---
title: "Kids activity classes in the United Kingdom: Which are searched most?"
description: "Compare the baby and toddler class franchises parents in the UK book. Share of Search among Little Kickers, Rugbytots, Tumble Tots, Monkey Music, Sing and Sign, Gymboree Play & Music and Diddi Dance, the kids activity classes Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/uk/categories/uk-kids-activity-classes"
publisher: "Brandwave"
---

# Kids activity classes in the United Kingdom: Which are searched most?

Compare the baby and toddler class franchises parents in the UK book. Share of Search among Little Kickers, Rugbytots, Tumble Tots, Monkey Music, Sing and Sign, Gymboree Play & Music and Diddi Dance, the kids activity classes Brandwave compares in the United Kingdom, using the same methodology, market, and reporting period. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Competitive set**: Kids activity classes
- **Market**: United Kingdom
- **Brands compared**: 7
- **Month measured**: Sep 2026
- **Highest Share of Search**: Little Kickers, 36.7%

## Which brand is most popular in search among kids activity classes in the United Kingdom?

- In September 2026, Little Kickers was the most searched among kids activity class brands in the United Kingdom, with an estimated 18.1K branded searches, 36.7% of all searches for the seven we track.
- Rugbytots is in 2nd place, 16.6 percentage points behind at 20%.
- Across the 12 months ending September 2026, Little Kickers’ share of searches among kids activity classes in the United Kingdom increased from 35.3% to 36.7%.
- Across the 12 months ending September 2026, Rugbytots’ share of searches among kids activity classes in the United Kingdom increased from 19.3% to 20%.
- Across the 12 months ending September 2026, Tumble Tots’ share of searches among kids activity classes in the United Kingdom increased from 19.3% to 20%.
- Across the 12 months ending September 2026, Sing and Sign’s share of searches among kids activity classes in the United Kingdom decreased from 5.7% to 4.9%.
- Across the 12 months ending September 2026, Gymboree Play & Music’s share of searches among kids activity classes in the United Kingdom decreased from 6.6% to 4.8%.
- Across the 12 months ending September 2026, Little Kickers’ share of searches among kids activity classes in the United Kingdom peaked at 39% in May 2026 and was lowest at 32.9% in November 2025.
- Across the 12 months ending September 2026, Rugbytots’ share of searches among kids activity classes in the United Kingdom peaked at 23.2% in February 2026 and was lowest at 19.3% in October 2025.
- Across the 12 months ending September 2026, Tumble Tots’ share of searches among kids activity classes in the United Kingdom peaked at 20.4% in January 2026 and was lowest at 17.3% in July 2026.
- Across the 12 months ending September 2026, Monkey Music’s share of searches among kids activity classes in the United Kingdom peaked at 12% in November 2025 and was lowest at 8.3% in August 2026.
- Across the 12 months ending September 2026, Sing and Sign’s share of searches among kids activity classes in the United Kingdom peaked at 6.5% in November 2025 and was lowest at 4.9% in September 2026.
- Across the 12 months ending September 2026, Gymboree Play & Music’s share of searches among kids activity classes in the United Kingdom peaked at 6.8% in August 2026 and was lowest at 4.8% in September 2026.
- Across the 12 months ending September 2026, Sing and Sign rose from 6th to 5th among kids activity classes in the United Kingdom.
- Across the 12 months ending September 2026, Gymboree Play & Music fell from 5th to 6th among kids activity classes in the United Kingdom.
- Across the 12 months ending September 2026, Monkey Music and Diddi Dance held steady: their share of searches among kids activity classes in the United Kingdom each moved less than 0.5 percentage points.

## Top kids activity classes in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tumble Tots and Gymboree Play & Music were mentioned most often, in two of the five answers. Gymboree Play & Music was recommended most often, coming first in both answers that gave a list. Tumble Tots was second. Little Kickers, which ranked first in searches, was not mentioned at all.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Gymboree Play & Music | 1st | 2 of 3 | 0 of 2 | 2 of 5 |
| Tumble Tots | 2nd | 2 of 3 | 0 of 2 | 2 of 5 |
| Little Kickers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Rugbytots | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Monkey Music | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Sing and Sign | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Diddi Dance | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about kids activity classes

- Asked ChatGPT "What are the best baby and toddler classes in the UK?": 1. Gymboree Play & Music, 2. Tumble Tots
- Asked ChatGPT "Which toddler class franchise is best for my child?": 1. Gymboree Play & Music, 2. Tumble Tots
- Asked ChatGPT "What classes can I take my toddler to near me?": named none of the brands we track
- Searched Google, AI Overview "preschool activities": named none of the brands we track
- Searched Google, AI Overview "music classes": named none of the brands we track

Not named in any answer: Little Kickers, Rugbytots, Monkey Music, Sing and Sign and Diddi Dance.

