--- title: "Lighting retailers in the United Kingdom: Which are most popular?" description: "Compare the shops people in the UK buy ceiling lights, lamps and outdoor lighting from. Share of Search among Dunelm, Pooky, Lights4fun, John Lewis, Jim Lawrence, Dowsing & Reynolds, Lights.co.uk, Litecraft, Pagazzi and Habitat, the lighting retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-lighting-retailers" publisher: "Brandwave" --- # Lighting retailers in the United Kingdom: Which are most popular? Compare the shops people in the UK buy ceiling lights, lamps and outdoor lighting from. Share of Search among Dunelm, Pooky, Lights4fun, John Lewis, Jim Lawrence, Dowsing & Reynolds, Lights.co.uk, Litecraft, Pagazzi and Habitat, the lighting retailers Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Competitive set**: Lighting retailers - **Market**: United Kingdom - **Brands compared**: 10 - **Month measured**: Sep 2026 - **Highest Share of Search**: Dunelm, 20.1% ## Which brand is most popular in search among lighting retailers in the United Kingdom? - Dunelm and Pooky tie for the highest share of searches among lighting retailers in the United Kingdom, at 20.1% each in September 2026. - Across the 12 months ending September 2026, Dunelm’s share of searches among lighting retailers in the United Kingdom decreased from 21.7% to 20.1%. - Across the 12 months ending September 2026, Pooky’s share of searches among lighting retailers in the United Kingdom decreased from 21.7% to 20.1%. - Across the 12 months ending September 2026, Lights4fun’s share of searches among lighting retailers in the United Kingdom increased from 14.5% to 16.5%. - Across the 12 months ending September 2026, John Lewis’ share of searches among lighting retailers in the United Kingdom decreased from 14.5% to 13.5%. - Across the 12 months ending September 2026, Jim Lawrence’s share of searches among lighting retailers in the United Kingdom increased from 9.7% to 11%. - Across the 12 months ending September 2026, Dowsing & Reynolds’ share of searches among lighting retailers in the United Kingdom increased from 6.5% to 7.3%. - Across the 12 months ending September 2026, Lights.co.uk’s share of searches among lighting retailers in the United Kingdom increased from 2.3% to 3.2%. - Across the 12 months ending September 2026, Pagazzi’s share of searches among lighting retailers in the United Kingdom decreased from 4.3% to 3.2%. - Across the 12 months ending September 2026, Dunelm’s share of searches among lighting retailers in the United Kingdom peaked at 24.9% in February 2026 and was lowest at 15% in December 2025. - Across the 12 months ending September 2026, Pooky’s share of searches among lighting retailers in the United Kingdom peaked at 28.7% in July 2026 and was lowest at 18.4% in December 2025. - Across the 12 months ending September 2026, Lights4fun’s share of searches among lighting retailers in the United Kingdom peaked at 33.6% in December 2025 and was lowest at 7.4% in February 2026. - Across the 12 months ending September 2026, John Lewis’ share of searches among lighting retailers in the United Kingdom peaked at 14.5% in October 2025 and was lowest at 10% in December 2025. - Across the 12 months ending September 2026, Jim Lawrence’s share of searches among lighting retailers in the United Kingdom peaked at 13% in May 2026 and was lowest at 7.3% in November 2025. - Across the 