---
title: "Online doctors in the United Kingdom: Which are searched most?"
description: "Compare the online doctor and pharmacy services people in the UK use for consultations and prescriptions. Share of Search among Pharmacy2U, Boots Online Doctor, Simple Online Pharmacy, Asda, Numan, ZAVA, Superdrug Online Doctor, Medino and LloydsDirect, the online doctors Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-online-doctors"
publisher: "Brandwave"
---

# Online doctors in the United Kingdom: Which are searched most?

Compare the online doctor and pharmacy services people in the UK use for consultations and prescriptions. Share of Search among Pharmacy2U, Boots Online Doctor, Simple Online Pharmacy, Asda, Numan, ZAVA, Superdrug Online Doctor, Medino and LloydsDirect, the online doctors Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online doctors
- **Market**: United Kingdom
- **Brands compared**: 9
- **Month measured**: Sep 2026
- **Highest Share of Search**: Pharmacy2U, 38.5%

## Which brand is most popular in search among online doctors in the United Kingdom?

- In September 2026, Pharmacy2U was the most searched among online doctor brands in the United Kingdom, with an estimated 165K branded searches, 38.5% of all searches for the nine we track.
- Boots Online Doctor is in 2nd place, 12.8 percentage points behind at 25.7%.
- Across the 12 months ending September 2026, Pharmacy2U’s share of searches among online doctors in the United Kingdom increased from 37.8% to 38.5%.
- Across the 12 months ending September 2026, Boots Online Doctor’s share of searches among online doctors in the United Kingdom increased from 16.9% to 25.7%.
- Across the 12 months ending September 2026, Simple Online Pharmacy’s share of searches among online doctors in the United Kingdom decreased from 16.9% to 11.6%.
- Across the 12 months ending September 2026, Numan’s share of searches among online doctors in the United Kingdom decreased from 9.3% to 5.2%.
- Across the 12 months ending September 2026, ZAVA’s share of searches among online doctors in the United Kingdom decreased from 5.1% to 4.2%.
- Across the 12 months ending September 2026, Superdrug Online Doctor’s share of searches among online doctors in the United Kingdom increased from 2.3% to 2.8%.
- Across the 12 months ending September 2026, Pharmacy2U’s share of searches among online doctors in the United Kingdom peaked at 42.9% in January 2026 and was lowest at 32.7% in August 2026.
- Across the 12 months ending September 2026, Boots Online Doctor’s share of searches among online doctors in the United Kingdom peaked at 28% in July 2026 and was lowest at 15.8% in January 2026.
- Across the 12 months ending September 2026, Asda’s share of searches among online doctors in the United Kingdom peaked at 12% in August 2026 and was lowest at 8.1% in November 2025.
- Across the 12 months ending September 2026, Numan’s share of searches among online doctors in the United Kingdom peaked at 10.6% in January 2026 and was lowest at 5.2% in September 2026.
- Across the 12 months ending September 2026, ZAVA’s share of searches among online doctors in the United Kingdom peaked at 5.4% in November 2025 and was lowest at 4.2% in September 2026.
- Across the 12 months ending September 2026, Medino rose from 9th to 8th among online doctors in the United Kingdom.
- Across the 12 months ending September 2026, LloydsDirect fell from 8th to 9th among online doctors in the United Kingdom.
- Across the 12 months ending September 2026, Asda held steady: its share of searches among online doctors in the United Kingdom moved less than 0.5 percentage points.

## Top online doctors in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Pharmacy2U was mentioned most often, in three of the five answers. Boots Online Doctor was recommended most often, coming first in two out of three answers that gave a list. Pharmacy2U was second, and Superdrug Online Doctor was third. Simple Online Pharmacy, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Boots Online Doctor | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Pharmacy2U | 2nd | 1 of 3 | 2 of 2 | 3 of 5 |
| Superdrug Online Doctor | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Asda | 4th | 1 of 3 | 1 of 2 | 2 of 5 |
| Simple Online Pharmacy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Numan | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| ZAVA | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Medino | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| LloydsDirect | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about online doctors

- Asked ChatGPT "What's the best online doctor service in the UK?": named none of the brands we track
- Asked ChatGPT "Which online pharmacy is best for getting a prescription in the UK?": 1. Boots Online Doctor, 2. Pharmacy2U, 3. Superdrug Online Doctor
- Asked ChatGPT "Where can I see a doctor online and get medicine delivered in the UK?": 1. Boots Online Doctor, 2. Superdrug Online Doctor, 3. Asda
- Searched Google, AI Overview "online pharmacy": 1. Pharmacy2U, 2. Asda
- Searched Google, AI Overview "online prescription": 1. Pharmacy2U

