---
title: "Laptop brands in the United Kingdom: Which are searched most?"
description: "Compare the laptop brands people in the UK buy. Share of Search among Apple MacBook, HP, Lenovo, Dell, ASUS, Samsung, Acer, Microsoft Surface, Huawei, MSI and Razer, the laptop brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-laptop-brands"
publisher: "Brandwave"
---

# Laptop brands in the United Kingdom: Which are searched most?

Compare the laptop brands people in the UK buy. Share of Search among Apple MacBook, HP, Lenovo, Dell, ASUS, Samsung, Acer, Microsoft Surface, Huawei, MSI and Razer, the laptop brands Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Laptop brands
- **Market**: United Kingdom
- **Brands compared**: 11
- **Month measured**: Sep 2026
- **Highest Share of Search**: Apple MacBook, 49.5%

## Which brand is most popular in search among laptop brands in the United Kingdom?

- In September 2026, Apple MacBook was the most searched among laptop brands in the United Kingdom, with an estimated 201K branded searches, 49.5% of all searches for the 11 we track.
- HP is in 2nd place, 34.6 percentage points behind at 14.9%.
- Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in the United Kingdom increased from 41.6% to 49.5%.
- Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in the United Kingdom decreased from 12.5% to 8.2%.
- Across the 12 months ending September 2026, Acer’s share of searches among laptop brands in the United Kingdom decreased from 3.7% to 3%.
- Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in the United Kingdom decreased from 3.1% to 2%.
- Across the 12 months ending September 2026, MSI’s share of searches among laptop brands in the United Kingdom decreased from 2% to 1.3%.
- Across the 12 months ending September 2026, Apple MacBook’s share of searches among laptop brands in the United Kingdom peaked at 57.8% in March 2026 and was lowest at 38.9% in November 2025.
- Across the 12 months ending September 2026, HP’s share of searches among laptop brands in the United Kingdom peaked at 18.6% in December 2025 and was lowest at 11.6% in March 2026.
- Across the 12 months ending September 2026, Lenovo’s share of searches among laptop brands in the United Kingdom peaked at 11% in June 2026 and was lowest at 7.8% in March 2026.
- Across the 12 months ending September 2026, Dell’s share of searches among laptop brands in the United Kingdom peaked at 14.2% in November 2025 and was lowest at 7.8% in March 2026.
- Across the 12 months ending September 2026, ASUS’s share of searches among laptop brands in the United Kingdom peaked at 5.6% in December 2025 and was lowest at 3.5% in March 2026.
- Across the 12 months ending September 2026, Samsung’s share of searches among laptop brands in the United Kingdom peaked at 5% in May 2026 and was lowest at 3.5% in March 2026.
- Across the 12 months ending September 2026, Acer’s share of searches among laptop brands in the United Kingdom peaked at 3.7% in October 2025 and was lowest at 2.3% in March 2026.
- Across the 12 months ending September 2026, Microsoft Surface’s share of searches among laptop brands in the United Kingdom peaked at 3.3% in June 2026 and was lowest at 2% in September 2026.
- Across the 12 months ending September 2026, Huawei’s share of searches among laptop brands in the United Kingdom peaked at 2% in April 2026 and was lowest at 0.91% in January 2026.
- Across the 12 months ending September 2026, Lenovo rose from 4th to 3rd among laptop brands in the United Kingdom.
- Across the 12 months ending September 2026, Dell fell from 3rd to 4th among laptop brands in the United Kingdom.
- Across the 12 months ending September 2026, Huawei rose from 10th to 9th among laptop brands in the United Kingdom.
- Across the 12 months ending September 2026, MSI fell from 9th to 10th among laptop brands in the United Kingdom.
- Across the 12 months ending September 2026, HP, ASUS, Samsung and Razer held steady: their share of searches among laptop brands in the United Kingdom each moved less than 0.5 percentage points.

