---
title: "Motorbike brands in the United Kingdom: Which are most popular?"
description: "Compare the motorbike brands riders in the UK choose between. Share of Search among Harley-Davidson, Royal Enfield, Ducati, KTM, Honda Motorcycles, Triumph, BMW Motorrad, Lexmoto, Suzuki Motorcycles, Yamaha Motor, Kawasaki and Mutt Motorcycles, the motorbike brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-motorbike-brands"
publisher: "Brandwave"
---

# Motorbike brands in the United Kingdom: Which are most popular?

Compare the motorbike brands riders in the UK choose between. Share of Search among Harley-Davidson, Royal Enfield, Ducati, KTM, Honda Motorcycles, Triumph, BMW Motorrad, Lexmoto, Suzuki Motorcycles, Yamaha Motor, Kawasaki and Mutt Motorcycles, the motorbike brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Motorbike brands
- **Market**: United Kingdom
- **Brands compared**: 12
- **Month measured**: Sep 2026
- **Highest Share of Search**: Harley-Davidson, 24.8%

## Which brand is most popular in search among motorbike brands in the United Kingdom?

- In September 2026, Harley-Davidson was the most searched among motorbike brands in the United Kingdom, with an estimated 49.5K branded searches, 24.8% of all searches for the 12 we track.
- Royal Enfield is in 2nd place, 11.2 percentage points behind at 13.6%.
- Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorbike brands in the United Kingdom increased from 21.6% to 24.8%.
- Across the 12 months ending September 2026, Royal Enfield’s share of searches among motorbike brands in the United Kingdom decreased from 14.5% to 13.6%.
- Across the 12 months ending September 2026, Ducati’s share of searches among motorbike brands in the United Kingdom decreased from 11.8% to 11.1%.
- Across the 12 months ending September 2026, KTM’s share of searches among motorbike brands in the United Kingdom decreased from 11.8% to 11.1%.
- Across the 12 months ending September 2026, Honda Motorcycles’ share of searches among motorbike brands in the United Kingdom decreased from 11.8% to 9%.
- Across the 12 months ending September 2026, Triumph’s share of searches among motorbike brands in the United Kingdom decreased from 9.7% to 9%.
- Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorbike brands in the United Kingdom increased from 5.3% to 6%.
- Across the 12 months ending September 2026, Lexmoto’s share of searches among motorbike brands in the United Kingdom increased from 3.5% to 5%.
- Across the 12 months ending September 2026, Suzuki Motorcycles’ share of searches among motorbike brands in the United Kingdom increased from 3.5% to 4%.
- Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorbike brands in the United Kingdom peaked at 26.6% in July 2026 and was lowest at 19.4% in June 2026.
- Across the 12 months ending September 2026, Royal Enfield’s share of searches among motorbike brands in the United Kingdom peaked at 14.5% in October 2025 and was lowest at 10.6% in June 2026.
- Across the 12 months ending September 2026, Ducati’s share of searches among motorbike brands in the United Kingdom peaked at 13.8% in January 2026 and was lowest at 10.6% in June 2026.
- Across the 12 months ending September 2026, KTM’s share of searches among motorbike brands in the United Kingdom peaked at 23.7% in June 2026 and was lowest at 9% in April 2026.
- Across the 12 months ending September 2026, Honda Motorcycles’ share of searches among motorbike brands in the United Kingdom peaked at 11.8% in October 2025 and was lowest at 8.7% in May 2026.
- Across the 12 months ending September 2026, Triumph’s share of searches among motorbike brands in the United Kingdom peaked at 12.4% in December 2025 and was lowest at 8.7% in June 2026.
- Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorbike brands in the United Kingdom peaked at 7.8% in March 2026 and was lowest at 5.3% in October 2025.
- Across the 12 months ending September 2026, Lexmoto’s share of searches among motorbike brands in the United Kingdom peaked at 5% in September 2026 and was lowest at 3.2% in November 2025.
- Across the 12 months ending September 2026, Suzuki Motorcycles’ share of searches among motorbike brands in the United Kingdom peaked at 4% in September 2026 and was lowest at 3% in December 2025.
- Across the 12 months ending September 2026, KTM rose from 5th to 4th among motorbike brands in the United Kingdom.
- Across the 12 months ending September 2026, Honda Motorcycles fell from 4th to 5th among motorbike brands in the United Kingdom.
- Across the 12 months ending September 2026, Yamaha Motor rose from 11th to 10th among motorbike brands in the United Kingdom.
- Across the 12 months ending September 2026, Kawasaki fell from 10th to 11th among motorbike brands in the United Kingdom.
- Across the 12 months ending September 2026, Mutt Motorcycles held steady: its share of searches among motorbike brands in the United Kingdom moved less than 0.5 percentage points.

