---
title: "Motorbike insurance providers in the United Kingdom: Which are searched most?"
description: "Compare the companies people in the UK insure their motorbikes and scooters with. Share of Search among Bennetts, Lexham Insurance, Bikesure, Carole Nash, Devitt Insurance, Principal Insurance, Hastings Direct, The Bike Insurer, BeMoto, MCE Insurance and Admiral, the motorbike insurance providers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-motorbike-insurance-providers"
publisher: "Brandwave"
---

# Motorbike insurance providers in the United Kingdom: Which are searched most?

Compare the companies people in the UK insure their motorbikes and scooters with. Share of Search among Bennetts, Lexham Insurance, Bikesure, Carole Nash, Devitt Insurance, Principal Insurance, Hastings Direct, The Bike Insurer, BeMoto, MCE Insurance and Admiral, the motorbike insurance providers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Motorbike insurance providers
- **Market**: United Kingdom
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Bennetts, 28.3%

## Which brand is most popular in search among motorbike insurance providers in the United Kingdom?

- In September 2026, Bennetts was the most searched among motorbike insurance providers in the United Kingdom, with an estimated 23.5K branded searches, 28.3% of all searches for the 11 we track.
- Lexham Insurance is in 2nd place, 6.5 percentage points behind at 21.8%.
- Across the 12 months ending September 2026, Bennetts’ share of searches among motorbike insurance providers in the United Kingdom decreased from 31% to 28.3%.
- Across the 12 months ending September 2026, Lexham Insurance’s share of searches among motorbike insurance providers in the United Kingdom decreased from 25.8% to 21.8%.
- Across the 12 months ending September 2026, Bikesure’s share of searches among motorbike insurance providers in the United Kingdom increased from 14.1% to 17.8%.
- Across the 12 months ending September 2026, Carole Nash’s share of searches among motorbike insurance providers in the United Kingdom decreased from 14% to 13%.
- Across the 12 months ending September 2026, Devitt Insurance’s share of searches among motorbike insurance providers in the United Kingdom increased from 5% to 7.6%.
- Across the 12 months ending September 2026, Principal Insurance’s share of searches among motorbike insurance providers in the United Kingdom increased from 3.4% to 5.3%.
- Across the 12 months ending September 2026, BeMoto’s share of searches among motorbike insurance providers in the United Kingdom decreased from 2.2% to 1.6%.
- Across the 12 months ending September 2026, Bennetts’ share of searches among motorbike insurance providers in the United Kingdom peaked at 33.1% in December 2025 and was lowest at 25.4% in July 2026.
- Across the 12 months ending September 2026, Lexham Insurance’s share of searches among motorbike insurance providers in the United Kingdom peaked at 26.5% in January 2026 and was lowest at 20% in March 2026.
- Across the 12 months ending September 2026, Bikesure’s share of searches among motorbike insurance providers in the United Kingdom peaked at 21.4% in May 2026 and was lowest at 14.1% in October 2025.
- Across the 12 months ending September 2026, Carole Nash’s share of searches among motorbike insurance providers in the United Kingdom peaked at 14.3% in January 2026 and was lowest at 11.9% in July 2026.
- Across the 12 months ending September 2026, Devitt Insurance’s share of searches among motorbike insurance providers in the United Kingdom peaked at 8.6% in August 2026 and was lowest at 4.8% in November 2025.
- Across the 12 months ending September 2026, Principal Insurance’s share of searches among motorbike insurance providers in the United Kingdom peaked at 5.8% in July 2026 and was lowest at 3.4% in October 2025.
- Across the 12 months ending September 2026, Hastings Direct rose from 9th to 7th among motorbike insurance providers in the United Kingdom.
- Across the 12 months ending September 2026, BeMoto fell from 7th to 9th among motorbike insurance providers in the United Kingdom.
- Across the 12 months ending September 2026, The Bike Insurer, MCE Insurance and Admiral held steady: their share of searches among motorbike insurance providers in the United Kingdom each moved less than 0.5 percentage points.

