---
title: "Online butchers in the United Kingdom: Which are searched most?"
description: "Compare the online butchers people in the UK order meat boxes and steaks from. Share of Search among Donald Russell, HG Walter, Field & Flower, Swaledale, Meat Supermarket, Turner & George, Pipers Farm, Edenmoor, Tom Hixson of Smithfield and Farmison & Co, the online butchers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-online-butchers"
publisher: "Brandwave"
---

# Online butchers in the United Kingdom: Which are searched most?

Compare the online butchers people in the UK order meat boxes and steaks from. Share of Search among Donald Russell, HG Walter, Field & Flower, Swaledale, Meat Supermarket, Turner & George, Pipers Farm, Edenmoor, Tom Hixson of Smithfield and Farmison & Co, the online butchers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Online butchers
- **Market**: United Kingdom
- **Brands compared**: 10
- **Month measured**: Sep 2026
- **Highest Share of Search**: Donald Russell, 22.3%

## Which brand is most popular in search among online butchers in the United Kingdom?

- In September 2026, Donald Russell was the most searched among online butcher brands in the United Kingdom, with an estimated 9.9K branded searches, 22.3% of all searches for the ten we track.
- HG Walter is in 2nd place, 7.4 percentage points behind at 14.9%.
- Across the 12 months ending September 2026, Donald Russell’s share of searches among online butchers in the United Kingdom decreased from 32.8% to 22.3%.
- Across the 12 months ending September 2026, HG Walter’s share of searches among online butchers in the United Kingdom increased from 8% to 14.9%.
- Across the 12 months ending September 2026, Field & Flower’s share of searches among online butchers in the United Kingdom increased from 9.7% to 12.2%.
- Across the 12 months ending September 2026, Swaledale’s share of searches among online butchers in the United Kingdom increased from 5.3% to 12.2%.
- Across the 12 months ending September 2026, Meat Supermarket’s share of searches among online butchers in the United Kingdom increased from 6.5% to 9.9%.
- Across the 12 months ending September 2026, Turner & George’s share of searches among online butchers in the United Kingdom increased from 6.5% to 9.9%.
- Across the 12 months ending September 2026, Pipers Farm’s share of searches among online butchers in the United Kingdom decreased from 17.9% to 6.5%.
- Across the 12 months ending September 2026, Edenmoor’s share of searches among online butchers in the United Kingdom increased from 0.03% to 5.4%.
- Across the 12 months ending September 2026, Farmison & Co’s share of searches among online butchers in the United Kingdom decreased from 9.7% to 2.9%.
- Across the 12 months ending September 2026, Donald Russell’s share of searches among online butchers in the United Kingdom peaked at 42.3% in February 2026 and was lowest at 20.6% in July 2026.
- Across the 12 months ending September 2026, HG Walter’s share of searches among online butchers in the United Kingdom peaked at 16.8% in July 2026 and was lowest at 6.8% in November 2025.
- Across the 12 months ending September 2026, Field & Flower’s share of searches among online butchers in the United Kingdom peaked at 12.3% in June 2026 and was lowest at 8.4% in February 2026.
- Across the 12 months ending September 2026, Swaledale’s share of searches among online butchers in the United Kingdom peaked at 12.3% in June 2026 and was lowest at 4.5% in November 2025.
- Across the 12 months ending September 2026, Meat Supermarket’s share of searches among online butchers in the United Kingdom peaked at 9.9% in September 2026 and was lowest at 4.5% in November 2025.
- Across the 12 months ending September 2026, Turner & George’s share of searches among online butchers in the United Kingdom peaked at 11.2% in July 2026 and was lowest at 5.6% in November 2025.
- Across the 12 months ending September 2026, Pipers Farm’s share of searches among online butchers in the United Kingdom peaked at 18.9% in December 2025 and was lowest at 5.4% in May 2026.
- Across the 12 months ending September 2026, Edenmoor’s share of searches among online butchers in the United Kingdom peaked at 5.8% in August 2026 and was lowest at 0.01% in November 2025.
- Across the 12 months ending September 2026, Tom Hixson of Smithfield’s share of searches among online butchers in the United Kingdom peaked at 5.5% in June 2026 and was lowest at 2.5% in February 2026.
- Across the 12 months ending September 2026, HG Walter rose from 5th to 2nd among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Field & Flower rose from 4th to 3rd among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Swaledale rose from 8th to 4th among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Meat Supermarket rose from 6th to 5th among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Turner & George rose from 7th to 6th among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Pipers Farm fell from 2nd to 7th among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Edenmoor rose from 10th to 8th among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Farmison & Co fell from 3rd to 10th among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Tom Hixson of Smithfield held steady: its share of searches among online butchers in the United Kingdom moved less than 0.5 percentage points.