## Top motorbike brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Kawasaki appeared every time. Honda Motorcycles was recommended most often, coming first in both answers that gave a list. Kawasaki was second, and Triumph was third. Harley-Davidson, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Honda Motorcycles | 1st | 2 of 3 | 2 of 3 |
| Kawasaki | 2nd | 3 of 3 | 3 of 3 |
| Triumph | 3rd | 1 of 3 | 1 of 3 |
| BMW Motorrad | 4th | 1 of 3 | 1 of 3 |
| Royal Enfield | 5th | 1 of 3 | 1 of 3 |
| KTM | 6th | 1 of 3 | 1 of 3 |
| Harley-Davidson | Not ranked | 0 of 3 | 0 of 3 |
| Ducati | Not ranked | 0 of 3 | 0 of 3 |
| Lexmoto | Not ranked | 0 of 3 | 0 of 3 |
| Suzuki Motorcycles | Not ranked | 0 of 3 | 0 of 3 |
| Yamaha Motor | Not ranked | 0 of 3 | 0 of 3 |
| Mutt Motorcycles | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about motorbike brands

- Asked ChatGPT "What's the best motorbike brand for a beginner in the UK?": 1. Honda Motorcycles, 2. Kawasaki
- Asked ChatGPT "Which motorbike brands are the most reliable?": 1. Honda Motorcycles, 2. Kawasaki, 3. Triumph, 4. BMW Motorrad, 5. Royal Enfield, 6. KTM
- Asked ChatGPT "What's a good first bike after passing my test?": 1. Kawasaki

Not named in any answer: Harley-Davidson, Ducati, Lexmoto, Suzuki Motorcycles, Yamaha Motor and Mutt Motorcycles.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Harley-Davidson vs Royal Enfield: compare search popularity](/demand/uk/compare/harley-davidson-vs-royal-enfield): 24.8% against 13.6% Share of Search.
- [Harley-Davidson vs Ducati: compare search popularity](/demand/uk/compare/ducati-vs-harley-davidson): 24.8% against 11.1% Share of Search.
- [Harley-Davidson vs KTM: compare search popularity](/demand/uk/compare/harley-davidson-vs-ktm): 24.8% against 11.1% Share of Search.
- [Harley-Davidson vs Honda Motorcycles: compare search popularity](/demand/uk/compare/harley-davidson-vs-honda-motorcycles): 24.8% against 9% Share of Search.
- [Royal Enfield vs Ducati: compare search popularity](/demand/uk/compare/ducati-vs-royal-enfield): 13.6% against 11.1% Share of Search.
- [Royal Enfield vs KTM: compare search popularity](/demand/uk/compare/ktm-vs-royal-enfield): 13.6% against 11.1% Share of Search.
- [Royal Enfield vs Honda Motorcycles: compare search popularity](/demand/uk/compare/honda-motorcycles-vs-royal-enfield): 13.6% against 9% Share of Search.
- [Ducati vs KTM: compare search popularity](/demand/uk/compare/ducati-vs-ktm): 11.1% Share of Search each.
- [Ducati vs Honda Motorcycles: compare search popularity](/demand/uk/compare/ducati-vs-honda-motorcycles): 11.1% against 9% Share of Search.
- [KTM vs Honda Motorcycles: compare search popularity](/demand/uk/compare/honda-motorcycles-vs-ktm): 11.1% against 9% Share of Search.