12 months ending September 2026, Dowsing & Reynolds’ share of searches among lighting retailers in the United Kingdom peaked at 9.3% in June 2026 and was lowest at 5.5% in December 2025. - Across the 12 months ending September 2026, Lights.co.uk’s share of searches among lighting retailers in the United Kingdom peaked at 3.2% in September 2026 and was lowest at 2% in December 2025. - Across the 12 months ending September 2026, Litecraft’s share of searches among lighting retailers in the United Kingdom peaked at 3.3% in February 2026 and was lowest at 2.2% in November 2025. - Across the 12 months ending September 2026, Pagazzi’s share of searches among lighting retailers in the United Kingdom peaked at 7.4% in February 2026 and was lowest at 3.1% in July 2026. - Across the 12 months ending September 2026, Lights4fun rose from 4th to 3rd among lighting retailers in the United Kingdom. - Across the 12 months ending September 2026, John Lewis fell from 3rd to 4th among lighting retailers in the United Kingdom. - Across the 12 months ending September 2026, Lights.co.uk rose from 9th to 7th among lighting retailers in the United Kingdom. - Across the 12 months ending September 2026, Pagazzi fell from 7th to 9th among lighting retailers in the United Kingdom. - Across the 12 months ending September 2026, Litecraft and Habitat held steady: their share of searches among lighting retailers in the United Kingdom each moved less than 0.5 percentage points. ## Top lighting retailers in ChatGPT and Google AI Overviews In Brandwave's three ChatGPT questions and two Google AI Overviews, Dunelm was mentioned most often, in three of the five answers. Dunelm was recommended most often, coming first in two out of four answers that gave a list. John Lewis was second, and Pooky was third. Lights4fun, which ranked third in searches, was not mentioned at all. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Dunelm | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | John Lewis | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Pooky | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Habitat | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Lights.co.uk | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Jim Lawrence | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | Litecraft | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Lights4fun | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Dowsing & Reynolds | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Pagazzi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lighting retailers - Asked ChatGPT "Where's the best place to buy ceiling lights in the UK?": 1. John Lewis, 2. Lights.co.uk, 3. Dunelm, 4. Pooky - Asked ChatGPT "Which UK shops sell stylish lamps that aren't too expensive?": 1. Dunelm, 2. Habitat, 3. John Lewis - Asked ChatGPT "What are good UK lighting shops for a kitchen renovation?": 1. Pooky, 2. Jim Lawrence, 3. Litecraft - Searched Google, AI Overview "ceiling lights": named none of the brands we track - Searched Google, AI Overview "table lamps": 1. Dunelm, 2. Habitat Not named in any answer: Lights4fun, Dowsing & Reynolds and Pagazzi. