---
title: "Meat-free brands in the United Kingdom: Which are searched most?"
description: "Compare the meat-free and plant-based food brands people in the UK buy. Share of Search among Linda McCartney's, Quorn, Beyond Meat, THIS, Vivera and Heura, the meat-free brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-meat-free-brands"
publisher: "Brandwave"
---

# Meat-free brands in the United Kingdom: Which are searched most?

Compare the meat-free and plant-based food brands people in the UK buy. Share of Search among Linda McCartney's, Quorn, Beyond Meat, THIS, Vivera and Heura, the meat-free brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Meat-free brands
- **Market**: United Kingdom
- **Brands compared**: 6
- **Month measured**: Sep 2026
- **Highest Share of Search**: Linda McCartney's, 44.9%

## Which brand is most popular in search among meat-free brands in the United Kingdom?

- Linda McCartney's and Quorn tie for the highest share of searches among meat-free brands in the United Kingdom, at 44.9% each in September 2026.
- Across the 12 months ending September 2026, Linda McCartney's’ share of searches among meat-free brands in the United Kingdom increased from 26.1% to 44.9%.
- Across the 12 months ending September 2026, Quorn’s share of searches among meat-free brands in the United Kingdom increased from 32% to 44.9%.
- Across the 12 months ending September 2026, Beyond Meat’s share of searches among meat-free brands in the United Kingdom decreased from 39.1% to 6%.
- Across the 12 months ending September 2026, THIS’s share of searches among meat-free brands in the United Kingdom increased from 1.3% to 1.8%.
- Across the 12 months ending September 2026, Vivera’s share of searches among meat-free brands in the United Kingdom increased from 1% to 1.8%.
- Across the 12 months ending September 2026, Linda McCartney's’ share of searches among meat-free brands in the United Kingdom peaked at 53.8% in March 2026 and was lowest at 26.1% in October 2025.
- Across the 12 months ending September 2026, Quorn’s share of searches among meat-free brands in the United Kingdom peaked at 48.1% in January 2026 and was lowest at 29.4% in March 2026.
- Across the 12 months ending September 2026, Beyond Meat’s share of searches among meat-free brands in the United Kingdom peaked at 39.1% in October 2025 and was lowest at 4.9% in June 2026.
- Across the 12 months ending September 2026, THIS’s share of searches among meat-free brands in the United Kingdom peaked at 2.6% in July 2026 and was lowest at 1.3% in October 2025.
- Across the 12 months ending September 2026, Vivera’s share of searches among meat-free brands in the United Kingdom peaked at 2.1% in April 2026 and was lowest at 1% in October 2025.
- Across the 12 months ending September 2026, Linda McCartney's rose from 3rd to 1st among meat-free brands in the United Kingdom.
- Across the 12 months ending September 2026, Beyond Meat fell from 1st to 3rd among meat-free brands in the United Kingdom.
- Across the 12 months ending September 2026, Heura held steady: its share of searches among meat-free brands in the United Kingdom moved less than 0.5 percentage points.

## Top meat-free brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Linda McCartney's, Quorn and THIS were mentioned most often, in three of the four answers. THIS was recommended most often, coming first in three out of four answers. Quorn was second, and Linda McCartney's was third. Heura, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| THIS | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Quorn | 2nd | 2 of 3 | 1 of 1 | 3 of 4 |
| Linda McCartney's | 3rd | 3 of 3 | 0 of 1 | 3 of 4 |
| Vivera | 4th | 1 of 3 | 0 of 1 | 1 of 4 |
| Beyond Meat | 5th | 1 of 3 | 1 of 1 | 2 of 4 |
| Heura | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about meat-free brands

- Asked ChatGPT "What are the best meat-free brands in the UK?": 1. THIS, 2. Vivera, 3. Quorn, 4. Linda McCartney's, 5. Beyond Meat
- Asked ChatGPT "Which vegetarian sausages taste most like meat?": 1. THIS, 2. Linda McCartney's
- Asked ChatGPT "What's the best plant-based chicken in UK supermarkets?": 1. THIS, 2. Quorn, 3. Linda McCartney's
- Searched Google, AI Overview "meat free": 1. Quorn, 2. Beyond Meat

Not named in any answer: Heura.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026.