Not named in any answer: Simple Online Pharmacy, Numan, ZAVA, Medino and LloydsDirect.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Pharmacy2U vs Boots Online Doctor: compare search popularity](/demand/uk/compare/boots-online-doctor-vs-pharmacy2u): 38.5% against 25.7% Share of Search.
- [Pharmacy2U vs Simple Online Pharmacy: compare search popularity](/demand/uk/compare/pharmacy2u-vs-simple-online-pharmacy): 38.5% against 11.6% Share of Search.
- [Pharmacy2U vs Asda: compare search popularity](/demand/uk/compare/asda-supermarkets-vs-pharmacy2u): 38.5% against 9.5% Share of Search.
- [Pharmacy2U vs Numan: compare search popularity](/demand/uk/compare/numan-vs-pharmacy2u): 38.5% against 5.2% Share of Search.
- [Boots Online Doctor vs Simple Online Pharmacy: compare search popularity](/demand/uk/compare/boots-online-doctor-vs-simple-online-pharmacy): 25.7% against 11.6% Share of Search.
- [Boots Online Doctor vs Asda: compare search popularity](/demand/uk/compare/asda-supermarkets-vs-boots-online-doctor): 25.7% against 9.5% Share of Search.
- [Boots Online Doctor vs Numan: compare search popularity](/demand/uk/compare/boots-online-doctor-vs-numan): 25.7% against 5.2% Share of Search.
- [Simple Online Pharmacy vs Asda: compare search popularity](/demand/uk/compare/asda-supermarkets-vs-simple-online-pharmacy): 11.6% against 9.5% Share of Search.
- [Simple Online Pharmacy vs Numan: compare search popularity](/demand/uk/compare/numan-vs-simple-online-pharmacy): 11.6% against 5.2% Share of Search.
- [Asda vs Numan: compare search popularity](/demand/uk/compare/asda-supermarkets-vs-numan): 9.5% against 5.2% Share of Search.

## How did search popularity change for United Kingdom online doctors in September 2026?

- In September 2026, Pharmacy2U gained share of searches among online doctors in the United Kingdom, from 32.7% to 38.5%.
- In September 2026, Asda lost share of searches among online doctors in the United Kingdom, from 12% to 9.5%.
- In September 2026, Numan lost share of searches among online doctors in the United Kingdom, from 6.6% to 5.2%.
- In September 2026, Boots Online Doctor lost share of searches among online doctors in the United Kingdom, from 26.7% to 25.7%.
- Simple Online Pharmacy’s share of searches among online doctors in the United Kingdom has lost ground for 3 months in a row, from 13.3% to 11.6% in September 2026.
- ZAVA’s share of searches among online doctors in the United Kingdom has lost ground for 3 months in a row, from 4.9% to 4.2% in September 2026.
- Estimated monthly branded searches for Medino in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
- Estimated monthly branded searches for Superdrug Online Doctor in the United Kingdom rose 22.2% over 12 measured months, from 9.9K to 12.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Pharmacy2U | 38.5% | 165K | +22.2% | Pharmacy2U |
| 2 | Boots Online Doctor | 25.7% | 110K | 0.0% | Boots |
| 3 | Simple Online Pharmacy | 11.6% | 49.5K | 0.0% | Simple Online Pharmacy |
| 4 | Asda | 9.5% | 40.5K | -18.2% | Asda |
| 5 | Numan | 5.2% | 22.2K | -18.1% | Numan |
| 6 | ZAVA | 4.2% | 18.1K | 0.0% | ZAVA |
| 7 | Superdrug Online Doctor | 2.8% | 12.1K | 0.0% | Superdrug |
| 8 | Medino | 1.5% | 6.6K | 0.0% | Medino |
| 9 | LloydsDirect | 1% | 4.4K | 0.0% | LloydsDirect |