## Top laptop brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Apple MacBook appeared every time. Apple MacBook was recommended most often, coming first in three out of five answers. Lenovo was second, and HP was third. Samsung, which ranked sixth in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Apple MacBook | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Lenovo | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| HP | 3rd | 2 of 3 | 2 of 2 | 4 of 5 |
| Acer | 4th | 3 of 3 | 1 of 2 | 4 of 5 |
| ASUS | 5th | 2 of 3 | 0 of 2 | 2 of 5 |
| Dell | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Samsung | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Microsoft Surface | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Huawei | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| MSI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Razer | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about laptop brands

- Asked ChatGPT "Which laptop should I buy in the UK?": 1. Apple MacBook, 2. ASUS, 3. Lenovo, 4. HP, 5. Acer
- Asked ChatGPT "What are the best laptop brands?": 1. Lenovo, 2. ASUS, 3. Dell, 4. HP, 5. Acer, 6. Apple MacBook
- Asked ChatGPT "What is the best laptop for students?": 1. Apple MacBook, 2. Lenovo, 3. Acer
- Searched Google, AI Overview "laptop": 1. Acer, 2. HP, 3. Apple MacBook
- Searched Google, AI Overview "best laptop": 1. Apple MacBook, 2. HP, 3. Dell, 4. Lenovo

Not named in any answer: Samsung, Microsoft Surface, Huawei, MSI and Razer.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 26, 2026.

## Compare search popularity between leading brands

- [Apple MacBook vs HP: compare search popularity](/demand/uk/compare/hp-vs-macbook): 49.5% against 14.9% Share of Search.
- [Apple MacBook vs Lenovo: compare search popularity](/demand/uk/compare/lenovo-vs-macbook): 49.5% against 10% Share of Search.
- [Apple MacBook vs Dell: compare search popularity](/demand/uk/compare/dell-vs-macbook): 49.5% against 8.2% Share of Search.
- [Apple MacBook vs ASUS: compare search popularity](/demand/uk/compare/asus-vs-macbook): 49.5% against 4.5% Share of Search.
- [HP vs Lenovo: compare search popularity](/demand/uk/compare/hp-vs-lenovo): 14.9% against 10% Share of Search.
- [HP vs Dell: compare search popularity](/demand/uk/compare/dell-vs-hp): 14.9% against 8.2% Share of Search.
- [HP vs ASUS: compare search popularity](/demand/uk/compare/asus-vs-hp): 14.9% against 4.5% Share of Search.
- [Lenovo vs Dell: compare search popularity](/demand/uk/compare/dell-vs-lenovo): 10% against 8.2% Share of Search.
- [Lenovo vs ASUS: compare search popularity](/demand/uk/compare/asus-vs-lenovo): 10% against 4.5% Share of Search.
- [Dell vs ASUS: compare search popularity](/demand/uk/compare/asus-vs-dell): 8.2% against 4.5% Share of Search.

## How did search popularity change for United Kingdom laptop brands in September 2026?

- In September 2026, HP gained share of searches among laptop brands in the United Kingdom, from 12.2% to 14.9%.
- In September 2026, Dell lost share of searches among laptop brands in the United Kingdom, from 10% to 8.2%.
- Microsoft Surface’s share of searches among laptop brands in the United Kingdom has lost ground for 3 months in a row, from 3.3% to 2% in September 2026.
- In September 2026, Huawei rose from 10th to 9th among laptop brands in the United Kingdom.
- In September 2026, Lenovo rose from 4th to 3rd among laptop brands in the United Kingdom.
- In September 2026, MSI fell from 9th to 10th among laptop brands in the United Kingdom.
- Estimated monthly branded searches for Apple MacBook in the United Kingdom rose 21.8% over 12 measured months, from 165K to 201K in September 2026.
- Estimated monthly branded searches for Acer in the United Kingdom fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Apple MacBook | 49.5% | 201K | +21.8% | Apple |
| 2 | HP | 14.9% | 60.5K | +49.4% | HP |
| 3 | Lenovo | 10% | 40.5K | +22.4% | Lenovo |
| 4 | Dell | 8.2% | 33.1K | 0.0% | Dell |
| 5 | ASUS | 4.5% | 18.1K | +22.3% | ASUS |
| 6 | Samsung | 4.5% | 18.1K | +22.3% | Samsung |
| 7 | Acer | 3% | 12.1K | +22.2% | Acer |
| 8 | Microsoft Surface | 2% | 8.1K | 0.0% | Microsoft |
| 9 | Huawei | 1.3% | 5.4K | +50.0% | Huawei |
| 10 | MSI | 1.3% | 5.4K | +22.7% | MSI |
| 11 | Razer | 0.89% | 3.6K | 0.0% | Razer |

Microsoft Surface sells other things too, so only its searches that name this product count here, like “surface laptop”.

