---
title: "Mattress brands in the United Kingdom: Which are searched most?"
description: "Compare the mattress brands people in the UK buy from. Share of Search among Emma Sleep, Simba, Silentnight, Hypnos, Otty, Tempur, Dormeo and Eve Sleep, the mattress brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-mattress-brands"
publisher: "Brandwave"
---

# Mattress brands in the United Kingdom: Which are searched most?

Compare the mattress brands people in the UK buy from. Share of Search among Emma Sleep, Simba, Silentnight, Hypnos, Otty, Tempur, Dormeo and Eve Sleep, the mattress brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Mattress brands
- **Market**: United Kingdom
- **Brands compared**: 8
- **Month measured**: Sep 2026
- **Highest Share of Search**: Emma Sleep, 42.7%

## Which brand is most popular in search among mattress brands in the United Kingdom?

- In September 2026, Emma Sleep was the most searched among mattress brands in the United Kingdom, with an estimated 100K branded searches, 42.7% of all searches for the eight we track.
- Simba is in 2nd place, 15.4 percentage points behind at 27.3%.
- Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress brands in the United Kingdom increased from 37.9% to 42.7%.
- Across the 12 months ending September 2026, Simba’s share of searches among mattress brands in the United Kingdom decreased from 31% to 27.3%.
- Across the 12 months ending September 2026, Silentnight’s share of searches among mattress brands in the United Kingdom decreased from 8.5% to 7.7%.
- Across the 12 months ending September 2026, Emma Sleep’s share of searches among mattress brands in the United Kingdom peaked at 45.2% in February 2026 and was lowest at 31.2% in December 2025.
- Across the 12 months ending September 2026, Simba’s share of searches among mattress brands in the United Kingdom peaked at 31.5% in May 2026 and was lowest at 21.2% in December 2025.
- Across the 12 months ending September 2026, Silentnight’s share of searches among mattress brands in the United Kingdom peaked at 29.1% in December 2025 and was lowest at 5.4% in April 2026.
- Across the 12 months ending September 2026, Hypnos’ share of searches among mattress brands in the United Kingdom peaked at 7.5% in September 2026 and was lowest at 5.1% in November 2025.
- Across the 12 months ending September 2026, Otty’s share of searches among mattress brands in the United Kingdom peaked at 4.3% in March 2026 and was lowest at 2.7% in December 2025.
- Across the 12 months ending September 2026, Dormeo’s share of searches among mattress brands in the United Kingdom peaked at 4.3% in March 2026 and was lowest at 2.8% in November 2025.
- Across the 12 months ending September 2026, Eve Sleep’s share of searches among mattress brands in the United Kingdom peaked at 3.5% in March 2026 and was lowest at 2.5% in December 2025.
- Across the 12 months ending September 2026, Otty rose from 6th to 5th among mattress brands in the United Kingdom.
- Across the 12 months ending September 2026, Tempur fell from 5th to 6th among mattress brands in the United Kingdom.
- Across the 12 months ending September 2026, Hypnos, Dormeo and Eve Sleep held steady: their share of searches among mattress brands in the United Kingdom each moved less than 0.5 percentage points.

## Top mattress brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Simba was mentioned most often, in three of the four answers. Simba was recommended most often, coming first in one out of two answers that gave a list. Emma Sleep was second, and Tempur was third. Otty, which ranked fifth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Simba | 1st | 3 of 3 | 0 of 1 | 3 of 4 |
| Emma Sleep | 2nd | 2 of 3 | 0 of 1 | 2 of 4 |
| Tempur | 3rd | 2 of 3 | 0 of 1 | 2 of 4 |
| Silentnight | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Hypnos | 4th | 2 of 3 | 0 of 1 | 2 of 4 |
| Otty | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Dormeo | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |
| Eve Sleep | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 |

## Every AI answer about mattress brands

- Asked ChatGPT "Which mattress brand should I buy in the UK?": 1. Emma Sleep, 2. Simba, 3. Silentnight, 4. Hypnos, 5. Tempur
- Asked ChatGPT "What are the best mattress brands in the UK?": 1. Simba, 2. Tempur, 3. Emma Sleep, 4. Hypnos, 5. Silentnight
- Asked ChatGPT "What's the best mattress in a box in the UK?": 1. Simba
- Searched Google, AI Overview "mattress": named none of the brands we track

Not named in any answer: Otty, Dormeo and Eve Sleep.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 22, 2026.

