-personal-loan-lenders" publisher: "Brandwave" --- # Personal loan lenders in the United Kingdom: Which are searched most? Compare the banks and lenders people in the UK take out personal loans with. Share of Search among Tesco Bank, Novuna, M&S Bank, Nationwide, Admiral, Zopa, Santander, Barclays, HSBC, NatWest, Lloyds Bank, Sainsbury's Bank, Monzo, First Direct and Halifax, the personal loan lenders Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Personal loan lenders - **Market**: United Kingdom - **Brands compared**: 15 - **Month measured**: Sep 2026 - **Highest Share of Search**: Tesco Bank, 31.9% ## Which brand is most popular in search among personal loan lenders in the United Kingdom? - In September 2026, Tesco Bank was the most searched among personal loan lenders in the United Kingdom, with an estimated 111K branded searches, 31.9% of all searches for the 15 we track. - Novuna is in 2nd place, 13.4 percentage points behind at 18.5%. - Across the 12 months ending September 2026, Tesco Bank’s share of searches among personal loan lenders in the United Kingdom decreased from 34.4% to 31.9%. - Across the 12 months ending September 2026, Novuna’s share of searches among personal loan lenders in the United Kingdom increased from 14.6% to 18.5%. - Across the 12 months ending September 2026, M&S Bank’s share of searches among personal loan lenders in the United Kingdom increased from 6.5% to 10.2%. - Across the 12 months ending September 2026, Admiral’s share of searches among personal loan lenders in the United Kingdom increased from 4.8% to 5.4%. - Across the 12 months ending September 2026, Zopa’s share of searches among personal loan lenders in the United Kingdom increased from 3.2% to 5.3%. - Across the 12 months ending September 2026, Santander’s share of searches among personal loan lenders in the United Kingdom decreased from 5.4% to 4.2%. - Across the 12 months ending September 2026, HSBC’s share of searches among personal loan lenders in the United Kingdom decreased from 4.1% to 3.4%. - Across the 12 months ending September 2026, NatWest’s share of searches among personal loan lenders in the United Kingdom decreased from 4.3% to 3.3%. - Across the 12 months ending September 2026, Sainsbury's Bank’s share of searches among personal loan lenders in the United Kingdom decreased from 5.1% to 2.1%. - Across the 12 months ending September 2026, Halifax’s share of searches among personal loan lenders in the United Kingdom decreased from 2.5% to 1.5%. - Across the 12 months ending September 2026, Tesco Bank’s share of searches among personal loan lenders in the United Kingdom peaked at 34.6% in December 2025 and was lowest at 30.6% in June 2026. - Across the 12 months ending September 2026, Novuna’s share of searches among personal loan lenders in the United Kingdom peaked at 21.4% in August 2026 and was lowest at 14.6% in October 2025. - Across the 12 months ending September 2026, M&S Bank’s share of searches among personal loan lenders in the United Kingdom peaked at 10.2% in September 2026 and was lowest at 6.5% in March 2026. - Across the 12 months ending September 2026, Nationwide’s share of searches among personal loan lenders in the