---
title: "Mexican restaurant chains in the United Kingdom: Which are searched most?"
description: "Compare the Mexican and burrito chains people in the UK eat at. Share of Search among Taco Bell, Chipotle Mexican Grill, Chiquito, Wahaca, Barburrito and Tortilla, the Mexican restaurant chains Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-mexican-restaurant-chains"
publisher: "Brandwave"
---

# Mexican restaurant chains in the United Kingdom: Which are searched most?

Compare the Mexican and burrito chains people in the UK eat at. Share of Search among Taco Bell, Chipotle Mexican Grill, Chiquito, Wahaca, Barburrito and Tortilla, the Mexican restaurant chains Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mexican restaurant chains
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Taco Bell, 63.9%

## Which brand is most popular in search among Mexican restaurant chains in the United Kingdom?

- In September 2026, Taco Bell was the most searched among Mexican restaurant chains in the United Kingdom, with an estimated 301K branded searches, 63.9% of all searches for the six we track.
- Chipotle Mexican Grill is in 2nd place, 39.6 percentage points behind at 24.3%.
- Across the 12 months ending September 2026, Taco Bell’s share of searches among Mexican restaurant chains in the United Kingdom decreased from 71.1% to 63.9%.
- Across the 12 months ending September 2026, Chipotle Mexican Grill’s share of searches among Mexican restaurant chains in the United Kingdom increased from 15.1% to 24.3%.
- Across the 12 months ending September 2026, Wahaca’s share of searches among Mexican restaurant chains in the United Kingdom decreased from 6.4% to 4.7%.
- Across the 12 months ending September 2026, Barburrito’s share of searches among Mexican restaurant chains in the United Kingdom decreased from 2.3% to 1.4%.
- Across the 12 months ending September 2026, Taco Bell’s share of searches among Mexican restaurant chains in the United Kingdom peaked at 77.3% in January 2026 and was lowest at 63.9% in September 2026.
- Across the 12 months ending September 2026, Chipotle Mexican Grill’s share of searches among Mexican restaurant chains in the United Kingdom peaked at 24.3% in September 2026 and was lowest at 11% in January 2026.
- Across the 12 months ending September 2026, Chiquito’s share of searches among Mexican restaurant chains in the United Kingdom peaked at 5.4% in February 2026 and was lowest at 3.5% in June 2026.
- Across the 12 months ending September 2026, Wahaca’s share of searches among Mexican restaurant chains in the United Kingdom peaked at 6.6% in November 2025 and was lowest at 3.6% in August 2026.
- Across the 12 months ending September 2026, Barburrito’s share of searches among Mexican restaurant chains in the United Kingdom peaked at 2.3% in October 2025 and was lowest at 1.1% in August 2026.
- Across the 12 months ending September 2026, Chiquito rose from 4th to 3rd among Mexican restaurant chains in the United Kingdom.
- Across the 12 months ending September 2026, Wahaca fell from 3rd to 4th among Mexican restaurant chains in the United Kingdom.
- Across the 12 months ending September 2026, Tortilla held steady: its share of searches among Mexican restaurant chains in the United Kingdom moved less than 0.5 percentage points.

## Top Mexican restaurant chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Barburrito and Tortilla appeared every time. Tortilla was recommended most often, coming first in every answer. Barburrito was second, and Chipotle Mexican Grill was third. Chiquito, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Tortilla | 1st | 3 of 3 | 3 of 3 |
| Barburrito | 2nd | 3 of 3 | 3 of 3 |
| Chipotle Mexican Grill | 3rd | 2 of 3 | 2 of 3 |
| Wahaca | 4th | 2 of 3 | 2 of 3 |
| Taco Bell | 5th | 1 of 3 | 1 of 3 |
| Chiquito | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about Mexican restaurant chains

- Asked ChatGPT "What's the best Mexican restaurant chain in the UK?": 1. Tortilla, 2. Wahaca, 3. Barburrito
- Asked ChatGPT "Which UK chain does the best burritos?": 1. Tortilla, 2. Barburrito, 3. Chipotle Mexican Grill
- Asked ChatGPT "What are the most popular Mexican chains in the UK?": 1. Tortilla, 2. Taco Bell, 3. Chipotle Mexican Grill, 4. Barburrito, 5. Wahaca