## Top online butchers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Swaledale was mentioned most often, in four of the five answers. Swaledale was recommended most often, coming first in two out of four answers that gave a list. HG Walter was second, and Tom Hixson of Smithfield was third. Pipers Farm, which ranked seventh in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Swaledale | 1st | 3 of 3 | 1 of 2 | 4 of 5 |
| HG Walter | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Tom Hixson of Smithfield | 3rd | 1 of 3 | 1 of 2 | 2 of 5 |
| Edenmoor | 4th | 2 of 3 | 0 of 2 | 2 of 5 |
| Turner & George | 5th | 0 of 3 | 1 of 2 | 1 of 5 |
| Meat Supermarket | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Field & Flower | 7th | 0 of 3 | 1 of 2 | 1 of 5 |
| Donald Russell | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| Pipers Farm | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Farmison & Co | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about online butchers

- Asked ChatGPT "What's the best online butcher in the UK?": 1. HG Walter, 2. Swaledale, 3. Edenmoor, 4. Meat Supermarket
- Asked ChatGPT "Where can I order a good quality meat box delivered?": 1. Swaledale, 2. Edenmoor, 3. Meat Supermarket
- Asked ChatGPT "Which online butcher sells the best steak in the UK?": 1. Swaledale, 2. HG Walter, 3. Tom Hixson of Smithfield, 4. Donald Russell
- Searched Google, AI Overview "online butcher": 1. Tom Hixson of Smithfield, 2. Turner & George, 3. Field & Flower
- Searched Google, AI Overview "meat box": 1. Swaledale

Not named in any answer: Pipers Farm and Farmison & Co.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Donald Russell vs HG Walter: compare search popularity](/demand/uk/compare/donald-russell-vs-hg-walter): 22.3% against 14.9% Share of Search.
- [Donald Russell vs Field & Flower: compare search popularity](/demand/uk/compare/donald-russell-vs-field-and-flower): 22.3% against 12.2% Share of Search.
- [Donald Russell vs Swaledale: compare search popularity](/demand/uk/compare/donald-russell-vs-swaledale-butchers): 22.3% against 12.2% Share of Search.
- [Donald Russell vs Meat Supermarket: compare search popularity](/demand/uk/compare/donald-russell-vs-meat-supermarket): 22.3% against 9.9% Share of Search.
- [HG Walter vs Field & Flower: compare search popularity](/demand/uk/compare/field-and-flower-vs-hg-walter): 14.9% against 12.2% Share of Search.
- [HG Walter vs Swaledale: compare search popularity](/demand/uk/compare/hg-walter-vs-swaledale-butchers): 14.9% against 12.2% Share of Search.
- [HG Walter vs Meat Supermarket: compare search popularity](/demand/uk/compare/hg-walter-vs-meat-supermarket): 14.9% against 9.9% Share of Search.
- [Field & Flower vs Swaledale: compare search popularity](/demand/uk/compare/field-and-flower-vs-swaledale-butchers): 12.2% Share of Search each.
- [Field & Flower vs Meat Supermarket: compare search popularity](/demand/uk/compare/field-and-flower-vs-meat-supermarket): 12.2% against 9.9% Share of Search.
- [Swaledale vs Meat Supermarket: compare search popularity](/demand/uk/compare/meat-supermarket-vs-swaledale-butchers): 12.2% against 9.9% Share of Search.

