--- title: "Music streaming services in the United Kingdom: Which are most popular?" description: "Compare the music streaming services people in the UK subscribe to. Share of Search among Spotify, YouTube Music, SoundCloud, Apple Music, Amazon Music, Tidal and Deezer, the music streaming services Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-music-streaming-services" publisher: "Brandwave" --- # Music streaming services in the United Kingdom: Which are most popular? Compare the music streaming services people in the UK subscribe to. Share of Search among Spotify, YouTube Music, SoundCloud, Apple Music, Amazon Music, Tidal and Deezer, the music streaming services Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Music streaming services - **Market**: United Kingdom - **Brands compared**: 7 - **Month measured**: Sep 2026 - **Highest Share of Search**: Spotify, 57.1% ## Which brand is most popular in search among music streaming services in the United Kingdom? - In September 2026, Spotify was the most searched among music streaming services in the United Kingdom, with an estimated 2.2M branded searches, 57.1% of all searches for the seven we track. - YouTube Music is in 2nd place, 36.1 percentage points behind at 21%. - Across the 12 months ending September 2026, Spotify’s share of searches among music streaming services in the United Kingdom increased from 55.6% to 57.1%. - Across the 12 months ending September 2026, YouTube Music’s share of searches among music streaming services in the United Kingdom increased from 20.4% to 21%. - Across the 12 months ending September 2026, SoundCloud’s share of searches among music streaming services in the United Kingdom decreased from 13.7% to 11.5%. - Across the 12 months ending September 2026, Spotify’s share of searches among music streaming services in the United Kingdom peaked at 62.2% in December 2025 and was lowest at 54.5% in July 2026. - Across the 12 months ending September 2026, YouTube Music’s share of searches among music streaming services in the United Kingdom peaked at 21.3% in August 2026 and was lowest at 15.3% in December 2025. - Across the 12 months ending September 2026, SoundCloud’s share of searches among music streaming services in the United Kingdom peaked at 14.1% in November 2025 and was lowest at 11.5% in September 2026. - Across the 12 months ending September 2026, Apple Music’s share of searches among music streaming services in the United Kingdom peaked at 4.9% in March 2026 and was lowest at 2.9% in August 2026. - Across the 12 months ending September 2026, Amazon Music’s share of searches among music streaming services in the United Kingdom peaked at 4.2% in November 2025 and was lowest at 3% in May 2026. - Across the 12 months ending September 2026, Apple Music, Amazon Music, Tidal and Deezer held steady: their share of searches among music streaming services in the United Kingdom each moved less than 0.5 percentage points. ## Top music streaming services in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and one Google AI Overview, Spotify and Apple Music appeared every time. Apple Music was recommended most often, coming first in two out of four answers. Spotify was second, and Tidal was third. SoundCloud, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Apple Music | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Spotify | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Tidal | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | YouTube Music | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Amazon Music | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | SoundCloud | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Deezer | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about music streaming services - Asked ChatGPT "What's the best music streaming service in the UK?": 1. Spotify, 2. Apple Music, 3. Tidal, 4. YouTube Music, 5. Amazon Music - Asked ChatGPT "Which music app has the best sound quality?": 1. Apple Music, 2. Tidal, 3. Spotify - Asked ChatGPT "Which music streaming subscription is best value?": 1. Apple Music, 2. Spotify, 3. YouTube Music, 4. Amazon Music - Searched Google, AI Overview "music streaming": 1. Spotify, 2. Apple Music, 3. Tidal, 4. Amazon Music, 5. YouTube Music Not named in any answer: SoundCloud and Deezer. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## Compare search popularity between leading brands - [Spotify vs YouTube Music: compare search popularity](/demand/uk/compare/spotify-vs-youtube-music): 57.1% against 21% Share of Search. - [Spotify vs SoundCloud: compare search popularity](/demand/uk/compare/soundcloud-vs-spotify): 57.1% against 11.5% Share of Search. - [Spotify vs Apple Music: compare search popularity](/demand/uk/compare/apple-music-vs-spotify): 57.1% against 4.2% Share of Search. - [Spotify vs Amazon Music: compare search popularity](/demand/uk/compare/amazon-music-vs-spotify): 57.1% against 3.4% Share of Search. - [YouTube Music vs SoundCloud: compare search popularity](/demand/uk/compare/soundcloud-vs-youtube-music): 21% against 11.5% Share of Search. - [YouTube Music vs Apple Music: compare search popularity](/demand/uk/compare/apple-music-vs-youtube-music): 21% against 4.2% Share of Search. - [YouTube Music vs Amazon Music: compare search popularity](/demand/uk/compare/amazon-music-vs-youtube-music): 21% against 3.4% Share of Search. - [SoundCloud vs Apple Music: compare search popularity](/demand/uk/compare/apple-music-vs-soundcloud): 11.5% against 4.2% Share of Search. - [SoundCloud vs Amazon Music: compare search popularity](/demand/uk/compare/amazon-music-vs-soundcloud): 11.5% against 3.4% Share of Search. - [Apple Music vs Amazon Music: compare search popularity](/demand/uk/compare/amazon-music-vs-apple-music): 4.2% against 3.4% Share of Search. ## How did search popularity change for United Kingdom music streaming services in September 2026? - In September 2026, Apple Music overtook Amazon Music to rank 4th among music streaming services in the United Kingdom, with 4.2% of the searches. - In September 2026, Spotify lost share of searches among music streaming services in the United Kingdom, from 57.8% to 57.1%. - SoundCloud’s share of searches among music streaming services in the United Kingdom has lost ground for 3 months in a row, from 13.5% to 11.5% in September 2026. - Amazon Music’s share of searches among music streaming services in the United Kingdom has lost ground for 3 months in a row, from 4% to 3.4% in September 2026. - Estimated monthly branded searches for Deezer in the United Kingdom fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. ## Which music streaming services do people search for most? | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Spotify | 57.1% | 2.2M | +22.4% | Spotify | | 2 | YouTube Music | 21% | 823K | +22.3% | Google | | 3 | SoundCloud | 11.5% | 450K | +22.3% | SoundCloud | | 4 | Apple Music | 4.2% | 165K | +82.3% | Apple | | 5 | Amazon Music | 3.4% | 135K | +22.7% | Amazon | | 6 | Tidal | 1.9% | 74K | 0.0% | Tidal | | 7 | Deezer | 0.84% | 33.1K | +82.9% | Deezer | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Spotify | 2.2M | 55.6% | 1 | | Oct 2025 | YouTube Music | 823K | 20.4% | 2 | | Oct 2025 | SoundCloud | 550K | 13.7% | 3 | | Oct 2025 | Apple Music | 165K | 4.1% | 4 | | Oct 2025 | Amazon Music | 135K | 3.4% | 5 | | Oct 2025 | Tidal | 74K | 1.8% | 6 | | Oct 2025 | Deezer | 40.5K | 1% | 7 | | Nov 2025 | Spotify | 2.2M | 57.3% | 1 | | Nov 2025 | YouTube Music | 673K | 17.2% | 2 | | Nov 2025 | SoundCloud | 550K | 14.1% | 3 | | Nov 2025 | Amazon Music | 165K | 4.2% | 4 | | Nov 2025 | Apple Music | 165K | 4.2% | 5 | | Nov 2025 | Tidal | 74K | 1.9% | 6 | | Nov 2025 | Deezer | 40.5K | 1% | 7 | | Dec 2025 | Spotify | 2.7M | 62.2% | 1 | | Dec 2025 | YouTube Music | 673K | 15.3% | 2 | | Dec 2025 | SoundCloud | 550K | 12.5% | 3 | | Dec 2025 | Amazon Music | 165K | 3.7% | 4 | | Dec 2025 | Apple Music | 165K | 3.7% | 5 | | Dec 2025 | Tidal | 74K | 1.7% | 6 | | Dec 2025 | Deezer | 40.5K | 0.92% | 7 | | Jan 2026 | Spotify | 2.2M | 55.2% | 1 | | Jan 2026 | YouTube