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Apple MacBook | 165K | 41.6% | 1 |
| Oct 2025 | HP | 60.5K | 15.3% | 2 |
| Oct 2025 | Dell | 49.5K | 12.5% | 3 |
| Oct 2025 | Lenovo | 40.5K | 10.2% | 4 |
| Oct 2025 | ASUS | 18.1K | 4.6% | 5 |
| Oct 2025 | Samsung | 18.1K | 4.6% | 6 |
| Oct 2025 | Acer | 14.8K | 3.7% | 7 |
| Oct 2025 | Microsoft Surface | 12.1K | 3.1% | 8 |
| Oct 2025 | MSI | 8.1K | 2% | 9 |
| Oct 2025 | Huawei | 5.4K | 1.4% | 10 |
| Oct 2025 | Razer | 4.4K | 1.1% | 11 |
| Nov 2025 | Apple MacBook | 165K | 38.9% | 1 |
| Nov 2025 | HP | 74K | 17.4% | 2 |
| Nov 2025 | Dell | 60.5K | 14.2% | 3 |
| Nov 2025 | Lenovo | 40.5K | 9.5% | 4 |
| Nov 2025 | ASUS | 22.2K | 5.2% | 5 |
| Nov 2025 | Samsung | 18.1K | 4.3% | 6 |
| Nov 2025 | Acer | 14.8K | 3.5% | 7 |
| Nov 2025 | Microsoft Surface | 12.1K | 2.8% | 8 |
| Nov 2025 | MSI | 6.6K | 1.6% | 9 |
| Nov 2025 | Huawei | 5.4K | 1.3% | 10 |
| Nov 2025 | Razer | 5.4K | 1.3% | 11 |
| Dec 2025 | Apple MacBook | 135K | 41.4% | 1 |
| Dec 2025 | HP | 60.5K | 18.6% | 2 |
| Dec 2025 | Dell | 33.1K | 10.2% | 3 |
| Dec 2025 | Lenovo | 33.1K | 10.2% | 4 |
| Dec 2025 | ASUS | 18.1K | 5.6% | 5 |
| Dec 2025 | Samsung | 14.8K | 4.5% | 6 |
| Dec 2025 | Acer | 9.9K | 3% | 7 |
| Dec 2025 | Microsoft Surface | 8.1K | 2.5% | 8 |
| Dec 2025 | MSI | 5.4K | 1.7% | 9 |
| Dec 2025 | Razer | 4.4K | 1.3% | 10 |
| Dec 2025 | Huawei | 3.6K | 1.1% | 11 |
| Jan 2026 | Apple MacBook | 135K | 42.5% | 1 |
| Jan 2026 | HP | 49.5K | 15.6% | 2 |
| Jan 2026 | Dell | 40.5K | 12.8% | 3 |
| Jan 2026 | Lenovo | 33.1K | 10.4% | 4 |
| Jan 2026 | ASUS | 14.8K | 4.7% | 5 |
| Jan 2026 | Samsung | 14.8K | 4.7% | 6 |
| Jan 2026 | Acer | 9.9K | 3.1% | 7 |
| Jan 2026 | Microsoft Surface | 8.1K | 2.6% | 8 |
| Jan 2026 | MSI | 5.4K | 1.7% | 9 |
| Jan 2026 | Razer | 3.6K | 1.1% | 10 |
| Jan 2026 | Huawei | 2.9K | 0.91% | 11 |
| Feb 2026 | Apple MacBook | 135K | 44.4% | 1 |
| Feb 2026 | HP | 49.5K | 16.3% | 2 |
| Feb 2026 | Dell | 33.1K | 10.9% | 3 |
| Feb 2026 | Lenovo | 27.1K | 8.9% | 4 |
| Feb 2026 | ASUS | 14.8K | 4.9% | 5 |
| Feb 2026 | Samsung | 14.8K | 4.9% | 6 |
| Feb 2026 | Acer | 9.9K | 3.3% | 7 |
| Feb 2026 | Microsoft Surface | 8.1K | 2.7% | 8 |
| Feb 2026 | MSI | 5.4K | 1.8% | 9 |
| Feb 2026 | Razer | 3.6K | 1.2% | 10 |
| Feb 2026 | Huawei | 2.9K | 0.95% | 11 |
| Mar 2026 | Apple MacBook | 246K | 57.8% | 1 |
| Mar 2026 | HP | 49.5K | 11.6% | 2 |
| Mar 2026 | Dell | 33.1K | 7.8% | 3 |
| Mar 2026 | Lenovo | 33.1K | 7.8% | 4 |
| Mar 2026 | ASUS | 14.8K | 3.5% | 5 |
| Mar 2026 | Samsung | 14.8K | 3.5% | 6 |
| Mar 2026 | Acer | 9.9K | 2.3% | 7 |
| Mar 2026 | Microsoft Surface | 9.9K | 2.3% | 8 |
| Mar 2026 | MSI | 5.4K | 1.3% | 9 |
| Mar 2026 | Huawei | 4.4K | 1% | 10 |
