--- title: "Mattress topper brands in United Kingdom: Which are searched most?" description: "Compare the mattress topper brands people search for. Share of Search among Simba, Silentnight and Emma Sleep, the mattress topper brands Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-mattress-topper-brands" publisher: "Brandwave" --- # Mattress topper brands in United Kingdom: Which are searched most? Compare the mattress topper brands people search for. Share of Search among Simba, Silentnight and Emma Sleep, the mattress topper brands Brandwave compares in United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Mattress topper brands - **Market**: United Kingdom - **Brands compared**: 3 - **Month measured**: Sep 2026 - **Highest Share of Search**: Simba, 68.9% ## Which brand is most popular in search among mattress topper brands in United Kingdom? - In September 2026, Simba was the most searched among mattress topper brands in United Kingdom, with an estimated 64.1K branded searches and 68.9% estimated Share of Search within this set. - Silentnight is in 2nd place, 49.4 percentage points behind at 19.4% Share of Search. - Across the 12 months ending September 2026, Simba’s estimated Share of Search among mattress topper brands in United Kingdom decreased from 72% to 68.9%. - Across the 12 months ending September 2026, Emma Sleep’s estimated Share of Search among mattress topper brands in United Kingdom increased from 8.1% to 11.7%. - Across the 12 months ending September 2026, Simba’s estimated Share of Search among mattress topper brands in United Kingdom peaked at 76.7% in April 2026 and was lowest at 40.2% in December 2025. - Across the 12 months ending September 2026, Silentnight’s estimated Share of Search among mattress topper brands in United Kingdom peaked at 55.2% in December 2025 and was lowest at 14.1% in April 2026. - Across the 12 months ending September 2026, Emma Sleep’s estimated Share of Search among mattress topper brands in United Kingdom peaked at 11.7% in September 2026 and was lowest at 4.6% in December 2025. - Across the 12 months ending September 2026, Silentnight held steady: its estimated Share of Search among mattress topper brands in United Kingdom moved less than 0.5 percentage points. ## Compare search popularity between leading brands - [Simba vs Silentnight: compare search popularity](/demand/uk/compare/silentnight-vs-simba-sleep): 68.9% against 19.4% Share of Search. - [Simba vs Emma Sleep: compare search popularity](/demand/uk/compare/emma-sleep-vs-simba-sleep): 68.9% against 11.7% Share of Search. - [Silentnight vs Emma Sleep: compare search popularity](/demand/uk/compare/emma-sleep-vs-silentnight): 19.4% against 11.7% Share of Search. ## How did search popularity change for United Kingdom mattress topper brands in September 2026? - In September 2026, Emma Sleep gained estimated Share of Search among mattress topper brands in United Kingdom, from 8.9% to 11.7%. - In September 2026, Silentnight gained estimated Share of Search among mattress topper brands in United Kingdom, from 17.1% to 19.4%. - In September 2026, Simba lost estimated Share of Search among mattress topper brands in United Kingdom, from 74% to 68.9%. ## Share of Search ranking | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Simba | 68.9% | 64.1K | -18.2% | Simba | | 2 | Silentnight | 19.4% | 18.1K | 0.0% | Silentnight | | 3 | Emma Sleep | 11.7% | 10.9K | +16.0% | Emma Sleep | ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Simba | 80.6K | 72% | 1 | | Oct 2025 | Silentnight | 22.2K | 19.8% | 2 | | Oct 2025 | Emma Sleep | 9.1K | 8.1% | 3 | | Nov 2025 | Simba | 98.6K | 60.9% | 1 | | Nov 2025 | Silentnight | 49.5K | 30.6% | 2 | | Nov 2025 | Emma Sleep | 13.7K | 8.5% | 3 | | Dec 2025 | Silentnight | 90.5K | 55.2% | 1 | | Dec 2025 | Simba | 65.9K | 40.2% | 2 | | Dec 2025 | Emma Sleep | 7.6K | 4.6% | 3 | | Jan 2026 | Simba | 82.1K | 72.2% | 1 | | Jan 2026 | Silentnight | 22.2K | 19.5% | 2 | | Jan 2026 | Emma Sleep | 9.4K | 8.3% | 3 | | Feb 2026 | Simba | 54.9K | 71% | 1 | | Feb 2026 | Silentnight | 14.8K | 19.1% | 2 | | Feb 2026 | Emma Sleep | 7.6K | 9.8% | 3 | | Mar 2026 | Simba | 65.9K | 74.6% | 1 | | Mar 2026 | Silentnight | 14.8K | 16.8% | 2 | | Mar 2026 | Emma Sleep | 7.6K | 8.6% | 3 | | Apr 2026 | Simba | 65.9K | 76.7% | 1 | | Apr 2026 | Silentnight | 12.1K | 14.1% | 2 | | Apr 2026 | Emma Sleep | 7.9K | 9.2% | 3 | | May 2026 | Simba | 64.9K | 76.7% | 1 | | May 2026 | Silentnight | 12.1K | 14.3% | 2 | | May 2026 | Emma Sleep | 7.6K | 9% | 3 | | Jun 2026 | Simba | 53.1K | 72.9% | 1 | | Jun 2026 | Silentnight | 12.1K | 16.6% | 2 | | Jun 2026 | Emma Sleep | 7.6K | 10.4% | 3 | | Jul 2026 | Simba | 53.1K | 67.1% | 1 | | Jul 2026 | Silentnight | 18.1K | 22.9% | 2 | | Jul 2026 | Emma Sleep | 7.9K | 10% | 3 | | Aug 2026 | Simba | 78.4K | 74% | 1 | | Aug 2026 | Silentnight | 18.1K | 17.1% | 2 | | Aug 2026 | Emma Sleep | 9.4K | 8.9% | 3 | | Sep 2026 | Simba | 64.1K | 68.9% | 1 | | Sep 2026 | Silentnight | 18.1K | 19.4% | 2 | | Sep 2026 | Emma Sleep | 10.9K | 11.7% | 3 | ## What is being compared - **Emma Sleep**: Measured on the search terms “emma sleep” and “emmasleep mattress”, summed into one figure. - **Silentnight**: Measured on the search term “silentnight”. - **Simba**: Measured on the search terms “simba mattress” and “simba sleep”, summed into one figure. - [Emma Sleep](/demand/uk/brands/emma-sleep) - [Silentnight](/demand/uk/brands/silentnight) - [Simba](/demand/uk/brands/simba-sleep) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among mattress topper brands in United Kingdom? In September 2026, Simba was the most searched among mattress topper brands in United Kingdom, with an estimated 64.1K branded searches and 68.9% estimated Share of Search within this set. ## Cite this page Brandwave. "Mattress topper brands in United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-mattress-topper-brands This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-mattress-topper-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.