United Kingdom peaked at 6% in January 2026 and was lowest at 4.8% in December 2025. - Across the 12 months ending September 2026, Admiral’s share of searches among personal loan lenders in the United Kingdom peaked at 6.1% in January 2026 and was lowest at 4.8% in October 2025. - Across the 12 months ending September 2026, Santander’s share of searches among personal loan lenders in the United Kingdom peaked at 5.4% in October 2025 and was lowest at 4.1% in August 2026. - Across the 12 months ending September 2026, HSBC’s share of searches among personal loan lenders in the United Kingdom peaked at 4.5% in November 2025 and was lowest at 3.4% in September 2026. - Across the 12 months ending September 2026, NatWest’s share of searches among personal loan lenders in the United Kingdom peaked at 4.9% in March 2026 and was lowest at 3.3% in September 2026. - Across the 12 months ending September 2026, Sainsbury's Bank’s share of searches among personal loan lenders in the United Kingdom peaked at 5.1% in October 2025 and was lowest at 2% in August 2026. - Across the 12 months ending September 2026, Halifax’s share of searches among personal loan lenders in the United Kingdom peaked at 2.7% in January 2026 and was lowest at 1.5% in September 2026. - Across the 12 months ending September 2026, Admiral rose from 7th to 5th among personal loan lenders in the United Kingdom. - Across the 12 months ending September 2026, Zopa rose from 11th to 6th among personal loan lenders in the United Kingdom. - Across the 12 months ending September 2026, Santander fell from 5th to 7th among personal loan lenders in the United Kingdom. - Across the 12 months ending September 2026, Barclays rose from 10th to 8th among personal loan lenders in the United Kingdom. - Across the 12 months ending September 2026, NatWest fell from 8th to 10th among personal loan lenders in the United Kingdom. - Across the 12 months ending September 2026, Lloyds Bank rose from 13th to 11th among personal loan lenders in the United Kingdom. - Across the 12 months ending September 2026, Sainsbury's Bank fell from 6th to 12th among personal loan lenders in the United Kingdom. - Across the 12 months ending September 2026, Monzo rose from 14th to 13th among personal loan lenders in the United Kingdom. - Across the 12 months ending September 2026, First Direct rose from 15th to 14th among personal loan lenders in the United Kingdom. - Across the 12 months ending September 2026, Halifax fell from 12th to 15th among personal loan lenders in the United Kingdom. - Across the 12 months ending September 2026, Nationwide held steady: its share of searches among personal loan lenders in the United Kingdom moved less than 0.5 percentage points. ## Top personal loan lenders in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, M&S Bank, Santander and First Direct were mentioned most often, in three of the five answers. M&S Bank was recommended most often, coming first in three out of four answers that gave a list. First Direct was second, and Nationwide was third. Novuna, which ranked second in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | M&S Bank | 1st | 1 of 3 | 2 of 2 | 3 of 5 | | First Direct | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Nationwide | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Santander | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Tesco Bank | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | HSBC | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Sainsbury's Bank | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lloyds Bank | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Zopa | 9th | 0 of 3 | 1 of 2 | 1 of 5 | | Novuna | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Admiral | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Barclays | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | NatWest | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Monzo | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Halifax | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about personal loan lenders - Asked ChatGPT "Where can I get the best personal loan in the UK?": 1. Nationwide, 2. Santander, 3. First Direct - Asked ChatGPT "Which UK lenders have the lowest rates on a £10,000 loan?": 1. M&S Bank, 2. First Direct, 3. Tesco Bank, 4. Sainsbury's Bank, 5. Santander - Asked ChatGPT "What's the best way to borrow money for a car or home improvements in the UK?": named none of the brands we track - Searched Google, AI Overview "personal loan": 1. M&S Bank, 2. First Direct, 3. HSBC, 4. Lloyds Bank - Searched Google, AI Overview "best personal loans": 1. M&S Bank, 2. Nationwide, 3. Tesco Bank, 4. Santander, 5. Zopa Not named in any answer: Novuna, Admiral, Barclays, NatWest, Monzo and Halifax. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## Compare search popularity between leading brands - [Tesco Bank vs Novuna: compare search popularity](/demand/uk/compare/novuna-vs-tesco-bank-credit-cards): 31.9% against 18.5% Share of Search. - [Tesco Bank vs M&S Bank: compare search popularity](/demand/uk/compare/ms-bank-vs-tesco-bank-credit-cards): 31.9% against 10.2% Share of Search. - [Tesco Bank vs Nationwide: compare search popularity](/demand/uk/compare/nationwide-building-society-vs-tesco-bank-credit-cards): 31.9% against 5.5% Share of Search. - [Tesco Bank vs Admiral: compare search popularity](/demand/uk/compare/admiral-insurance-vs-tesco-bank-credit-cards): 31.9% against 5.4% Share of Search. - [Novuna vs M&S Bank: compare search popularity](/demand/uk/compare/ms-bank-vs-novuna): 18.5% against 10.2% Share of Search. - [Novuna vs Nationwide: compare search popularity](/demand/uk/compare/nationwide-building-society-vs-novuna): 18.5% against 5.5% Share of Search. - [Novuna vs Admiral: compare search popularity](/demand/uk/compare/admiral-insurance-vs-novuna): 18.5% against 5.4% Share of Search. - [M&S Bank vs Nationwide: compare search popularity](/demand/uk/compare/ms-bank-vs-nationwide-building-society): 10.2% against 5.5% Share of Search. - [M&S Bank vs Admiral: compare search popularity](/demand/uk/compare/admiral-insurance-vs-ms-bank): 10.2% against 5.4% Share of Search. - [Nationwide vs Admiral: compare search popularity](/demand/uk/compare/admiral-insurance-vs-nationwide-building-society): 5.5% against 5.4% Share of Search. ## How did search popularity change for United Kingdom