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 28, 2026. ## Compare search popularity between leading brands - [Dunelm vs Pooky: compare search popularity](/demand/uk/compare/dunelm-vs-pooky): 20.1% Share of Search each. - [Dunelm vs Lights4fun: compare search popularity](/demand/uk/compare/dunelm-vs-lights4fun): 20.1% against 16.5% Share of Search. - [Dunelm vs John Lewis: compare search popularity](/demand/uk/compare/dunelm-vs-john-lewis): 20.1% against 13.5% Share of Search. - [Dunelm vs Jim Lawrence: compare search popularity](/demand/uk/compare/dunelm-vs-jim-lawrence): 20.1% against 11% Share of Search. - [Pooky vs Lights4fun: compare search popularity](/demand/uk/compare/lights4fun-vs-pooky): 20.1% against 16.5% Share of Search. - [Pooky vs John Lewis: compare search popularity](/demand/uk/compare/john-lewis-vs-pooky): 20.1% against 13.5% Share of Search. - [Pooky vs Jim Lawrence: compare search popularity](/demand/uk/compare/jim-lawrence-vs-pooky): 20.1% against 11% Share of Search. - [Lights4fun vs John Lewis: compare search popularity](/demand/uk/compare/john-lewis-vs-lights4fun): 16.5% against 13.5% Share of Search. - [Lights4fun vs Jim Lawrence: compare search popularity](/demand/uk/compare/jim-lawrence-vs-lights4fun): 16.5% against 11% Share of Search. - [John Lewis vs Jim Lawrence: compare search popularity](/demand/uk/compare/jim-lawrence-vs-john-lewis): 13.5% against 11% Share of Search. ## How did search popularity change for United Kingdom lighting retailers in September 2026? - In September 2026, John Lewis overtook Jim Lawrence to rank 4th among lighting retailers in the United Kingdom, with 13.5% of the searches. - In September 2026, Lights4fun gained share of searches among lighting retailers in the United Kingdom, from 13.4% to 16.5%. - In September 2026, Pooky lost share of searches among lighting retailers in the United Kingdom, from 24.6% to 20.1%. - In September 2026, Dowsing & Reynolds lost share of searches among lighting retailers in the United Kingdom, from 9% to 7.3%. - Lights.co.uk’s share of searches among lighting retailers in the United Kingdom has gained ground for 3 months in a row, from 2.7% to 3.2% in September 2026. - In September 2026, Dunelm rose from 2nd to 1st among lighting retailers in the United Kingdom. - Estimated monthly branded searches for Pagazzi in the United Kingdom fell 46.3% over 12 measured months, from 5.4K to 2.9K in September 2026. - Estimated monthly branded searches for Habitat in the United Kingdom fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026. ## Which lighting retailers do people search for most? | Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by | | --- | --- | --- | --- | --- | --- | | 1 | Dunelm | 20.1% | 18.1K | 0.0% | Dunelm | | 2 | Pooky | 20.1% | 18.1K | -18.5% | Pooky | | 3 | Lights4fun | 16.5% | 14.8K | +22.3% | Lights4fun | | 4 | John Lewis | 13.5% | 12.1K | +22.2% | John Lewis | | 5 | Jim Lawrence | 11% | 9.9K | 0.0% | Jim Lawrence | | 6 | Dowsing & Reynolds | 7.3% | 6.6K | -18.5% | Dowsing & Reynolds | | 7 | Lights.co.uk | 3.2% | 2.9K | 0.0% | Lights.co.uk | | 8 | Litecraft | 3.2% | 2.9K | 0.0% | Litecraft | | 9 | Pagazzi | 3.2% | 2.9K | 0.0% | Pagazzi | | 10 | Habitat | 1.8% | 1.6K | +23.1% | Habitat | Dunelm, John Lewis and Habitat sell other things too, so only their searches that name this product count here, like “dunelm lighting”. ## Historical estimated branded-search demand | Month | Brand | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Dunelm | 27.1K | 21.7% | 1 | | Oct 2025 | Pooky | 27.1K | 21.7% | 2 | | Oct 2025 | John Lewis | 18.1K | 14.5% | 3 | | Oct 2025 | Lights4fun | 18.1K | 14.5% | 