--- title: "Admiral vs Hastings Direct: Which is searched more in the United Kingdom?" description: "Is Admiral or Hastings Direct more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorbike insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-motorbike-insurance-providers/compare/admiral-insurance-vs-hastings-direct" publisher: "Brandwave" --- # Admiral vs Hastings Direct: Which is searched more in the United Kingdom? Is Admiral or Hastings Direct more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Motorbike insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Admiral and Hastings Direct - **Competitive set**: Motorbike insurance providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Admiral Share of Search**: 0.31% - **Hastings Direct Share of Search**: 1.9% ## Is Admiral or Hastings Direct more popular in search? - In September 2026, Hastings Direct had more branded searches than Admiral among motorbike insurance providers in the United Kingdom. Hastings Direct had about 1,600 branded searches, while Admiral had 260. Hastings Direct made up 1.9% of all motorbike insurance provider searches we track, and Admiral accounted for 0.31%. - Hastings Direct was ahead of Admiral in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Admiral’s share of searches among motorbike insurance providers in the United Kingdom moved from 0.45% to 0.31%, and its estimated monthly branded searches moved from 390 to 260. - Across the 12 months ending September 2026, Hastings Direct’s share of searches among motorbike insurance providers in the United Kingdom moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top motorbike insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Admiral nor Hastings Direct showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bennetts | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | BeMoto | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Carole Nash | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Devitt Insurance | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | The Bike Insurer | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Lexham Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bikesure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Principal Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hastings Direct | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | MCE Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Admiral | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about motorbike insurance providers - Asked ChatGPT "Who is the best motorbike insurance provider in the UK?": 1. Bennetts, 2. BeMoto, 3. Devitt Insurance, 4. Carole Nash, 5. The Bike Insurer - Asked ChatGPT "Which company should I use to insure my motorbike?": 1. Bennetts, 2. Carole Nash, 3. BeMoto, 4. The Bike Insurer - Asked ChatGPT "What's the cheapest motorbike insurance for a new rider in the UK?": 1. The Bike Insurer - Searched Google, AI Overview "motorbike insurance": 1. Bennetts - Searched Google, AI Overview "motorcycle insurance": named none of the brands we track Not named in any answer: Lexham Insurance, Bikesure, Principal Insurance, Hastings Direct, MCE Insurance and Admiral. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom motorbike insurance providers in September 2026? - In September 2026, Hastings Direct rose from 8th to 7th among motorbike insurance providers in the United Kingdom. - Estimated monthly branded searches for Admiral in the United Kingdom fell 33.3% over 12 measured months, from 390 to 260 in September 2026. ## Month by month | Month | Admiral estimated searches | Admiral Share of Search | Admiral rank | Hastings Direct estimated searches | Hastings Direct Share of Search | Hastings Direct rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 0.45% | 11 | 1.3K | 1.5% | 9 | | Nov 2025 | 260 | 0.34% | 11 | 1K | 1.3% | 9 | | Dec 2025 | 260 | 0.41% | 11 | 880 | 1.4% | 9 | | Jan 2026 | 320 | 0.38% | 11 | 1.3K | 1.5% | 9 | | Feb 2026 | 390 | 0.49% | 11 | 1.6K | 2% | 8 | | Mar 2026 | 480 | 0.43% | 11 | 2.4K | 2.2% | 7 | | Apr 2026 | 480 | 0.45% | 10 | 1.9K | 1.8% | 9 | | May 2026 | 480 | 0.46% | 11 | 1.9K | 1.8% | 9 | | Jun 2026 | 390 | 0.41% | 11 | 1.9K | 2% | 7 | | Jul 2026 | 480 | 0.52% | 10 | 1.6K | 1.7% | 8 | | Aug 2026 | 320 | 0.36% | 11 | 1.6K | 1.8% | 8 | | Sep 2026 | 260 | 0.31% | 11 | 1.6K | 1.9% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Admiral’s and Hastings Direct’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Admiral**: Measured on the search term “admiral motorbike insurance”. - **Hastings Direct**: Measured on the search term “hastings motorbike insurance”. - [Admiral profile](/demand/uk/brands/admiral-insurance) - [Hastings Direct profile](/demand/uk/brands/hastings-direct) - [All motorbike insurance providers in the United Kingdom](/demand/uk/categories/uk-motorbike-insurance-providers): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Admiral or Hastings Direct more popular in search? In September 2026, Hastings Direct had more branded searches than Admiral among motorbike insurance providers in the United Kingdom. Hastings Direct had about 1,600 branded searches, while Admiral had 260. Hastings Direct made up 1.9% of all motorbike insurance provider searches we track, and Admiral accounted for 0.31%. ## Cite this page Brandwave. "Admiral vs Hastings Direct: Which is searched more in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-motorbike-insurance-providers/compare/admiral-insurance-vs-hastings-direct This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-motorbike-insurance-providers/compare/admiral-insurance-vs-hastings-direct. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.