## Top motorbike insurance providers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Bennetts and The Bike Insurer were mentioned most often, in three of the five answers. Bennetts was recommended most often, coming first in both answers that gave a list. BeMoto was second, and Carole Nash was third. Lexham Insurance, which ranked second in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Bennetts | 1st | 2 of 3 | 1 of 2 | 3 of 5 |
| BeMoto | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Carole Nash | 3rd | 2 of 3 | 0 of 2 | 2 of 5 |
| Devitt Insurance | 4th | 1 of 3 | 0 of 2 | 1 of 5 |
| The Bike Insurer | 5th | 3 of 3 | 0 of 2 | 3 of 5 |
| Lexham Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Bikesure | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Principal Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Hastings Direct | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MCE Insurance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Admiral | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about motorbike insurance providers

- Asked ChatGPT "Who is the best motorbike insurance provider in the UK?": 1. Bennetts, 2. BeMoto, 3. Devitt Insurance, 4. Carole Nash, 5. The Bike Insurer
- Asked ChatGPT "Which company should I use to insure my motorbike?": 1. Bennetts, 2. Carole Nash, 3. BeMoto, 4. The Bike Insurer
- Asked ChatGPT "What's the cheapest motorbike insurance for a new rider in the UK?": 1. The Bike Insurer
- Searched Google, AI Overview "motorbike insurance": 1. Bennetts
- Searched Google, AI Overview "motorcycle insurance": named none of the brands we track

Not named in any answer: Lexham Insurance, Bikesure, Principal Insurance, Hastings Direct, MCE Insurance and Admiral.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Bennetts vs Lexham Insurance: compare search popularity](/demand/uk/compare/bennetts-vs-lexham-insurance): 28.3% against 21.8% Share of Search.
- [Bennetts vs Bikesure: compare search popularity](/demand/uk/compare/bennetts-vs-bikesure): 28.3% against 17.8% Share of Search.
- [Bennetts vs Carole Nash: compare search popularity](/demand/uk/compare/bennetts-vs-carole-nash): 28.3% against 13% Share of Search.
- [Bennetts vs Devitt Insurance: compare search popularity](/demand/uk/compare/bennetts-vs-devitt-insurance): 28.3% against 7.6% Share of Search.
- [Lexham Insurance vs Bikesure: compare search popularity](/demand/uk/compare/bikesure-vs-lexham-insurance): 21.8% against 17.8% Share of Search.
- [Lexham Insurance vs Carole Nash: compare search popularity](/demand/uk/compare/carole-nash-vs-lexham-insurance): 21.8% against 13% Share of Search.
- [Lexham Insurance vs Devitt Insurance: compare search popularity](/demand/uk/compare/devitt-insurance-vs-lexham-insurance): 21.8% against 7.6% Share of Search.
- [Bikesure vs Carole Nash: compare search popularity](/demand/uk/compare/bikesure-vs-carole-nash): 17.8% against 13% Share of Search.
- [Bikesure vs Devitt Insurance: compare search popularity](/demand/uk/compare/bikesure-vs-devitt-insurance): 17.8% against 7.6% Share of Search.
- [Carole Nash vs Devitt Insurance: compare search popularity](/demand/uk/compare/carole-nash-vs-devitt-insurance): 13% against 7.6% Share of Search.