Music | 823K | 20.3% | 2 | | Jan 2026 | SoundCloud | 550K | 13.6% | 3 | | Jan 2026 | Amazon Music | 165K | 4.1% | 4 | | Jan 2026 | Apple Music | 165K | 4.1% | 5 | | Jan 2026 | Tidal | 74K | 1.8% | 6 | | Jan 2026 | Deezer | 40.5K | 1% | 7 | | Feb 2026 | Spotify | 2.2M | 59.4% | 1 | | Feb 2026 | YouTube Music | 673K | 17.9% | 2 | | Feb 2026 | SoundCloud | 450K | 11.9% | 3 | | Feb 2026 | Apple Music | 165K | 4.4% | 4 | | Feb 2026 | Amazon Music | 135K | 3.6% | 5 | | Feb 2026 | Tidal | 74K | 2% | 6 | | Feb 2026 | Deezer | 33.1K | 0.88% | 7 | | Mar 2026 | Spotify | 2.2M | 55.1% | 1 | | Mar 2026 | YouTube Music | 823K | 20.3% | 2 | | Mar 2026 | SoundCloud | 550K | 13.5% | 3 | | Mar 2026 | Apple Music | 201K | 4.9% | 4 | | Mar 2026 | Amazon Music | 135K | 3.3% | 5 | | Mar 2026 | Tidal | 74K | 1.8% | 6 | | Mar 2026 | Deezer | 40.5K | 1% | 7 | | Apr 2026 | Spotify | 2.2M | 57.6% | 1 | | Apr 2026 | YouTube Music | 823K | 21.2% | 2 | | Apr 2026 | SoundCloud | 450K | 11.6% | 3 | | Apr 2026 | Amazon Music | 135K | 3.5% | 4 | | Apr 2026 | Apple Music | 135K | 3.5% | 5 | | Apr 2026 | Tidal | 74K | 1.9% | 6 | | Apr 2026 | Deezer | 33.1K | 0.85% | 7 | | May 2026 | Spotify | 2.7M | 60.5% | 1 | | May 2026 | YouTube Music | 823K | 18.2% | 2 | | May 2026 | SoundCloud | 550K | 12.1% | 3 | | May 2026 | Apple Music | 165K | 3.6% | 4 | | May 2026 | Amazon Music | 135K | 3% | 5 | | May 2026 | Tidal | 74K | 1.6% | 6 | | May 2026 | Deezer | 40.5K | 0.89% | 7 | | Jun 2026 | Spotify | 2.2M | 54.8% | 1 | | Jun 2026 | YouTube Music | 823K | 20.1% | 2 | | Jun 2026 | SoundCloud | 550K | 13.5% | 3 | | Jun 2026 | Apple Music | 201K | 4.9% | 4 | | Jun 2026 | Amazon Music | 165K | 4% | 5 | | Jun 2026 | Tidal | 74K | 1.8% | 6 | | Jun 2026 | Deezer | 33.1K | 0.81% | 7 | | Jul 2026 | Spotify | 1.8M | 54.5% | 1 | | Jul 2026 | YouTube Music | 673K | 20% | 2 | | Jul 2026 | SoundCloud | 450K | 13.4% | 3 | | Jul 2026 | Apple Music | 165K | 4.9% | 4 | | Jul 2026 | Amazon Music | 135K | 4% | 5 | | Jul 2026 | Tidal | 74K | 2.2% | 6 | | Jul 2026 | Deezer | 33.1K | 0.99% | 7 | | Aug 2026 | Spotify | 1.8M | 57.8% | 1 | | Aug 2026 | YouTube Music | 673K | 21.3% | 2 | | Aug 2026 | SoundCloud | 368K | 11.6% | 3 | | Aug 2026 | Amazon Music | 110K | 3.5% | 4 | | Aug 2026 | Apple Music | 90.5K | 2.9% | 5 | | Aug 2026 | Tidal | 74K | 2.3% | 6 | | Aug 2026 | Deezer | 18.1K | 0.57% | 7 | | Sep 2026 | Spotify | 2.2M | 57.1% | 1 | | Sep 2026 | YouTube Music | 823K | 21% | 2 | | Sep 2026 | SoundCloud | 450K | 11.5% | 3 | | Sep 2026 | Apple Music | 165K | 4.2% | 4 | | Sep 2026 | Amazon Music | 135K | 3.4% | 5 | | Sep 2026 | Tidal | 74K | 1.9% | 6 | | Sep 2026 | Deezer | 33.1K | 0.84% | 7 | ## How are branded searches counted for music streaming services? - **Amazon Music**: Measured on the search term “amazon music”. - **Apple Music**: Measured on the search term “apple music”. - **Deezer**: Measured on the search term “deezer”. - **SoundCloud**: Measured on the search term “soundcloud”. - **Spotify**: Measured on the search term “spotify”. - **Tidal**: Measured on the search term “tidal”. - **YouTube Music**: Measured on the search term “youtube music”. - [Amazon Music](/demand/uk/brands/amazon-music) - [Apple Music](/demand/uk/brands/apple-music) - [Deezer](/demand/uk/brands/deezer) - [SoundCloud](/demand/uk/brands/soundcloud) - [Spotify](/demand/uk/brands/spotify) - [Tidal](/demand/uk/brands/tidal) - [YouTube Music](/demand/uk/brands/youtube-music) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among music streaming services in the United Kingdom? In September 2026, Spotify was the most searched among music streaming services in the United Kingdom, with an estimated 2.2M branded searches, 57.1% of all searches for the seven we track. ## Cite this page Brandwave. "Music streaming services in the United Kingdom: Which are most popular?". https://gobrandwave.com/demand/uk/categories/uk-music-streaming-services This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-music-streaming-services. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.