---
title: "Online plant retailers in the United Kingdom: Which are searched most?"
description: "Compare the sites people in the UK buy plants, bulbs and houseplants from online. Share of Search among Thompson & Morgan, Gardening Express, J Parker's, YouGarden, Beards & Daisies, Patch, Suttons, RHS Plants and Crocus, the online plant retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-online-plant-retailers"
publisher: "Brandwave"
---

# Online plant retailers in the United Kingdom: Which are searched most?

Compare the sites people in the UK buy plants, bulbs and houseplants from online. Share of Search among Thompson & Morgan, Gardening Express, J Parker's, YouGarden, Beards & Daisies, Patch, Suttons, RHS Plants and Crocus, the online plant retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online plant retailers
- **Market**: United Kingdom
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Thompson & Morgan, 29%

## Which brand is most popular in search among online plant retailers in the United Kingdom?

- In September 2026, Thompson & Morgan was the most searched among online plant retailers in the United Kingdom, with an estimated 49.5K branded searches, 29% of all searches for the nine we track.
- Gardening Express is in 2nd place, 9.6 percentage points behind at 19.4%.
- Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among online plant retailers in the United Kingdom increased from 27.8% to 29%.
- Across the 12 months ending September 2026, Gardening Express’ share of searches among online plant retailers in the United Kingdom decreased from 22.8% to 19.4%.
- Across the 12 months ending September 2026, J Parker's’ share of searches among online plant retailers in the United Kingdom increased from 12.4% to 13%.
- Across the 12 months ending September 2026, Patch’s share of searches among online plant retailers in the United Kingdom decreased from 10.2% to 7.1%.
- Across the 12 months ending September 2026, Suttons’ share of searches among online plant retailers in the United Kingdom increased from 4.5% to 7.1%.
- Across the 12 months ending September 2026, RHS Plants’ share of searches among online plant retailers in the United Kingdom increased from 3% to 3.9%.
- Across the 12 months ending September 2026, Crocus’ share of searches among online plant retailers in the United Kingdom increased from 2.3% to 2.9%.
- Across the 12 months ending September 2026, Thompson & Morgan’s share of searches among online plant retailers in the United Kingdom peaked at 35.5% in April 2026 and was lowest at 25.9% in December 2025.
- Across the 12 months ending September 2026, Gardening Express’ share of searches among online plant retailers in the United Kingdom peaked at 23.5% in July 2026 and was lowest at 13.9% in February 2026.
- Across the 12 months ending September 2026, J Parker's’ share of searches among online plant retailers in the United Kingdom peaked at 14.1% in March 2026 and was lowest at 7.8% in December 2025.
- Across the 12 months ending September 2026, YouGarden’s share of searches among online plant retailers in the United Kingdom peaked at 18.2% in May 2026 and was lowest at 7.8% in December 2025.
- Across the 12 months ending September 2026, Beards & Daisies’ share of searches among online plant retailers in the United Kingdom peaked at 11.6% in December 2025 and was lowest at 3.2% in April 2026.
- Across the 12 months ending September 2026, Patch’s share of searches among online plant retailers in the United Kingdom peaked at 14.2% in December 2025 and was lowest at 4.4% in May 2026.
- Across the 12 months ending September 2026, Suttons’ share of searches among online plant retailers in the United Kingdom peaked at 13.9% in February 2026 and was lowest at 3.8% in June 2026.
- Across the 12 months ending September 2026, RHS Plants’ share of searches among online plant retailers in the United Kingdom peaked at 3.9% in September 2026 and was lowest at 2.1% in January 2026.
- Across the 12 months ending September 2026, Crocus’ share of searches among online plant retailers in the United Kingdom peaked at 2.9% in July 2026 and was lowest at 1.3% in January 2026.
- Across the 12 months ending September 2026, YouGarden rose from 5th to 4th among online plant retailers in the United Kingdom.
- Across the 12 months ending September 2026, Beards & Daisies rose from 6th to 5th among online plant retailers in the United Kingdom.
- Across the 12 months ending September 2026, Patch fell from 4th to 6th among online plant retailers in the United Kingdom.

