---
title: "Menswear brands in the United Kingdom: Which are searched most?"
description: "Compare the menswear brands men in the UK buy shirts, suits and everyday clothes from. Share of Search among Charles Tyrwhitt, Moss, Hawes & Curtis, T.M.Lewin, Suitsupply, Sunspel, Universal Works, Hackett, Percival, Luke 1977, Spoke, Reiss, Father Sons, Private White V.C. and Farah, the menswear brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-menswear-brands"
publisher: "Brandwave"
---

# Menswear brands in the United Kingdom: Which are searched most?

Compare the menswear brands men in the UK buy shirts, suits and everyday clothes from. Share of Search among Charles Tyrwhitt, Moss, Hawes & Curtis, T.M.Lewin, Suitsupply, Sunspel, Universal Works, Hackett, Percival, Luke 1977, Spoke, Reiss, Father Sons, Private White V.C. and Farah, the menswear brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Menswear brands
- **Market**: United Kingdom
- **Brands compared**: 15
- **Month measured**: Sep 2026
- **Highest Share of Search**: Charles Tyrwhitt, 53.2%

## Which brand is most popular in search among menswear brands in the United Kingdom?

- In September 2026, Charles Tyrwhitt was the most searched among menswear brands in the United Kingdom, with an estimated 368K branded searches, 53.2% of all searches for the 15 we track.
- Moss is in 2nd place, 40.1 percentage points behind at 13.1%.
- Across the 12 months ending September 2026, Charles Tyrwhitt’s share of searches among menswear brands in the United Kingdom increased from 46.7% to 53.2%.
- Across the 12 months ending September 2026, Moss’ share of searches among menswear brands in the United Kingdom decreased from 17.1% to 13.1%.
- Across the 12 months ending September 2026, Hawes & Curtis’ share of searches among menswear brands in the United Kingdom decreased from 9.4% to 8.7%.
- Across the 12 months ending September 2026, T.M.Lewin’s share of searches among menswear brands in the United Kingdom increased from 5.1% to 5.9%.
- Across the 12 months ending September 2026, Suitsupply’s share of searches among menswear brands in the United Kingdom decreased from 5.1% to 3.9%.
- Across the 12 months ending September 2026, Charles Tyrwhitt’s share of searches among menswear brands in the United Kingdom peaked at 53.2% in September 2026 and was lowest at 39.2% in January 2026.
- Across the 12 months ending September 2026, Moss’ share of searches among menswear brands in the United Kingdom peaked at 21.5% in January 2026 and was lowest at 13.1% in September 2026.
- Across the 12 months ending September 2026, Hawes & Curtis’ share of searches among menswear brands in the United Kingdom peaked at 11% in November 2025 and was lowest at 7.9% in May 2026.
- Across the 12 months ending September 2026, T.M.Lewin’s share of searches among menswear brands in the United Kingdom peaked at 8.3% in April 2026 and was lowest at 5.1% in October 2025.
- Across the 12 months ending September 2026, Suitsupply’s share of searches among menswear brands in the United Kingdom peaked at 5.1% in October 2025 and was lowest at 3.3% in November 2025.
- Across the 12 months ending September 2026, Sunspel’s share of searches among menswear brands in the United Kingdom peaked at 4.8% in December 2025 and was lowest at 3.4% in October 2025.
- Across the 12 months ending September 2026, Universal Works’ share of searches among menswear brands in the United Kingdom peaked at 3.9% in December 2025 and was lowest at 2.4% in July 2026.
- Across the 12 months ending September 2026, Hackett’s share of searches among menswear brands in the United Kingdom peaked at 2.9% in January 2026 and was lowest at 1.3% in May 2026.
- Across the 12 months ending September 2026, Luke 1977’s share of searches among menswear brands in the United Kingdom peaked at 2.2% in February 2026 and was lowest at 1.1% in July 2026.
- Across the 12 months ending September 2026, Private White V.C.’s share of searches among menswear brands in the United Kingdom peaked at 1.6% in July 2026 and was lowest at 0.31% in May 2026.
- Across the 12 months ending September 2026, T.M.Lewin rose from 5th to 4th among menswear brands in the United Kingdom.
- Across the 12 months ending September 2026, Suitsupply fell from 4th to 5th among menswear brands in the United Kingdom.
- Across the 12 months ending September 2026, Percival rose from 11th to 9th among menswear brands in the United Kingdom.
- Across the 12 months ending September 2026, Spoke fell from 9th to 11th among menswear brands in the United Kingdom.
- Across the 12 months ending September 2026, Reiss rose from 13th to 12th among menswear brands in the United Kingdom.
- Across the 12 months ending September 2026, Father Sons fell from 12th to 13th among menswear brands in the United Kingdom.
- Across the 12 months ending September 2026, Private White V.C. rose from 15th to 14th among menswear brands in the United Kingdom.
- Across the 12 months ending September 2026, Farah fell from 14th to 15th among menswear brands in the United Kingdom.
- Across the 12 months ending September 2026, Sunspel, Universal Works, Hackett and Luke 1977 held steady: their share of searches among menswear brands in the United Kingdom each moved less than 0.5 percentage points.