## How did search popularity change for United Kingdom motorbike brands in September 2026?

- In September 2026, Royal Enfield overtook Ducati to rank 2nd among motorbike brands in the United Kingdom, with 13.6% of the searches.
- In September 2026, KTM overtook Honda Motorcycles to rank 4th among motorbike brands in the United Kingdom, with 11.1% of the searches.
- In September 2026, Lexmoto gained share of searches among motorbike brands in the United Kingdom, from 4.4% to 5%.
- In September 2026, Harley-Davidson lost share of searches among motorbike brands in the United Kingdom, from 26.6% to 24.8%.
- In September 2026, Ducati lost share of searches among motorbike brands in the United Kingdom, from 11.9% to 11.1%.
- In September 2026, Honda Motorcycles lost share of searches among motorbike brands in the United Kingdom, from 9.8% to 9%.
- In September 2026, Triumph lost share of searches among motorbike brands in the United Kingdom, from 9.8% to 9%.
- Estimated monthly branded searches for Mutt Motorcycles in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

## Which motorbike brands do people search for most?

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Harley-Davidson | 24.8% | 49.5K | -18.2% | Harley-Davidson |
| 2 | Royal Enfield | 13.6% | 27.1K | 0.0% | Royal Enfield |
| 3 | Ducati | 11.1% | 22.2K | -18.1% | Ducati |
| 4 | KTM | 11.1% | 22.2K | 0.0% | KTM |
| 5 | Honda Motorcycles | 9% | 18.1K | -18.5% | Honda |
| 6 | Triumph | 9% | 18.1K | -18.5% | Triumph |
| 7 | BMW Motorrad | 6% | 12.1K | -18.2% | BMW |
| 8 | Lexmoto | 5% | 9.9K | 0.0% | Lexmoto |
| 9 | Suzuki Motorcycles | 4% | 8.1K | 0.0% | Suzuki Motorcycles |
| 10 | Yamaha Motor | 2.7% | 5.4K | 0.0% | Yamaha Motor |
| 11 | Kawasaki | 2.2% | 4.4K | 0.0% | Kawasaki |
| 12 | Mutt Motorcycles | 1.5% | 2.9K | -19.4% | Mutt Motorcycles |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Harley-Davidson | 49.5K | 21.6% | 1 |
| Oct 2025 | Royal Enfield | 33.1K | 14.5% | 2 |
| Oct 2025 | Ducati | 27.1K | 11.8% | 3 |
| Oct 2025 | Honda Motorcycles | 27.1K | 11.8% | 4 |
| Oct 2025 | KTM | 27.1K | 11.8% | 5 |
| Oct 2025 | Triumph | 22.2K | 9.7% | 6 |
| Oct 2025 | BMW Motorrad | 12.1K | 5.3% | 7 |
| Oct 2025 | Lexmoto | 8.1K | 3.5% | 8 |
| Oct 2025 | Suzuki Motorcycles | 8.1K | 3.5% | 9 |
| Oct 2025 | Kawasaki | 5.4K | 2.4% | 10 |
| Oct 2025 | Yamaha Motor | 5.4K | 2.4% | 11 |
| Oct 2025 | Mutt Motorcycles | 3.6K | 1.6% | 12 |
| Nov 2025 | Harley-Davidson | 49.5K | 24.2% | 1 |
| Nov 2025 | Ducati | 27.1K | 13.3% | 2 |
| Nov 2025 | Royal Enfield | 27.1K | 13.3% | 3 |
| Nov 2025 | Honda Motorcycles | 22.2K | 10.9% | 4 |
| Nov 2025 | KTM | 22.2K | 10.9% | 5 |
| Nov 2025 | Triumph | 18.1K | 8.9% | 6 |
| Nov 2025 | BMW Motorrad | 12.1K | 5.9% | 7 |
| Nov 2025 | Lexmoto | 6.6K | 3.2% | 8 |
| Nov 2025 | Suzuki Motorcycles | 6.6K | 3.2% | 9 |