## Compare search popularity between leading brands

- [Emma Sleep vs Simba: compare search popularity](/demand/uk/compare/emma-sleep-vs-simba-sleep): 42.7% against 27.3% Share of Search.
- [Emma Sleep vs Silentnight: compare search popularity](/demand/uk/compare/emma-sleep-vs-silentnight): 42.7% against 7.7% Share of Search.
- [Emma Sleep vs Hypnos: compare search popularity](/demand/uk/compare/emma-sleep-vs-hypnos-beds): 42.7% against 7.5% Share of Search.
- [Emma Sleep vs Otty: compare search popularity](/demand/uk/compare/emma-sleep-vs-otty): 42.7% against 4.3% Share of Search.
- [Simba vs Silentnight: compare search popularity](/demand/uk/compare/silentnight-vs-simba-sleep): 27.3% against 7.7% Share of Search.
- [Simba vs Hypnos: compare search popularity](/demand/uk/compare/hypnos-beds-vs-simba-sleep): 27.3% against 7.5% Share of Search.
- [Simba vs Otty: compare search popularity](/demand/uk/compare/otty-vs-simba-sleep): 27.3% against 4.3% Share of Search.
- [Silentnight vs Hypnos: compare search popularity](/demand/uk/compare/hypnos-beds-vs-silentnight): 7.7% against 7.5% Share of Search.
- [Silentnight vs Otty: compare search popularity](/demand/uk/compare/otty-vs-silentnight): 7.7% against 4.3% Share of Search.
- [Hypnos vs Otty: compare search popularity](/demand/uk/compare/hypnos-beds-vs-otty): 7.5% against 4.3% Share of Search.