personal loan lenders in September 2026? - In September 2026, M&S Bank gained share of searches among personal loan lenders in the United Kingdom, from 8.2% to 10.2%. - In September 2026, Tesco Bank gained share of searches among personal loan lenders in the United Kingdom, from 31.3% to 31.9%. - In September 2026, Novuna lost share of searches among personal loan lenders in the United Kingdom, from 21.4% to 18.5%. - NatWest’s share of searches among personal loan lenders in the United Kingdom has lost ground for 3 months in a row, from 4.5% to 3.3% in September 2026. - Halifax’s share of searches among personal loan lenders in the United Kingdom has lost ground for 3 months in a row, from 2.2% to 1.5% in September 2026. - In September 2026, Nationwide rose from 6th to 4th among personal loan lenders in the United Kingdom. - In September 2026, Barclays rose from 9th to 8th among personal loan lenders in the United Kingdom. - In September 2026, First Direct rose from 15th to 14th among personal loan lenders in the United Kingdom. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Tesco Bank | 31.9% | 111K | 0.0% | Tesco Bank | | 2 | Novuna | 18.5% | 64.3K | -14.8% | Novuna | | 3 | M&S Bank | 10.2% | 35.4K | +22.1% | M&S Bank | | 4 | Nationwide | 5.5% | 19.2K | +4.3% | Nationwide | | 5 | Admiral | 5.4% | 18.8K | 0.0% | Admiral | | 6 | Zopa | 5.3% | 18.4K | 0.0% | Zopa | | 7 | Santander | 4.2% | 14.5K | 0.0% | Santander | | 8 | Barclays | 3.4% | 11.8K | 0.0% | Barclays | | 9 | HSBC | 3.4% | 11.7K | -8.6% | HSBC | | 10 | NatWest | 3.3% | 11.5K | -2.5% | NatWest | | 11 | Lloyds Bank | 2.1% | 7.3K | 0.0% | Lloyds Banking Group | | 12 | Sainsbury's Bank | 2.1% | 7.3K | +1.5% | Sainsbury's Bank | | 13 | Monzo | 1.7% | 5.9K | 0.0% | Monzo | | 14 | First Direct | 1.5% | 5.2K | +6.1% | HSBC | | 15 | Halifax | 1.5% | 5.1K | -20.0% | Lloyds Banking Group | Santander, Barclays and 5 other brands sell other things too, so only their searches that name this product count here, like “santander loan”. ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Tesco Bank | 112K | 34.4% | 1 | | Oct 2025 | Novuna | 47.6K | 14.6% | 2 | | Oct 2025 | M&S Bank | 21.3K | 6.5% | 3 | | Oct 2025 | Nationwide | 18.4K | 5.7% | 4 | | Oct 2025 | Santander | 17.7K | 5.4% | 5 | | Oct 2025 | Sainsbury's Bank | 16.6K | 5.1% | 6 | | Oct 2025 | Admiral | 15.5K | 4.8% | 7 | | Oct 2025 | NatWest | 14K | 4.3% | 8 | | Oct 2025 | HSBC | 13.5K | 4.1% | 9 | | Oct 2025 | Barclays | 12.3K | 3.8% | 10 | | Oct 2025 | Zopa | 10.4K | 3.2% | 11 | | Oct 2025 | Halifax | 8.2K | 2.5% | 12 | | Oct 2025 | Lloyds Bank | 7.3K | 2.2% | 13 | | Oct 2025 | Monzo | 7.1K | 2.2% | 14 | | Oct 2025 | First Direct | 3.6K | 1.1% | 15 | | Nov 2025 | Tesco Bank | 94.2K | 32.9% | 1 | | Nov 2025 | Novuna | 47.6K | 16.6% | 2 | | Nov 2025 | M&S Bank | 18.8K | 6.6% | 3 | | Nov 2025 | Admiral | 15.4K | 5.4% | 4 | | Nov 2025 | Nationwide | 15K | 5.2% | 5 | | Nov 2025 | Santander | 14.5K | 5.1% | 6 | | Nov 2025 | NatWest | 13.7K | 4.8% | 7 | | Nov 2025 | HSBC | 12.8K | 4.5% | 8 | | Nov 2025 | Barclays | 11.8K | 4.1% | 9 | | Nov 2025 | Sainsbury's Bank | 10.6K | 3.7% | 10 | | Nov 2025 | Zopa | 10.4K | 3.6% | 11 | | Nov 2025 | Halifax | 