---
title: "Online wine retailers in the United Kingdom: Which are searched most?"
description: "Compare the retailers people in the UK order wine from online. Share of Search among Majestic Wine, The Wine Society, Laithwaites, Naked Wines, Virgin Wines, Berry Bros. & Rudd and Waitrose Cellar, the online wine retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-online-wine-retailers"
publisher: "Brandwave"
---

# Online wine retailers in the United Kingdom: Which are searched most?

Compare the retailers people in the UK order wine from online. Share of Search among Majestic Wine, The Wine Society, Laithwaites, Naked Wines, Virgin Wines, Berry Bros. & Rudd and Waitrose Cellar, the online wine retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online wine retailers
- **Market**: United Kingdom
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Majestic Wine, 38.7%

## Which brand is most popular in search among online wine retailers in the United Kingdom?

- In September 2026, Majestic Wine was the most searched among online wine retailers in the United Kingdom, with an estimated 110K branded searches, 38.7% of all searches for the seven we track.
- The Wine Society is in 2nd place, 17.4 percentage points behind at 21.3%.
- Across the 12 months ending September 2026, Majestic Wine’s share of searches among online wine retailers in the United Kingdom decreased from 41.8% to 38.7%.
- Across the 12 months ending September 2026, The Wine Society’s share of searches among online wine retailers in the United Kingdom increased from 18.7% to 21.3%.
- Across the 12 months ending September 2026, Laithwaites’ share of searches among online wine retailers in the United Kingdom decreased from 10.3% to 9.5%.
- Across the 12 months ending September 2026, Naked Wines’ share of searches among online wine retailers in the United Kingdom decreased from 10.3% to 9.5%.
- Across the 12 months ending September 2026, Virgin Wines’ share of searches among online wine retailers in the United Kingdom increased from 8.4% to 9.5%.
- Across the 12 months ending September 2026, Berry Bros. & Rudd’s share of searches among online wine retailers in the United Kingdom increased from 6.9% to 7.8%.
- Across the 12 months ending September 2026, Majestic Wine’s share of searches among online wine retailers in the United Kingdom peaked at 46.8% in December 2025 and was lowest at 35% in March 2026.
- Across the 12 months ending September 2026, The Wine Society’s share of searches among online wine retailers in the United Kingdom peaked at 23.7% in February 2026 and was lowest at 17.2% in December 2025.
- Across the 12 months ending September 2026, Laithwaites’ share of searches among online wine retailers in the United Kingdom peaked at 12.4% in November 2025 and was lowest at 8.2% in July 2026.
- Across the 12 months ending September 2026, Naked Wines’ share of searches among online wine retailers in the United Kingdom peaked at 10.6% in February 2026 and was lowest at 7.3% in August 2026.
- Across the 12 months ending September 2026, Virgin Wines’ share of searches among online wine retailers in the United Kingdom peaked at 9.6% in April 2026 and was lowest at 6.8% in May 2026.
- Across the 12 months ending September 2026, Berry Bros. & Rudd’s share of searches among online wine retailers in the United Kingdom peaked at 7.8% in September 2026 and was lowest at 5.6% in November 2025.
- Across the 12 months ending September 2026, Waitrose Cellar’s share of searches among online wine retailers in the United Kingdom peaked at 4.9% in August 2026 and was lowest at 2.8% in December 2025.
- Across the 12 months ending September 2026, Waitrose Cellar held steady: its share of searches among online wine retailers in the United Kingdom moved less than 0.5 percentage points.

## Top online wine retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Majestic Wine, The Wine Society and Laithwaites were mentioned most often, in four of the five answers. The Wine Society was recommended most often, coming first in two out of four answers that gave a list. Majestic Wine was second, and Laithwaites was third.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| The Wine Society | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| Majestic Wine | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Laithwaites | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| Naked Wines | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Virgin Wines | 5th | 1 of 3 | 0 of 2 | 1 of 5 |
| Waitrose Cellar | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Berry Bros. & Rudd | 7th | 2 of 3 | 0 of 2 | 2 of 5 |

