--- title: "Period care brands in the United Kingdom: Which are searched most?" description: "Compare the pad, tampon, cup and period pants brands people in the UK buy. Share of Search among Always, Modibodi, Tampax, WUKA, Mooncup, Bodyform, Lil-Lets and Natracare, the period care brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-period-care-brands" publisher: "Brandwave" --- # Period care brands in the United Kingdom: Which are searched most? Compare the pad, tampon, cup and period pants brands people in the UK buy. Share of Search among Always, Modibodi, Tampax, WUKA, Mooncup, Bodyform, Lil-Lets and Natracare, the period care brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Period care brands - **Market**: United Kingdom - **Brands compared**: 8 - **Month measured**: Sep 2026 - **Highest Share of Search**: Always, 38.7% ## Which brand is most popular in search among period care brands in the United Kingdom? - In September 2026, Always was the most searched among period care brands in the United Kingdom, with an estimated 27.1K branded searches, 38.7% of all searches for the eight we track. - Modibodi is in 2nd place, 17.5 percentage points behind at 21.1%. - Across the 12 months ending September 2026, Always’ share of searches among period care brands in the United Kingdom decreased from 47.5% to 38.7%. - Across the 12 months ending September 2026, Modibodi’s share of searches among period care brands in the United Kingdom increased from 14.2% to 21.1%. - Across the 12 months ending September 2026, Tampax’s share of searches among period care brands in the United Kingdom increased from 9.5% to 14.1%. - Across the 12 months ending September 2026, WUKA’s share of searches among period care brands in the United Kingdom increased from 7.7% to 11.6%. - Across the 12 months ending September 2026, Mooncup’s share of searches among period care brands in the United Kingdom decreased from 11.6% to 5.1%. - Across the 12 months ending September 2026, Bodyform’s share of searches among period care brands in the United Kingdom decreased from 5.2% to 4.1%. - Across the 12 months ending September 2026, Lil-Lets’ share of searches among period care brands in the United Kingdom increased from 2.8% to 3.4%. - Across the 12 months ending September 2026, Always’ share of searches among period care brands in the United Kingdom peaked at 47.5% in October 2025 and was lowest at 30% in July 2026. - Across the 12 months ending September 2026, Modibodi’s share of searches among period care brands in the United Kingdom peaked at 31.7% in June 2026 and was lowest at 14.2% in October 2025. - Across the 12 months ending September 2026, WUKA’s share of searches among period care brands in the United Kingdom peaked at 14.5% in May 2026 and was lowest at 7.7% in October 2025. - Across the 12 months ending September 2026, Mooncup’s share of searches among period care brands in the United Kingdom peaked at 12.1% in December 2025 and was lowest at 4.9% in July 2026. - Across the 12 months ending September 2026, Bodyform’s share of searches among period care brands in the United Kingdom peaked at 5.9% in November 2025 and was lowest at 3.8% in August 2026. - Across the 12 months ending September 2026, Lil-Lets’ share of searches among period