| Mar 2026 | Razer | 4.4K | 1% | 11 |
| Apr 2026 | Apple MacBook | 135K | 48.8% | 1 |
| Apr 2026 | HP | 40.5K | 14.7% | 2 |
| Apr 2026 | Dell | 27.1K | 9.8% | 3 |
| Apr 2026 | Lenovo | 22.2K | 8% | 4 |
| Apr 2026 | ASUS | 12.1K | 4.4% | 5 |
| Apr 2026 | Samsung | 12.1K | 4.4% | 6 |
| Apr 2026 | Acer | 8.1K | 2.9% | 7 |
| Apr 2026 | Microsoft Surface | 6.6K | 2.4% | 8 |
| Apr 2026 | Huawei | 5.4K | 2% | 9 |
| Apr 2026 | MSI | 4.4K | 1.6% | 10 |
| Apr 2026 | Razer | 2.9K | 1% | 11 |
| May 2026 | Apple MacBook | 110K | 45.5% | 1 |
| May 2026 | HP | 33.1K | 13.7% | 2 |
| May 2026 | Dell | 27.1K | 11.2% | 3 |
| May 2026 | Lenovo | 22.2K | 9.2% | 4 |
| May 2026 | ASUS | 12.1K | 5% | 5 |
| May 2026 | Samsung | 12.1K | 5% | 6 |
| May 2026 | Acer | 6.6K | 2.7% | 7 |
| May 2026 | Microsoft Surface | 6.6K | 2.7% | 8 |
| May 2026 | Huawei | 4.4K | 1.8% | 9 |
| May 2026 | MSI | 4.4K | 1.8% | 10 |
| May 2026 | Razer | 2.9K | 1.2% | 11 |
| Jun 2026 | Apple MacBook | 110K | 44.6% | 1 |
| Jun 2026 | HP | 33.1K | 13.4% | 2 |
| Jun 2026 | Dell | 27.1K | 11% | 3 |
| Jun 2026 | Lenovo | 27.1K | 11% | 4 |
| Jun 2026 | ASUS | 12.1K | 4.9% | 5 |
| Jun 2026 | Samsung | 12.1K | 4.9% | 6 |
| Jun 2026 | Microsoft Surface | 8.1K | 3.3% | 7 |
| Jun 2026 | Acer | 6.6K | 2.7% | 8 |
| Jun 2026 | MSI | 4.4K | 1.8% | 9 |
| Jun 2026 | Huawei | 2.9K | 1.2% | 10 |
| Jun 2026 | Razer | 2.9K | 1.2% | 11 |
| Jul 2026 | Apple MacBook | 110K | 46.3% | 1 |
| Jul 2026 | HP | 33.1K | 13.9% | 2 |
| Jul 2026 | Dell | 27.1K | 11.4% | 3 |
| Jul 2026 | Lenovo | 22.2K | 9.3% | 4 |
| Jul 2026 | ASUS | 12.1K | 5.1% | 5 |
| Jul 2026 | Samsung | 9.9K | 4.2% | 6 |
| Jul 2026 | Acer | 6.6K | 2.8% | 7 |
| Jul 2026 | Microsoft Surface | 6.6K | 2.8% | 8 |
| Jul 2026 | Huawei | 3.6K | 1.5% | 9 |
| Jul 2026 | MSI | 3.6K | 1.5% | 10 |
| Jul 2026 | Razer | 2.9K | 1.2% | 11 |
| Aug 2026 | Apple MacBook | 165K | 49.9% | 1 |
| Aug 2026 | HP | 40.5K | 12.2% | 2 |
| Aug 2026 | Dell | 33.1K | 10% | 3 |
| Aug 2026 | Lenovo | 33.1K | 10% | 4 |
| Aug 2026 | ASUS | 14.8K | 4.5% | 5 |
| Aug 2026 | Samsung | 14.8K | 4.5% | 6 |
| Aug 2026 | Acer | 9.9K | 3% | 7 |
| Aug 2026 | Microsoft Surface | 8.1K | 2.4% | 8 |
| Aug 2026 | MSI | 4.4K | 1.3% | 9 |
| Aug 2026 | Huawei | 3.6K | 1.1% | 10 |
| Aug 2026 | Razer | 3.6K | 1.1% | 11 |
| Sep 2026 | Apple MacBook | 201K | 49.5% | 1 |
| Sep 2026 | HP | 60.5K | 14.9% | 2 |
| Sep 2026 | Lenovo | 40.5K | 10% | 3 |
| Sep 2026 | Dell | 33.1K | 8.2% | 4 |
| Sep 2026 | ASUS | 18.1K | 4.5% | 5 |
| Sep 2026 | Samsung | 18.1K | 4.5% | 6 |
| Sep 2026 | Acer | 12.1K | 3% | 7 |
| Sep 2026 | Microsoft Surface | 8.1K | 2% | 8 |
| Sep 2026 | Huawei | 5.4K | 1.3% | 9 |
| Sep 2026 | MSI | 5.4K | 1.3% | 10 |
| Sep 2026 | Razer | 3.6K | 0.89% | 11 |