## Every AI answer about online wine retailers

- Asked ChatGPT "Where should I buy wine online in the UK?": 1. The Wine Society, 2. Waitrose Cellar, 3. Majestic Wine, 4. Berry Bros. & Rudd, 5. Laithwaites
- Asked ChatGPT "What are the best online wine retailers in the UK?": 1. The Wine Society, 2. Majestic Wine, 3. Laithwaites, 4. Berry Bros. & Rudd, 5. Naked Wines, 6. Waitrose Cellar
- Asked ChatGPT "Which UK wine delivery service has the best value cases?": 1. Virgin Wines, 2. The Wine Society, 3. Majestic Wine, 4. Laithwaites
- Searched Google, AI Overview "wine delivery": named none of the brands we track
- Searched Google, AI Overview "buy wine online": 1. Majestic Wine, 2. Naked Wines, 3. The Wine Society, 4. Laithwaites

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [Majestic Wine vs The Wine Society: compare search popularity](/demand/uk/compare/majestic-wine-vs-the-wine-society): 38.7% against 21.3% Share of Search.
- [Majestic Wine vs Laithwaites: compare search popularity](/demand/uk/compare/laithwaites-vs-majestic-wine): 38.7% against 9.5% Share of Search.
- [Majestic Wine vs Naked Wines: compare search popularity](/demand/uk/compare/majestic-wine-vs-naked-wines): 38.7% against 9.5% Share of Search.
- [Majestic Wine vs Virgin Wines: compare search popularity](/demand/uk/compare/majestic-wine-vs-virgin-wines): 38.7% against 9.5% Share of Search.
- [The Wine Society vs Laithwaites: compare search popularity](/demand/uk/compare/laithwaites-vs-the-wine-society): 21.3% against 9.5% Share of Search.
- [The Wine Society vs Naked Wines: compare search popularity](/demand/uk/compare/naked-wines-vs-the-wine-society): 21.3% against 9.5% Share of Search.
- [The Wine Society vs Virgin Wines: compare search popularity](/demand/uk/compare/the-wine-society-vs-virgin-wines): 21.3% against 9.5% Share of Search.
- [Laithwaites vs Naked Wines: compare search popularity](/demand/uk/compare/laithwaites-vs-naked-wines): 9.5% Share of Search each.
- [Laithwaites vs Virgin Wines: compare search popularity](/demand/uk/compare/laithwaites-vs-virgin-wines): 9.5% Share of Search each.
- [Naked Wines vs Virgin Wines: compare search popularity](/demand/uk/compare/naked-wines-vs-virgin-wines): 9.5% Share of Search each.