Asda and LloydsDirect sell other things too, so only their searches that name this product count here, like “asda online doctor”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pharmacy2U | 165K | 37.8% | 1 |
| Oct 2025 | Boots Online Doctor | 74K | 16.9% | 2 |
| Oct 2025 | Simple Online Pharmacy | 74K | 16.9% | 3 |
| Oct 2025 | Asda | 40.5K | 9.3% | 4 |
| Oct 2025 | Numan | 40.5K | 9.3% | 5 |
| Oct 2025 | ZAVA | 22.2K | 5.1% | 6 |
| Oct 2025 | Superdrug Online Doctor | 9.9K | 2.3% | 7 |
| Oct 2025 | LloydsDirect | 5.4K | 1.2% | 8 |
| Oct 2025 | Medino | 5.4K | 1.2% | 9 |
| Nov 2025 | Pharmacy2U | 165K | 40.5% | 1 |
| Nov 2025 | Boots Online Doctor | 74K | 18.2% | 2 |
| Nov 2025 | Simple Online Pharmacy | 60.5K | 14.8% | 3 |
| Nov 2025 | Asda | 33.1K | 8.1% | 4 |
| Nov 2025 | Numan | 33.1K | 8.1% | 5 |
| Nov 2025 | ZAVA | 22.2K | 5.4% | 6 |
| Nov 2025 | Superdrug Online Doctor | 9.9K | 2.4% | 7 |
| Nov 2025 | Medino | 5.4K | 1.3% | 8 |
| Nov 2025 | LloydsDirect | 4.4K | 1.1% | 9 |
| Dec 2025 | Pharmacy2U | 165K | 42.8% | 1 |
| Dec 2025 | Boots Online Doctor | 74K | 19.2% | 2 |
| Dec 2025 | Simple Online Pharmacy | 49.5K | 12.8% | 3 |
| Dec 2025 | Asda | 33.1K | 8.6% | 4 |
| Dec 2025 | Numan | 27.1K | 7% | 5 |
| Dec 2025 | ZAVA | 18.1K | 4.7% | 6 |
| Dec 2025 | Superdrug Online Doctor | 9.9K | 2.6% | 7 |
| Dec 2025 | LloydsDirect | 4.4K | 1.1% | 8 |
| Dec 2025 | Medino | 4.4K | 1.1% | 9 |
| Jan 2026 | Pharmacy2U | 201K | 42.9% | 1 |
| Jan 2026 | Boots Online Doctor | 74K | 15.8% | 2 |
| Jan 2026 | Simple Online Pharmacy | 60.5K | 12.9% | 3 |
| Jan 2026 | Numan | 49.5K | 10.6% | 4 |
| Jan 2026 | Asda | 40.5K | 8.6% | 5 |
| Jan 2026 | ZAVA | 22.2K | 4.7% | 6 |
| Jan 2026 | Superdrug Online Doctor | 9.9K | 2.1% | 7 |
| Jan 2026 | LloydsDirect | 5.4K | 1.2% | 8 |
| Jan 2026 | Medino | 5.4K | 1.2% | 9 |
| Feb 2026 | Pharmacy2U | 165K | 42.1% | 1 |
| Feb 2026 | Boots Online Doctor | 74K | 18.9% | 2 |
| Feb 2026 | Simple Online Pharmacy | 49.5K | 12.6% | 3 |
| Feb 2026 | Asda | 33.1K | 8.5% | 4 |
| Feb 2026 | Numan | 33.1K | 8.5% | 5 |
| Feb 2026 | ZAVA | 18.1K | 4.6% | 6 |
| Feb 2026 | Superdrug Online Doctor | 9.9K | 2.5% | 7 |
| Feb 2026 | LloydsDirect | 4.4K | 1.1% | 8 |
| Feb 2026 | Medino | 4.4K | 1.1% | 9 |
| Mar 2026 | Pharmacy2U | 165K | 39.3% | 1 |
| Mar 2026 | Boots Online Doctor | 90.5K | 21.6% | 2 |
| Mar 2026 | Simple Online Pharmacy | 49.5K | 11.8% | 3 |
| Mar 2026 | Asda | 40.5K | 9.7% | 4 |
| Mar 2026 | Numan | 33.1K | 7.9% | 5 |
| Mar 2026 | ZAVA | 18.1K | 4.3% | 6 |
| Mar 2026 | Superdrug Online Doctor | 12.1K | 2.9% | 7 |
| Mar 2026 | LloydsDirect | 5.4K | 1.3% | 8 |
| Mar 2026 | Medino | 5.4K | 1.3% | 9 |
| Apr 2026 | Pharmacy2U | 165K | 39.6% | 1 |
| Apr 2026 | Boots Online Doctor | 90.5K | 21.7% | 2 |
| Apr 2026 | Simple Online Pharmacy | 49.5K | 11.9% | 3 |
| Apr 2026 | Asda | 40.5K | 9.7% | 4 |
| Apr 2026 | Numan | 33.1K | 7.9% | 5 |
| Apr 2026 | ZAVA | 18.1K | 4.3% | 6 |
| Apr 2026 | Superdrug Online Doctor | 9.9K | 2.4% | 7 |
| Apr 2026 | Medino | 5.4K | 1.3% | 8 |
| Apr 2026 | LloydsDirect | 4.4K | 1.1% | 9 |
| May 2026 | Pharmacy2U | 165K | 36.3% | 1 |
| May 2026 | Boots Online Doctor | 110K | 24.2% | 2 |
| May 2026 | Simple Online Pharmacy | 60.5K | 13.3% | 3 |
| May 2026 | Asda | 49.5K | 10.9% | 4 |
| May 2026 | Numan | 27.1K | 6% | 5 |
| May 2026 | ZAVA | 22.2K | 4.9% | 6 |
| May 2026 | Superdrug Online Doctor | 9.9K | 2.2% | 7 |
| May 2026 | Medino | 6.6K | 1.5% | 8 |
| May 2026 | LloydsDirect | 3.6K | 0.79% | 9 |
| Jun 2026 | Pharmacy2U | 165K | 36.1% | 1 |
| Jun 2026 | Boots Online Doctor | 110K | 24.1% | 2 |
| Jun 2026 | Simple Online Pharmacy | 60.5K | 13.3% | 3 |
| Jun 2026 | Asda | 49.5K | 10.8% | 4 |
| Jun 2026 | Numan | 27.1K | 5.9% | 5 |
| Jun 2026 | ZAVA | 22.2K | 4.9% | 6 |
| Jun 2026 | Superdrug Online Doctor | 12.1K | 2.7% | 7 |
| Jun 2026 | Medino | 6.6K | 1.4% | 8 |
| Jun 2026 | LloydsDirect | 3.6K | 0.79% | 9 |
| Jul 2026 | Pharmacy2U | 165K | 34.2% | 1 |
| Jul 2026 | Boots Online Doctor | 135K | 28% | 2 |
| Jul 2026 | Simple Online Pharmacy | 60.5K | 12.5% | 3 |
| Jul 2026 | Asda | 49.5K | 10.3% | 4 |
| Jul 2026 | Numan | 27.1K | 5.6% | 5 |
| Jul 2026 | ZAVA | 22.2K | 4.6% | 6 |
| Jul 2026 | Superdrug Online Doctor | 12.1K | 2.5% | 7 |
| Jul 2026 | Medino | 6.6K | 1.4% | 8 |
| Jul 2026 | LloydsDirect | 4.4K | 0.91% | 9 |
| Aug 2026 | Pharmacy2U | 135K | 32.7% | 1 |
| Aug 2026 | Boots Online Doctor | 110K | 26.7% | 2 |
| Aug 2026 | Asda | 49.5K | 12% | 3 |
| Aug 2026 | Simple Online Pharmacy | 49.5K | 12% | 4 |
| Aug 2026 | Numan | 27.1K | 6.6% | 5 |
| Aug 2026 | ZAVA | 18.1K | 4.4% | 6 |
| Aug 2026 | Superdrug Online Doctor | 12.1K | 2.9% | 7 |
| Aug 2026 | Medino | 6.6K | 1.6% | 8 |
| Aug 2026 | LloydsDirect | 4.4K | 1.1% | 9 |
| Sep 2026 | Pharmacy2U | 165K | 38.5% | 1 |
| Sep 2026 | Boots Online Doctor | 110K | 25.7% | 2 |
| Sep 2026 | Simple Online Pharmacy | 49.5K | 11.6% | 3 |
| Sep 2026 | Asda | 40.5K | 9.5% | 4 |
| Sep 2026 | Numan | 22.2K | 5.2% | 5 |
| Sep 2026 | ZAVA | 18.1K | 4.2% | 6 |
| Sep 2026 | Superdrug Online Doctor | 12.1K | 2.8% | 7 |
| Sep 2026 | Medino | 6.6K | 1.5% | 8 |
| Sep 2026 | LloydsDirect | 4.4K | 1% | 9 |