care brands in the United Kingdom peaked at 3.8% in August 2026 and was lowest at 2.6% in November 2025. - Across the 12 months ending September 2026, Tampax rose from 4th to 3rd among period care brands in the United Kingdom. - Across the 12 months ending September 2026, WUKA rose from 5th to 4th among period care brands in the United Kingdom. - Across the 12 months ending September 2026, Mooncup fell from 3rd to 5th among period care brands in the United Kingdom. - Across the 12 months ending September 2026, Natracare held steady: its share of searches among period care brands in the United Kingdom moved less than 0.5 percentage points. ## Top period care brands in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Modibodi and WUKA were mentioned most often, in three of the four answers. WUKA was recommended most often, coming first in two out of three answers that gave a list. Modibodi and Lil-Lets tied for second. Natracare, which ranked eighth in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | WUKA | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Modibodi | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | Lil-Lets | 2nd | 1 of 3 | 0 of 1 | 1 of 4 | | Tampax | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Always | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Mooncup | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Bodyform | Not ranked | 1 of 3 | 0 of 1 | 1 of 4 | | Natracare | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about period care brands - Asked ChatGPT "What are the best period products?": 1. Always, 2. Bodyform, 3. Tampax, 4. Modibodi, 5. WUKA, 6. Mooncup - Asked ChatGPT "What are the best period pants in the UK?": 1. WUKA, 2. Modibodi - Asked ChatGPT "Which tampons are best for heavy periods?": 1. Lil-Lets, 2. Tampax - Searched Google, AI Overview "period pants": 1. WUKA, 2. Modibodi Not named in any answer: Natracare. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## Compare search popularity between leading brands - [Always vs Modibodi: compare search popularity](/demand/uk/compare/always-vs-modibodi): 38.7% against 21.1% Share of Search. - [Always vs Tampax: compare search popularity](/demand/uk/compare/always-vs-tampax): 38.7% against 14.1% Share of Search. - [Always vs WUKA: compare search popularity](/demand/uk/compare/always-vs-wuka): 38.7% against 11.6% Share of Search. - [Always vs Mooncup: compare search popularity](/demand/uk/compare/always-vs-mooncup): 38.7% against 5.1% Share of Search. - [Modibodi vs Tampax: compare search popularity](/demand/uk/compare/modibodi-vs-tampax): 21.1% against 14.1% Share of Search. - [Modibodi vs WUKA: compare search popularity](/demand/uk/compare/modibodi-vs-wuka): 21.1% against 11.6% Share of Search. - [Modibodi vs Mooncup: compare search popularity](/demand/uk/compare/modibodi-vs-mooncup): 21.1% against 5.1% Share of Search. - [Tampax vs WUKA: compare search popularity](/demand/uk/compare/tampax-vs-wuka): 14.1% against 11.6% Share of Search. - [Tampax vs Mooncup: compare search popularity](/demand/uk/compare/mooncup-vs-tampax): 14.1% against 5.1% Share of Search. - [WUKA vs Mooncup: compare search popularity](/demand/uk/compare/mooncup-vs-wuka): 11.6% against 5.1% Share of Search. ## How did search popularity