## Top menswear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Charles Tyrwhitt and Reiss appeared every time. Charles Tyrwhitt was recommended most often, coming first in one out of three answers. Reiss was second, and Percival was third. Hawes & Curtis, which ranked third in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | All answers that named it |
| --- | --- | --- | --- |
| Charles Tyrwhitt | 1st | 3 of 3 | 3 of 3 |
| Reiss | 2nd | 3 of 3 | 3 of 3 |
| Percival | 3rd | 2 of 3 | 2 of 3 |
| Sunspel | 4th | 2 of 3 | 2 of 3 |
| Private White V.C. | 4th | 2 of 3 | 2 of 3 |
| Suitsupply | 6th | 1 of 3 | 1 of 3 |
| Universal Works | 7th | 2 of 3 | 2 of 3 |
| Moss | 8th | 1 of 3 | 1 of 3 |
| Hawes & Curtis | Not ranked | 0 of 3 | 0 of 3 |
| T.M.Lewin | Not ranked | 0 of 3 | 0 of 3 |
| Hackett | Not ranked | 0 of 3 | 0 of 3 |
| Luke 1977 | Not ranked | 0 of 3 | 0 of 3 |
| Spoke | Not ranked | 0 of 3 | 0 of 3 |
| Father Sons | Not ranked | 0 of 3 | 0 of 3 |
| Farah | Not ranked | 0 of 3 | 0 of 3 |

## Every AI answer about menswear brands

- Asked ChatGPT "What are the best menswear brands in the UK?": 1. Private White V.C., 2. Sunspel, 3. Reiss, 4. Percival, 5. Charles Tyrwhitt, 6. Universal Works
- Asked ChatGPT "Where should I buy a good suit in the UK?": 1. Charles Tyrwhitt, 2. Suitsupply, 3. Moss, 4. Reiss
- Asked ChatGPT "Which British clothing brands are good for men in their 30s?": 1. Reiss, 2. Percival, 3. Charles Tyrwhitt, 4. Universal Works, 5. Sunspel, 6. Private White V.C.