Not named in any answer: Chiquito.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Taco Bell vs Chipotle Mexican Grill: compare search popularity](/demand/uk/compare/chipotle-vs-taco-bell): 63.9% against 24.3% Share of Search.
- [Taco Bell vs Chiquito: compare search popularity](/demand/uk/compare/chiquito-vs-taco-bell): 63.9% against 4.7% Share of Search.
- [Taco Bell vs Wahaca: compare search popularity](/demand/uk/compare/taco-bell-vs-wahaca): 63.9% against 4.7% Share of Search.
- [Chipotle Mexican Grill vs Chiquito: compare search popularity](/demand/uk/compare/chipotle-vs-chiquito): 24.3% against 4.7% Share of Search.
- [Chipotle Mexican Grill vs Wahaca: compare search popularity](/demand/uk/compare/chipotle-vs-wahaca): 24.3% against 4.7% Share of Search.
- [Chiquito vs Wahaca: compare search popularity](/demand/uk/compare/chiquito-vs-wahaca): 4.7% Share of Search each.

## How did search popularity change for United Kingdom Mexican restaurant chains in September 2026?

- In September 2026, Chipotle Mexican Grill gained share of searches among Mexican restaurant chains in the United Kingdom, from 18.5% to 24.3%.
- In September 2026, Chiquito gained share of searches among Mexican restaurant chains in the United Kingdom, from 3.6% to 4.7%.
- In September 2026, Wahaca gained share of searches among Mexican restaurant chains in the United Kingdom, from 3.6% to 4.7%.
- In September 2026, Taco Bell lost share of searches among Mexican restaurant chains in the United Kingdom, from 72.6% to 63.9%.
- Estimated monthly branded searches for Barburrito in the United Kingdom fell 55.4% over 12 measured months, from 14.8K to 6.6K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Taco Bell | 63.9% | 301K | -45.3% | Taco Bell |
| 2 | Chipotle Mexican Grill | 24.3% | 114K | -18.5% | Chipotle Mexican Grill |
| 3 | Chiquito | 4.7% | 22.2K | -18.1% | Chiquito |
| 4 | Wahaca | 4.7% | 22.2K | -18.1% | Wahaca |
| 5 | Barburrito | 1.4% | 6.6K | -18.5% | Barburrito |
| 6 | Tortilla | 0.96% | 4.5K | -6.3% | Tortilla |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Taco Bell | 450K | 71.1% | 1 |
| Oct 2025 | Chipotle Mexican Grill | 95.9K | 15.1% | 2 |
| Oct 2025 | Wahaca | 40.5K | 6.4% | 3 |
| Oct 2025 | Chiquito | 27.1K | 4.3% | 4 |
| Oct 2025 | Barburrito | 14.8K | 2.3% | 5 |
| Oct 2025 | Tortilla | 4.8K | 0.76% | 6 |
| Nov 2025 | Taco Bell | 450K | 73.7% | 1 |
| Nov 2025 | Chipotle Mexican Grill | 78.4K | 12.8% | 2 |
| Nov 2025 | Wahaca | 40.5K | 6.6% | 3 |
| Nov 2025 | Chiquito | 27.1K | 4.4% | 4 |
| Nov 2025 | Barburrito | 9.9K | 1.6% | 5 |
| Nov 2025 | Tortilla | 4.5K | 0.74% | 6 |
| Dec 2025 | Taco Bell | 450K | 74.7% | 1 |
| Dec 2025 | Chipotle Mexican Grill | 78.4K | 13% | 2 |
| Dec 2025 | Wahaca | 33.1K | 5.5% | 3 |
| Dec 2025 | Chiquito | 27.1K | 4.5% | 4 |
| Dec 2025 | Barburrito | 9.9K | 1.6% | 5 |
| Dec 2025 | Tortilla | 3.7K | 0.61% | 6 |
| Jan 2026 | Taco Bell | 550K | 77.3% | 1 |
| Jan 2026 | Chipotle Mexican Grill | 78.4K | 11% | 2 |
| Jan 2026 | Chiquito | 33.1K | 4.7% | 3 |
| Jan 2026 | Wahaca | 33.1K | 4.7% | 4 |
| Jan 2026 | Barburrito | 12.1K | 1.7% | 5 |
| Jan 2026 | Tortilla | 4.5K | 0.63% | 6 |
| Feb 2026 | Taco Bell | 450K | 74% | 1 |
| Feb 2026 | Chipotle Mexican Grill | 78.4K | 12.9% | 2 |
| Feb 2026 | Chiquito | 33.1K | 5.4% | 3 |
| Feb 2026 | Wahaca | 33.1K | 5.4% | 4 |