## How did search popularity change for United Kingdom online butchers in September 2026?

- In September 2026, Pipers Farm overtook Edenmoor to rank 7th among online butchers in the United Kingdom, with 6.5% of the searches.
- In September 2026, Meat Supermarket overtook Turner & George to rank 5th among online butchers in the United Kingdom, with 9.9% of the searches.
- In September 2026, Field & Flower gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%.
- In September 2026, Swaledale gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%.
- In September 2026, Donald Russell lost share of searches among online butchers in the United Kingdom, from 24% to 22.3%.
- In September 2026, HG Walter lost share of searches among online butchers in the United Kingdom, from 16% to 14.9%.
- In September 2026, Tom Hixson of Smithfield lost share of searches among online butchers in the United Kingdom, from 4.6% to 3.6%.
- In September 2026, Turner & George lost share of searches among online butchers in the United Kingdom, from 10.7% to 9.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Donald Russell | 22.3% | 9.9K | 0.0% | Donald Russell |
| 2 | HG Walter | 14.9% | 6.6K | 0.0% | HG Walter |
| 3 | Field & Flower | 12.2% | 5.4K | +22.7% | Field & Flower |
| 4 | Swaledale | 12.2% | 5.4K | +22.7% | Swaledale |
| 5 | Meat Supermarket | 9.9% | 4.4K | +22.2% | Meat Supermarket |
| 6 | Turner & George | 9.9% | 4.4K | 0.0% | Turner & George |
| 7 | Pipers Farm | 6.5% | 2.9K | +20.8% | Pipers Farm |
| 8 | Edenmoor | 5.4% | 2.4K | 0.0% | Edenmoor |
| 9 | Tom Hixson of Smithfield | 3.6% | 1.6K | -15.8% | Tom Hixson of Smithfield |
| 10 | Farmison & Co | 2.9% | 1.3K | 0.0% | Farmison & Co |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Donald Russell | 22.2K | 32.8% | 1 |
| Oct 2025 | Pipers Farm | 12.1K | 17.9% | 2 |
| Oct 2025 | Farmison & Co | 6.6K | 9.7% | 3 |
| Oct 2025 | Field & Flower | 6.6K | 9.7% | 4 |
| Oct 2025 | HG Walter | 5.4K | 8% | 5 |
| Oct 2025 | Meat Supermarket | 4.4K | 6.5% | 6 |
| Oct 2025 | Turner & George | 4.4K | 6.5% | 7 |
| Oct 2025 | Swaledale | 3.6K | 5.3% | 8 |
| Oct 2025 | Tom Hixson of Smithfield | 2.4K | 3.5% | 9 |
| Oct 2025 | Edenmoor | 20 | 0.03% | 10 |
| Nov 2025 | Donald Russell | 40.5K | 41.7% | 1 |
| Nov 2025 | Pipers Farm | 14.8K | 15.3% | 2 |
| Nov 2025 | Field & Flower | 9.9K | 10.2% | 3 |
| Nov 2025 | Farmison & Co | 8.1K | 8.3% | 4 |
| Nov 2025 | HG Walter | 6.6K | 6.8% | 5 |
| Nov 2025 | Turner & George | 5.4K | 5.6% | 6 |
| Nov 2025 | Meat Supermarket | 4.4K | 4.5% | 7 |
| Nov 2025 | Swaledale | 4.4K | 4.5% | 8 |
| Nov 2025 | Tom Hixson of Smithfield | 2.9K | 3% | 9 |
| Nov 2025 | Edenmoor | 10 | 0.01% | 10 |
| Dec 2025 | Donald Russell | 33.1K | 34.6% | 1 |
| Dec 2025 | Pipers Farm | 18.1K | 18.9% | 2 |
| Dec 2025 | Field & Flower | 9.9K | 10.4% | 3 |
| Dec 2025 | Farmison & Co | 8.1K | 8.5% | 4 |
| Dec 2025 | HG Walter | 8.1K | 8.5% | 5 |
| Dec 2025 | Turner & George | 6.6K | 6.9% | 6 |
| Dec 2025 | Meat Supermarket | 4.4K | 4.6% | 7 |
| Dec 2025 | Swaledale | 4.4K | 4.6% | 8 |
| Dec 2025 | Tom Hixson of Smithfield | 2.9K | 3% | 9 |
| Dec 2025 | Edenmoor | 10 | 0.01% | 10 |
| Jan 2026 | Donald Russell | 18.1K | 30% | 1 |
| Jan 2026 | Pipers Farm | 9.9K | 16.4% | 2 |
| Jan 2026 | Field & Flower | 6.6K | 10.9% | 3 |
| Jan 2026 | HG Walter | 6.6K | 10.9% | 4 |
| Jan 2026 | Meat Supermarket | 5.4K | 8.9% | 5 |
| Jan 2026 | Turner & George | 4.4K | 7.3% | 6 |
| Jan 2026 | Farmison & Co | 3.6K | 6% | 7 |
| Jan 2026 | Swaledale | 3.6K | 6% | 8 |
| Jan 2026 | Tom Hixson of Smithfield | 1.9K | 3.1% | 9 |
| Jan 2026 | Edenmoor | 320 | 0.53% | 10 |
| Feb 2026 | Donald Russell | 27.1K | 42.3% | 1 |
| Feb 2026 | Pipers Farm | 6.6K | 10.3% | 2 |