## How did search popularity change for United Kingdom motorbike insurance providers in September 2026?

- In September 2026, Lexham Insurance overtook Bikesure to rank 2nd among motorbike insurance providers in the United Kingdom, with 21.8% of the searches.
- In September 2026, Bennetts gained share of searches among motorbike insurance providers in the United Kingdom, from 26.6% to 28.3%.
- In September 2026, Carole Nash gained share of searches among motorbike insurance providers in the United Kingdom, from 12.2% to 13%.
- In September 2026, Bikesure lost share of searches among motorbike insurance providers in the United Kingdom, from 20.5% to 17.8%.
- In September 2026, Devitt Insurance lost share of searches among motorbike insurance providers in the United Kingdom, from 8.6% to 7.6%.
- In September 2026, Hastings Direct rose from 8th to 7th among motorbike insurance providers in the United Kingdom.
- In September 2026, The Bike Insurer fell from 7th to 8th among motorbike insurance providers in the United Kingdom.
- Estimated monthly branded searches for Principal Insurance in the United Kingdom rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Bennetts | 28.3% | 23.5K | 0.0% | Bennetts |
| 2 | Lexham Insurance | 21.8% | 18.1K | 0.0% | Lexham Insurance |
| 3 | Bikesure | 17.8% | 14.8K | -18.2% | Bikesure |
| 4 | Carole Nash | 13% | 10.8K | 0.0% | Carole Nash |
| 5 | Devitt Insurance | 7.6% | 6.3K | -17.4% | Devitt Insurance |
| 6 | Principal Insurance | 5.3% | 4.4K | 0.0% | Principal Insurance |
| 7 | Hastings Direct | 1.9% | 1.6K | 0.0% | Hastings Direct |
| 8 | The Bike Insurer | 1.9% | 1.6K | -15.8% | The Bike Insurer |
| 9 | BeMoto | 1.6% | 1.4K | -8.1% | BeMoto |
| 10 | MCE Insurance | 0.47% | 390 | -18.8% | MCE Insurance |
| 11 | Admiral | 0.31% | 260 | -18.8% | Admiral |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Bennetts | 26.6K | 31% | 1 |
| Oct 2025 | Lexham Insurance | 22.2K | 25.8% | 2 |
| Oct 2025 | Bikesure | 12.1K | 14.1% | 3 |
| Oct 2025 | Carole Nash | 12K | 14% | 4 |
| Oct 2025 | Devitt Insurance | 4.3K | 5% | 5 |
| Oct 2025 | Principal Insurance | 2.9K | 3.4% | 6 |
| Oct 2025 | BeMoto | 1.9K | 2.2% | 7 |
| Oct 2025 | The Bike Insurer | 1.6K | 1.9% | 8 |
| Oct 2025 | Hastings Direct | 1.3K | 1.5% | 9 |
| Oct 2025 | MCE Insurance | 590 | 0.69% | 10 |
| Oct 2025 | Admiral | 390 | 0.45% | 11 |
| Nov 2025 | Bennetts | 25.1K | 33% | 1 |
| Nov 2025 | Lexham Insurance | 18.1K | 23.8% | 2 |
| Nov 2025 | Bikesure | 12.1K | 15.9% | 3 |
| Nov 2025 | Carole Nash | 9.8K | 12.9% | 4 |
| Nov 2025 | Devitt Insurance | 3.6K | 4.8% | 5 |
| Nov 2025 | Principal Insurance | 2.9K | 3.8% | 6 |
| Nov 2025 | BeMoto | 1.4K | 1.8% | 7 |
| Nov 2025 | The Bike Insurer | 1.3K | 1.7% | 8 |
| Nov 2025 | Hastings Direct | 1K | 1.3% | 9 |
| Nov 2025 | MCE Insurance | 590 | 0.77% | 10 |
| Nov 2025 | Admiral | 260 | 0.34% | 11 |
| Dec 2025 | Bennetts | 21K | 33.1% | 1 |
| Dec 2025 | Lexham Insurance | 14.8K | 23.3% | 2 |
| Dec 2025 | Bikesure | 9.9K | 15.6% | 3 |
| Dec 2025 | Carole Nash | 8K | 12.6% | 4 |
| Dec 2025 | Devitt Insurance | 3.5K | 5.5% | 5 |
| Dec 2025 | Principal Insurance | 2.4K | 3.8% | 6 |
| Dec 2025 | BeMoto | 1.2K | 1.9% | 7 |
| Dec 2025 | The Bike Insurer | 1K | 1.6% | 8 |
| Dec 2025 | Hastings Direct | 880 | 1.4% | 9 |
| Dec 2025 | MCE Insurance | 590 | 0.93% | 10 |
| Dec 2025 | Admiral | 260 | 0.41% | 11 |
| Jan 2026 | Lexham Insurance | 22.2K | 26.5% | 1 |
| Jan 2026 | Bennetts | 21.7K | 25.9% | 2 |
| Jan 2026 | Bikesure | 14.8K | 17.6% | 3 |
| Jan 2026 | Carole Nash | 12K | 14.3% | 4 |
| Jan 2026 | Devitt Insurance | 5.1K | 6.1% | 5 |
| Jan 2026 | Principal Insurance | 2.9K | 3.5% | 6 |
| Jan 2026 | The Bike Insurer | 1.6K | 1.9% | 7 |
| Jan 2026 | BeMoto | 1.4K | 1.6% | 8 |
| Jan 2026 | Hastings Direct | 1.3K | 1.5% | 9 |
| Jan 2026 | MCE Insurance | 590 | 0.7% | 10 |
| Jan 2026 | Admiral | 320 | 0.38% | 11 |
| Feb 2026 | Bennetts | 22.5K | 28% | 1 |
| Feb 2026 | Lexham Insurance | 18.1K | 22.5% | 2 |