Not named in any answer: Hawes & Curtis, T.M.Lewin, Hackett, Luke 1977, Spoke, Father Sons and Farah.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Charles Tyrwhitt vs Moss: compare search popularity](/demand/uk/compare/charles-tyrwhitt-vs-moss-bros): 53.2% against 13.1% Share of Search.
- [Charles Tyrwhitt vs Hawes & Curtis: compare search popularity](/demand/uk/compare/charles-tyrwhitt-vs-hawes-and-curtis): 53.2% against 8.7% Share of Search.
- [Charles Tyrwhitt vs T.M.Lewin: compare search popularity](/demand/uk/compare/charles-tyrwhitt-vs-tm-lewin): 53.2% against 5.9% Share of Search.
- [Charles Tyrwhitt vs Suitsupply: compare search popularity](/demand/uk/compare/charles-tyrwhitt-vs-suitsupply): 53.2% against 3.9% Share of Search.
- [Moss vs Hawes & Curtis: compare search popularity](/demand/uk/compare/hawes-and-curtis-vs-moss-bros): 13.1% against 8.7% Share of Search.
- [Moss vs T.M.Lewin: compare search popularity](/demand/uk/compare/moss-bros-vs-tm-lewin): 13.1% against 5.9% Share of Search.
- [Moss vs Suitsupply: compare search popularity](/demand/uk/compare/moss-bros-vs-suitsupply): 13.1% against 3.9% Share of Search.
- [Hawes & Curtis vs T.M.Lewin: compare search popularity](/demand/uk/compare/hawes-and-curtis-vs-tm-lewin): 8.7% against 5.9% Share of Search.
- [Hawes & Curtis vs Suitsupply: compare search popularity](/demand/uk/compare/hawes-and-curtis-vs-suitsupply): 8.7% against 3.9% Share of Search.
- [T.M.Lewin vs Suitsupply: compare search popularity](/demand/uk/compare/suitsupply-vs-tm-lewin): 5.9% against 3.9% Share of Search.

## How did search popularity change for United Kingdom menswear brands in September 2026?

- In September 2026, Charles Tyrwhitt gained share of searches among menswear brands in the United Kingdom, from 44.3% to 53.2%.
- In September 2026, Universal Works gained share of searches among menswear brands in the United Kingdom, from 2.7% to 3.2%.
- In September 2026, Moss lost share of searches among menswear brands in the United Kingdom, from 19.9% to 13.1%.
- In September 2026, T.M.Lewin lost share of searches among menswear brands in the United Kingdom, from 7.3% to 5.9%.
- In September 2026, Reiss rose from 14th to 12th among menswear brands in the United Kingdom.
- In September 2026, Hackett rose from 9th to 8th among menswear brands in the United Kingdom.
- In September 2026, Percival rose from 10th to 9th among menswear brands in the United Kingdom.
- In September 2026, Luke 1977 fell from 8th to 10th among menswear brands in the United Kingdom.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Charles Tyrwhitt | 53.2% | 368K | +22.3% | Charles Tyrwhitt |
| 2 | Moss | 13.1% | 90.5K | -33.0% | Moss |
| 3 | Hawes & Curtis | 8.7% | 60.5K | 0.0% | Hawes & Curtis |
| 4 | T.M.Lewin | 5.9% | 40.5K | -18.2% | T.M.Lewin |
| 5 | Suitsupply | 3.9% | 27.1K | 0.0% | Suitsupply |
| 6 | Sunspel | 3.9% | 27.1K | 0.0% | Sunspel |
| 7 | Universal Works | 3.2% | 22.2K | +22.7% | Universal Works |
| 8 | Hackett | 1.5% | 10.2K | -0.6% | Hackett |
| 9 | Percival | 1.4% | 9.7K | -3.0% | Percival |
| 10 | Luke 1977 | 1.3% | 9K | -14.3% | Luke 1977 |
| 11 | Spoke | 1.2% | 8.5K | -9.2% | Spoke |
| 12 | Reiss | 0.78% | 5.4K | +22.7% | Reiss |
| 13 | Father Sons | 0.77% | 5.3K | -8.6% | Father Sons |
| 14 | Private White V.C. | 0.64% | 4.4K | -33.3% | Private White V.C. |
| 15 | Farah | 0.53% | 3.7K | 0.0% | Farah |