| Nov 2025 | Yamaha Motor | 5.4K | 2.6% | 10 |
| Nov 2025 | Kawasaki | 4.4K | 2.2% | 11 |
| Nov 2025 | Mutt Motorcycles | 2.9K | 1.4% | 12 |
| Dec 2025 | Harley-Davidson | 40.5K | 22.5% | 1 |
| Dec 2025 | Ducati | 22.2K | 12.4% | 2 |
| Dec 2025 | KTM | 22.2K | 12.4% | 3 |
| Dec 2025 | Royal Enfield | 22.2K | 12.4% | 4 |
| Dec 2025 | Triumph | 22.2K | 12.4% | 5 |
| Dec 2025 | Honda Motorcycles | 18.1K | 10.1% | 6 |
| Dec 2025 | BMW Motorrad | 9.9K | 5.5% | 7 |
| Dec 2025 | Lexmoto | 6.6K | 3.7% | 8 |
| Dec 2025 | Suzuki Motorcycles | 5.4K | 3% | 9 |
| Dec 2025 | Yamaha Motor | 4.4K | 2.4% | 10 |
| Dec 2025 | Kawasaki | 3.6K | 2% | 11 |
| Dec 2025 | Mutt Motorcycles | 2.4K | 1.3% | 12 |
| Jan 2026 | Harley-Davidson | 40.5K | 20.6% | 1 |
| Jan 2026 | Ducati | 27.1K | 13.8% | 2 |
| Jan 2026 | Royal Enfield | 27.1K | 13.8% | 3 |
| Jan 2026 | Honda Motorcycles | 22.2K | 11.3% | 4 |
| Jan 2026 | KTM | 22.2K | 11.3% | 5 |
| Jan 2026 | Triumph | 18.1K | 9.2% | 6 |
| Jan 2026 | BMW Motorrad | 12.1K | 6.2% | 7 |
| Jan 2026 | Lexmoto | 6.6K | 3.4% | 8 |
| Jan 2026 | Suzuki Motorcycles | 6.6K | 3.4% | 9 |
| Jan 2026 | Yamaha Motor | 5.4K | 2.7% | 10 |
| Jan 2026 | Kawasaki | 4.4K | 2.2% | 11 |
| Jan 2026 | Mutt Motorcycles | 4.4K | 2.2% | 12 |
| Feb 2026 | Harley-Davidson | 49.5K | 25.5% | 1 |
| Feb 2026 | Royal Enfield | 27.1K | 14% | 2 |
| Feb 2026 | Ducati | 22.2K | 11.4% | 3 |
| Feb 2026 | KTM | 22.2K | 11.4% | 4 |
| Feb 2026 | Honda Motorcycles | 18.1K | 9.3% | 5 |
| Feb 2026 | Triumph | 18.1K | 9.3% | 6 |
| Feb 2026 | BMW Motorrad | 12.1K | 6.2% | 7 |
| Feb 2026 | Lexmoto | 6.6K | 3.4% | 8 |
| Feb 2026 | Suzuki Motorcycles | 6.6K | 3.4% | 9 |
| Feb 2026 | Yamaha Motor | 4.4K | 2.3% | 10 |
| Feb 2026 | Kawasaki | 3.6K | 1.9% | 11 |
| Feb 2026 | Mutt Motorcycles | 3.6K | 1.9% | 12 |
| Mar 2026 | Harley-Davidson | 49.5K | 21.3% | 1 |
| Mar 2026 | Royal Enfield | 33.1K | 14.2% | 2 |
| Mar 2026 | Ducati | 27.1K | 11.6% | 3 |
| Mar 2026 | KTM | 27.1K | 11.6% | 4 |
| Mar 2026 | Honda Motorcycles | 22.2K | 9.5% | 5 |
| Mar 2026 | Triumph | 22.2K | 9.5% | 6 |
| Mar 2026 | BMW Motorrad | 18.1K | 7.8% | 7 |
| Mar 2026 | Lexmoto | 9.9K | 4.3% | 8 |
| Mar 2026 | Suzuki Motorcycles | 8.1K | 3.5% | 9 |
| Mar 2026 | Yamaha Motor | 6.6K | 2.8% | 10 |
| Mar 2026 | Kawasaki | 5.4K | 2.3% | 11 |
| Mar 2026 | Mutt Motorcycles | 3.6K | 1.5% | 12 |
| Apr 2026 | Harley-Davidson | 60.5K | 24.4% | 1 |
| Apr 2026 | Ducati | 33.1K | 13.4% | 2 |
| Apr 2026 | Royal Enfield | 33.1K | 13.4% | 3 |
| Apr 2026 | Honda Motorcycles | 22.2K | 9% | 4 |
| Apr 2026 | KTM | 22.2K | 9% | 5 |
| Apr 2026 | Triumph | 22.2K | 9% | 6 |
| Apr 2026 | BMW Motorrad | 18.1K | 7.3% | 7 |
| Apr 2026 | Lexmoto | 9.9K | 4% | 8 |
| Apr 2026 | Suzuki Motorcycles | 9.9K | 4% | 9 |
| Apr 2026 | Yamaha Motor | 6.6K | 2.7% | 10 |