6.7K | 2.3% | 12 | | Nov 2025 | Lloyds Bank | 6K | 2.1% | 13 | | Nov 2025 | Monzo | 5.9K | 2.1% | 14 | | Nov 2025 | First Direct | 3K | 1% | 15 | | Dec 2025 | Tesco Bank | 91.5K | 34.6% | 1 | | Dec 2025 | Novuna | 44.3K | 16.7% | 2 | | Dec 2025 | M&S Bank | 18K | 6.8% | 3 | | Dec 2025 | Admiral | 15.4K | 5.8% | 4 | | Dec 2025 | Nationwide | 12.8K | 4.8% | 5 | | Dec 2025 | Santander | 12.3K | 4.6% | 6 | | Dec 2025 | NatWest | 11.5K | 4.3% | 7 | | Dec 2025 | HSBC | 11K | 4.2% | 8 | | Dec 2025 | Zopa | 10.4K | 3.9% | 9 | | Dec 2025 | Barclays | 10K | 3.8% | 10 | | Dec 2025 | Sainsbury's Bank | 7.2K | 2.7% | 11 | | Dec 2025 | Monzo | 5.8K | 2.2% | 12 | | Dec 2025 | Halifax | 5.7K | 2.2% | 13 | | Dec 2025 | Lloyds Bank | 5.7K | 2.2% | 14 | | Dec 2025 | First Direct | 3K | 1.1% | 15 | | Jan 2026 | Tesco Bank | 115K | 30.8% | 1 | | Jan 2026 | Novuna | 65.6K | 17.5% | 2 | | Jan 2026 | M&S Bank | 28.2K | 7.5% | 3 | | Jan 2026 | Admiral | 22.9K | 6.1% | 4 | | Jan 2026 | Nationwide | 22.5K | 6% | 5 | | Jan 2026 | Santander | 18.4K | 4.9% | 6 | | Jan 2026 | NatWest | 17.2K | 4.6% | 7 | | Jan 2026 | HSBC | 16.5K | 4.4% | 8 | | Jan 2026 | Barclays | 14.5K | 3.9% | 9 | | Jan 2026 | Zopa | 12.7K | 3.4% | 10 | | Jan 2026 | Sainsbury's Bank | 10.7K | 2.9% | 11 | | Jan 2026 | Halifax | 10K | 2.7% | 12 | | Jan 2026 | Lloyds Bank | 8.5K | 2.3% | 13 | | Jan 2026 | Monzo | 7.2K | 1.9% | 14 | | Jan 2026 | First Direct | 4.5K | 1.2% | 15 | | Feb 2026 | Tesco Bank | 115K | 34.3% | 1 | | Feb 2026 | Novuna | 53.6K | 16% | 2 | | Feb 2026 | M&S Bank | 22.6K | 6.7% | 3 | | Feb 2026 | Admiral | 18.8K | 5.6% | 4 | | Feb 2026 | Nationwide | 18.4K | 5.5% | 5 | | Feb 2026 | Santander | 17.7K | 5.3% | 6 | | Feb 2026 | NatWest | 14K | 4.2% | 7 | | Feb 2026 | HSBC | 13.5K | 4% | 8 | | Feb 2026 | Zopa | 12.6K | 3.7% | 9 | | Feb 2026 | Barclays | 12.3K | 3.7% | 10 | | Feb 2026 | Sainsbury's Bank | 10.7K | 3.2% | 11 | | Feb 2026 | Halifax | 8.2K | 2.4% | 12 | | Feb 2026 | Lloyds Bank | 7.3K | 2.2% | 13 | | Feb 2026 | Monzo | 7.1K | 2.1% | 14 | | Feb 2026 | First Direct | 3.8K | 1.1% | 15 | | Mar 2026 | Tesco Bank | 115K | 33% | 1 | | Mar 2026 | Novuna | 65.1K | 18.6% | 2 | | Mar 2026 | M&S Bank | 22.6K | 6.5% | 3 | | Mar 2026 | Admiral | 18.8K | 5.4% | 4 | | Mar 2026 | Nationwide | 18.4K | 5.3% | 5 | | Mar 2026 | Santander | 17.7K | 5.1% | 6 | | Mar 2026 | NatWest | 17.2K | 4.9% | 7 | | Mar 2026 | HSBC | 13.5K | 3.9% | 8 | | Mar 2026 | Zopa | 12.6K | 3.6% | 9 | | Mar 2026 | Barclays | 11.8K | 3.4% | 10 | | Mar 2026 | Sainsbury's Bank | 10.7K | 3.1% | 11 | | Mar 2026 | Halifax | 8.2K | 2.3% | 12 | | Mar 2026 | Lloyds Bank | 7.3K | 2.1% | 13 | | Mar 2026 | Monzo | 5.9K | 1.7% | 14 | | Mar 2026 | First Direct | 4.5K | 1.3% | 15 | | Apr 2026 | Tesco Bank | 114K | 33.4% | 1 | | Apr 2026 | Novuna | 61K | 17.9% | 2 | | Apr 2026 | M&S Bank | 27.7K | 8.1% | 3 | | Apr 2026 | Admiral | 18.8K | 5.5% | 4 | | Apr 2026 | Nationwide | 18.4K | 5.4% | 5 | | Apr 2026 | Santander | 15K | 4.4% | 6 | | Apr 2026 | NatWest | 14K | 4.1% | 7 | | Apr 2026 | HSBC | 13.5K | 4% | 8 | | Apr 2026 | Zopa | 12.6K | 3.7% | 9 | | Apr 2026 | Barclays | 11.8K | 3.5% | 10 | | Apr 2026 | Sainsbury's Bank | 9.1K | 2.7% | 11 | | Apr 