Reiss sells other things too, so only its searches that name this product count here, like “reiss men”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Charles Tyrwhitt | 301K | 46.7% | 1 |
| Oct 2025 | Moss | 110K | 17.1% | 2 |
| Oct 2025 | Hawes & Curtis | 60.5K | 9.4% | 3 |
| Oct 2025 | Suitsupply | 33.1K | 5.1% | 4 |
| Oct 2025 | T.M.Lewin | 33.1K | 5.1% | 5 |
| Oct 2025 | Sunspel | 22.2K | 3.4% | 6 |
| Oct 2025 | Universal Works | 22.2K | 3.4% | 7 |
| Oct 2025 | Hackett | 12.5K | 1.9% | 8 |
| Oct 2025 | Spoke | 9.6K | 1.5% | 9 |
| Oct 2025 | Luke 1977 | 9.5K | 1.5% | 10 |
| Oct 2025 | Percival | 9.5K | 1.5% | 11 |
| Oct 2025 | Father Sons | 7.2K | 1.1% | 12 |
| Oct 2025 | Reiss | 6.6K | 1% | 13 |
| Oct 2025 | Farah | 4.5K | 0.7% | 14 |
| Oct 2025 | Private White V.C. | 3.6K | 0.56% | 15 |
| Nov 2025 | Charles Tyrwhitt | 368K | 44.9% | 1 |
| Nov 2025 | Moss | 135K | 16.5% | 2 |
| Nov 2025 | Hawes & Curtis | 90.5K | 11% | 3 |
| Nov 2025 | T.M.Lewin | 49.5K | 6% | 4 |
| Nov 2025 | Sunspel | 33.1K | 4% | 5 |
| Nov 2025 | Suitsupply | 27.1K | 3.3% | 6 |
| Nov 2025 | Universal Works | 27.1K | 3.3% | 7 |
| Nov 2025 | Hackett | 18.5K | 2.3% | 8 |
| Nov 2025 | Luke 1977 | 14.3K | 1.7% | 9 |
| Nov 2025 | Percival | 14.3K | 1.7% | 10 |
| Nov 2025 | Father Sons | 13.2K | 1.6% | 11 |
| Nov 2025 | Spoke | 10.9K | 1.3% | 12 |
| Nov 2025 | Reiss | 9.9K | 1.2% | 13 |
| Nov 2025 | Farah | 5.3K | 0.65% | 14 |
| Nov 2025 | Private White V.C. | 3.6K | 0.44% | 15 |
| Dec 2025 | Charles Tyrwhitt | 301K | 43.5% | 1 |
| Dec 2025 | Moss | 110K | 15.9% | 2 |
| Dec 2025 | Hawes & Curtis | 74K | 10.7% | 3 |
| Dec 2025 | T.M.Lewin | 40.5K | 5.9% | 4 |
| Dec 2025 | Sunspel | 33.1K | 4.8% | 5 |
| Dec 2025 | Suitsupply | 27.1K | 3.9% | 6 |
| Dec 2025 | Universal Works | 27.1K | 3.9% | 7 |
| Dec 2025 | Hackett | 15.3K | 2.2% | 8 |
| Dec 2025 | Luke 1977 | 14.3K | 2.1% | 9 |
| Dec 2025 | Father Sons | 12K | 1.7% | 10 |
| Dec 2025 | Percival | 10.2K | 1.5% | 11 |
| Dec 2025 | Reiss | 9.9K | 1.4% | 12 |
| Dec 2025 | Spoke | 9.6K | 1.4% | 13 |
| Dec 2025 | Farah | 4.8K | 0.69% | 14 |
| Dec 2025 | Private White V.C. | 2.9K | 0.42% | 15 |
| Jan 2026 | Charles Tyrwhitt | 246K | 39.2% | 1 |
| Jan 2026 | Moss | 135K | 21.5% | 2 |
| Jan 2026 | Hawes & Curtis | 60.5K | 9.6% | 3 |
| Jan 2026 | T.M.Lewin | 40.5K | 6.4% | 4 |
| Jan 2026 | Suitsupply | 27.1K | 4.3% | 5 |
| Jan 2026 | Sunspel | 27.1K | 4.3% | 6 |
| Jan 2026 | Universal Works | 22.2K | 3.5% | 7 |
| Jan 2026 | Hackett | 18.5K | 2.9% | 8 |
| Jan 2026 | Spoke | 11.1K | 1.8% | 9 |
| Jan 2026 | Luke 1977 | 11K | 1.8% | 10 |
| Jan 2026 | Percival | 9K | 1.4% | 11 |
| Jan 2026 | Father Sons | 5.8K | 0.92% | 12 |
| Jan 2026 | Reiss | 5.4K | 0.86% | 13 |