| Feb 2026 | Field & Flower | 5.4K | 8.4% | 3 |
| Feb 2026 | HG Walter | 5.4K | 8.4% | 4 |
| Feb 2026 | Meat Supermarket | 4.4K | 6.9% | 5 |
| Feb 2026 | Turner & George | 4.4K | 6.9% | 6 |
| Feb 2026 | Farmison & Co | 3.6K | 5.6% | 7 |
| Feb 2026 | Swaledale | 3.6K | 5.6% | 8 |
| Feb 2026 | Edenmoor | 1.9K | 3% | 9 |
| Feb 2026 | Tom Hixson of Smithfield | 1.6K | 2.5% | 10 |
| Mar 2026 | Donald Russell | 18.1K | 32.1% | 1 |
| Mar 2026 | Field & Flower | 6.6K | 11.7% | 2 |
| Mar 2026 | HG Walter | 6.6K | 11.7% | 3 |
| Mar 2026 | Meat Supermarket | 4.4K | 7.8% | 4 |
| Mar 2026 | Pipers Farm | 4.4K | 7.8% | 5 |
| Mar 2026 | Swaledale | 4.4K | 7.8% | 6 |
| Mar 2026 | Turner & George | 4.4K | 7.8% | 7 |
| Mar 2026 | Farmison & Co | 3.6K | 6.4% | 8 |
| Mar 2026 | Edenmoor | 1.9K | 3.4% | 9 |
| Mar 2026 | Tom Hixson of Smithfield | 1.9K | 3.4% | 10 |
| Apr 2026 | Donald Russell | 18.1K | 34.3% | 1 |
| Apr 2026 | HG Walter | 6.6K | 12.5% | 2 |
| Apr 2026 | Field & Flower | 5.4K | 10.2% | 3 |
| Apr 2026 | Swaledale | 4.4K | 8.3% | 4 |
| Apr 2026 | Turner & George | 4.4K | 8.3% | 5 |
| Apr 2026 | Meat Supermarket | 3.6K | 6.8% | 6 |
| Apr 2026 | Pipers Farm | 3.6K | 6.8% | 7 |
| Apr 2026 | Farmison & Co | 2.4K | 4.5% | 8 |
| Apr 2026 | Tom Hixson of Smithfield | 2.4K | 4.5% | 9 |
| Apr 2026 | Edenmoor | 1.9K | 3.6% | 10 |
| May 2026 | Donald Russell | 18.1K | 33.8% | 1 |
| May 2026 | HG Walter | 6.6K | 12.3% | 2 |
| May 2026 | Field & Flower | 5.4K | 10.1% | 3 |
| May 2026 | Swaledale | 5.4K | 10.1% | 4 |
| May 2026 | Meat Supermarket | 4.4K | 8.2% | 5 |
| May 2026 | Turner & George | 4.4K | 8.2% | 6 |
| May 2026 | Pipers Farm | 2.9K | 5.4% | 7 |
| May 2026 | Farmison & Co | 2.4K | 4.5% | 8 |
| May 2026 | Tom Hixson of Smithfield | 2.4K | 4.5% | 9 |
| May 2026 | Edenmoor | 1.6K | 3% | 10 |
| Jun 2026 | Donald Russell | 9.9K | 22.6% | 1 |
| Jun 2026 | HG Walter | 6.6K | 15% | 2 |
| Jun 2026 | Field & Flower | 5.4K | 12.3% | 3 |
| Jun 2026 | Swaledale | 5.4K | 12.3% | 4 |
| Jun 2026 | Turner & George | 4.4K | 10% | 5 |
| Jun 2026 | Meat Supermarket | 3.6K | 8.2% | 6 |
| Jun 2026 | Pipers Farm | 2.4K | 5.5% | 7 |
| Jun 2026 | Tom Hixson of Smithfield | 2.4K | 5.5% | 8 |
| Jun 2026 | Edenmoor | 1.9K | 4.3% | 9 |
| Jun 2026 | Farmison & Co | 1.9K | 4.3% | 10 |
| Jul 2026 | Donald Russell | 8.1K | 20.6% | 1 |
| Jul 2026 | HG Walter | 6.6K | 16.8% | 2 |
| Jul 2026 | Field & Flower | 4.4K | 11.2% | 3 |
| Jul 2026 | Swaledale | 4.4K | 11.2% | 4 |
| Jul 2026 | Turner & George | 4.4K | 11.2% | 5 |
| Jul 2026 | Meat Supermarket | 3.6K | 9.2% | 6 |
| Jul 2026 | Pipers Farm | 2.4K | 6.1% | 7 |
| Jul 2026 | Edenmoor | 1.9K | 4.8% | 8 |
| Jul 2026 | Tom Hixson of Smithfield | 1.9K | 4.8% | 9 |
| Jul 2026 | Farmison & Co | 1.6K | 4.1% | 10 |
| Aug 2026 | Donald Russell | 9.9K | 24% | 1 |
| Aug 2026 | HG Walter | 6.6K | 16% | 2 |
| Aug 2026 | Field & Flower | 4.4K | 10.7% | 3 |
| Aug 2026 | Swaledale | 4.4K | 10.7% | 4 |
| Aug 2026 | Turner & George | 4.4K | 10.7% | 5 |
| Aug 2026 | Meat Supermarket | 3.6K | 8.7% | 6 |
| Aug 2026 | Edenmoor | 2.4K | 5.8% | 7 |
| Aug 2026 | Pipers Farm | 2.4K | 5.8% | 8 |
| Aug 2026 | Tom Hixson of Smithfield | 1.9K | 4.6% | 9 |
| Aug 2026 | Farmison & Co | 1.3K | 3.1% | 10 |
| Sep 2026 | Donald Russell | 9.9K | 22.3% | 1 |
| Sep 2026 | HG Walter | 6.6K | 14.9% | 2 |
| Sep 2026 | Field & Flower | 5.4K | 12.2% | 3 |
| Sep 2026 | Swaledale | 5.4K | 12.2% | 4 |
| Sep 2026 | Meat Supermarket | 4.4K | 9.9% | 5 |
| Sep 2026 | Turner & George | 4.4K | 9.9% | 6 |
| Sep 2026 | Pipers Farm | 2.9K | 6.5% | 7 |
| Sep 2026 | Edenmoor | 2.4K | 5.4% | 8 |
| Sep 2026 | Tom Hixson of Smithfield | 1.6K | 3.6% | 9 |
| Sep 2026 | Farmison & Co | 1.3K | 2.9% | 10 |

