---
title: "Personal injury solicitors in the United Kingdom: Which are searched most?"
description: "Compare the law firms people in the UK use for personal injury and compensation claims. Share of Search among Irwin Mitchell, Slater and Gordon, Thompsons Solicitors, Leigh Day, Simpson Millar and Stewarts, the personal injury solicitors Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-personal-injury-solicitors"
publisher: "Brandwave"
---

# Personal injury solicitors in the United Kingdom: Which are searched most?

Compare the law firms people in the UK use for personal injury and compensation claims. Share of Search among Irwin Mitchell, Slater and Gordon, Thompsons Solicitors, Leigh Day, Simpson Millar and Stewarts, the personal injury solicitors Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Personal injury solicitors
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Irwin Mitchell, 47.5%

## Which brand is most popular in search among personal injury solicitors in the United Kingdom?

- In September 2026, Irwin Mitchell was the most searched among personal injury solicitor brands in the United Kingdom, with an estimated 27.1K branded searches, 47.5% of all searches for the six we track.
- Slater and Gordon is in 2nd place, 26.3 percentage points behind at 21.2%.
- Across the 12 months ending September 2026, Thompsons Solicitors’ share of searches among personal injury solicitors in the United Kingdom increased from 11.6% to 14.2%.
- Across the 12 months ending September 2026, Leigh Day’s share of searches among personal injury solicitors in the United Kingdom decreased from 14.2% to 11.6%.
- Across the 12 months ending September 2026, Irwin Mitchell’s share of searches among personal injury solicitors in the United Kingdom peaked at 52.5% in November 2025 and was lowest at 37.6% in March 2026.
- Across the 12 months ending September 2026, Slater and Gordon’s share of searches among personal injury solicitors in the United Kingdom peaked at 37.6% in March 2026 and was lowest at 18.6% in July 2026.
- Across the 12 months ending September 2026, Thompsons Solicitors’ share of searches among personal injury solicitors in the United Kingdom peaked at 14.2% in September 2026 and was lowest at 10.3% in February 2026.
- Across the 12 months ending September 2026, Leigh Day’s share of searches among personal injury solicitors in the United Kingdom peaked at 14.2% in October 2025 and was lowest at 9.2% in March 2026.
- Across the 12 months ending September 2026, Simpson Millar’s share of searches among personal injury solicitors in the United Kingdom peaked at 2.9% in June 2026 and was lowest at 1.8% in March 2026.
- Across the 12 months ending September 2026, Thompsons Solicitors rose from 4th to 3rd among personal injury solicitors in the United Kingdom.
- Across the 12 months ending September 2026, Leigh Day fell from 3rd to 4th among personal injury solicitors in the United Kingdom.
- Across the 12 months ending September 2026, Irwin Mitchell, Slater and Gordon, Simpson Millar and Stewarts held steady: their share of searches among personal injury solicitors in the United Kingdom each moved less than 0.5 percentage points.

## Top personal injury solicitors in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Irwin Mitchell, Slater and Gordon, Thompsons Solicitors, Leigh Day and Stewarts were mentioned most often, in two of the three answers. Irwin Mitchell was recommended most often, coming first in both answers that gave a list. Stewarts was second, and Leigh Day was third. Simpson Millar, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Irwin Mitchell | 1st | 2 of 3 | 2 of 3 |
| Stewarts | 2nd | 2 of 3 | 2 of 3 |
| Leigh Day | 3rd | 2 of 3 | 2 of 3 |
| Slater and Gordon | 4th | 2 of 3 | 2 of 3 |
| Thompsons Solicitors | 5th | 2 of 3 | 2 of 3 |
| Simpson Millar | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about personal injury solicitors

- Asked ChatGPT "What's the best personal injury solicitor in the UK?": 1. Irwin Mitchell, 2. Stewarts, 3. Leigh Day, 4. Slater and Gordon
- Asked ChatGPT "Which UK law firm is best for a compensation claim?": 1. Thompsons Solicitors
- Asked ChatGPT "What are the biggest personal injury law firms in the UK?": 1. Irwin Mitchell, 2. Slater and Gordon, 3. Leigh Day, 4. Stewarts, 5. Thompsons Solicitors