## Top online plant retailers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Crocus appeared every time. Crocus was recommended most often, coming first in three out of four answers that gave a list. Patch was second, and Gardening Express was third. J Parker's, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Crocus | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Patch | 2nd | 2 of 3 | 2 of 2 | 4 of 5 |
| Gardening Express | 3rd | 0 of 3 | 2 of 2 | 2 of 5 |
| RHS Plants | 4th | 0 of 3 | 2 of 2 | 2 of 5 |
| Thompson & Morgan | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Beards & Daisies | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| J Parker's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| YouGarden | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Suttons | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about online plant retailers

- Asked ChatGPT "What's the best website to buy plants online in the UK?": 1. Crocus, 2. Patch, 3. Thompson & Morgan, 4. Beards & Daisies
- Asked ChatGPT "Where can I buy good quality houseplants delivered in the UK?": 1. Patch, 2. Crocus
- Asked ChatGPT "Which online garden centre has the best plants and bulbs?": 1. Crocus
- Searched Google, AI Overview "plants online": 1. Crocus, 2. Gardening Express, 3. Patch, 4. RHS Plants, 5. Thompson & Morgan
- Searched Google, AI Overview "buy plants online": 1. Crocus, 2. Gardening Express, 3. RHS Plants, 4. Patch, 5. Beards & Daisies

Not named in any answer: J Parker's, YouGarden and Suttons.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Thompson & Morgan vs Gardening Express: compare search popularity](/demand/uk/compare/gardening-express-vs-thompson-morgan): 29% against 19.4% Share of Search.
- [Thompson & Morgan vs J Parker's: compare search popularity](/demand/uk/compare/j-parkers-vs-thompson-morgan): 29% against 13% Share of Search.
- [Thompson & Morgan vs YouGarden: compare search popularity](/demand/uk/compare/thompson-morgan-vs-yougarden): 29% against 10.6% Share of Search.
- [Thompson & Morgan vs Beards & Daisies: compare search popularity](/demand/uk/compare/beards-and-daisies-vs-thompson-morgan): 29% against 7.1% Share of Search.
- [Gardening Express vs J Parker's: compare search popularity](/demand/uk/compare/gardening-express-vs-j-parkers): 19.4% against 13% Share of Search.
- [Gardening Express vs YouGarden: compare search popularity](/demand/uk/compare/gardening-express-vs-yougarden): 19.4% against 10.6% Share of Search.
- [Gardening Express vs Beards & Daisies: compare search popularity](/demand/uk/compare/beards-and-daisies-vs-gardening-express): 19.4% against 7.1% Share of Search.
- [J Parker's vs YouGarden: compare search popularity](/demand/uk/compare/j-parkers-vs-yougarden): 13% against 10.6% Share of Search.
- [J Parker's vs Beards & Daisies: compare search popularity](/demand/uk/compare/beards-and-daisies-vs-j-parkers): 13% against 7.1% Share of Search.
- [YouGarden vs Beards & Daisies: compare search popularity](/demand/uk/compare/beards-and-daisies-vs-yougarden): 10.6% against 7.1% Share of Search.