| Feb 2026 | Bikesure | 14.8K | 18.4% | 3 |
| Feb 2026 | Carole Nash | 10.8K | 13.4% | 4 |
| Feb 2026 | Devitt Insurance | 5.3K | 6.6% | 5 |
| Feb 2026 | Principal Insurance | 2.9K | 3.6% | 6 |
| Feb 2026 | The Bike Insurer | 1.9K | 2.4% | 7 |
| Feb 2026 | Hastings Direct | 1.6K | 2% | 8 |
| Feb 2026 | BeMoto | 1.5K | 1.8% | 9 |
| Feb 2026 | MCE Insurance | 590 | 0.73% | 10 |
| Feb 2026 | Admiral | 390 | 0.49% | 11 |
| Mar 2026 | Bennetts | 33.7K | 30.4% | 1 |
| Mar 2026 | Bikesure | 22.2K | 20% | 2 |
| Mar 2026 | Lexham Insurance | 22.2K | 20% | 3 |
| Mar 2026 | Carole Nash | 13.5K | 12.2% | 4 |
| Mar 2026 | Devitt Insurance | 6.4K | 5.8% | 5 |
| Mar 2026 | Principal Insurance | 5.4K | 4.9% | 6 |
| Mar 2026 | Hastings Direct | 2.4K | 2.2% | 7 |
| Mar 2026 | BeMoto | 2K | 1.8% | 8 |
| Mar 2026 | The Bike Insurer | 1.9K | 1.7% | 9 |
| Mar 2026 | MCE Insurance | 590 | 0.53% | 10 |
| Mar 2026 | Admiral | 480 | 0.43% | 11 |
| Apr 2026 | Bennetts | 27.6K | 26% | 1 |
| Apr 2026 | Bikesure | 22.2K | 20.9% | 2 |
| Apr 2026 | Lexham Insurance | 22.2K | 20.9% | 3 |
| Apr 2026 | Carole Nash | 13.5K | 12.7% | 4 |
| Apr 2026 | Devitt Insurance | 7.6K | 7.2% | 5 |
| Apr 2026 | Principal Insurance | 5.4K | 5.1% | 6 |
| Apr 2026 | The Bike Insurer | 2.4K | 2.3% | 7 |
| Apr 2026 | BeMoto | 2.3K | 2.2% | 8 |
| Apr 2026 | Hastings Direct | 1.9K | 1.8% | 9 |
| Apr 2026 | Admiral | 480 | 0.45% | 10 |
| Apr 2026 | MCE Insurance | 480 | 0.45% | 11 |
| May 2026 | Bennetts | 27.6K | 26.6% | 1 |
| May 2026 | Bikesure | 22.2K | 21.4% | 2 |
| May 2026 | Lexham Insurance | 22.2K | 21.4% | 3 |
| May 2026 | Carole Nash | 12.5K | 12% | 4 |
| May 2026 | Devitt Insurance | 6.3K | 6% | 5 |
| May 2026 | Principal Insurance | 5.4K | 5.2% | 6 |
| May 2026 | The Bike Insurer | 2.4K | 2.3% | 7 |
| May 2026 | BeMoto | 2.3K | 2.2% | 8 |
| May 2026 | Hastings Direct | 1.9K | 1.8% | 9 |
| May 2026 | MCE Insurance | 590 | 0.57% | 10 |
| May 2026 | Admiral | 480 | 0.46% | 11 |
| Jun 2026 | Bennetts | 26.6K | 27.8% | 1 |
| Jun 2026 | Lexham Insurance | 22.2K | 23.2% | 2 |
| Jun 2026 | Bikesure | 18.1K | 18.9% | 3 |
| Jun 2026 | Carole Nash | 12K | 12.5% | 4 |
| Jun 2026 | Principal Insurance | 5.4K | 5.6% | 5 |
| Jun 2026 | Devitt Insurance | 5.1K | 5.3% | 6 |
| Jun 2026 | Hastings Direct | 1.9K | 2% | 7 |
| Jun 2026 | The Bike Insurer | 1.9K | 2% | 8 |
| Jun 2026 | BeMoto | 1.6K | 1.7% | 9 |
| Jun 2026 | MCE Insurance | 480 | 0.5% | 10 |
| Jun 2026 | Admiral | 390 | 0.41% | 11 |
| Jul 2026 | Bennetts | 23.5K | 25.4% | 1 |
| Jul 2026 | Lexham Insurance | 22.2K | 24% | 2 |
| Jul 2026 | Bikesure | 18.1K | 19.6% | 3 |
| Jul 2026 | Carole Nash | 11K | 11.9% | 4 |
| Jul 2026 | Devitt Insurance | 6.4K | 6.9% | 5 |
| Jul 2026 | Principal Insurance | 5.4K | 5.8% | 6 |
| Jul 2026 | The Bike Insurer | 1.9K | 2.1% | 7 |
| Jul 2026 | Hastings Direct | 1.6K | 1.7% | 8 |
| Jul 2026 | BeMoto | 1.5K | 1.6% | 9 |
| Jul 2026 | Admiral | 480 | 0.52% | 10 |
| Jul 2026 | MCE Insurance | 480 | 0.52% | 11 |
| Aug 2026 | Bennetts | 23.5K | 26.6% | 1 |
| Aug 2026 | Bikesure | 18.1K | 20.5% | 2 |
| Aug 2026 | Lexham Insurance | 18.1K | 20.5% | 3 |
| Aug 2026 | Carole Nash | 10.8K | 12.2% | 4 |
| Aug 2026 | Devitt Insurance | 7.6K | 8.6% | 5 |
| Aug 2026 | Principal Insurance | 4.4K | 5% | 6 |
| Aug 2026 | The Bike Insurer | 1.9K | 2.2% | 7 |
| Aug 2026 | Hastings Direct | 1.6K | 1.8% | 8 |
| Aug 2026 | BeMoto | 1.5K | 1.7% | 9 |
| Aug 2026 | MCE Insurance | 480 | 0.54% | 10 |
| Aug 2026 | Admiral | 320 | 0.36% | 11 |
| Sep 2026 | Bennetts | 23.5K | 28.3% | 1 |
| Sep 2026 | Lexham Insurance | 18.1K | 21.8% | 2 |
| Sep 2026 | Bikesure | 14.8K | 17.8% | 3 |
| Sep 2026 | Carole Nash | 10.8K | 13% | 4 |
| Sep 2026 | Devitt Insurance | 6.3K | 7.6% | 5 |
| Sep 2026 | Principal Insurance | 4.4K | 5.3% | 6 |
| Sep 2026 | Hastings Direct | 1.6K | 1.9% | 7 |
| Sep 2026 | The Bike Insurer | 1.6K | 1.9% | 8 |
| Sep 2026 | BeMoto | 1.4K | 1.6% | 9 |
| Sep 2026 | MCE Insurance | 390 | 0.47% | 10 |
| Sep 2026 | Admiral | 260 | 0.31% | 11 |