Not named in any answer: Simpson Millar.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Irwin Mitchell vs Slater and Gordon: compare search popularity](/demand/uk/compare/irwin-mitchell-vs-slater-and-gordon-uk): 47.5% against 21.2% Share of Search.
- [Irwin Mitchell vs Thompsons Solicitors: compare search popularity](/demand/uk/compare/irwin-mitchell-vs-thompsons-solicitors): 47.5% against 14.2% Share of Search.
- [Irwin Mitchell vs Leigh Day: compare search popularity](/demand/uk/compare/irwin-mitchell-vs-leigh-day): 47.5% against 11.6% Share of Search.
- [Irwin Mitchell vs Simpson Millar: compare search popularity](/demand/uk/compare/irwin-mitchell-vs-simpson-millar): 47.5% against 2.8% Share of Search.
- [Slater and Gordon vs Thompsons Solicitors: compare search popularity](/demand/uk/compare/slater-and-gordon-uk-vs-thompsons-solicitors): 21.2% against 14.2% Share of Search.
- [Slater and Gordon vs Leigh Day: compare search popularity](/demand/uk/compare/leigh-day-vs-slater-and-gordon-uk): 21.2% against 11.6% Share of Search.
- [Slater and Gordon vs Simpson Millar: compare search popularity](/demand/uk/compare/simpson-millar-vs-slater-and-gordon-uk): 21.2% against 2.8% Share of Search.
- [Thompsons Solicitors vs Leigh Day: compare search popularity](/demand/uk/compare/leigh-day-vs-thompsons-solicitors): 14.2% against 11.6% Share of Search.
- [Thompsons Solicitors vs Simpson Millar: compare search popularity](/demand/uk/compare/simpson-millar-vs-thompsons-solicitors): 14.2% against 2.8% Share of Search.
- [Leigh Day vs Simpson Millar: compare search popularity](/demand/uk/compare/leigh-day-vs-simpson-millar): 11.6% against 2.8% Share of Search.