## What is being compared

- **Acer**: Measured on the search term “acer laptop”.
- **Apple MacBook**: Measured on the search term “macbook”.
- **ASUS**: Measured on the search term “asus laptop”.
- **Dell**: Measured on the search term “dell laptop”.
- **HP**: Measured on the search term “hp laptop”.
- **Huawei**: Measured on the search term “huawei laptop”.
- **Lenovo**: Measured on the search term “lenovo laptop”.
- **Microsoft Surface**: Measured on the search term “surface laptop”.
- **MSI**: Measured on the search term “msi laptop”.
- **Razer**: Measured on the search term “razer laptop”.
- **Samsung**: Measured on the search term “samsung laptop”.

- [Acer](/demand/uk/brands/acer)
- [Apple MacBook](/demand/uk/brands/macbook)
- [ASUS](/demand/uk/brands/asus)
- [Dell](/demand/uk/brands/dell)
- [HP](/demand/uk/brands/hp)
- [Huawei](/demand/uk/brands/huawei)
- [Lenovo](/demand/uk/brands/lenovo)
- [Microsoft Surface](/demand/uk/brands/microsoft-surface)
- [MSI](/demand/uk/brands/msi)
- [Razer](/demand/uk/brands/razer)
- [Samsung](/demand/uk/brands/samsung)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among laptop brands in the United Kingdom?

In September 2026, Apple MacBook was the most searched among laptop brands in the United Kingdom, with an estimated 201K branded searches, 49.5% of all searches for the 11 we track.

## Cite this page

Brandwave. "Laptop brands in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-laptop-brands

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-laptop-brands. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.