| Jan 2026 | Farah | 4.5K | 0.72% | 14 |
| Jan 2026 | Private White V.C. | 4.4K | 0.7% | 15 |
| Feb 2026 | Charles Tyrwhitt | 201K | 41.7% | 1 |
| Feb 2026 | Moss | 90.5K | 18.8% | 2 |
| Feb 2026 | Hawes & Curtis | 49.5K | 10.3% | 3 |
| Feb 2026 | T.M.Lewin | 27.1K | 5.6% | 4 |
| Feb 2026 | Suitsupply | 22.2K | 4.6% | 5 |
| Feb 2026 | Sunspel | 18.1K | 3.8% | 6 |
| Feb 2026 | Universal Works | 18.1K | 3.8% | 7 |
| Feb 2026 | Hackett | 12.4K | 2.6% | 8 |
| Feb 2026 | Luke 1977 | 10.5K | 2.2% | 9 |
| Feb 2026 | Percival | 9K | 1.9% | 10 |
| Feb 2026 | Spoke | 7.9K | 1.6% | 11 |
| Feb 2026 | Father Sons | 5.8K | 1.2% | 12 |
| Feb 2026 | Reiss | 4.4K | 0.91% | 13 |
| Feb 2026 | Farah | 3.2K | 0.66% | 14 |
| Feb 2026 | Private White V.C. | 2.4K | 0.5% | 15 |
| Mar 2026 | Charles Tyrwhitt | 246K | 42.3% | 1 |
| Mar 2026 | Moss | 110K | 18.9% | 2 |
| Mar 2026 | Hawes & Curtis | 60.5K | 10.4% | 3 |
| Mar 2026 | T.M.Lewin | 33.1K | 5.7% | 4 |
| Mar 2026 | Suitsupply | 27.1K | 4.7% | 5 |
| Mar 2026 | Sunspel | 27.1K | 4.7% | 6 |
| Mar 2026 | Universal Works | 18.1K | 3.1% | 7 |
| Mar 2026 | Hackett | 12.4K | 2.1% | 8 |
| Mar 2026 | Percival | 11K | 1.9% | 9 |
| Mar 2026 | Luke 1977 | 9K | 1.5% | 10 |
| Mar 2026 | Spoke | 8.5K | 1.5% | 11 |
| Mar 2026 | Father Sons | 7.2K | 1.2% | 12 |
| Mar 2026 | Reiss | 5.4K | 0.93% | 13 |
| Mar 2026 | Farah | 4K | 0.69% | 14 |
| Mar 2026 | Private White V.C. | 1.9K | 0.33% | 15 |
| Apr 2026 | Charles Tyrwhitt | 246K | 41.3% | 1 |
| Apr 2026 | Moss | 110K | 18.5% | 2 |
| Apr 2026 | Hawes & Curtis | 60.5K | 10.2% | 3 |
| Apr 2026 | T.M.Lewin | 49.5K | 8.3% | 4 |
| Apr 2026 | Suitsupply | 27.1K | 4.6% | 5 |
| Apr 2026 | Sunspel | 27.1K | 4.6% | 6 |
| Apr 2026 | Universal Works | 18.1K | 3% | 7 |
| Apr 2026 | Hackett | 10.2K | 1.7% | 8 |
| Apr 2026 | Spoke | 9K | 1.5% | 9 |
| Apr 2026 | Luke 1977 | 9K | 1.5% | 10 |
| Apr 2026 | Percival | 9K | 1.5% | 11 |
| Apr 2026 | Father Sons | 7.2K | 1.2% | 12 |
| Apr 2026 | Reiss | 5.4K | 0.91% | 13 |
| Apr 2026 | Farah | 4.5K | 0.76% | 14 |
| Apr 2026 | Private White V.C. | 2.9K | 0.49% | 15 |
| May 2026 | Charles Tyrwhitt | 368K | 48.3% | 1 |
| May 2026 | Moss | 135K | 17.7% | 2 |
| May 2026 | Hawes & Curtis | 60.5K | 7.9% | 3 |
| May 2026 | T.M.Lewin | 49.5K | 6.5% | 4 |
| May 2026 | Suitsupply | 33.1K | 4.3% | 5 |
| May 2026 | Sunspel | 33.1K | 4.3% | 6 |
| May 2026 | Universal Works | 22.2K | 2.9% | 7 |
| May 2026 | Percival | 11K | 1.4% | 8 |
| May 2026 | Luke 1977 | 10.5K | 1.4% | 9 |
| May 2026 | Hackett | 10.2K | 1.3% | 10 |
| May 2026 | Spoke | 9.9K | 1.3% | 11 |
| May 2026 | Father Sons | 8K | 1% | 12 |
| May 2026 | Reiss | 5.4K | 0.71% | 13 |
| May 2026 | Farah | 3.7K | 0.49% | 14 |