## How did search popularity change for United Kingdom mattress brands in September 2026?

- In September 2026, Emma Sleep gained share of searches among mattress brands in the United Kingdom, from 39.6% to 42.7%.
- In September 2026, Simba lost share of searches among mattress brands in the United Kingdom, from 31.4% to 27.3%.
- In September 2026, Eve Sleep lost share of searches among mattress brands in the United Kingdom, from 3.4% to 2.9%.
- Hypnos’ share of searches among mattress brands in the United Kingdom has gained ground for 3 months in a row, from 6.6% to 7.5% in September 2026.
- In September 2026, Dormeo rose from 8th to 7th among mattress brands in the United Kingdom.
- Estimated monthly branded searches for Silentnight in the United Kingdom fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
- Estimated monthly branded searches for Tempur in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Emma Sleep | 42.7% | 100K | +1.8% | Emma Sleep |
| 2 | Simba | 27.3% | 64.1K | -18.2% | Simba |
| 3 | Silentnight | 7.7% | 18.1K | 0.0% | Silentnight |
| 4 | Hypnos | 7.5% | 17.7K | 0.0% | Hypnos |
| 5 | Otty | 4.3% | 10K | 0.0% | Otty |
| 6 | Tempur | 4.2% | 9.9K | 0.0% | Tempur Sealy International |
| 7 | Dormeo | 3.4% | 8.1K | 0.0% | Dormeo |
| 8 | Eve Sleep | 2.9% | 6.7K | -21.2% | Eve Sleep |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Emma Sleep | 98.6K | 37.9% | 1 |
| Oct 2025 | Simba | 80.6K | 31% | 2 |
| Oct 2025 | Silentnight | 22.2K | 8.5% | 3 |
| Oct 2025 | Hypnos | 18.4K | 7.1% | 4 |
| Oct 2025 | Tempur | 12.1K | 4.7% | 5 |
| Oct 2025 | Otty | 10K | 3.8% | 6 |
| Oct 2025 | Dormeo | 9.9K | 3.8% | 7 |
| Oct 2025 | Eve Sleep | 8.2K | 3.2% | 8 |
| Nov 2025 | Emma Sleep | 147K | 41% | 1 |
| Nov 2025 | Simba | 98.6K | 27.5% | 2 |
| Nov 2025 | Silentnight | 49.5K | 13.8% | 3 |
| Nov 2025 | Hypnos | 18.4K | 5.1% | 4 |
| Nov 2025 | Tempur | 14.8K | 4.1% | 5 |
| Nov 2025 | Otty | 10.5K | 2.9% | 6 |
| Nov 2025 | Eve Sleep | 10K | 2.8% | 7 |
| Nov 2025 | Dormeo | 9.9K | 2.8% | 8 |
| Dec 2025 | Emma Sleep | 97.1K | 31.2% | 1 |
| Dec 2025 | Silentnight | 90.5K | 29.1% | 2 |
| Dec 2025 | Simba | 65.9K | 21.2% | 3 |
| Dec 2025 | Hypnos | 17.2K | 5.5% | 4 |
| Dec 2025 | Dormeo | 12.1K | 3.9% | 5 |
| Dec 2025 | Tempur | 12.1K | 3.9% | 6 |
| Dec 2025 | Otty | 8.5K | 2.7% | 7 |
| Dec 2025 | Eve Sleep | 7.9K | 2.5% | 8 |
| Jan 2026 | Emma Sleep | 118K | 41.4% | 1 |
| Jan 2026 | Simba | 82.1K | 28.8% | 2 |
| Jan 2026 | Silentnight | 22.2K | 7.8% | 3 |
| Jan 2026 | Hypnos | 18.4K | 6.5% | 4 |
| Jan 2026 | Dormeo | 12.1K | 4.2% | 5 |
| Jan 2026 | Tempur | 12.1K | 4.2% | 6 |
| Jan 2026 | Eve Sleep | 10K | 3.5% | 7 |
| Jan 2026 | Otty | 10K | 3.5% | 8 |
| Feb 2026 | Emma Sleep | 97.1K | 45.2% | 1 |
| Feb 2026 | Simba | 54.9K | 25.6% | 2 |
| Feb 2026 | Hypnos | 15K | 7% | 3 |
| Feb 2026 | Silentnight | 14.8K | 6.9% | 4 |
| Feb 2026 | Tempur | 9.9K | 4.6% | 5 |
| Feb 2026 | Otty | 8.2K | 3.8% | 6 |
| Feb 2026 | Dormeo | 8.1K | 3.8% | 7 |
| Feb 2026 | Eve Sleep | 6.7K | 3.1% | 8 |
| Mar 2026 | Emma Sleep | 97.1K | 41.9% | 1 |
| Mar 2026 | Simba | 65.9K | 28.5% | 2 |
| Mar 2026 | Hypnos | 15.7K | 6.8% | 3 |
| Mar 2026 | Silentnight | 14.8K | 6.4% | 4 |
| Mar 2026 | Otty | 10K | 4.3% | 5 |
| Mar 2026 | Dormeo | 9.9K | 4.3% | 6 |
| Mar 2026 | Tempur | 9.9K | 4.3% | 7 |
| Mar 2026 | Eve Sleep | 8.2K | 3.5% | 8 |
| Apr 2026 | Emma Sleep | 97.1K | 43.5% | 1 |
| Apr 2026 | Simba | 65.9K | 29.5% | 2 |
| Apr 2026 | Hypnos | 15K | 6.7% | 3 |
| Apr 2026 | Silentnight | 12.1K | 5.4% | 4 |
| Apr 2026 | Tempur | 9.9K | 4.4% | 5 |
| Apr 2026 | Otty | 8.5K | 3.8% | 6 |
| Apr 2026 | Dormeo | 8.1K | 3.6% | 7 |
| Apr 2026 | Eve Sleep | 6.7K | 3% | 8 |
| May 2026 | Emma Sleep | 80.6K | 39.1% | 1 |
| May 2026 | Simba | 64.9K | 31.5% | 2 |
| May 2026 | Hypnos | 15K | 7.3% | 3 |
| May 2026 | Silentnight | 12.1K | 5.9% | 4 |
| May 2026 | Tempur | 9.9K | 4.8% | 5 |
| May 2026 | Otty | 8.5K | 4.1% | 6 |
| May 2026 | Dormeo | 8.1K | 3.9% | 7 |
| May 2026 | Eve Sleep | 7K | 3.4% | 8 |
| Jun 2026 | Emma Sleep | 80.6K | 43.5% | 1 |
| Jun 2026 | Simba | 53.1K | 28.6% | 2 |
| Jun 2026 | Hypnos | 12.3K | 6.6% | 3 |
| Jun 2026 | Silentnight | 12.1K | 6.5% | 4 |
| Jun 2026 | Tempur | 8.1K | 4.4% | 5 |
| Jun 2026 | Otty | 7K | 3.8% | 6 |
| Jun 2026 | Dormeo | 6.6K | 3.6% | 7 |
| Jun 2026 | Eve Sleep | 5.7K | 3.1% | 8 |
| Jul 2026 | Emma Sleep | 80.6K | 41.8% | 1 |
| Jul 2026 | Simba | 53.1K | 27.5% | 2 |
| Jul 2026 | Silentnight | 18.1K | 9.4% | 3 |
| Jul 2026 | Hypnos | 12.8K | 6.6% | 4 |
| Jul 2026 | Tempur | 8.1K | 4.2% | 5 |
| Jul 2026 | Otty | 7K | 3.6% | 6 |
| Jul 2026 | Eve Sleep | 6.7K | 3.5% | 7 |
| Jul 2026 | Dormeo | 6.6K | 3.4% | 8 |
| Aug 2026 | Emma Sleep | 98.6K | 39.6% | 1 |
| Aug 2026 | Simba | 78.4K | 31.4% | 2 |
| Aug 2026 | Silentnight | 18.1K | 7.3% | 3 |
| Aug 2026 | Hypnos | 17.7K | 7.1% | 4 |
| Aug 2026 | Otty | 10K | 4% | 5 |
| Aug 2026 | Tempur | 9.9K | 4% | 6 |
| Aug 2026 | Eve Sleep | 8.5K | 3.4% | 7 |
| Aug 2026 | Dormeo | 8.1K | 3.2% | 8 |
| Sep 2026 | Emma Sleep | 100K | 42.7% | 1 |
| Sep 2026 | Simba | 64.1K | 27.3% | 2 |
| Sep 2026 | Silentnight | 18.1K | 7.7% | 3 |
| Sep 2026 | Hypnos | 17.7K | 7.5% | 4 |
| Sep 2026 | Otty | 10K | 4.3% | 5 |
| Sep 2026 | Tempur | 9.9K | 4.2% | 6 |
| Sep 2026 | Dormeo | 8.1K | 3.4% | 7 |
| Sep 2026 | Eve Sleep | 6.7K | 2.9% | 8 |