Brands are listed in the order each answer named them. The answers were collected in United Kingdom on October 23, 2026.

## Compare search popularity between leading brands

- [Little Kickers vs Rugbytots: compare search popularity](/demand/uk/compare/little-kickers-vs-rugbytots): 36.7% against 20% Share of Search.
- [Little Kickers vs Tumble Tots: compare search popularity](/demand/uk/compare/little-kickers-vs-tumble-tots): 36.7% against 20% Share of Search.
- [Little Kickers vs Monkey Music: compare search popularity](/demand/uk/compare/little-kickers-vs-monkey-music): 36.7% against 10.9% Share of Search.
- [Little Kickers vs Sing and Sign: compare search popularity](/demand/uk/compare/little-kickers-vs-sing-and-sign): 36.7% against 4.9% Share of Search.
- [Rugbytots vs Tumble Tots: compare search popularity](/demand/uk/compare/rugbytots-vs-tumble-tots): 20% Share of Search each.
- [Rugbytots vs Monkey Music: compare search popularity](/demand/uk/compare/monkey-music-vs-rugbytots): 20% against 10.9% Share of Search.
- [Rugbytots vs Sing and Sign: compare search popularity](/demand/uk/compare/rugbytots-vs-sing-and-sign): 20% against 4.9% Share of Search.
- [Tumble Tots vs Monkey Music: compare search popularity](/demand/uk/compare/monkey-music-vs-tumble-tots): 20% against 10.9% Share of Search.
- [Tumble Tots vs Sing and Sign: compare search popularity](/demand/uk/compare/sing-and-sign-vs-tumble-tots): 20% against 4.9% Share of Search.
- [Monkey Music vs Sing and Sign: compare search popularity](/demand/uk/compare/monkey-music-vs-sing-and-sign): 10.9% against 4.9% Share of Search.

## How did search popularity change for United Kingdom kids activity classes in September 2026?

- In September 2026, Monkey Music gained share of searches among kids activity classes in the United Kingdom, from 8.3% to 10.9%.
- In September 2026, Little Kickers gained share of searches among kids activity classes in the United Kingdom, from 34.7% to 36.7%.
- In September 2026, Tumble Tots gained share of searches among kids activity classes in the United Kingdom, from 18.9% to 20%.
- In September 2026, Rugbytots lost share of searches among kids activity classes in the United Kingdom, from 23.2% to 20%.
- In September 2026, Gymboree Play & Music lost share of searches among kids activity classes in the United Kingdom, from 6.8% to 4.8%.
- In September 2026, Sing and Sign lost share of searches among kids activity classes in the United Kingdom, from 5.5% to 4.9%.

## Share of Search ranking

| Rank | Brand | Share of Search | Estimated monthly branded searches | Change vs prior month | Owned by |
| --- | --- | --- | --- | --- | --- |
| 1 | Little Kickers | 36.7% | 18.1K | +49.6% | Little Kickers |
| 2 | Rugbytots | 20% | 9.9K | +22.2% | Rugbytots |
| 3 | Tumble Tots | 20% | 9.9K | +50.0% | Tumble Tots |
| 4 | Monkey Music | 10.9% | 5.4K | +86.2% | Monkey Music |
| 5 | Sing and Sign | 4.9% | 2.4K | +26.3% | Sing and Sign |
| 6 | Gymboree Play & Music | 4.8% | 2.4K | 0.0% | Gymboree Play & Music |
| 7 | Diddi Dance | 2.6% | 1.3K | +47.7% | Diddi Dance |

