--- title: "Party supplies in United Kingdom: Which are searched most?" description: "Compare the party supplies people shop with. Share of Search among Baker Ross, Party Delights and Party Pieces, the party supplies Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-party-supplies" publisher: "Brandwave" --- # Party supplies in United Kingdom: Which are searched most? Compare the party supplies people shop with. Share of Search among Baker Ross, Party Delights and Party Pieces, the party supplies Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Party supplies - **Market**: United Kingdom - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Baker Ross, 77.7% ## Which brand is most popular in search among party supplies in United Kingdom? - In September 2026, Baker Ross was the most searched among party supplies in United Kingdom, with an estimated 27.1K branded searches and 77.7% estimated Share of Search within this set. - Party Delights is in 2nd place, 62.2 percentage points behind at 15.5% Share of Search. - Across the 12 months ending September 2026, Baker Ross’ estimated Share of Search among party supplies in United Kingdom increased from 65.9% to 77.7%. - Across the 12 months ending September 2026, Party Delights’ estimated Share of Search among party supplies in United Kingdom decreased from 29.4% to 15.5%. - Across the 12 months ending September 2026, Party Pieces’ estimated Share of Search among party supplies in United Kingdom increased from 4.7% to 6.9%. - Across the 12 months ending September 2026, Baker Ross’ estimated Share of Search among party supplies in United Kingdom peaked at 89.2% in November 2025 and was lowest at 65.9% in October 2025. - Across the 12 months ending September 2026, Party Delights’ estimated Share of Search among party supplies in United Kingdom peaked at 29.4% in October 2025 and was lowest at 6.5% in November 2025. - Across the 12 months ending September 2026, Party Pieces’ estimated Share of Search among party supplies in United Kingdom peaked at 8.5% in April 2026 and was lowest at 4.3% in November 2025. ## Compare search popularity between leading brands - [Baker Ross vs Party Delights: compare search popularity](/demand/uk/compare/baker-ross-vs-party-delights): 77.7% against 15.5% Share of Search. - [Baker Ross vs Party Pieces: compare search popularity](/demand/uk/compare/baker-ross-vs-party-pieces): 77.7% against 6.9% Share of Search. - [Party Delights vs Party Pieces: compare search popularity](/demand/uk/compare/party-delights-vs-party-pieces): 15.5% against 6.9% Share of Search. ## How did search popularity change for United Kingdom party supplies in September 2026? - In September 2026, Party Delights gained estimated Share of Search among party supplies in United Kingdom, from 12.8% to 15.5%. - In September 2026, Party Pieces lost estimated Share of Search among party supplies in United Kingdom, from 8.5% to 6.9%. - In September 2026, Baker Ross lost estimated Share of Search among party supplies in United Kingdom, from 78.7% to 77.7%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Baker Ross | 77.7% | 27.1K | +22.1% | Baker Ross | | 2 | Party Delights | 15.5% | 5.4K | +50.0% | Party Delights | | 3 | Party Pieces | 6.9% | 2.4K | 0.0% | Party Pieces | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Baker Ross | 40.5K | 65.9% | 1 | | Oct 2025 | Party Delights | 18.1K | 29.4% | 2 | | Oct 2025 | Party Pieces | 2.9K | 4.7% | 3 | | Nov 2025 | Baker Ross | 60.5K | 89.2% | 1 | | Nov 2025 | Party Delights | 4.4K | 6.5% | 2 | | Nov 2025 | Party Pieces | 2.9K | 4.3% | 3 | | Dec 2025 | Baker Ross | 27.1K | 83.6% | 1 | | Dec 2025 | Party Delights | 2.9K | 9% | 2 | | Dec 2025 | Party Pieces | 2.4K | 7.4% | 3 | | Jan 2026 | Baker Ross | 33.1K | 81.9% | 1 | | Jan 2026 | Party Delights | 4.4K | 10.9% | 2 | | Jan 2026 | Party Pieces | 2.9K | 7.2% | 3 | | Feb 2026 | Baker Ross | 33.1K | 80.9% | 1 | | Feb 2026 | Party Delights | 5.4K | 13.2% | 2 | | Feb 2026 | Party Pieces | 2.4K | 5.9% | 3 | | Mar 2026 | Baker Ross | 40.5K | 83% | 1 | | Mar 2026 | Party Delights | 5.4K | 11.1% | 2 | | Mar 2026 | Party Pieces | 2.9K | 5.9% | 3 | | Apr 2026 | Baker Ross | 22.2K | 78.7% | 1 | | Apr 2026 | Party Delights | 3.6K | 12.8% | 2 | | Apr 2026 | Party Pieces | 2.4K | 8.5% | 3 | | May 2026 | Baker Ross | 22.2K | 78.7% | 1 | | May 2026 | Party Delights | 3.6K | 12.8% | 2 | | May 2026 | Party Pieces | 2.4K | 8.5% | 3 | | Jun 2026 | Baker Ross | 27.1K | 81.9% | 1 | | Jun 2026 | Party Delights | 3.6K | 10.9% | 2 | | Jun 2026 | Party Pieces | 2.4K | 7.3% | 3 | | Jul 2026 | Baker Ross | 27.1K | 85% | 1 | | Jul 2026 | Party Delights | 2.9K | 9.1% | 2 | | Jul 2026 | Party Pieces | 1.9K | 6% | 3 | | Aug 2026 | Baker Ross | 22.2K | 78.7% | 1 | | Aug 2026 | Party Delights | 3.6K | 12.8% | 2 | | Aug 2026 | Party Pieces | 2.4K | 8.5% | 3 | | Sep 2026 | Baker Ross | 27.1K | 77.7% | 1 | | Sep 2026 | Party Delights | 5.4K | 15.5% | 2 | | Sep 2026 | Party Pieces | 2.4K | 6.9% | 3 | ## What is being compared - **Baker Ross**: Measured on the search term “baker ross”. - **Party Delights**: Measured on the search term “party delights”. - **Party Pieces**: Measured on the search term “party pieces”. - [Baker Ross](/demand/uk/brands/baker-ross) - [Party Delights](/demand/uk/brands/party-delights) - [Party Pieces](/demand/uk/brands/party-pieces) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among party supplies in United Kingdom? In September 2026, Baker Ross was the most searched among party supplies in United Kingdom, with an estimated 27.1K branded searches and 77.7% estimated Share of Search within this set. ## Cite this page Brandwave. "Party supplies in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-party-supplies This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-party-supplies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.