## Compare search popularity between leading brands

- [Linda McCartney's vs Quorn: compare search popularity](/demand/uk/compare/linda-mccartneys-vs-quorn): 44.9% Share of Search each.
- [Linda McCartney's vs Beyond Meat: compare search popularity](/demand/uk/compare/beyond-meat-vs-linda-mccartneys): 44.9% against 6% Share of Search.
- [Quorn vs Beyond Meat: compare search popularity](/demand/uk/compare/beyond-meat-vs-quorn): 44.9% against 6% Share of Search.

## How did search popularity change for United Kingdom meat-free brands in September 2026?

- In September 2026, Quorn gained share of searches among meat-free brands in the United Kingdom, from 39.4% to 44.9%.
- In September 2026, Linda McCartney's lost share of searches among meat-free brands in the United Kingdom, from 48.1% to 44.9%.
- In September 2026, Beyond Meat lost share of searches among meat-free brands in the United Kingdom, from 7.8% to 6%.
- Estimated monthly branded searches for THIS in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
- Estimated monthly branded searches for Heura in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Linda McCartney's | 44.9% | 33.1K | 0.0% | Linda McCartney Foods |
| 2 | Quorn | 44.9% | 33.1K | +22.1% | Quorn |
| 3 | Beyond Meat | 6% | 4.4K | -18.5% | Beyond Meat |
| 4 | THIS | 1.8% | 1.3K | 0.0% | THIS |
| 5 | Vivera | 1.8% | 1.3K | 0.0% | Vivera |
| 6 | Heura | 0.65% | 480 | -18.6% | Heura |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Beyond Meat | 49.5K | 39.1% | 1 |
| Oct 2025 | Quorn | 40.5K | 32% | 2 |
| Oct 2025 | Linda McCartney's | 33.1K | 26.1% | 3 |
| Oct 2025 | THIS | 1.6K | 1.3% | 4 |
| Oct 2025 | Vivera | 1.3K | 1% | 5 |
| Oct 2025 | Heura | 590 | 0.47% | 6 |
| Nov 2025 | Linda McCartney's | 33.1K | 40.7% | 1 |
| Nov 2025 | Quorn | 33.1K | 40.7% | 2 |
| Nov 2025 | Beyond Meat | 12.1K | 14.9% | 3 |
| Nov 2025 | THIS | 1.6K | 2% | 4 |
| Nov 2025 | Vivera | 1K | 1.2% | 5 |
| Nov 2025 | Heura | 390 | 0.48% | 6 |
| Dec 2025 | Linda McCartney's | 40.5K | 52.3% | 1 |
| Dec 2025 | Quorn | 27.1K | 35% | 2 |
| Dec 2025 | Beyond Meat | 6.6K | 8.5% | 3 |
| Dec 2025 | THIS | 1.9K | 2.5% | 4 |
| Dec 2025 | Vivera | 1K | 1.3% | 5 |
| Dec 2025 | Heura | 390 | 0.5% | 6 |
| Jan 2026 | Quorn | 40.5K | 48.1% | 1 |
| Jan 2026 | Linda McCartney's | 33.1K | 39.3% | 2 |
| Jan 2026 | Beyond Meat | 6.6K | 7.8% | 3 |
| Jan 2026 | THIS | 1.9K | 2.3% | 4 |
| Jan 2026 | Vivera | 1.6K | 1.9% | 5 |
| Jan 2026 | Heura | 480 | 0.57% | 6 |
| Feb 2026 | Linda McCartney's | 33.1K | 47.4% | 1 |
| Feb 2026 | Quorn | 27.1K | 38.8% | 2 |
| Feb 2026 | Beyond Meat | 6.6K | 9.5% | 3 |
| Feb 2026 | THIS | 1.3K | 1.9% | 4 |
| Feb 2026 | Vivera | 1.3K | 1.9% | 5 |
| Feb 2026 | Heura | 390 | 0.56% | 6 |
| Mar 2026 | Linda McCartney's | 49.5K | 53.8% | 1 |
| Mar 2026 | Quorn | 27.1K | 29.4% | 2 |