## Historical estimated branded-search demand

| Month | Brand | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Little Kickers | 14.8K | 35.3% | 1 |
| Oct 2025 | Rugbytots | 8.1K | 19.3% | 2 |
| Oct 2025 | Tumble Tots | 8.1K | 19.3% | 3 |
| Oct 2025 | Monkey Music | 4.4K | 10.5% | 4 |
| Oct 2025 | Gymboree Play & Music | 2.8K | 6.6% | 5 |
| Oct 2025 | Sing and Sign | 2.4K | 5.7% | 6 |
| Oct 2025 | Diddi Dance | 1.3K | 3.1% | 7 |
| Nov 2025 | Little Kickers | 12.1K | 32.9% | 1 |
| Nov 2025 | Rugbytots | 8.1K | 22% | 2 |
| Nov 2025 | Tumble Tots | 6.6K | 17.9% | 3 |
| Nov 2025 | Monkey Music | 4.4K | 12% | 4 |
| Nov 2025 | Sing and Sign | 2.4K | 6.5% | 5 |
| Nov 2025 | Gymboree Play & Music | 2.2K | 6% | 6 |
| Nov 2025 | Diddi Dance | 1K | 2.7% | 7 |
| Dec 2025 | Little Kickers | 9.9K | 35.5% | 1 |
| Dec 2025 | Rugbytots | 5.4K | 19.4% | 2 |
| Dec 2025 | Tumble Tots | 5.4K | 19.4% | 3 |
| Dec 2025 | Monkey Music | 2.9K | 10.4% | 4 |
| Dec 2025 | Gymboree Play & Music | 1.8K | 6.4% | 5 |
| Dec 2025 | Sing and Sign | 1.6K | 5.7% | 6 |
| Dec 2025 | Diddi Dance | 880 | 3.2% | 7 |
| Jan 2026 | Little Kickers | 22.2K | 37.4% | 1 |
| Jan 2026 | Rugbytots | 12.1K | 20.4% | 2 |
| Jan 2026 | Tumble Tots | 12.1K | 20.4% | 3 |
| Jan 2026 | Monkey Music | 5.4K | 9.1% | 4 |
| Jan 2026 | Gymboree Play & Music | 3.1K | 5.3% | 5 |
| Jan 2026 | Sing and Sign | 2.9K | 4.9% | 6 |
| Jan 2026 | Diddi Dance | 1.6K | 2.7% | 7 |
| Feb 2026 | Little Kickers | 14.8K | 34.7% | 1 |
| Feb 2026 | Rugbytots | 9.9K | 23.2% | 2 |
| Feb 2026 | Tumble Tots | 8.1K | 19% | 3 |
| Feb 2026 | Monkey Music | 3.6K | 8.5% | 4 |
| Feb 2026 | Gymboree Play & Music | 2.5K | 5.8% | 5 |
| Feb 2026 | Sing and Sign | 2.4K | 5.6% | 6 |
| Feb 2026 | Diddi Dance | 1.3K | 3.1% | 7 |
| Mar 2026 | Little Kickers | 14.8K | 34.5% | 1 |
| Mar 2026 | Rugbytots | 9.9K | 23.1% | 2 |
| Mar 2026 | Tumble Tots | 8.1K | 18.9% | 3 |
| Mar 2026 | Monkey Music | 4.4K | 10.3% | 4 |
| Mar 2026 | Sing and Sign | 2.4K | 5.6% | 5 |
| Mar 2026 | Gymboree Play & Music | 2.3K | 5.4% | 6 |
| Mar 2026 | Diddi Dance | 1K | 2.3% | 7 |
| Apr 2026 | Little Kickers | 12.1K | 34.2% | 1 |
| Apr 2026 | Rugbytots | 8.1K | 22.9% | 2 |
| Apr 2026 | Tumble Tots | 6.6K | 18.7% | 3 |
| Apr 2026 | Monkey Music | 3.6K | 10.2% | 4 |
| Apr 2026 | Gymboree Play & Music | 2.1K | 5.9% | 5 |
| Apr 2026 | Sing and Sign | 1.9K | 5.4% | 6 |
| Apr 2026 | Diddi Dance | 1K | 2.8% | 7 |
| May 2026 | Little Kickers | 14.8K | 39% | 1 |
| May 2026 | Rugbytots | 8.1K | 21.3% | 2 |
| May 2026 | Tumble Tots | 6.6K | 17.4% | 3 |
| May 2026 | Monkey Music | 3.6K | 9.5% | 4 |
| May 2026 | Gymboree Play & Music | 2.1K | 5.5% | 5 |
| May 2026 | Sing and Sign | 1.9K | 5% | 6 |
| May 2026 | Diddi Dance | 880 | 2.3% | 7 |
| Jun 2026 | Little Kickers | 12.1K | 35.7% | 1 |
| Jun 2026 | Rugbytots | 6.6K | 19.5% | 2 |
| Jun 2026 | Tumble Tots | 6.6K | 19.5% | 3 |
| Jun 2026 | Monkey Music | 3.6K | 10.6% | 4 |
| Jun 2026 | Gymboree Play & Music | 2.1K | 6.1% | 5 |
| Jun 2026 | Sing and Sign | 1.9K | 5.6% | 6 |
| Jun 2026 | Diddi Dance | 1K | 3% | 7 |
| Jul 2026 | Little Kickers | 14.8K | 38.9% | 1 |
| Jul 2026 | Rugbytots | 8.1K | 21.3% | 2 |
| Jul 2026 | Tumble Tots | 6.6K | 17.3% | 3 |
| Jul 2026 | Monkey Music | 3.6K | 9.5% | 4 |
| Jul 2026 | Gymboree Play & Music | 2.1K | 5.5% | 5 |
| Jul 2026 | Sing and Sign | 1.9K | 5% | 6 |
| Jul 2026 | Diddi Dance | 1K | 2.6% | 7 |
| Aug 2026 | Little Kickers | 12.1K | 34.7% | 1 |
| Aug 2026 | Rugbytots | 8.1K | 23.2% | 2 |
| Aug 2026 | Tumble Tots | 6.6K | 18.9% | 3 |
| Aug 2026 | Monkey Music | 2.9K | 8.3% | 4 |
| Aug 2026 | Gymboree Play & Music | 2.4K | 6.8% | 5 |
| Aug 2026 | Sing and Sign | 1.9K | 5.5% | 6 |
| Aug 2026 | Diddi Dance | 880 | 2.5% | 7 |
| Sep 2026 | Little Kickers | 18.1K | 36.7% | 1 |
| Sep 2026 | Rugbytots | 9.9K | 20% | 2 |
| Sep 2026 | Tumble Tots | 9.9K | 20% | 3 |
| Sep 2026 | Monkey Music | 5.4K | 10.9% | 4 |
| Sep 2026 | Sing and Sign | 2.4K | 4.9% | 5 |
| Sep 2026 | Gymboree Play & Music | 2.4K | 4.8% | 6 |
| Sep 2026 | Diddi Dance | 1.3K | 2.6% | 7 |