change for United Kingdom period care brands in September 2026? - In September 2026, Always gained share of searches among period care brands in the United Kingdom, from 35.4% to 38.7%. - In September 2026, Tampax gained share of searches among period care brands in the United Kingdom, from 12.9% to 14.1%. - In September 2026, Modibodi lost share of searches among period care brands in the United Kingdom, from 23.7% to 21.1%. - In September 2026, WUKA lost share of searches among period care brands in the United Kingdom, from 12.9% to 11.6%. - In September 2026, Mooncup lost share of searches among period care brands in the United Kingdom, from 5.8% to 5.1%. - Estimated monthly branded searches for Bodyform in the United Kingdom fell 34.1% over 12 measured months, from 4.4K to 2.9K in September 2026. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Always | 38.7% | 27.1K | 0.0% | Always | | 2 | Modibodi | 21.1% | 14.8K | -18.2% | Essity | | 3 | Tampax | 14.1% | 9.9K | 0.0% | Tampax | | 4 | WUKA | 11.6% | 8.1K | -18.2% | WUKA | | 5 | Mooncup | 5.1% | 3.6K | -18.2% | Mooncup | | 6 | Bodyform | 4.1% | 2.9K | 0.0% | Bodyform | | 7 | Lil-Lets | 3.4% | 2.4K | -17.2% | Lil-Lets | | 8 | Natracare | 1.9% | 1.3K | 0.0% | Natracare | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Always | 40.5K | 47.5% | 1 | | Oct 2025 | Modibodi | 12.1K | 14.2% | 2 | | Oct 2025 | Mooncup | 9.9K | 11.6% | 3 | | Oct 2025 | Tampax | 8.1K | 9.5% | 4 | | Oct 2025 | WUKA | 6.6K | 7.7% | 5 | | Oct 2025 | Bodyform | 4.4K | 5.2% | 6 | | Oct 2025 | Lil-Lets | 2.4K | 2.8% | 7 | | Oct 2025 | Natracare | 1.3K | 1.5% | 8 | | Nov 2025 | Always | 27.1K | 36.6% | 1 | | Nov 2025 | Modibodi | 18.1K | 24.4% | 2 | | Nov 2025 | Tampax | 8.1K | 10.9% | 3 | | Nov 2025 | WUKA | 8.1K | 10.9% | 4 | | Nov 2025 | Mooncup | 5.4K | 7.3% | 5 | | Nov 2025 | Bodyform | 4.4K | 5.9% | 6 | | Nov 2025 | Lil-Lets | 1.9K | 2.6% | 7 | | Nov 2025 | Natracare | 1K | 1.3% | 8 | | Dec 2025 | Always | 27.1K | 40.3% | 1 | | Dec 2025 | Modibodi | 12.1K | 18% | 2 | | Dec 2025 | Mooncup | 8.1K | 12.1% | 3 | | Dec 2025 | Tampax | 8.1K | 12.1% | 4 | | Dec 2025 | WUKA | 5.4K | 8% | 5 | | Dec 2025 | Bodyform | 3.6K | 5.4% | 6 | | Dec 2025 | Lil-Lets | 1.9K | 2.8% | 7 | | Dec 2025 | Natracare | 880 | 1.3% | 8 | | Jan 2026 | Always | 27.1K | 35.7% | 1 | | Jan 2026 | Modibodi | 18.1K | 23.8% | 2 | | Jan 2026 | WUKA | 9.9K | 13% | 3 | | Jan 2026 | Tampax | 8.1K | 10.7% | 4 | | Jan 2026 | Mooncup | 5.4K | 7.1% | 5 | | Jan 2026 | Bodyform | 3.6K | 4.7% | 6 | | Jan 2026 | Lil-Lets | 2.4K | 3.2% | 7 | | Jan 2026 | Natracare | 1.3K | 1.7% | 8 | | Feb 2026 | Always | 22.2K | 34.7% | 1 | | Feb 2026 | Modibodi | 14.8K | 23.1% | 2 | | Feb 2026 | WUKA | 8.1K | 12.7% | 3 | | Feb 2026 | Mooncup | 6.6K | 10.3% | 4 | | Feb 2026 | Tampax | 6.6K | 10.3% | 5 | | Feb 2026 | Bodyform | 2.9K | 4.5% | 6 | | Feb 2026 | Lil-Lets | 1.9K | 3% | 7 | | Feb 2026 | Natracare | 880 | 1.4% | 8 | | Mar 2026 | Always | 27.1K | 39% | 1 | | Mar 2026 | Modibodi | 14.8K | 21.3% | 2 | | Mar 2026 | Tampax | 8.1K | 11.7% | 3 | | Mar 2026 | WUKA | 8.1K | 11.7% | 4 | | Mar 2026 | Mooncup | 4.4K | 6.3% | 5 | | Mar 2026 | Bodyform | 3.6K | 5.2% | 6 | | Mar 2026 | Lil-Lets | 2.4K | 3.5% | 7 | | Mar 2026 | Natracare | 1K | 1.4% | 8 | | Apr 