| May 2026 | Private White V.C. | 2.4K | 0.31% | 15 |
| Jun 2026 | Charles Tyrwhitt | 368K | 48.8% | 1 |
| Jun 2026 | Moss | 135K | 17.9% | 2 |
| Jun 2026 | Hawes & Curtis | 60.5K | 8% | 3 |
| Jun 2026 | T.M.Lewin | 49.5K | 6.6% | 4 |
| Jun 2026 | Sunspel | 33.1K | 4.4% | 5 |
| Jun 2026 | Suitsupply | 27.1K | 3.6% | 6 |
| Jun 2026 | Universal Works | 18.1K | 2.4% | 7 |
| Jun 2026 | Percival | 12.3K | 1.6% | 8 |
| Jun 2026 | Spoke | 10.7K | 1.4% | 9 |
| Jun 2026 | Hackett | 10.2K | 1.3% | 10 |
| Jun 2026 | Luke 1977 | 9K | 1.2% | 11 |
| Jun 2026 | Father Sons | 8K | 1.1% | 12 |
| Jun 2026 | Reiss | 6.6K | 0.88% | 13 |
| Jun 2026 | Farah | 3.7K | 0.49% | 14 |
| Jun 2026 | Private White V.C. | 2.4K | 0.32% | 15 |
| Jul 2026 | Charles Tyrwhitt | 368K | 48.4% | 1 |
| Jul 2026 | Moss | 135K | 17.8% | 2 |
| Jul 2026 | Hawes & Curtis | 60.5K | 8% | 3 |
| Jul 2026 | T.M.Lewin | 49.5K | 6.5% | 4 |
| Jul 2026 | Sunspel | 33.1K | 4.4% | 5 |
| Jul 2026 | Suitsupply | 27.1K | 3.6% | 6 |
| Jul 2026 | Universal Works | 18.1K | 2.4% | 7 |
| Jul 2026 | Hackett | 12.4K | 1.6% | 8 |
| Jul 2026 | Private White V.C. | 12.1K | 1.6% | 9 |
| Jul 2026 | Spoke | 10.4K | 1.4% | 10 |
| Jul 2026 | Percival | 10K | 1.3% | 11 |
| Jul 2026 | Luke 1977 | 8.5K | 1.1% | 12 |
| Jul 2026 | Father Sons | 5.8K | 0.76% | 13 |
| Jul 2026 | Reiss | 5.4K | 0.71% | 14 |
| Jul 2026 | Farah | 3.7K | 0.49% | 15 |
| Aug 2026 | Charles Tyrwhitt | 301K | 44.3% | 1 |
| Aug 2026 | Moss | 135K | 19.9% | 2 |
| Aug 2026 | Hawes & Curtis | 60.5K | 8.9% | 3 |
| Aug 2026 | T.M.Lewin | 49.5K | 7.3% | 4 |
| Aug 2026 | Suitsupply | 27.1K | 4% | 5 |
| Aug 2026 | Sunspel | 27.1K | 4% | 6 |
| Aug 2026 | Universal Works | 18.1K | 2.7% | 7 |
| Aug 2026 | Luke 1977 | 10.5K | 1.5% | 8 |
| Aug 2026 | Hackett | 10.2K | 1.5% | 9 |
| Aug 2026 | Percival | 10K | 1.5% | 10 |
| Aug 2026 | Spoke | 9.4K | 1.4% | 11 |
| Aug 2026 | Private White V.C. | 6.6K | 0.97% | 12 |
| Aug 2026 | Father Sons | 5.8K | 0.85% | 13 |
| Aug 2026 | Reiss | 4.4K | 0.65% | 14 |
| Aug 2026 | Farah | 3.7K | 0.54% | 15 |
| Sep 2026 | Charles Tyrwhitt | 368K | 53.2% | 1 |
| Sep 2026 | Moss | 90.5K | 13.1% | 2 |
| Sep 2026 | Hawes & Curtis | 60.5K | 8.7% | 3 |
| Sep 2026 | T.M.Lewin | 40.5K | 5.9% | 4 |
| Sep 2026 | Suitsupply | 27.1K | 3.9% | 5 |
| Sep 2026 | Sunspel | 27.1K | 3.9% | 6 |
| Sep 2026 | Universal Works | 22.2K | 3.2% | 7 |
| Sep 2026 | Hackett | 10.2K | 1.5% | 8 |
| Sep 2026 | Percival | 9.7K | 1.4% | 9 |
| Sep 2026 | Luke 1977 | 9K | 1.3% | 10 |
| Sep 2026 | Spoke | 8.5K | 1.2% | 11 |
| Sep 2026 | Reiss | 5.4K | 0.78% | 12 |
| Sep 2026 | Father Sons | 5.3K | 0.77% | 13 |
| Sep 2026 | Private White V.C. | 4.4K | 0.64% | 14 |
| Sep 2026 | Farah | 3.7K | 0.53% | 15 |