## How did search popularity change for United Kingdom online plant retailers in September 2026?

- In September 2026, Suttons gained share of searches among online plant retailers in the United Kingdom, from 4.4% to 7.1%.
- In September 2026, Thompson & Morgan gained share of searches among online plant retailers in the United Kingdom, from 27% to 29%.
- In September 2026, J Parker's gained share of searches among online plant retailers in the United Kingdom, from 12.1% to 13%.
- In September 2026, Gardening Express lost share of searches among online plant retailers in the United Kingdom, from 22.1% to 19.4%.
- In September 2026, YouGarden lost share of searches among online plant retailers in the United Kingdom, from 12.1% to 10.6%.
- In September 2026, Beards & Daisies lost share of searches among online plant retailers in the United Kingdom, from 8.1% to 7.1%.
- In September 2026, Patch lost share of searches among online plant retailers in the United Kingdom, from 8.1% to 7.1%.
- Estimated monthly branded searches for RHS Plants in the United Kingdom rose 50% over 12 measured months, from 4.4K to 6.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Thompson & Morgan | 29% | 49.5K | 0.0% | Thompson & Morgan |
| 2 | Gardening Express | 19.4% | 33.1K | -18.3% | Gardening Express |
| 3 | J Parker's | 13% | 22.2K | 0.0% | J Parker's |
| 4 | YouGarden | 10.6% | 18.1K | -18.5% | YouGarden |
| 5 | Beards & Daisies | 7.1% | 12.1K | -18.2% | Beards & Daisies |
| 6 | Patch | 7.1% | 12.1K | -18.2% | Patch |
| 7 | Suttons | 7.1% | 12.1K | +49.4% | Suttons |
| 8 | RHS Plants | 3.9% | 6.6K | 0.0% | RHS Plants |
| 9 | Crocus | 2.9% | 4.9K | 0.0% | Crocus |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Thompson & Morgan | 40.5K | 27.8% | 1 |
| Oct 2025 | Gardening Express | 33.1K | 22.8% | 2 |
| Oct 2025 | J Parker's | 18.1K | 12.4% | 3 |
| Oct 2025 | Patch | 14.8K | 10.2% | 4 |
| Oct 2025 | YouGarden | 14.8K | 10.2% | 5 |
| Oct 2025 | Beards & Daisies | 9.9K | 6.8% | 6 |
| Oct 2025 | Suttons | 6.6K | 4.5% | 7 |
| Oct 2025 | RHS Plants | 4.4K | 3% | 8 |
| Oct 2025 | Crocus | 3.3K | 2.3% | 9 |
| Nov 2025 | Thompson & Morgan | 33.1K | 27.4% | 1 |
| Nov 2025 | Gardening Express | 27.1K | 22.4% | 2 |
| Nov 2025 | Patch | 14.8K | 12.2% | 3 |
| Nov 2025 | J Parker's | 12.1K | 10% | 4 |
| Nov 2025 | YouGarden | 12.1K | 10% | 5 |
| Nov 2025 | Beards & Daisies | 9.9K | 8.2% | 6 |
| Nov 2025 | Suttons | 6.6K | 5.5% | 7 |
| Nov 2025 | RHS Plants | 2.9K | 2.4% | 8 |
| Nov 2025 | Crocus | 2.2K | 1.8% | 9 |
| Dec 2025 | Thompson & Morgan | 27.1K | 25.9% | 1 |
| Dec 2025 | Gardening Express | 22.2K | 21.3% | 2 |
| Dec 2025 | Patch | 14.8K | 14.2% | 3 |
| Dec 2025 | Beards & Daisies | 12.1K | 11.6% | 4 |
| Dec 2025 | J Parker's | 8.1K | 7.8% | 5 |
| Dec 2025 | Suttons | 8.1K | 7.8% | 6 |
| Dec 2025 | YouGarden | 8.1K | 7.8% | 7 |
| Dec 2025 | RHS Plants | 2.4K | 2.3% | 8 |
| Dec 2025 | Crocus | 1.6K | 1.5% | 9 |
| Jan 2026 | Thompson & Morgan | 49.5K | 29% | 1 |
| Jan 2026 | Gardening Express | 27.1K | 15.9% | 2 |
| Jan 2026 | Suttons | 22.2K | 13% | 3 |
| Jan 2026 | J Parker's | 18.1K | 10.6% | 4 |
| Jan 2026 | Patch | 18.1K | 10.6% | 5 |
| Jan 2026 | Beards & Daisies | 14.8K | 8.7% | 6 |
| Jan 2026 | YouGarden | 14.8K | 8.7% | 7 |
| Jan 2026 | RHS Plants | 3.6K | 2.1% | 8 |
| Jan 2026 | Crocus | 2.2K | 1.3% | 9 |
| Feb 2026 | Thompson & Morgan | 60.5K | 31.1% | 1 |
| Feb 2026 | Gardening Express | 27.1K | 13.9% | 2 |
| Feb 2026 | Suttons | 27.1K | 13.9% | 3 |
| Feb 2026 | J Parker's | 22.2K | 11.4% | 4 |
| Feb 2026 | YouGarden | 22.2K | 11.4% | 5 |
| Feb 2026 | Patch | 14.8K | 7.6% | 6 |
| Feb 2026 | Beards & Daisies | 12.1K | 6.2% | 7 |
| Feb 2026 | RHS Plants | 4.4K | 2.3% | 8 |
| Feb 2026 | Crocus | 4.1K | 2.1% | 9 |
| Mar 2026 | Thompson & Morgan | 110K | 31.3% | 1 |
| Mar 2026 | Gardening Express | 60.5K | 17.2% | 2 |
| Mar 2026 | J Parker's | 49.5K | 14.1% | 3 |
| Mar 2026 | YouGarden | 49.5K | 14.1% | 4 |
| Mar 2026 | Suttons | 33.1K | 9.4% | 5 |
| Mar 2026 | Patch | 18.1K | 5.2% | 6 |
| Mar 2026 | Beards & Daisies | 14.8K | 4.2% | 7 |
| Mar 2026 | RHS Plants | 8.1K | 2.3% | 8 |
| Mar 2026 | Crocus | 7.5K | 2.1% | 9 |
| Apr 2026 | Thompson & Morgan | 135K | 35.5% | 1 |
| Apr 2026 | Gardening Express | 60.5K | 15.9% | 2 |
| Apr 2026 | YouGarden | 60.5K | 15.9% | 3 |
| Apr 2026 | J Parker's | 49.5K | 13% | 4 |
| Apr 2026 | Suttons | 27.1K | 7.1% | 5 |
| Apr 2026 | Patch | 18.1K | 4.8% | 6 |
| Apr 2026 | Beards & Daisies | 12.1K | 3.2% | 7 |
| Apr 2026 | RHS Plants | 9.9K | 2.6% | 8 |
| Apr 2026 | Crocus | 7.6K | 2% | 9 |
| May 2026 | Thompson & Morgan | 110K | 33.1% | 1 |
| May 2026 | Gardening Express | 60.5K | 18.2% | 2 |
| May 2026 | YouGarden | 60.5K | 18.2% | 3 |
| May 2026 | J Parker's | 40.5K | 12.2% | 4 |
| May 2026 | Suttons | 18.1K | 5.4% | 5 |
| May 2026 | Patch | 14.8K | 4.4% | 6 |
| May 2026 | Beards & Daisies | 12.1K | 3.6% | 7 |
| May 2026 | RHS Plants | 9.9K | 3% | 8 |
| May 2026 | Crocus | 6.3K | 1.9% | 9 |
| Jun 2026 | Thompson & Morgan | 60.5K | 28.4% | 1 |
| Jun 2026 | Gardening Express | 49.5K | 23.3% | 2 |
| Jun 2026 | YouGarden | 33.1K | 15.6% | 3 |
| Jun 2026 | J Parker's | 22.2K | 10.4% | 4 |
| Jun 2026 | Patch | 14.8K | 7% | 5 |
| Jun 2026 | Beards & Daisies | 12.1K | 5.7% | 6 |
| Jun 2026 | RHS Plants | 8.1K | 3.8% | 7 |
| Jun 2026 | Suttons | 8.1K | 3.8% | 8 |
| Jun 2026 | Crocus | 4.3K | 2% | 9 |
| Jul 2026 | Thompson & Morgan | 49.5K | 28.7% | 1 |
| Jul 2026 | Gardening Express | 40.5K | 23.5% | 2 |
| Jul 2026 | YouGarden | 22.2K | 12.9% | 3 |
| Jul 2026 | J Parker's | 18.1K | 10.5% | 4 |
| Jul 2026 | Beards & Daisies | 12.1K | 7% | 5 |
| Jul 2026 | Patch | 12.1K | 7% | 6 |
| Jul 2026 | RHS Plants | 6.6K | 3.8% | 7 |
| Jul 2026 | Suttons | 6.6K | 3.8% | 8 |
| Jul 2026 | Crocus | 5K | 2.9% | 9 |
| Aug 2026 | Thompson & Morgan | 49.5K | 27% | 1 |
| Aug 2026 | Gardening Express | 40.5K | 22.1% | 2 |
| Aug 2026 | J Parker's | 22.2K | 12.1% | 3 |
| Aug 2026 | YouGarden | 22.2K | 12.1% | 4 |
| Aug 2026 | Beards & Daisies | 14.8K | 8.1% | 5 |
| Aug 2026 | Patch | 14.8K | 8.1% | 6 |
| Aug 2026 | Suttons | 8.1K | 4.4% | 7 |
| Aug 2026 | RHS Plants | 6.6K | 3.6% | 8 |
| Aug 2026 | Crocus | 4.9K | 2.7% | 9 |
| Sep 2026 | Thompson & Morgan | 49.5K | 29% | 1 |
| Sep 2026 | Gardening Express | 33.1K | 19.4% | 2 |
| Sep 2026 | J Parker's | 22.2K | 13% | 3 |
| Sep 2026 | YouGarden | 18.1K | 10.6% | 4 |
| Sep 2026 | Beards & Daisies | 12.1K | 7.1% | 5 |
| Sep 2026 | Patch | 12.1K | 7.1% | 6 |
| Sep 2026 | Suttons | 12.1K | 7.1% | 7 |
| Sep 2026 | RHS Plants | 6.6K | 3.9% | 8 |
| Sep 2026 | Crocus | 4.9K | 2.9% | 9 |

