--- title: "Hiscox vs Simply Business: Which is more popular in the United Kingdom?" description: "Is Hiscox or Simply Business more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Landlord insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/uk/categories/uk-landlord-insurance-providers/compare/hiscox-insurance-vs-simply-business" publisher: "Brandwave" --- # Hiscox vs Simply Business: Which is more popular in the United Kingdom? Is Hiscox or Simply Business more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Landlord insurance providers set in the United Kingdom. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Hiscox and Simply Business - **Competitive set**: Landlord insurance providers - **Market**: United Kingdom - **Month measured**: Sep 2026 - **Hiscox Share of Search**: 0.38% - **Simply Business Share of Search**: 8.6% ## Is Hiscox or Simply Business more popular in search? - In September 2026, Simply Business had more branded searches than Hiscox among landlord insurance providers in the United Kingdom. Simply Business had about 1,600 branded searches, while Hiscox had 70. Simply Business made up 8.6% of all landlord insurance provider searches we track, and Hiscox accounted for 0.38%. - Simply Business was ahead of Hiscox in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Hiscox’s share of searches among landlord insurance providers in the United Kingdom moved from 0.29% to 0.38%, and its estimated monthly branded searches moved from 50 to 70. - Across the 12 months ending September 2026, Simply Business’ share of searches among landlord insurance providers in the United Kingdom moved from 7.4% to 8.6%, and its estimated monthly branded searches moved from 1.3K to 1.6K. ## Top landlord insurance providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Hiscox nor Simply Business showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Alan Boswell | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Direct Line | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Aviva | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | HomeLet | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Simply Business | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Rentguard | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hiscox | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about landlord insurance providers - Asked ChatGPT "What's the best landlord insurance in the UK?": 1. Alan Boswell, 2. Direct Line, 3. Aviva - Asked ChatGPT "Which company should I use for landlord insurance on a buy-to-let?": 1. Alan Boswell, 2. Direct Line, 3. Aviva - Asked ChatGPT "Who offers the best rent guarantee and landlord cover?": 1. Alan Boswell, 2. Direct Line - Searched Google, AI Overview "landlord insurance": named none of the brands we track - Searched Google, AI Overview "landlord insurance uk": 1. Direct Line Not named in any answer: HomeLet, Simply Business, Rentguard and Hiscox. Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 27, 2026. ## How did search popularity change for United Kingdom landlord insurance providers in September 2026? - In September 2026, Simply Business gained share of searches among landlord insurance providers in the United Kingdom, from 7.2% to 8.6%. - Estimated monthly branded searches for Hiscox in the United Kingdom rose 40% over 12 measured months, from 50 to 70 in September 2026. ## How has branded search for Hiscox and Simply Business changed in the United Kingdom over the last 12 months? | Month | Hiscox estimated searches | Hiscox Share of Search | Hiscox rank | Simply Business estimated searches | Simply Business Share of Search | Simply Business rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 0.29% | 7 | 1.3K | 7.4% | 3 | | Nov 2025 | 50 | 0.29% | 7 | 1.3K | 7.5% | 3 | | Dec 2025 | 50 | 0.35% | 7 | 1K | 7% | 3 | | Jan 2026 | 70 | 0.36% | 7 | 1.6K | 8.2% | 3 | | Feb 2026 | 70 | 0.4% | 7 | 1.3K | 7.5% | 3 | | Mar 2026 | 70 | 0.4% | 7 | 1.3K | 7.4% | 3 | | Apr 2026 | 70 | 0.44% | 7 | 1K | 6.3% | 3 | | May 2026 | 90 | 0.51% | 7 | 1K | 5.7% | 3 | | Jun 2026 | 70 | 0.4% | 7 | 1K | 5.7% | 3 | | Jul 2026 | 90 | 0.45% | 7 | 1K | 5% | 3 | | Aug 2026 | 70 | 0.39% | 7 | 1.3K | 7.2% | 3 | | Sep 2026 | 70 | 0.38% | 7 | 1.6K | 8.6% | 3 | ## How are Hiscox’s and Simply Business’ branded searches counted? Brandwave collects information about searches that people make online using Hiscox’s and Simply Business’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Hiscox**: Measured on the search term “hiscox landlord insurance”. - **Simply Business**: Measured on the search term “simply business landlord insurance”. - [Hiscox profile](/demand/uk/brands/hiscox-insurance) - [Simply Business profile](/demand/uk/brands/simply-business) - [All landlord insurance providers in the United Kingdom](/demand/uk/categories/uk-landlord-insurance-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Hiscox or Simply Business more popular in search? In September 2026, Simply Business had more branded searches than Hiscox among landlord insurance providers in the United Kingdom. Simply Business had about 1,600 branded searches, while Hiscox had 70. Simply Business made up 8.6% of all landlord insurance provider searches we track, and Hiscox accounted for 0.38%. ## Cite this page Brandwave. "Hiscox vs Simply Business: Which is more popular in the United Kingdom?". https://gobrandwave.com/demand/uk/categories/uk-landlord-insurance-providers/compare/hiscox-insurance-vs-simply-business This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-landlord-insurance-providers/compare/hiscox-insurance-vs-simply-business. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.