## What is being compared

- **Charles Tyrwhitt**: Measured on the search term “charles tyrwhitt”.
- **Farah**: Measured on the search terms “farah clothing” and “farah trousers”, summed into one figure.
- **Father Sons**: Measured on the search terms “father sons” and “father sons clothing”, summed into one figure.
- **Hackett**: Measured on the search terms “hackett clothing” and “hackett london”, summed into one figure.
- **Hawes & Curtis**: Measured on the search term “hawes and curtis”.
- **Luke 1977**: Measured on the search terms “luke 1977” and “luke clothing”, summed into one figure.
- **Moss**: Measured on the search term “moss bros”.
- **Percival**: Measured on the search terms “percival clothing” and “percival menswear”, summed into one figure.
- **Private White V.C.**: Measured on the search term “private white vc”.
- **Reiss**: Measured on the search term “reiss men”.
- **Spoke**: Measured on the search terms “spoke chinos”, “spoke london” and “spoke trousers”, summed into one figure.
- **Suitsupply**: Measured on the search term “suitsupply”.
- **Sunspel**: Measured on the search term “sunspel”.
- **T.M.Lewin**: Measured on the search term “tm lewin”.
- **Universal Works**: Measured on the search term “universal works”.

- [Charles Tyrwhitt](/demand/uk/brands/charles-tyrwhitt)
- [Farah](/demand/uk/brands/farah)
- [Father Sons](/demand/uk/brands/father-sons)
- [Hackett](/demand/uk/brands/hackett)
- [Hawes & Curtis](/demand/uk/brands/hawes-and-curtis)
- [Luke 1977](/demand/uk/brands/luke-1977)
- [Moss](/demand/uk/brands/moss-bros)
- [Percival](/demand/uk/brands/percival)
- [Private White V.C.](/demand/uk/brands/private-white-vc)
- [Reiss](/demand/uk/brands/reiss)
- [Spoke](/demand/uk/brands/spoke-london)
- [Suitsupply](/demand/uk/brands/suitsupply)
- [Sunspel](/demand/uk/brands/sunspel)
- [T.M.Lewin](/demand/uk/brands/tm-lewin)
- [Universal Works](/demand/uk/brands/universal-works)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among menswear brands in the United Kingdom?

In September 2026, Charles Tyrwhitt was the most searched among menswear brands in the United Kingdom, with an estimated 368K branded searches, 53.2% of all searches for the 15 we track.

## Cite this page

Brandwave. "Menswear brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-menswear-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-menswear-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.