2026 | Halifax | 8.2K | 2.4% | 12 | | Apr 2026 | Lloyds Bank | 7.3K | 2.1% | 13 | | Apr 2026 | Monzo | 5.9K | 1.7% | 14 | | Apr 2026 | First Direct | 3.6K | 1.1% | 15 | | May 2026 | Tesco Bank | 111K | 33.6% | 1 | | May 2026 | Novuna | 53.1K | 16.1% | 2 | | May 2026 | M&S Bank | 29K | 8.8% | 3 | | May 2026 | Admiral | 18.8K | 5.7% | 4 | | May 2026 | Nationwide | 18.4K | 5.6% | 5 | | May 2026 | Santander | 15K | 4.5% | 6 | | May 2026 | NatWest | 14K | 4.2% | 7 | | May 2026 | HSBC | 12.8K | 3.9% | 8 | | May 2026 | Zopa | 12.5K | 3.8% | 9 | | May 2026 | Barclays | 11.8K | 3.6% | 10 | | May 2026 | Sainsbury's Bank | 8.9K | 2.7% | 11 | | May 2026 | Halifax | 8.2K | 2.5% | 12 | | May 2026 | Lloyds Bank | 7K | 2.1% | 13 | | May 2026 | Monzo | 5.9K | 1.8% | 14 | | May 2026 | First Direct | 3.8K | 1.1% | 15 | | Jun 2026 | Tesco Bank | 94.2K | 30.6% | 1 | | Jun 2026 | Novuna | 51.2K | 16.6% | 2 | | Jun 2026 | M&S Bank | 29K | 9.4% | 3 | | Jun 2026 | Admiral | 18.8K | 6.1% | 4 | | Jun 2026 | Zopa | 15.2K | 4.9% | 5 | | Jun 2026 | Nationwide | 15K | 4.9% | 6 | | Jun 2026 | Santander | 14.5K | 4.7% | 7 | | Jun 2026 | NatWest | 14K | 4.5% | 8 | | Jun 2026 | HSBC | 13.5K | 4.4% | 9 | | Jun 2026 | Barclays | 11.8K | 3.8% | 10 | | Jun 2026 | Lloyds Bank | 7.3K | 2.4% | 11 | | Jun 2026 | Sainsbury's Bank | 7.2K | 2.3% | 12 | | Jun 2026 | Halifax | 6.7K | 2.2% | 13 | | Jun 2026 | Monzo | 5.8K | 1.9% | 14 | | Jun 2026 | First Direct | 3.6K | 1.2% | 15 | | Jul 2026 | Tesco Bank | 111K | 34.1% | 1 | | Jul 2026 | Novuna | 51.2K | 15.8% | 2 | | Jul 2026 | M&S Bank | 28.5K | 8.8% | 3 | | Jul 2026 | Admiral | 18.8K | 5.8% | 4 | | Jul 2026 | Nationwide | 17.7K | 5.4% | 5 | | Jul 2026 | Zopa | 15.1K | 4.7% | 6 | | Jul 2026 | Santander | 15K | 4.6% | 7 | | Jul 2026 | NatWest | 14K | 4.3% | 8 | | Jul 2026 | Barclays | 11.8K | 3.6% | 9 | | Jul 2026 | HSBC | 11K | 3.4% | 10 | | Jul 2026 | Lloyds Bank | 7.3K | 2.2% | 11 | | Jul 2026 | Sainsbury's Bank | 6.9K | 2.1% | 12 | | Jul 2026 | Halifax | 6.7K | 2.1% | 13 | | Jul 2026 | Monzo | 5.9K | 1.8% | 14 | | Jul 2026 | First Direct | 4.3K | 1.3% | 15 | | Aug 2026 | Tesco Bank | 111K | 31.3% | 1 | | Aug 2026 | Novuna | 75.5K | 21.4% | 2 | | Aug 2026 | M&S Bank | 29K | 8.2% | 3 | | Aug 2026 | Admiral | 18.8K | 5.3% | 4 | | Aug 2026 | Zopa | 18.4K | 5.2% | 5 | | Aug 2026 | Nationwide | 18.4K | 5.2% | 6 | | Aug 2026 | Santander | 14.5K | 4.1% | 7 | | Aug 2026 | HSBC | 12.8K | 3.6% | 8 | | Aug 2026 | Barclays | 11.8K | 3.3% | 9 | | Aug 2026 | NatWest | 11.8K | 3.3% | 10 | | Aug 2026 | Lloyds Bank | 7.3K | 2.1% | 11 | | Aug 2026 | Sainsbury's Bank | 7.2K | 2% | 12 | | Aug 2026 | Halifax | 6.4K | 1.8% | 13 | | Aug 2026 | Monzo | 5.9K | 1.7% | 14 | | Aug 2026 | First Direct | 4.9K | 1.4% | 15 | | Sep 2026 | Tesco Bank | 111K | 31.9% | 1 | | Sep 2026 | Novuna | 64.3K | 18.5% | 2 | | Sep 2026 | M&S Bank | 35.4K | 10.2% | 3 | | Sep 2026 | Nationwide | 19.2K | 5.5% | 4 | | Sep 2026 | Admiral | 18.8K | 5.4% | 5 | | Sep 2026 | Zopa | 18.4K | 5.3% | 6 | | Sep 2026 | Santander | 14.5K | 4.2% | 7 | | Sep 2026 | Barclays | 11.8K | 3.4% | 8 | | Sep 2026 | HSBC | 11.7K | 3.4% | 9 | | Sep 2026 | NatWest | 11.5K | 3.3% | 10 | | Sep 2026 | Lloyds Bank | 7.3K | 