## What is being compared

- **Asda**: Measured on the search term “asda online doctor”.
- **Boots Online Doctor**: Measured on the search term “boots online doctor”.
- **LloydsDirect**: Measured on the search term “lloyds pharmacy online doctor”.
- **Medino**: Measured on the search term “medino”.
- **Numan**: Measured on the search term “numan”.
- **Pharmacy2U**: Measured on the search terms “pharmacy 2u” and “pharmacy2u”, summed into one figure.
- **Simple Online Pharmacy**: Measured on the search term “simple online pharmacy”.
- **Superdrug Online Doctor**: Measured on the search terms “superdrug doctor” and “superdrug online doctor”, summed into one figure.
- **ZAVA**: Measured on the search term “zava”.

- [Asda](/demand/uk/brands/asda-supermarkets)
- [Boots Online Doctor](/demand/uk/brands/boots-online-doctor)
- [LloydsDirect](/demand/uk/brands/lloydsdirect)
- [Medino](/demand/uk/brands/medino)
- [Numan](/demand/uk/brands/numan)
- [Pharmacy2U](/demand/uk/brands/pharmacy2u)
- [Simple Online Pharmacy](/demand/uk/brands/simple-online-pharmacy)
- [Superdrug Online Doctor](/demand/uk/brands/superdrug-online-doctor)
- [ZAVA](/demand/uk/brands/zava)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online doctors in the United Kingdom?

In September 2026, Pharmacy2U was the most searched among online doctor brands in the United Kingdom, with an estimated 165K branded searches, 38.5% of all searches for the nine we track.

## Cite this page

Brandwave. "Online doctors in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-online-doctors

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-online-doctors. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.