## What is being compared

- **Admiral**: Measured on the search term “admiral motorbike insurance”.
- **BeMoto**: Measured on the search terms “bemoto” and “bemoto insurance”, summed into one figure.
- **Bennetts**: Measured on the search terms “bennetts” and “bennetts insurance”, summed into one figure.
- **Bikesure**: Measured on the search term “bikesure”.
- **Carole Nash**: Measured on the search terms “carole nash” and “carole nash insurance”, summed into one figure.
- **Devitt Insurance**: Measured on the search terms “devitt” and “devitt insurance”, summed into one figure.
- **Hastings Direct**: Measured on the search term “hastings motorbike insurance”.
- **Lexham Insurance**: Measured on the search term “lexham insurance”.
- **MCE Insurance**: Measured on the search term “mce insurance”.
- **Principal Insurance**: Measured on the search term “principal insurance”.
- **The Bike Insurer**: Measured on the search term “the bike insurer”.

- [Admiral](/demand/uk/brands/admiral-insurance)
- [BeMoto](/demand/uk/brands/bemoto)
- [Bennetts](/demand/uk/brands/bennetts)
- [Bikesure](/demand/uk/brands/bikesure)
- [Carole Nash](/demand/uk/brands/carole-nash)
- [Devitt Insurance](/demand/uk/brands/devitt-insurance)
- [Hastings Direct](/demand/uk/brands/hastings-direct)
- [Lexham Insurance](/demand/uk/brands/lexham-insurance)
- [MCE Insurance](/demand/uk/brands/mce-insurance)
- [Principal Insurance](/demand/uk/brands/principal-insurance)
- [The Bike Insurer](/demand/uk/brands/the-bike-insurer)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among motorbike insurance providers in the United Kingdom?

In September 2026, Bennetts was the most searched among motorbike insurance providers in the United Kingdom, with an estimated 23.5K branded searches, 28.3% of all searches for the 11 we track.

## Cite this page

Brandwave. "Motorbike insurance providers in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-motorbike-insurance-providers

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-motorbike-insurance-providers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.