| Feb 2026 | Barburrito | 9.9K | 1.6% | 5 |
| Feb 2026 | Tortilla | 4K | 0.66% | 6 |
| Mar 2026 | Taco Bell | 450K | 73.8% | 1 |
| Mar 2026 | Chipotle Mexican Grill | 79.4K | 13% | 2 |
| Mar 2026 | Chiquito | 33.1K | 5.4% | 3 |
| Mar 2026 | Wahaca | 33.1K | 5.4% | 4 |
| Mar 2026 | Barburrito | 9.9K | 1.6% | 5 |
| Mar 2026 | Tortilla | 4.5K | 0.74% | 6 |
| Apr 2026 | Taco Bell | 450K | 71% | 1 |
| Apr 2026 | Chipotle Mexican Grill | 115K | 18.2% | 2 |
| Apr 2026 | Chiquito | 27.1K | 4.3% | 3 |
| Apr 2026 | Wahaca | 27.1K | 4.3% | 4 |
| Apr 2026 | Barburrito | 9.9K | 1.6% | 5 |
| Apr 2026 | Tortilla | 4.5K | 0.71% | 6 |
| May 2026 | Taco Bell | 450K | 73.6% | 1 |
| May 2026 | Chipotle Mexican Grill | 94.9K | 15.5% | 2 |
| May 2026 | Chiquito | 27.1K | 4.4% | 3 |
| May 2026 | Wahaca | 27.1K | 4.4% | 4 |
| May 2026 | Barburrito | 8.1K | 1.3% | 5 |
| May 2026 | Tortilla | 4.2K | 0.69% | 6 |
| Jun 2026 | Taco Bell | 450K | 71.8% | 1 |
| Jun 2026 | Chipotle Mexican Grill | 115K | 18.4% | 2 |
| Jun 2026 | Wahaca | 27.1K | 4.3% | 3 |
| Jun 2026 | Chiquito | 22.2K | 3.5% | 4 |
| Jun 2026 | Barburrito | 8.1K | 1.3% | 5 |
| Jun 2026 | Tortilla | 3.7K | 0.59% | 6 |
| Jul 2026 | Taco Bell | 550K | 75.2% | 1 |
| Jul 2026 | Chipotle Mexican Grill | 115K | 15.8% | 2 |
| Jul 2026 | Chiquito | 27.1K | 3.7% | 3 |
| Jul 2026 | Wahaca | 27.1K | 3.7% | 4 |
| Jul 2026 | Barburrito | 8.1K | 1.1% | 5 |
| Jul 2026 | Tortilla | 3.7K | 0.51% | 6 |
| Aug 2026 | Taco Bell | 550K | 72.6% | 1 |
| Aug 2026 | Chipotle Mexican Grill | 140K | 18.5% | 2 |
| Aug 2026 | Chiquito | 27.1K | 3.6% | 3 |
| Aug 2026 | Wahaca | 27.1K | 3.6% | 4 |
| Aug 2026 | Barburrito | 8.1K | 1.1% | 5 |
| Aug 2026 | Tortilla | 4.8K | 0.63% | 6 |
| Sep 2026 | Taco Bell | 301K | 63.9% | 1 |
| Sep 2026 | Chipotle Mexican Grill | 114K | 24.3% | 2 |
| Sep 2026 | Chiquito | 22.2K | 4.7% | 3 |
| Sep 2026 | Wahaca | 22.2K | 4.7% | 4 |
| Sep 2026 | Barburrito | 6.6K | 1.4% | 5 |
| Sep 2026 | Tortilla | 4.5K | 0.96% | 6 |

## What is being compared

- **Barburrito**: Measured on the search term “barburrito”.
- **Chipotle Mexican Grill**: Measured on the search terms “chipotle london” and “chipotle mexican grill”, summed into one figure.
- **Chiquito**: Measured on the search term “chiquito”.
- **Taco Bell**: Measured on the search term “taco bell”.
- **Tortilla**: Measured on the search terms “tortilla burrito” and “tortilla restaurant”, summed into one figure.
- **Wahaca**: Measured on the search term “wahaca”.

- [Barburrito](/demand/uk/brands/barburrito)
- [Chipotle Mexican Grill](/demand/uk/brands/chipotle)
- [Chiquito](/demand/uk/brands/chiquito)
- [Taco Bell](/demand/uk/brands/taco-bell)
- [Tortilla](/demand/uk/brands/tortilla-uk)
- [Wahaca](/demand/uk/brands/wahaca)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among Mexican restaurant chains in the United Kingdom?

In September 2026, Taco Bell was the most searched among Mexican restaurant chains in the United Kingdom, with an estimated 301K branded searches, 63.9% of all searches for the six we track.

## Cite this page

Brandwave. "Mexican restaurant chains in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-mexican-restaurant-chains

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-mexican-restaurant-chains. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.