## What is being compared

- **Beards & Daisies**: Measured on the search term “beards and daisies”.
- **Crocus**: Measured on the search terms “crocus co uk” and “crocus plants”, summed into one figure.
- **Gardening Express**: Measured on the search term “gardening express”.
- **J Parker's**: Measured on the search term “j parkers”.
- **Patch**: Measured on the search term “patch plants”.
- **RHS Plants**: Measured on the search term “rhs plants”.
- **Suttons**: Measured on the search term “suttons seeds”.
- **Thompson & Morgan**: Measured on the search term “thompson and morgan”.
- **YouGarden**: Measured on the search term “yougarden”.

- [Beards & Daisies](/demand/uk/brands/beards-and-daisies)
- [Crocus](/demand/uk/brands/crocus)
- [Gardening Express](/demand/uk/brands/gardening-express)
- [J Parker's](/demand/uk/brands/j-parkers)
- [Patch](/demand/uk/brands/patch-plants)
- [RHS Plants](/demand/uk/brands/rhs-plants)
- [Suttons](/demand/uk/brands/suttons)
- [Thompson & Morgan](/demand/uk/brands/thompson-morgan)
- [YouGarden](/demand/uk/brands/yougarden)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online plant retailers in the United Kingdom?

In September 2026, Thompson & Morgan was the most searched among online plant retailers in the United Kingdom, with an estimated 49.5K branded searches, 29% of all searches for the nine we track.

## Cite this page

Brandwave. "Online plant retailers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-online-plant-retailers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-online-plant-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.