## How did search popularity change for United Kingdom online wine retailers in September 2026?

- In September 2026, Naked Wines overtook Berry Bros. & Rudd to rank 4th among online wine retailers in the United Kingdom, with 9.5% of the searches.
- In September 2026, Virgin Wines overtook Berry Bros. & Rudd to rank 5th among online wine retailers in the United Kingdom, with 9.5% of the searches.
- In September 2026, The Wine Society gained share of searches among online wine retailers in the United Kingdom, from 19.9% to 21.3%.
- In September 2026, Laithwaites gained share of searches among online wine retailers in the United Kingdom, from 8.9% to 9.5%.
- In September 2026, Berry Bros. & Rudd gained share of searches among online wine retailers in the United Kingdom, from 7.3% to 7.8%.
- In September 2026, Majestic Wine lost share of searches among online wine retailers in the United Kingdom, from 44.4% to 38.7%.
- In September 2026, Waitrose Cellar lost share of searches among online wine retailers in the United Kingdom, from 4.9% to 3.5%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Majestic Wine | 38.7% | 110K | -18.5% | Majestic Wine |
| 2 | The Wine Society | 21.3% | 60.5K | 0.0% | The Wine Society |
| 3 | Laithwaites | 9.5% | 27.1K | 0.0% | Laithwaites |
| 4 | Naked Wines | 9.5% | 27.1K | +22.1% | Naked Wines |
| 5 | Virgin Wines | 9.5% | 27.1K | +22.1% | Virgin Wines |
| 6 | Berry Bros. & Rudd | 7.8% | 22.2K | 0.0% | Berry Bros. & Rudd |
| 7 | Waitrose Cellar | 3.5% | 9.9K | -33.1% | Waitrose Cellar |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Majestic Wine | 165K | 41.8% | 1 |
| Oct 2025 | The Wine Society | 74K | 18.7% | 2 |
| Oct 2025 | Laithwaites | 40.5K | 10.3% | 3 |
| Oct 2025 | Naked Wines | 40.5K | 10.3% | 4 |
| Oct 2025 | Virgin Wines | 33.1K | 8.4% | 5 |
| Oct 2025 | Berry Bros. & Rudd | 27.1K | 6.9% | 6 |
| Oct 2025 | Waitrose Cellar | 14.8K | 3.7% | 7 |
| Nov 2025 | Majestic Wine | 246K | 41.3% | 1 |
| Nov 2025 | The Wine Society | 110K | 18.5% | 2 |
| Nov 2025 | Laithwaites | 74K | 12.4% | 3 |
| Nov 2025 | Naked Wines | 60.5K | 10.2% | 4 |
| Nov 2025 | Virgin Wines | 49.5K | 8.3% | 5 |
| Nov 2025 | Berry Bros. & Rudd | 33.1K | 5.6% | 6 |
| Nov 2025 | Waitrose Cellar | 22.2K | 3.7% | 7 |
| Dec 2025 | Majestic Wine | 368K | 46.8% | 1 |
| Dec 2025 | The Wine Society | 135K | 17.2% | 2 |
| Dec 2025 | Laithwaites | 90.5K | 11.5% | 3 |
| Dec 2025 | Naked Wines | 60.5K | 7.7% | 4 |
| Dec 2025 | Virgin Wines | 60.5K | 7.7% | 5 |
| Dec 2025 | Berry Bros. & Rudd | 49.5K | 6.3% | 6 |
| Dec 2025 | Waitrose Cellar | 22.2K | 2.8% | 7 |
| Jan 2026 | Majestic Wine | 110K | 37.9% | 1 |
| Jan 2026 | The Wine Society | 60.5K | 20.9% | 2 |
| Jan 2026 | Laithwaites | 33.1K | 11.4% | 3 |
| Jan 2026 | Naked Wines | 27.1K | 9.3% | 4 |
| Jan 2026 | Virgin Wines | 27.1K | 9.3% | 5 |
| Jan 2026 | Berry Bros. & Rudd | 22.2K | 7.7% | 6 |
| Jan 2026 | Waitrose Cellar | 9.9K | 3.4% | 7 |
| Feb 2026 | Majestic Wine | 90.5K | 35.4% | 1 |
| Feb 2026 | The Wine Society | 60.5K | 23.7% | 2 |
| Feb 2026 | Laithwaites | 27.1K | 10.6% | 3 |
| Feb 2026 | Naked Wines | 27.1K | 10.6% | 4 |
| Feb 2026 | Virgin Wines | 22.2K | 8.7% | 5 |
| Feb 2026 | Berry Bros. & Rudd | 18.1K | 7.1% | 6 |
| Feb 2026 | Waitrose Cellar | 9.9K | 3.9% | 7 |
| Mar 2026 | Majestic Wine | 110K | 35% | 1 |
| Mar 2026 | The Wine Society | 74K | 23.5% | 2 |
| Mar 2026 | Laithwaites | 33.1K | 10.5% | 3 |
| Mar 2026 | Naked Wines | 33.1K | 10.5% | 4 |
| Mar 2026 | Virgin Wines | 27.1K | 8.6% | 5 |
| Mar 2026 | Berry Bros. & Rudd | 22.2K | 7.1% | 6 |
| Mar 2026 | Waitrose Cellar | 14.8K | 4.7% | 7 |
| Apr 2026 | Majestic Wine | 110K | 38.9% | 1 |
| Apr 2026 | The Wine Society | 60.5K | 21.4% | 2 |
| Apr 2026 | Laithwaites | 33.1K | 11.7% | 3 |
| Apr 2026 | Virgin Wines | 27.1K | 9.6% | 4 |
| Apr 2026 | Naked Wines | 22.2K | 7.8% | 5 |
| Apr 2026 | Berry Bros. & Rudd | 18.1K | 6.4% | 6 |
| Apr 2026 | Waitrose Cellar | 12.1K | 4.3% | 7 |
| May 2026 | Majestic Wine | 135K | 41.1% | 1 |
| May 2026 | The Wine Society | 74K | 22.5% | 2 |
| May 2026 | Laithwaites | 33.1K | 10.1% | 3 |
| May 2026 | Naked Wines | 27.1K | 8.3% | 4 |
| May 2026 | Berry Bros. & Rudd | 22.2K | 6.8% | 5 |
| May 2026 | Virgin Wines | 22.2K | 6.8% | 6 |
| May 2026 | Waitrose Cellar | 14.8K | 4.5% | 7 |
| Jun 2026 | Majestic Wine | 135K | 44.1% | 1 |
| Jun 2026 | The Wine Society | 60.5K | 19.8% | 2 |
| Jun 2026 | Laithwaites | 27.1K | 8.9% | 3 |
| Jun 2026 | Naked Wines | 27.1K | 8.9% | 4 |
| Jun 2026 | Berry Bros. & Rudd | 22.2K | 7.3% | 5 |
| Jun 2026 | Virgin Wines | 22.2K | 7.3% | 6 |
| Jun 2026 | Waitrose Cellar | 12.1K | 4% | 7 |
| Jul 2026 | Majestic Wine | 110K | 40.7% | 1 |
| Jul 2026 | The Wine Society | 60.5K | 22.4% | 2 |
| Jul 2026 | Naked Wines | 27.1K | 10% | 3 |
| Jul 2026 | Laithwaites | 22.2K | 8.2% | 4 |
| Jul 2026 | Virgin Wines | 22.2K | 8.2% | 5 |
| Jul 2026 | Berry Bros. & Rudd | 18.1K | 6.7% | 6 |
| Jul 2026 | Waitrose Cellar | 9.9K | 3.7% | 7 |
| Aug 2026 | Majestic Wine | 135K | 44.4% | 1 |
| Aug 2026 | The Wine Society | 60.5K | 19.9% | 2 |
| Aug 2026 | Laithwaites | 27.1K | 8.9% | 3 |
| Aug 2026 | Berry Bros. & Rudd | 22.2K | 7.3% | 4 |
| Aug 2026 | Naked Wines | 22.2K | 7.3% | 5 |
| Aug 2026 | Virgin Wines | 22.2K | 7.3% | 6 |
| Aug 2026 | Waitrose Cellar | 14.8K | 4.9% | 7 |
| Sep 2026 | Majestic Wine | 110K | 38.7% | 1 |
| Sep 2026 | The Wine Society | 60.5K | 21.3% | 2 |
| Sep 2026 | Laithwaites | 27.1K | 9.5% | 3 |
| Sep 2026 | Naked Wines | 27.1K | 9.5% | 4 |
| Sep 2026 | Virgin Wines | 27.1K | 9.5% | 5 |
| Sep 2026 | Berry Bros. & Rudd | 22.2K | 7.8% | 6 |
| Sep 2026 | Waitrose Cellar | 9.9K | 3.5% | 7 |