## How did search popularity change for United Kingdom personal injury solicitors in September 2026?

- Thompsons Solicitors’ share of searches among personal injury solicitors in the United Kingdom has gained ground for 3 months in a row, from 11.9% to 14.2% in September 2026.
- Estimated monthly branded searches for Leigh Day in the United Kingdom fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026.
- Estimated monthly branded searches for Slater and Gordon in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
- Estimated monthly branded searches for Irwin Mitchell in the United Kingdom fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
- Estimated monthly branded searches for Simpson Millar in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.
- Estimated monthly branded searches for Stewarts in the United Kingdom fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Irwin Mitchell | 47.5% | 27.1K | +22.1% | Irwin Mitchell |
| 2 | Slater and Gordon | 21.2% | 12.1K | +22.2% | Slater and Gordon |
| 3 | Thompsons Solicitors | 14.2% | 8.1K | +22.7% | Thompsons Solicitors |
| 4 | Leigh Day | 11.6% | 6.6K | +22.2% | Leigh Day |
| 5 | Simpson Millar | 2.8% | 1.6K | +23.1% | Simpson Millar |
| 6 | Stewarts | 2.8% | 1.6K | +23.1% | Stewarts |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Irwin Mitchell | 33.1K | 47.5% | 1 |
| Oct 2025 | Slater and Gordon | 14.8K | 21.2% | 2 |
| Oct 2025 | Leigh Day | 9.9K | 14.2% | 3 |
| Oct 2025 | Thompsons Solicitors | 8.1K | 11.6% | 4 |
| Oct 2025 | Simpson Millar | 1.9K | 2.7% | 5 |
| Oct 2025 | Stewarts | 1.9K | 2.7% | 6 |
| Nov 2025 | Irwin Mitchell | 33.1K | 52.5% | 1 |
| Nov 2025 | Slater and Gordon | 12.1K | 19.2% | 2 |
| Nov 2025 | Leigh Day | 8.1K | 12.8% | 3 |
| Nov 2025 | Thompsons Solicitors | 6.6K | 10.5% | 4 |
| Nov 2025 | Simpson Millar | 1.6K | 2.5% | 5 |
| Nov 2025 | Stewarts | 1.6K | 2.5% | 6 |
| Dec 2025 | Irwin Mitchell | 22.2K | 48.8% | 1 |
| Dec 2025 | Slater and Gordon | 9.9K | 21.8% | 2 |
| Dec 2025 | Leigh Day | 5.4K | 11.9% | 3 |
| Dec 2025 | Thompsons Solicitors | 5.4K | 11.9% | 4 |
| Dec 2025 | Simpson Millar | 1.3K | 2.9% | 5 |
| Dec 2025 | Stewarts | 1.3K | 2.9% | 6 |
| Jan 2026 | Irwin Mitchell | 27.1K | 46.2% | 1 |
| Jan 2026 | Slater and Gordon | 12.1K | 20.6% | 2 |
| Jan 2026 | Leigh Day | 8.1K | 13.8% | 3 |
| Jan 2026 | Thompsons Solicitors | 8.1K | 13.8% | 4 |
| Jan 2026 | Simpson Millar | 1.6K | 2.7% | 5 |
| Jan 2026 | Stewarts | 1.6K | 2.7% | 6 |
| Feb 2026 | Irwin Mitchell | 33.1K | 51.7% | 1 |
| Feb 2026 | Slater and Gordon | 14.8K | 23.1% | 2 |
| Feb 2026 | Leigh Day | 6.6K | 10.3% | 3 |
| Feb 2026 | Thompsons Solicitors | 6.6K | 10.3% | 4 |
| Feb 2026 | Stewarts | 1.6K | 2.5% | 5 |
| Feb 2026 | Simpson Millar | 1.3K | 2% | 6 |
| Mar 2026 | Irwin Mitchell | 27.1K | 37.6% | 1 |
| Mar 2026 | Slater and Gordon | 27.1K | 37.6% | 2 |
| Mar 2026 | Thompsons Solicitors | 8.1K | 11.2% | 3 |
| Mar 2026 | Leigh Day | 6.6K | 9.2% | 4 |
| Mar 2026 | Stewarts | 1.9K | 2.6% | 5 |
| Mar 2026 | Simpson Millar | 1.3K | 1.8% | 6 |
| Apr 2026 | Irwin Mitchell | 27.1K | 40.5% | 1 |
| Apr 2026 | Slater and Gordon | 22.2K | 33.2% | 2 |
| Apr 2026 | Thompsons Solicitors | 8.1K | 12.1% | 3 |
| Apr 2026 | Leigh Day | 6.6K | 9.9% | 4 |
| Apr 2026 | Stewarts | 1.6K | 2.4% | 5 |
| Apr 2026 | Simpson Millar | 1.3K | 1.9% | 6 |
| May 2026 | Irwin Mitchell | 27.1K | 49% | 1 |
| May 2026 | Slater and Gordon | 12.1K | 21.9% | 2 |
| May 2026 | Leigh Day | 6.6K | 11.9% | 3 |
| May 2026 | Thompsons Solicitors | 6.6K | 11.9% | 4 |
| May 2026 | Stewarts | 1.6K | 2.9% | 5 |
| May 2026 | Simpson Millar | 1.3K | 2.4% | 6 |
| Jun 2026 | Irwin Mitchell | 27.1K | 48.7% | 1 |
| Jun 2026 | Slater and Gordon | 12.1K | 21.8% | 2 |
| Jun 2026 | Leigh Day | 6.6K | 11.9% | 3 |
| Jun 2026 | Thompsons Solicitors | 6.6K | 11.9% | 4 |
| Jun 2026 | Simpson Millar | 1.6K | 2.9% | 5 |
| Jun 2026 | Stewarts | 1.6K | 2.9% | 6 |
| Jul 2026 | Irwin Mitchell | 27.1K | 51% | 1 |
| Jul 2026 | Slater and Gordon | 9.9K | 18.6% | 2 |
| Jul 2026 | Leigh Day | 6.6K | 12.4% | 3 |
| Jul 2026 | Thompsons Solicitors | 6.6K | 12.4% | 4 |
| Jul 2026 | Stewarts | 1.6K | 3% | 5 |
| Jul 2026 | Simpson Millar | 1.3K | 2.4% | 6 |
| Aug 2026 | Irwin Mitchell | 22.2K | 47.5% | 1 |
| Aug 2026 | Slater and Gordon | 9.9K | 21.2% | 2 |
| Aug 2026 | Thompsons Solicitors | 6.6K | 14.1% | 3 |
| Aug 2026 | Leigh Day | 5.4K | 11.6% | 4 |
| Aug 2026 | Simpson Millar | 1.3K | 2.8% | 5 |
| Aug 2026 | Stewarts | 1.3K | 2.8% | 6 |
| Sep 2026 | Irwin Mitchell | 27.1K | 47.5% | 1 |
| Sep 2026 | Slater and Gordon | 12.1K | 21.2% | 2 |
| Sep 2026 | Thompsons Solicitors | 8.1K | 14.2% | 3 |
| Sep 2026 | Leigh Day | 6.6K | 11.6% | 4 |
| Sep 2026 | Simpson Millar | 1.6K | 2.8% | 5 |
| Sep 2026 | Stewarts | 1.6K | 2.8% | 6 |

## What is being compared

- **Irwin Mitchell**: Measured on the search term “irwin mitchell”.
- **Leigh Day**: Measured on the search term “leigh day”.
- **Simpson Millar**: Measured on the search term “simpson millar”.
- **Slater and Gordon**: Measured on the search term “slater and gordon”.
- **Stewarts**: Measured on the search term “stewarts law”.
- **Thompsons Solicitors**: Measured on the search term “thompsons solicitors”.

- [Irwin Mitchell](/demand/uk/brands/irwin-mitchell)
- [Leigh Day](/demand/uk/brands/leigh-day)
- [Simpson Millar](/demand/uk/brands/simpson-millar)
- [Slater and Gordon](/demand/uk/brands/slater-and-gordon-uk)
- [Stewarts](/demand/uk/brands/stewarts)
- [Thompsons Solicitors](/demand/uk/brands/thompsons-solicitors)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among personal injury solicitors in the United Kingdom?

In September 2026, Irwin Mitchell was the most searched among personal injury solicitor brands in the United Kingdom, with an estimated 27.1K branded searches, 47.5% of all searches for the six we track.

## Cite this page

Brandwave. "Personal injury solicitors in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-personal-injury-solicitors

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-personal-injury-solicitors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.