4 | | Oct 2025 | Jim Lawrence | 12.1K | 9.7% | 5 | | Oct 2025 | Dowsing & Reynolds | 8.1K | 6.5% | 6 | | Oct 2025 | Pagazzi | 5.4K | 4.3% | 7 | | Oct 2025 | Litecraft | 3.6K | 2.9% | 8 | | Oct 2025 | Lights.co.uk | 2.9K | 2.3% | 9 | | Oct 2025 | Habitat | 2.4K | 1.9% | 10 | | Nov 2025 | Lights4fun | 49.5K | 29.8% | 1 | | Nov 2025 | Pooky | 33.1K | 19.9% | 2 | | Nov 2025 | Dunelm | 27.1K | 16.3% | 3 | | Nov 2025 | John Lewis | 18.1K | 10.9% | 4 | | Nov 2025 | Jim Lawrence | 12.1K | 7.3% | 5 | | Nov 2025 | Dowsing & Reynolds | 9.9K | 6% | 6 | | Nov 2025 | Pagazzi | 6.6K | 4% | 7 | | Nov 2025 | Lights.co.uk | 3.6K | 2.2% | 8 | | Nov 2025 | Litecraft | 3.6K | 2.2% | 9 | | Nov 2025 | Habitat | 2.4K | 1.4% | 10 | | Dec 2025 | Lights4fun | 40.5K | 33.6% | 1 | | Dec 2025 | Pooky | 22.2K | 18.4% | 2 | | Dec 2025 | Dunelm | 18.1K | 15% | 3 | | Dec 2025 | John Lewis | 12.1K | 10% | 4 | | Dec 2025 | Jim Lawrence | 9.9K | 8.2% | 5 | | Dec 2025 | Dowsing & Reynolds | 6.6K | 5.5% | 6 | | Dec 2025 | Pagazzi | 4.4K | 3.6% | 7 | | Dec 2025 | Litecraft | 2.9K | 2.4% | 8 | | Dec 2025 | Lights.co.uk | 2.4K | 2% | 9 | | Dec 2025 | Habitat | 1.6K | 1.3% | 10 | | Jan 2026 | Dunelm | 27.1K | 23.2% | 1 | | Jan 2026 | Pooky | 27.1K | 23.2% | 2 | | Jan 2026 | John Lewis | 14.8K | 12.7% | 3 | | Jan 2026 | Jim Lawrence | 12.1K | 10.4% | 4 | | Jan 2026 | Lights4fun | 12.1K | 10.4% | 5 | | Jan 2026 | Dowsing & Reynolds | 8.1K | 6.9% | 6 | | Jan 2026 | Pagazzi | 6.6K | 5.7% | 7 | | Jan 2026 | Litecraft | 3.6K | 3.1% | 8 | | Jan 2026 | Lights.co.uk | 2.9K | 2.5% | 9 | | Jan 2026 | Habitat | 2.4K | 2.1% | 10 | | Feb 2026 | Dunelm | 22.2K | 24.9% | 1 | | Feb 2026 | Pooky | 18.1K | 20.3% | 2 | | Feb 2026 | John Lewis | 12.1K | 13.6% | 3 | | Feb 2026 | Jim Lawrence | 9.9K | 11.1% | 4 | | Feb 2026 | Dowsing & Reynolds | 6.6K | 7.4% | 5 | | Feb 2026 | Lights4fun | 6.6K | 7.4% | 6 | | Feb 2026 | Pagazzi | 6.6K | 7.4% | 7 | | Feb 2026 | Litecraft | 2.9K | 3.3% | 8 | | Feb 2026 | Lights.co.uk | 2.4K | 2.7% | 9 | | Feb 2026 | Habitat | 1.6K | 1.8% | 10 | | Mar 2026 | Pooky | 22.2K | 24.4% | 1 | | Mar 2026 | Dunelm | 18.1K | 19.9% | 2 | | Mar 2026 | John Lewis | 12.1K | 13.3% | 3 | | Mar 2026 | Jim Lawrence | 9.9K | 10.9% | 4 | | Mar 2026 | Dowsing & Reynolds | 8.1K | 8.9% | 5 | | Mar 2026 | Lights4fun | 8.1K | 8.9% | 6 | | Mar 2026 | Pagazzi | 5.4K | 5.9% | 7 | | Mar 2026 | Litecraft | 2.9K | 3.2% | 8 | | Mar 2026 | Lights.co.uk | 2.4K | 2.6% | 9 | | Mar 2026 | Habitat | 1.6K | 1.8% | 10 | | Apr 2026 | Pooky | 18.1K | 23.1% | 1 | | Apr 2026 | Dunelm | 14.8K | 18.9% | 2 | | Apr 2026 | Jim Lawrence | 9.9K | 12.7% | 3 | | Apr 2026 | John Lewis | 9.9K | 12.7% | 4 | | Apr 2026 | Lights4fun | 9.9K | 12.7% | 5 | | Apr 2026 | Dowsing & Reynolds | 6.6K | 8.4% | 6 | | Apr 2026 | Pagazzi | 2.9K | 3.7% | 7 | | Apr 2026 | Lights.co.uk | 2.4K | 3.1% | 8 | | Apr 2026 | Litecraft | 2.4K | 3.1% | 9 | | Apr 2026 | Habitat | 1.3K | 1.7% | 10 | | May 2026 | Pooky | 18.1K | 23.7% | 1 | | May 2026 | Dunelm | 14.8K | 19.4% | 2 | | May 2026 | Jim Lawrence | 9.9K | 13% | 3 | | May 2026 | Lights4fun | 9.9K | 13% | 4 | | May 2026 | John Lewis | 8.1K | 10.6% | 5 | | May 2026 | Dowsing & Reynolds | 6.6K | 8.6% | 6 | | May 2026 | Pagazzi | 2.9K | 3.8% | 7 | | May 2026 | Lights.co.uk | 2.4K | 3.1% | 8 | | May 2026 | Litecraft | 2.4K | 3.1% | 9 | | May 2026 | Habitat | 1.3K | 1.7% | 10 | | Jun 2026 | Pooky | 18.1K | 25.5% | 1 | | Jun 2026 | Dunelm | 14.8K | 20.8% | 2 | | Jun 2026 | Jim Lawrence | 8.1K | 11.4% | 3 | | Jun 2026 | John Lewis | 8.1K | 11.4% | 4 | | Jun 2026 | Lights4fun | 8.1K | 11.4% | 5 | | Jun 2026 | Dowsing & Reynolds | 6.6K | 9.3% | 6 | | Jun 2026 | Pagazzi | 2.4K | 3.4% | 7 | | Jun 2026 | Lights.co.uk | 1.9K | 2.7% | 8 | | Jun 2026 | Litecraft | 1.9K | 2.7% | 9 | | Jun 2026 | Habitat | 1K | 1.4% | 10 | | Jul 2026 | Pooky | 22.2K | 28.7% | 1 | | Jul 2026 | Dunelm | 14.8K | 19.2% | 2 | | Jul 2026 | Lights4fun | 9.9K | 12.8% | 3 | | Jul 2026 | Jim Lawrence | 8.1K | 10.5% | 4 | | Jul 2026 | John Lewis | 8.1K | 10.5% | 5 | | Jul 2026 | Dowsing & Reynolds | 6.6K | 8.5% | 6 | | Jul 2026 | Lights.co.uk | 2.4K | 3.1% | 7 | | Jul 2026 | Pagazzi | 2.4K | 3.1% | 8 | | Jul 2026 | Litecraft | 1.9K | 2.5% | 9 | | Jul 2026 | Habitat | 880 | 1.1% | 10 | | Aug 2026 | Pooky | 22.2K | 24.6% | 1 | | Aug 2026 | Dunelm | 18.1K | 20% | 2 | | Aug 2026 | Lights4fun | 12.1K | 13.4% | 3 | | Aug 2026 | Jim Lawrence | 9.9K | 11% | 4 | | Aug 2026 | John Lewis | 9.9K | 11% | 5 | | Aug 2026 | Dowsing & Reynolds | 8.1K | 9% | 6 | | Aug 2026 | Lights.co.uk | 2.9K | 3.2% | 7 | | Aug 2026 | Litecraft | 2.9K | 3.2% | 8 | | Aug 2026 | Pagazzi | 2.9K | 3.2% | 9 | | Aug 2026 | Habitat | 1.3K | 1.4% | 10 | | Sep 2026 | Dunelm | 18.1K | 20.1% | 1 | | Sep 2026 | Pooky | 18.1K | 20.1% | 2 | | Sep 2026 | Lights4fun | 14.8K | 16.5% | 3 | | Sep 2026 | John Lewis | 12.1K | 13.5% | 4 | | Sep 2026 | Jim Lawrence | 9.9K | 11% | 5 | | Sep 2026 | Dowsing & Reynolds | 6.6K | 7.3% | 6 | | Sep 2026 | Lights.co.uk | 2.9K | 3.2% | 7 | | Sep 2026 | Litecraft | 2.9K | 3.2% | 8 | | Sep 2026 | Pagazzi | 2.9K | 3.2% | 9 | | Sep 2026 | Habitat | 1.6K | 1.8% | 10 | ## How are branded searches counted for lighting retailers? - **Dowsing & Reynolds**: Measured on the search term “dowsing and reynolds”. - **Dunelm**: Measured on the search term “dunelm lighting”. - **Habitat**: Measured on the search term “habitat lighting”. - **Jim Lawrence**: Measured on the search term “jim lawrence”. - **John Lewis**: Measured on the search term “john lewis lighting”. - **Lights.co.uk**: Measured on the search term “lights.co.uk”. - **Lights4fun**: Measured on the search term “lights4fun”. - **Litecraft**: Measured on the search term “litecraft”. - **Pagazzi**: Measured on the search term “pagazzi”. - **Pooky**: Measured on the search term “pooky”. - [Dowsing & Reynolds](/demand/uk/brands/dowsing-and-reynolds) - [Dunelm](/demand/uk/brands/dunelm) - [Habitat](/demand/uk/brands/habitat) - [Jim Lawrence](/demand/uk/brands/jim-lawrence) - [John Lewis](/demand/uk/brands/john-lewis) - [Lights.co.uk](/demand/uk/brands/lights-co-uk) - [Lights4fun](/demand/uk/brands/lights4fun) - [Litecraft](/demand/uk/brands/litecraft) - [Pagazzi](/demand/uk/brands/pagazzi) - [Pooky](/demand/uk/brands/pooky) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which brand is most popular in search among lighting retailers in the United Kingdom? Dunelm and Pooky tie for the highest share of searches among lighting retailers in the United Kingdom, at 20.1% each in September 2026. ## Cite this page Brandwave. "Lighting retailers in the United Kingdom: Which are most popular?". https://gobrandwave.com/demand/uk/categories/uk-lighting-retailers This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-lighting-retailers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.