## What is being compared

- **Berry Bros. & Rudd**: Measured on the search terms “berry bros” and “berry bros and rudd”, summed into one figure.
- **Laithwaites**: Measured on the search term “laithwaites”.
- **Majestic Wine**: Measured on the search term “majestic wine”.
- **Naked Wines**: Measured on the search term “naked wines”.
- **The Wine Society**: Measured on the search term “the wine society”.
- **Virgin Wines**: Measured on the search term “virgin wines”.
- **Waitrose Cellar**: Measured on the search term “waitrose cellar”.

- [Berry Bros. & Rudd](/demand/uk/brands/berry-bros-and-rudd)
- [Laithwaites](/demand/uk/brands/laithwaites)
- [Majestic Wine](/demand/uk/brands/majestic-wine)
- [Naked Wines](/demand/uk/brands/naked-wines)
- [The Wine Society](/demand/uk/brands/the-wine-society)
- [Virgin Wines](/demand/uk/brands/virgin-wines)
- [Waitrose Cellar](/demand/uk/brands/waitrose-cellar)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online wine retailers in the United Kingdom?

In September 2026, Majestic Wine was the most searched among online wine retailers in the United Kingdom, with an estimated 110K branded searches, 38.7% of all searches for the seven we track.

## Cite this page

Brandwave. "Online wine retailers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-online-wine-retailers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-online-wine-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.