| Mar 2026 | Beyond Meat | 12.1K | 13.1% | 3 |
| Mar 2026 | THIS | 1.6K | 1.7% | 4 |
| Mar 2026 | Vivera | 1.3K | 1.4% | 5 |
| Mar 2026 | Heura | 480 | 0.52% | 6 |
| Apr 2026 | Linda McCartney's | 40.5K | 52.2% | 1 |
| Apr 2026 | Quorn | 27.1K | 34.9% | 2 |
| Apr 2026 | Beyond Meat | 6.6K | 8.5% | 3 |
| Apr 2026 | Vivera | 1.6K | 2.1% | 4 |
| Apr 2026 | THIS | 1.3K | 1.7% | 5 |
| Apr 2026 | Heura | 480 | 0.62% | 6 |
| May 2026 | Linda McCartney's | 40.5K | 53.2% | 1 |
| May 2026 | Quorn | 27.1K | 35.6% | 2 |
| May 2026 | Beyond Meat | 5.4K | 7.1% | 3 |
| May 2026 | THIS | 1.3K | 1.7% | 4 |
| May 2026 | Vivera | 1.3K | 1.7% | 5 |
| May 2026 | Heura | 480 | 0.63% | 6 |
| Jun 2026 | Linda McCartney's | 33.1K | 45.4% | 1 |
| Jun 2026 | Quorn | 33.1K | 45.4% | 2 |
| Jun 2026 | Beyond Meat | 3.6K | 4.9% | 3 |
| Jun 2026 | THIS | 1.3K | 1.8% | 4 |
| Jun 2026 | Vivera | 1.3K | 1.8% | 5 |
| Jun 2026 | Heura | 480 | 0.66% | 6 |
| Jul 2026 | Linda McCartney's | 22.2K | 43.7% | 1 |
| Jul 2026 | Quorn | 22.2K | 43.7% | 2 |
| Jul 2026 | Beyond Meat | 3.6K | 7.1% | 3 |
| Jul 2026 | THIS | 1.3K | 2.6% | 4 |
| Jul 2026 | Vivera | 1K | 2% | 5 |
| Jul 2026 | Heura | 480 | 0.95% | 6 |
| Aug 2026 | Linda McCartney's | 33.1K | 48.1% | 1 |
| Aug 2026 | Quorn | 27.1K | 39.4% | 2 |
| Aug 2026 | Beyond Meat | 5.4K | 7.8% | 3 |
| Aug 2026 | THIS | 1.3K | 1.9% | 4 |
| Aug 2026 | Vivera | 1.3K | 1.9% | 5 |
| Aug 2026 | Heura | 590 | 0.86% | 6 |
| Sep 2026 | Linda McCartney's | 33.1K | 44.9% | 1 |
| Sep 2026 | Quorn | 33.1K | 44.9% | 2 |
| Sep 2026 | Beyond Meat | 4.4K | 6% | 3 |
| Sep 2026 | THIS | 1.3K | 1.8% | 4 |
| Sep 2026 | Vivera | 1.3K | 1.8% | 5 |
| Sep 2026 | Heura | 480 | 0.65% | 6 |

## What is being compared

- **Beyond Meat**: Measured on the search term “beyond meat”.
- **Heura**: Measured on the search term “heura”.
- **Linda McCartney's**: Measured on the search term “linda mccartney”.
- **Quorn**: Measured on the search term “quorn”.
- **THIS**: Measured on the search term “this isnt chicken”.
- **Vivera**: Measured on the search term “vivera”.

- [Beyond Meat](/demand/uk/brands/beyond-meat)
- [Heura](/demand/uk/brands/heura)
- [Linda McCartney's](/demand/uk/brands/linda-mccartneys)
- [Quorn](/demand/uk/brands/quorn)
- [THIS](/demand/uk/brands/this-plant-based)
- [Vivera](/demand/uk/brands/vivera)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among meat-free brands in the United Kingdom?

Linda McCartney's and Quorn tie for the highest share of searches among meat-free brands in the United Kingdom, at 44.9% each in September 2026.

## Cite this page

Brandwave. "Meat-free brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-meat-free-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-meat-free-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.