2.1% | 11 | | Sep 2026 | Sainsbury's Bank | 7.3K | 2.1% | 12 | | Sep 2026 | Monzo | 5.9K | 1.7% | 13 | | Sep 2026 | First Direct | 5.2K | 1.5% | 14 | | Sep 2026 | Halifax | 5.1K | 1.5% | 15 | ## What is being compared - **Admiral**: Measured on the search terms “admiral loan” and “admiral personal loan”, summed into one figure. - **Barclays**: Measured on the search terms “barclays loan” and “barclays personal loan”, summed into one figure. - **First Direct**: Measured on the search terms “first direct loan” and “first direct personal loan”, summed into one figure. - **Halifax**: Measured on the search terms “halifax loan” and “halifax personal loan”, summed into one figure. - **HSBC**: Measured on the search terms “hsbc loan” and “hsbc personal loan”, summed into one figure. - **Lloyds Bank**: Measured on the search terms “lloyds loan” and “lloyds personal loan”, summed into one figure. - **M&S Bank**: Measured on the search terms “m&s bank loan”, “m&s loan” and “m&s personal loan”, summed into one figure. - **Monzo**: Measured on the search terms “monzo loan” and “monzo personal loan”, summed into one figure. - **Nationwide**: Measured on the search terms “nationwide loan” and “nationwide personal loan”, summed into one figure. - **NatWest**: Measured on the search terms “natwest loan” and “natwest personal loan”, summed into one figure. - **Novuna**: Measured on the search terms “novuna”, “novuna loan” and “novuna personal finance”, summed into one figure. - **Sainsbury's Bank**: Measured on the search terms “sainsburys bank loan”, “sainsburys loan” and “sainsburys personal loan”, summed into one figure. - **Santander**: Measured on the search terms “santander loan” and “santander personal loan”, summed into one figure. - **Tesco Bank**: Measured on the search terms “tesco bank loan”, “tesco loan” and “tesco personal loan”, summed into one figure. - **Zopa**: Measured on the search terms “zopa loan” and “zopa personal loan”, summed into one figure. - [Admiral](/demand/uk/brands/admiral-insurance) - [Barclays](/demand/uk/brands/barclays) - [First Direct](/demand/uk/brands/first-direct) - [Halifax](/demand/uk/brands/halifax-bank) - [HSBC](/demand/uk/brands/hsbc) - [Lloyds Bank](/demand/uk/brands/lloyds-bank) - [M&S Bank](/demand/uk/brands/ms-bank) - [Monzo](/demand/uk/brands/monzo) - [Nationwide](/demand/uk/brands/nationwide-building-society) - [NatWest](/demand/uk/brands/natwest) - [Novuna](/demand/uk/brands/novuna) - [Sainsbury's Bank](/demand/uk/brands/sainsburys-bank) - [Santander](/demand/uk/brands/santander-uk) - [Tesco Bank](/demand/uk/brands/tesco-bank-credit-cards) - [Zopa](/demand/uk/brands/zopa) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among personal loan lenders in the United Kingdom? In September 2026, Tesco Bank was the most searched among personal loan lenders in the United Kingdom, with an estimated 111K branded searches, 31.9% of all searches for the 15 we track. ## Cite this page Brandwave. "Personal loan lenders in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-personal-loan-lenders This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-personal-loan-lenders. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.