## What is being compared

- **Dormeo**: Measured on the search term “dormeo”.
- **Emma Sleep**: Measured on the search terms “emma mattress” and “emma sleep”, summed into one figure.
- **Eve Sleep**: Measured on the search terms “eve mattress” and “eve sleep”, summed into one figure.
- **Hypnos**: Measured on the search terms “hypnos beds” and “hypnos mattress”, summed into one figure.
- **Otty**: Measured on the search terms “otty” and “otty mattress”, summed into one figure.
- **Silentnight**: Measured on the search term “silentnight”.
- **Simba**: Measured on the search terms “simba mattress” and “simba sleep”, summed into one figure.
- **Tempur**: Measured on the search term “tempur”.

- [Dormeo](/demand/uk/brands/dormeo)
- [Emma Sleep](/demand/uk/brands/emma-sleep)
- [Eve Sleep](/demand/uk/brands/eve-sleep)
- [Hypnos](/demand/uk/brands/hypnos-beds)
- [Otty](/demand/uk/brands/otty)
- [Silentnight](/demand/uk/brands/silentnight)
- [Simba](/demand/uk/brands/simba-sleep)
- [Tempur](/demand/uk/brands/tempur)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among mattress brands in the United Kingdom?

In September 2026, Emma Sleep was the most searched among mattress brands in the United Kingdom, with an estimated 100K branded searches, 42.7% of all searches for the eight we track.

## Cite this page

Brandwave. "Mattress brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-mattress-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-mattress-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.