## What is being compared

- **Donald Russell**: Measured on the search term “donald russell”.
- **Edenmoor**: Measured on the search term “edenmoor”.
- **Farmison & Co**: Measured on the search term “farmison”.
- **Field & Flower**: Measured on the search term “field and flower”.
- **HG Walter**: Measured on the search term “hg walter”.
- **Meat Supermarket**: Measured on the search term “meat supermarket”.
- **Pipers Farm**: Measured on the search term “pipers farm”.
- **Swaledale**: Measured on the search term “swaledale butchers”.
- **Tom Hixson of Smithfield**: Measured on the search term “tom hixson”.
- **Turner & George**: Measured on the search term “turner and george”.

- [Donald Russell](/demand/uk/brands/donald-russell)
- [Edenmoor](/demand/uk/brands/edenmoor)
- [Farmison & Co](/demand/uk/brands/farmison)
- [Field & Flower](/demand/uk/brands/field-and-flower)
- [HG Walter](/demand/uk/brands/hg-walter)
- [Meat Supermarket](/demand/uk/brands/meat-supermarket)
- [Pipers Farm](/demand/uk/brands/pipers-farm)
- [Swaledale](/demand/uk/brands/swaledale-butchers)
- [Tom Hixson of Smithfield](/demand/uk/brands/tom-hixson)
- [Turner & George](/demand/uk/brands/turner-and-george)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among online butchers in the United Kingdom?

In September 2026, Donald Russell was the most searched among online butcher brands in the United Kingdom, with an estimated 9.9K branded searches, 22.3% of all searches for the ten we track.

## Cite this page

Brandwave. "Online butchers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-online-butchers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-online-butchers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.