| Apr 2026 | Kawasaki | 5.4K | 2.2% | 11 |
| Apr 2026 | Mutt Motorcycles | 4.4K | 1.8% | 12 |
| May 2026 | Harley-Davidson | 60.5K | 23.6% | 1 |
| May 2026 | Ducati | 33.1K | 12.9% | 2 |
| May 2026 | Royal Enfield | 33.1K | 12.9% | 3 |
| May 2026 | KTM | 27.1K | 10.6% | 4 |
| May 2026 | Triumph | 27.1K | 10.6% | 5 |
| May 2026 | Honda Motorcycles | 22.2K | 8.7% | 6 |
| May 2026 | BMW Motorrad | 18.1K | 7.1% | 7 |
| May 2026 | Lexmoto | 9.9K | 3.9% | 8 |
| May 2026 | Suzuki Motorcycles | 9.9K | 3.9% | 9 |
| May 2026 | Yamaha Motor | 6.6K | 2.6% | 10 |
| May 2026 | Kawasaki | 5.4K | 2.1% | 11 |
| May 2026 | Mutt Motorcycles | 3.6K | 1.4% | 12 |
| Jun 2026 | KTM | 60.5K | 23.7% | 1 |
| Jun 2026 | Harley-Davidson | 49.5K | 19.4% | 2 |
| Jun 2026 | Ducati | 27.1K | 10.6% | 3 |
| Jun 2026 | Royal Enfield | 27.1K | 10.6% | 4 |
| Jun 2026 | Honda Motorcycles | 22.2K | 8.7% | 5 |
| Jun 2026 | Triumph | 22.2K | 8.7% | 6 |
| Jun 2026 | BMW Motorrad | 14.8K | 5.8% | 7 |
| Jun 2026 | Lexmoto | 9.9K | 3.9% | 8 |
| Jun 2026 | Suzuki Motorcycles | 8.1K | 3.2% | 9 |
| Jun 2026 | Yamaha Motor | 5.4K | 2.1% | 10 |
| Jun 2026 | Kawasaki | 4.4K | 1.7% | 11 |
| Jun 2026 | Mutt Motorcycles | 3.6K | 1.4% | 12 |
| Jul 2026 | Harley-Davidson | 60.5K | 26.6% | 1 |
| Jul 2026 | Ducati | 27.1K | 11.9% | 2 |
| Jul 2026 | Royal Enfield | 27.1K | 11.9% | 3 |
| Jul 2026 | Honda Motorcycles | 22.2K | 9.8% | 4 |
| Jul 2026 | KTM | 22.2K | 9.8% | 5 |
| Jul 2026 | Triumph | 22.2K | 9.8% | 6 |
| Jul 2026 | BMW Motorrad | 14.8K | 6.5% | 7 |
| Jul 2026 | Lexmoto | 9.9K | 4.4% | 8 |
| Jul 2026 | Suzuki Motorcycles | 8.1K | 3.6% | 9 |
| Jul 2026 | Yamaha Motor | 5.4K | 2.4% | 10 |
| Jul 2026 | Kawasaki | 4.4K | 1.9% | 11 |
| Jul 2026 | Mutt Motorcycles | 3.6K | 1.6% | 12 |
| Aug 2026 | Harley-Davidson | 60.5K | 26.6% | 1 |
| Aug 2026 | Ducati | 27.1K | 11.9% | 2 |
| Aug 2026 | Royal Enfield | 27.1K | 11.9% | 3 |
| Aug 2026 | Honda Motorcycles | 22.2K | 9.8% | 4 |
| Aug 2026 | KTM | 22.2K | 9.8% | 5 |
| Aug 2026 | Triumph | 22.2K | 9.8% | 6 |
| Aug 2026 | BMW Motorrad | 14.8K | 6.5% | 7 |
| Aug 2026 | Lexmoto | 9.9K | 4.4% | 8 |
| Aug 2026 | Suzuki Motorcycles | 8.1K | 3.6% | 9 |
| Aug 2026 | Yamaha Motor | 5.4K | 2.4% | 10 |
| Aug 2026 | Kawasaki | 4.4K | 1.9% | 11 |
| Aug 2026 | Mutt Motorcycles | 3.6K | 1.6% | 12 |
| Sep 2026 | Harley-Davidson | 49.5K | 24.8% | 1 |
| Sep 2026 | Royal Enfield | 27.1K | 13.6% | 2 |
| Sep 2026 | Ducati | 22.2K | 11.1% | 3 |
| Sep 2026 | KTM | 22.2K | 11.1% | 4 |
| Sep 2026 | Honda Motorcycles | 18.1K | 9% | 5 |
| Sep 2026 | Triumph | 18.1K | 9% | 6 |
| Sep 2026 | BMW Motorrad | 12.1K | 6% | 7 |
| Sep 2026 | Lexmoto | 9.9K | 5% | 8 |
| Sep 2026 | Suzuki Motorcycles | 8.1K | 4% | 9 |
| Sep 2026 | Yamaha Motor | 5.4K | 2.7% | 10 |
| Sep 2026 | Kawasaki | 4.4K | 2.2% | 11 |
| Sep 2026 | Mutt Motorcycles | 2.9K | 1.5% | 12 |