## What is being compared

- **Diddi Dance**: Measured on the search term “diddi dance”.
- **Gymboree Play & Music**: Measured on the search terms “gymboree” and “gymboree play and music”, summed into one figure.
- **Little Kickers**: Measured on the search term “little kickers”.
- **Monkey Music**: Measured on the search term “monkey music”.
- **Rugbytots**: Measured on the search term “rugbytots”.
- **Sing and Sign**: Measured on the search term “sing and sign”.
- **Tumble Tots**: Measured on the search term “tumble tots”.

- [Diddi Dance](/demand/uk/brands/diddi-dance)
- [Gymboree Play & Music](/demand/uk/brands/gymboree-play-and-music)
- [Little Kickers](/demand/uk/brands/little-kickers)
- [Monkey Music](/demand/uk/brands/monkey-music)
- [Rugbytots](/demand/uk/brands/rugbytots)
- [Sing and Sign](/demand/uk/brands/sing-and-sign)
- [Tumble Tots](/demand/uk/brands/tumble-tots)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which brand is most popular in search among kids activity classes in the United Kingdom?

In September 2026, Little Kickers was the most searched among kids activity class brands in the United Kingdom, with an estimated 18.1K branded searches, 36.7% of all searches for the seven we track.

## Cite this page

Brandwave. "Kids activity classes in the United Kingdom: Which are searched most?". https://gobrandwave.com/demand/uk/categories/uk-kids-activity-classes

This page is also available as HTML at https://gobrandwave.com/demand/uk/categories/uk-kids-activity-classes. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.