2026 | Always | 27.1K | 40.4% | 1 | | Apr 2026 | Modibodi | 14.8K | 22.1% | 2 | | Apr 2026 | WUKA | 8.1K | 12.1% | 3 | | Apr 2026 | Tampax | 6.6K | 9.8% | 4 | | Apr 2026 | Mooncup | 4.4K | 6.6% | 5 | | Apr 2026 | Bodyform | 2.9K | 4.3% | 6 | | Apr 2026 | Lil-Lets | 1.9K | 2.8% | 7 | | Apr 2026 | Natracare | 1.3K | 1.9% | 8 | | May 2026 | Always | 22.2K | 32.4% | 1 | | May 2026 | Modibodi | 18.1K | 26.4% | 2 | | May 2026 | WUKA | 9.9K | 14.5% | 3 | | May 2026 | Tampax | 8.1K | 11.8% | 4 | | May 2026 | Mooncup | 4.4K | 6.4% | 5 | | May 2026 | Bodyform | 2.9K | 4.2% | 6 | | May 2026 | Lil-Lets | 1.9K | 2.8% | 7 | | May 2026 | Natracare | 1K | 1.5% | 8 | | Jun 2026 | Always | 22.2K | 31.7% | 1 | | Jun 2026 | Modibodi | 22.2K | 31.7% | 2 | | Jun 2026 | Tampax | 8.1K | 11.6% | 3 | | Jun 2026 | WUKA | 8.1K | 11.6% | 4 | | Jun 2026 | Mooncup | 3.6K | 5.1% | 5 | | Jun 2026 | Bodyform | 2.9K | 4.1% | 6 | | Jun 2026 | Lil-Lets | 1.9K | 2.7% | 7 | | Jun 2026 | Natracare | 1K | 1.4% | 8 | | Jul 2026 | Always | 22.2K | 30% | 1 | | Jul 2026 | Modibodi | 22.2K | 30% | 2 | | Jul 2026 | Tampax | 9.9K | 13.4% | 3 | | Jul 2026 | WUKA | 9.9K | 13.4% | 4 | | Jul 2026 | Mooncup | 3.6K | 4.9% | 5 | | Jul 2026 | Bodyform | 2.9K | 3.9% | 6 | | Jul 2026 | Lil-Lets | 1.9K | 2.6% | 7 | | Jul 2026 | Natracare | 1.3K | 1.8% | 8 | | Aug 2026 | Always | 27.1K | 35.4% | 1 | | Aug 2026 | Modibodi | 18.1K | 23.7% | 2 | | Aug 2026 | Tampax | 9.9K | 12.9% | 3 | | Aug 2026 | WUKA | 9.9K | 12.9% | 4 | | Aug 2026 | Mooncup | 4.4K | 5.8% | 5 | | Aug 2026 | Bodyform | 2.9K | 3.8% | 6 | | Aug 2026 | Lil-Lets | 2.9K | 3.8% | 7 | | Aug 2026 | Natracare | 1.3K | 1.7% | 8 | | Sep 2026 | Always | 27.1K | 38.7% | 1 | | Sep 2026 | Modibodi | 14.8K | 21.1% | 2 | | Sep 2026 | Tampax | 9.9K | 14.1% | 3 | | Sep 2026 | WUKA | 8.1K | 11.6% | 4 | | Sep 2026 | Mooncup | 3.6K | 5.1% | 5 | | Sep 2026 | Bodyform | 2.9K | 4.1% | 6 | | Sep 2026 | Lil-Lets | 2.4K | 3.4% | 7 | | Sep 2026 | Natracare | 1.3K | 1.9% | 8 | ## What is being compared - **Always**: Measured on the search term “always pads”. - **Bodyform**: Measured on the search term “bodyform”. - **Lil-Lets**: Measured on the search term “lil lets”. - **Modibodi**: Measured on the search term “modibodi”. - **Mooncup**: Measured on the search term “mooncup”. - **Natracare**: Measured on the search term “natracare”. - **Tampax**: Measured on the search term “tampax”. - **WUKA**: Measured on the search term “wuka”. - [Always](/demand/uk/brands/always) - [Bodyform](/demand/uk/brands/bodyform) - [Lil-Lets](/demand/uk/brands/lil-lets) - [Modibodi](/demand/uk/brands/modibodi) - [Mooncup](/demand/uk/brands/mooncup) - [Natracare](/demand/uk/brands/natracare) - [Tampax](/demand/uk/brands/tampax) - [WUKA](/demand/uk/brands/wuka) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among period care brands in the United Kingdom? In September 2026, Always was the most searched among period care brands in the United Kingdom, with an estimated 27.1K branded searches, 38.7% of all searches for the eight we track. ## Cite this page Brandwave. "Period care brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-period-care-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-period-care-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.