## How are branded searches counted for motorbike brands?

- **BMW Motorrad**: Measured on the search term “bmw motorrad”.
- **Ducati**: Measured on the search term “ducati”.
- **Harley-Davidson**: Measured on the search term “harley davidson”.
- **Honda Motorcycles**: Measured on the search term “honda motorcycles”.
- **Kawasaki**: Measured on the search term “kawasaki motorcycles”.
- **KTM**: Measured on the search term “ktm”.
- **Lexmoto**: Measured on the search term “lexmoto”.
- **Mutt Motorcycles**: Measured on the search term “mutt motorcycles”.
- **Royal Enfield**: Measured on the search term “royal enfield”.
- **Suzuki Motorcycles**: Measured on the search term “suzuki motorcycles”.
- **Triumph**: Measured on the search term “triumph motorcycles”.
- **Yamaha Motor**: Measured on the search term “yamaha motorcycles”.

- [BMW Motorrad](/demand/uk/brands/bmw-motorrad)
- [Ducati](/demand/uk/brands/ducati)
- [Harley-Davidson](/demand/uk/brands/harley-davidson)
- [Honda Motorcycles](/demand/uk/brands/honda-motorcycles)
- [Kawasaki](/demand/uk/brands/kawasaki)
- [KTM](/demand/uk/brands/ktm)
- [Lexmoto](/demand/uk/brands/lexmoto)
- [Mutt Motorcycles](/demand/uk/brands/mutt-motorcycles)
- [Royal Enfield](/demand/uk/brands/royal-enfield)
- [Suzuki Motorcycles](/demand/uk/brands/suzuki-motorcycles)
- [Triumph](/demand/uk/brands/triumph)
- [Yamaha Motor](/demand/uk/brands/yamaha-motor)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among motorbike brands in the United Kingdom?

In September 2026, Harley-Davidson was the most searched among motorbike brands in the United Kingdom, with an estimated 49.5K branded searches, 24.8% of all searches for the 12 we track.

## Cite this page

Brandwave. "Motorbike brands in the United Kingdom: Which are most popular?". https://gobrandwave.com/demand/uk/categories/uk-motorbike-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-motorbike-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
